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International Journal of Tourism and Hospitality in Asia Pasific

IJTHAP
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Published by AIBPM Publisher

ISSN : 26858800 EISSN : 26547945 DOI : https://doi.org/10.32535/

Core Subject : Humanities,

Humanities

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.

Arjuna Subject : Umum - Umum

Articles 10 Documents

Search results for , issue "Vol 2, No 2 (2019): June 2019" : 10 Documents clear

High Competence Faced by KFC Malaysia Sin, Lim Kai; Kee, Daisy Mui Hung; Shin, Shirlin Teoh Keo; Qing, Low Tze; Ying, Ong Jia
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

Fried chicken is one of the most favourite food in Malaysia while other types of fast food were also acquainted to attract consumers. The company’s lead in Malaysia’s fast food industry is KFC Holdings (M) Berhad, a subsidiary of QSR Brand (M) Holdings Berhad, attributed to its dominant presence specialises in fried chicken. The research question can be defined as following: How KFC compete and survive among all fast food restaurant in Malaysia? This research aims to understand the high competence issues faced by KFC Malaysia and recommend strategies to solve the problems. Using primary and secondary data, collect responds from Google Form and obtain data via Internet, this study analyses competitions and challenges confronted by KFC Malaysia. In this study, KFC Malaysia faces high competition in fast food industry, poor services from staff and lack of attractive promotion issues. Launch and promote new products based on consumers’ taste, ways to improve service quality of staff and promotional methods to increase sales were suggested to solve these problems. The main competitor of KFC Malaysia currently is McDonald’s. Keywords: KFC Malaysia, fast food industry, high competition, recommendations, improvements, promotions.

Case GRAB Ezzatul, Afiqah Dania; Kee, Daisy Mui Hung; Tuovi, Hämäläinen; Binti Roslan, Nurul Aqilah Dewi; Charlotte, Saussez
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

Grab is the leader of taxi transportation today in Southeast Asia, but how can it stay leader in the years to come? This paper is a research work about Grab company from past, present and future. From Grab creation in 2012 till today the company’s shape has changed a lot. Since the moment Grab bought Uber’s Southeast Asia operations, the ride-hailing app has always been first transport company in Malaysia and many other southern Asian countries. Grab success is mainly due to the fact that the company is always able to jump on to new market opportunities and always seeking for improvement. After telling more about Grab’s history and way of functioning, we focus on two main propositions of improvement: Rent-ACar, and Green Grab. This research works also as a guideline for Grab’s CEO on what to do in the future for his business to stay competitive.

Research on U Hotel Sundaraju, Sangari; Kee, Daisy Mui Hung; Lopez, Rebecca Dershini; Balakrishnan, Yuvamalar; Sagadevan, Youdtha
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

U Hotel Penang is a great choice for accommodation when visiting Penang. With its convenient location, the hotel offers easy access to the cities famous destinations. The hotel offers guests superior services and a broad range of amenities, U Hotel Penang is committed to ensuring that customer stay is as comfortable as possible. This hotel offers numerous on-site facilities to satisfy even the most discerning guest. Urban. Unpretentious. Utterly Unique. Moto of U Hotel which make hotel bright in Penang. Travellers looking for stylish, comfortable and affordable accommodation this hotel built for business travellers, convention-goers, and holiday-makers simply looking to get away. 128 rooms of this hotel are stylish with contemporary interiors designed with an industrial theme with a retro twist. U Hotel is in Bayan Lepas which is known as the heart of Penang’s industrial hub, which is only 15 minutes away from the Penang International Airport and close to the biggest business centres, convention halls, factories and Queensbay mall, one of Penang finest shopping mall. An exceptional experience Penang has to offer, U Hotel will be part of its Wi-Fi is free and special parking spaces for customer. Target customer for U Hotel is family, business persons especially whoever visit Penang for tourist purpose. Penang known for food and best place to enjoy for tourism purpose. This is one of additional benefit to U Hotel to get many customers from everywhere in Malaysia and overseas. The price of accommodation reasonable because it already centre of city so it is based on the environment and demand. U Hotel is 3 star of hotel which perfectly have best facilities as 4-star hotel. In Gelugor there is no other 3-star hotel as U Hotel, so it is only one good hotel for tourist. Then the location of U Hotel is quiet near to airport and it is advantage to tourist whoever lives in U Hotel. Although U Hotel is good in external ways but internal factors there are some problems that organization hard to solve it. One of the problems encounters by this U Hotel is complain of dissatisfaction of wages and special promotion to employee such as discount for them. Then, employees are not getting enough motivation to succeed in their performance. Lastly, job satisfaction that refers to unhappy or negative feelings about the work and work environment. The management and employees must prioritize and plan the most important task in an organized way to reduce stress. Besides, the management must empower and offer more opportunities for advancement to motivate the employees. Finally, job satisfaction can be improved by providing positive working environment, rewards and recognition to the employers and employees.

Pos Laju MY’s Courier Management by Employee Efficiency Issues Edum, Enedy Edward; Kee, Daisy Mui Hung; Zulkifli, Muhammad Harith; Noorazmi, Norain Natasha; Hamizi, Siti Murni; Almutairi, Ahmad
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

This research about Pos Malaysia which is one of the famous postal delivery services in Malaysia. The purpose of this research to study about employee ethics and management in Pos Malaysia that provide postal services of letters, parcels and others to their customers. Good management and efficient service are need to fulfill their customers satisfaction and wants. Especially during nowadays, the demand of postal service increases with the new type of selling which is online shopping or known as E-commerce business. This research also discusses about the strategies to maximize Pos Malaysia’s profit. In addition, feedback and complains need to take as a motivation to be successful organization. The modifications make by Pos Malaysia according to their customers feedback may help the company to improve their services and fulfill their customer needs. In conclusion, our hope doing this research to increase our learning, knowledge and help Pos Malaysia to be the most excellent postal delivery service either in Malaysia or in the world. Keywords: ethics, employee, management, postal services, customer needs, demand, Ecommerce, maximize profit, feedback, improvement

Company Name: Secret Recipe Thambyraja, Thinnosha A/P; Kee, Daisy Mui Hung; Morali, Patmapriya A/P; Thangesvaren, Thaneshweri A/P; Pushpagaran, Vejaydarssni A/P; Alnassar, Abdulmohsen
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

Secret Recipe has launched its market to several countries such as Singapore, Indonesia, Thailand, Philippines, and China and all over Malaysia. It expects its market will launched internationally in the future. Secret Recipe has earned numerous accolades every year; some of the more prominent ones are * Best Cheesecake Award 1998 * Most Original Chocolate Award 1999 * Best Cheesecake Award 2000 * Best Lamb Stew Award 2001 * Enterprise 50 Award 2002 b. Vision .The purpose of this project is to analyse the issues facing by the company and give some suggestions to overcome the problem,enhance learning in organisational behaviour and by joining this project student can learn other cultures.The methods that we are going to use to complete this research are by interviewing which enable face to face discussion,brainstorming by having discussion in group to solve the issues,survey,online research method to get more information such as company’s history and company’s oraganisation,questionnaire. Based on the research the issues faced by Secret Recipe Company are financial management process,employee problems,increase in price of the product due to raw materials scarcity and hight cost production ,competition,and weakness in internal control(human resource). Based on this project we can conclude that this project can be a new and effective way and solution for the companies that are facing issues in their business.We also get an opportunity to work as a consultant and get experience in providing solution for companies in Asia.Through this project we have learnt and gain knowledge and expand our networking.

Malaysia Airlines Berhad Ping, Chai Yuan; Kee, Daisy Mui Hung; Ling, Chai Yee; Xian, Chew Shi; Sian, Wong Chun; Alnasser, Yusef Hamad
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

MAS Airlines was branded as Malaysia Airlines and known as the second big airlines' company in Malaysia. We choose MAS Airlines as our targeted company in this project due to the huge information can be accessed on the Internet and the issues that go through by MAS Airlines in this few years. We have accessed the current issue faced by our targeted company, MAS Airlines. According to our research, we found out that the company is having difficulties in competing with the competitors, facing unprofitability and failed to turnover and managing its technical capacity. Problems identified were flight MH001, an Airbus from London to Malaysia which forced to turn back more than an hour, MH134 which returned to Brisbane due to misplacement of plastic covers and the emergency landing of MH122. We followed our findings by investigating the reasons for those tragedies from happening. Since the airline had undergone top management handover, the company is obviously struggling with staff engagement. From a factual perspective, the airline is currently experiencing losses continuously for 3 years which ended up with dramatic RM1 billion losses when implementing a restructuring plan. High operation expenditure such as excessive high salary paid to top management is believed to be the dominating cause. Besides, extreme cash outflow due to the purchase of an aircraft was also regarded as a bad investment. MAS Airlines should be reconstructed and rebuilt after going through some critical issues in order to back to the top status as before by conducting the effective policies.

Pro Environmental Behavior: Is the Travelers Apply It in The City of Denpasar? Putra, Gde Bagus Brahma; Adiyadnya, Made Santana Putra; Mendra, Ni Putu Yuria
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

This study aims to investigate whether energy conservation, mobility and transportation, waste avoidance, recycling, consumerism, and vicarious behaviors toward conservation play a role in the formation of pro-environmental behavior among tourists visiting sites in the city of Denpasar. The results showed that the six of behaviors that forming pro environmental behavior, two of them were not had an influence on the formation of pro environmental behavior among the tourists visiting the historical sites in the city Denpasar. Such behavior is Energy conservation, and Mobility and transportation. Keywords: pro environmental behavior, energy conservation, mobility, behavior, tourism

Efforts of McDonald’s Towards Green Environment: Case Study on McDonald’s Nagarajan, Keshika; Kee, Daisy Mui Hung; Thevarajan, Rueben; Kumaran, Sathiaseelan; Letchumanan, Mugentheran; Aziz, Abdul
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. Although McDonald's is best known for its hamburgers, cheeseburgers and french fries, they also feature chicken products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu salads, fish, smoothies, and fruit. McDonald’s is one of the first big chains in the U.S. to begin widespread testing of plastic straw alternatives. McDonald’s, which operates 14,000 restaurants in the U.S., has been working to find a more sustainable solution for plastic straws globally. The purpose of this project is to analyse the effort taken by Mcdonald’s globally to reduce plastic usage, specifically plastic bags and straws, to find the flaws in their efforts, to provide suggestions to overcome the flaws, enhance learning in organisational behaviour and by this joint project students can learn other cultures and share their experiences globally. The methods that we are going to use to complete this research are by interviewing which enables face to face discussion, brainstorming by having discussion in group to solve the issues, survey, questionnaire, online research method to get more informations, such as company history company organisation. Based on the research, the efficiency of plastic reduction and the methods focused towards green environment. Based on this project, we can conclude that this project can be a new and effective way and solutions to companies that are having flaws in their management and operation.

Online Food Industry (A Study Case: Talabat) Alsumait, Shahad; Alenezi, Rahaf
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

Online food ordering has taken a huge place in the e-commerce sector, one of the essential parts of our daily lives. nowadays it is becoming the new way for the current generation especially with the new technology and the easy online access, people can easily order their food from any restaurant through a web page or an app. Creating a whole new market with a brand-new opportunity for entrepreneurs and for restaurants to reach the customers not only through actual restaurants where people go for food and services but to the comfort of their homes. Talabat is one of the biggest online food delivery company in the Middle East with more than 4000 different restaurants available for customers, as it grows and expands to 7 countries it faces a variety of problems that weakens the company’s share in the market allowing new entrants to have a competitive advantage and for talabat to lose customers. We’ll discuss some of this problem in the following report. Keywords: Talabat, e-commerce, online food delivery, restaurants, web business, customers.

Case Study on TGV Cinemas SDN BHD Bt Sapian, Nur Dini Izzati; Kee, Daisy Mui Hung; Bt Abu Hassan, Nurul Nadia; Bt Ahmad Faizh, Nur Farah Izzah; Bt Miswan, Nadia Izzati
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): June 2019
Publisher : AIBPM Publisher

The project is about a case study on TGV Cinemas Sdn Bhd. TGV Cinemas is one of Malaysia’s premier film exhibition companies and established its name as a pioneer of cinema industry. We focus on the issues faced by this company which are inefficiency of customer services such as call centre and online movie ticket purchase, employees’ services, unreasonable food and beverages prices and maintenance of hall. The methodology that we employed to conduct this project is by interviewing the employees, distributing questionnaire among random people and online research. This study will discuss the solutions that can be implemented by the company to solve these problems which are improving their website system, expand employees’ skills, adjust their prices for foods and beverages and perform regular inspection. Keywords: TGV, Cinema Industry, Customer Services, Employees’ Services, Unreasonable Food and Beverages Prices, Maintenance of Hall

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Ira Kristiana

Contact Email journal.ijthap@gmail.com

Phone +62341366222

Journal Mail Official journal.ijthap@gmail.com

Editorial Address Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location Kab. malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Ira Kristiana

Contact Email
journal.ijthap@gmail.com

Phone
+62341366222

Journal Mail Official
journal.ijthap@gmail.com

Editorial Address
Jl. Kahuripan No. 9 Hotel Sahid Montana, Malang, Indonesia

Location
Kab. malang,

Jawa timur

INDONESIA