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Frangky Silitonga
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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425
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Jurnal Mata Pariwisata
Published by Politeknik Pariwisata Batam
ISSN : 28288769     EISSN : 28288157     DOI : https://doi.org/10.59193/dx.doi.org/10.59193/terap
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
MAGISTER PERENCANAAN & PENGEMBANGAN PARIWISATA (MATA PARIWISATA) memiliki 4 bagian penting yang dituangkan kedalam scope dan fokus penelitian secara umum, diantaranya adalah: 1.Kajian Perencanaan Pariwisata 2.Kajian Perencanaan dan Pengembangan Pariwisata (Perencanaan destinasi pariwisata faktor-faktor lingkungan, sosial, ekonomi makro dan fisik-geografis, strategi perencanaan pariwisata (pemasaran, promosi, forecasting), kelayakan dan pengembangan produk pariwisata. 3.Kajian Perencanaan dan Pengembangan Pariwisata berbasis Bahari dan Maritim 4.Kajian tentang ekonomi kreatif, kreatifitas & inovasi produk pariwisata serta tren dan isu pariwisata global dan spesialisasi perencanaan dan pengembangan proyek bisnis pariwisata.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
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Search results for , issue "Vol. 3 No. 2 (2024): SEPTEMBER 2024" : 6 Documents clear
KESIAPAN BUDAYA MELAYU MASYARAKAT PULAU PENAWAR RINDU BELAKANG PADANG KOTA BATAM DALAM MENYAMBUT PERKEMBANGAN PARIWISATA Dailami; Sukmamedian, Haufi; Abnur, Asman; Hardini, Widi; Budiartha, I Nyoman; Simatupang, Violetta Cherryline
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.218

Abstract

This study aims to analyze the readiness of the Malay culture in the community of Pulau Penawar Rindu in Belakang Padang, Batam City, in facing tourism development. As one of the potential tourist destinations in the Riau Archipelago, Pulau Penawar Rindu boasts a strong Malay cultural heritage, which serves as the primary attraction for visitors. However, tourism development often brings challenges to the preservation of local culture. This research employs a qualitative approach using in-depth interviews and participatory observation to explore the community’s perceptions regarding their readiness to preserve Malay cultural values amidst the social changes caused by tourism. The results indicate that the local community is highly aware of the importance of cultural preservation, but stronger support from the government and tourism stakeholders is needed to manage sustainable tourism development. This study offers recommendations on local cultural preservation strategies that can be implemented to advance tourism without compromising the Malay cultural identity.
ANALISIS DAMPAK MEDIA SOSIAL DI KOTA BANDUNG SEBAGAI KOTA PILIHAN UNTUK BERWISATA Permana, Agam Julian; Ginting, Ayu Rahayu Muliani; Putri, Nathaya Rasendriya; Zharifa, Shania Siti Nur; Novita, Syalwa; Permana, Zahira Rafeyfa
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.246

Abstract

The tourism sector in Bandung City continues to increase in terms of the development of tourist objects that are increasingly varied and have an impact on other sectors such as the economy, society, and environment. The Ministry of Tourism and Creative Economy of the Republic of Indonesia stated that Bandung was ranked 15th out of 25 cities in the world with the category "Best of The Best Destination Travelers Choice" and entered into the ranks of "World Trending Destinations 2024" by TripAdvisor. Achievements in the tourism sector in Bandung City are inseparable from new trends that continue to innovate to increase interest in travel and the influence of globalization on the delivery of information about tourist destinations can be widespread. The emergence of social media with various variables and different features can have a good impact on the progress of the tourism sector. This study discusses the impact of social media on the choice of tourists to travel to Bandung City. This research uses a quantitative method with a descriptive approach. The data obtained in the study came from distributing questionnaires distributed to respondents through the Google form page. Respondents are tourists from outside the city of Bandung and have travelled to the city of Bandung. The results of the study aim to determine the role of social media in making tourist decisions to travel in Bandung City which will be useful in the development of tourism marketing in Bandung City so that it is increasingly innovative and creative.
PESONA EKOWISATA MAGROVE DAN PEMANFAATAN HUTAN BAKAU DIKAMPUNG TUA SERIP BATAM Pranoto, Suryo Budi
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.293

Abstract

The potential of the mangrove forest ecosystem to become a prominent ecotourism attraction that raises community awareness and fosters a love for mangrove conservation is still underdeveloped. Situated in the Old Mangrove Village of Serip, Nongsa District, Sambau Village, this coastal area boasts significant tourism potential, particularly in its beaches and mangrove ecosystems. Transforming mangrove forests into ecotourism sites aligns with the growing trend of tourists shifting from conventional tourism to more sustainable, nature-oriented experiences. This study uses SWOT analysis to formulate a development strategy for mangrove forest ecotourism. Strengths are the internal advantages an organization holds, such as skills, products, and resources, which aid in achieving its objectives. Weaknesses refer to internal limitations, including resource constraints and skill gaps, that hinder optimal performance. Opportunities are favorable external conditions that can be leveraged for growth, while threats are external factors that could pose challenges. Internal and external factors play a crucial role in the sustainability of mangrove forests and the development of mangrove ecotourism. The analysis reveals that there are more strengths and opportunities than weaknesses and threats. This suggests that there is significant potential to harness these strengths, particularly in the Kampung Tua Bakau Serip area, to develop ecotourism that not only preserves the environment but also creates new employment opportunities, especially within the local community. This can be achieved by enhancing existing attractions, adding complementary features, empowering residents, and transforming the area into a thriving hub for tourism.
ANALISIS POTENSI DAN TANTANGAN HUTAN MANGROVE DI DESA WISATA TUKAK SADAI, KABUPATEN BANGKA SELATAN Rina, Sinta Desta; Pusparinni, Marissa; Lestari, Zakia Ayu; Mawarni, Iga Safa; Fauzi, Dani
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mangrove forest tourism located in Tukak Village has great potential to be developed and positively impacts the socio-economy of the surrounding community. In addition, mangrove forest tourism also has challenges which, if not immediately overcome, can be an obstacle for this potential to be realized optimally. This research is about analyzing the potential and challenges that exist in mangrove forest tourism in Tukak Village, South Bangka Regency. This research uses descriptive qualitative methods, using primary data, and data collection techniques in the form of field observations, interviews with the South Bangka Tourism Office and Tukak Village Pokdarwis, and literature studies. The results showed that currently three potentials can be developed in mangrove forest tourism, including: water tourism, educational tourism, and conservation activities. Then, three challenges become obstacles and solutions provided, namely: lack of income, lack of awareness of human resources, and limited promotion. This research concludes that the development of mangrove forest tourism in Tukak Sadai Village requires an integrated approach involving increased investment, community empowerment, and improved promotional strategies
ANALISIS STRATEGI PROMOSI WISATA PULAU KELAPAN KABUPATEN BANGKA SELATAN Sulis; Fauzi, Dani; Lestari, Zakia Ayu; Pusparinni, Marissa; Marwani, Iga Safa
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.297

Abstract

This study examines the marine tourism potential of Kelapan Island, located in South Bangka Regency, and the promotional strategies needed to increase tourist arrivals. Based on data from Dinas Pariwisata, Kepemudaan, dan Olahraga, South Bangka (2019-2023), it can be seen that domestic tourist arrivals have continued to increase post-COVID-19 pandemic, while foreign tourist arrivals have dropped dramatically. The main obstacles faced are lack of promotion, limited infrastructure, and difficult accessibility. This research aims to formulate an effective promotional strategy to increase public awareness of Kelapan Island's tourism potential. The method used was descriptive qualitative, with data collection through observation and interviews with the Tourism Office, community leaders, and tourists. SWOT analysis was conducted to evaluate the strengths, weaknesses, opportunities, and threats in tourism development. The results showed that Kelapan Island has great tourism potential, especially in marine and culinary tourism. However, inadequate infrastructure and lack of promotion hinder tourism development. Promotion strategies through digital marketing, creative infrastructure development such as eco-glamping, and collaboration with travel agents are proposed as solutions. This study concludes that collaboration between the government, local communities and businesses is essential in the development of sustainable tourism on Kelapan Island. Future research can focus on the implementation of regenerative promotional strategies and their impact on increasing the number of visits, as well as the development of sustainable community-based ecotourism.
PENINGKATAN KAPASITAS POKDARWIS KARANG MERAH DESA AIR ANYIR KABUPATEN BANGKA Zakia Ayu Lestari; Pusparini, Marissa; Utama, Muhammad Arinda Unigraha
JURNAL MATA PARIWISATA Vol. 3 No. 2 (2024): SEPTEMBER 2024
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v3i2.303

Abstract

This study aims to examine the capacity-building efforts of the Karang Merah Tourism Awareness Group (Pokdarwis) in managing and developing the Temberan Beach tourist destination in Air Anyir Village, Bangka Regency. Using a descriptive qualitative method, this research explores the existing conditions of Pokdarwis and Temberan Beach, the challenges faced, and the capacity-building strategies and programs that have been and need to be implemented. The results show that Pokdarwis Karang Merah has played a significant role in the development of Temberan Beach, but still faces major challenges related to limited human resource capacity, funding, and coordination with stakeholders. Various capacity-building programs have been conducted, including tourism training, tourism product development workshops, comparative studies, management assistance, English language training, and environmental awareness education. These programs have begun to show positive results, evident from the improvement in service quality and the emergence of innovations in tourism attraction development. This study concludes that Pokdarwis capacity building is an ongoing process that requires support and cooperation from various parties. Recommendations are provided for Pokdarwis, local government, academics, the private sector, and local communities to support sustainable capacity-building efforts for Pokdarwis.

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