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Daisy Kee Mui Hung
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Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 441 Documents
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Online Shopping Behavior: The Influence of Online Reviews on Consumer Purchasing Decisions Daisy Mui Hung Kee; Subashini A/P Lourdusamy; Siti Wardah binti Noor Azman; Siti Nursriaini binti Abdullah; Siti Zakiyah binti Rofie
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4647

Abstract

This study explores how online reviews influence consumer purchasing decisions on popular e-commerce platforms such as Google, Shopee, Lazada, and TikTok Shop. The main purpose of the research is to understand how factors like review credibility, quantity, and tone affect customers trust and willingness to buy products online. A quantitative approach was used, where 200 online shoppers in Malaysia were surveyed through a structured questionnaire. The collected data were analyzed using descriptive and regression analysis to determine the strength of the relationship between online reviews and consumer decisions. Our findings indicate that trustworthy and positive reviews strongly encourage consumers to make purchases, while negative or unclear reviews cause them to hesitate or seek other options. The study concludes that online reviews are an important factor in shaping consumer confidence and purchase behavior. It is suggested that online sellers and platforms focus on encouraging honest reviews and responding to feedback to build stronger relationships and loyalty among customers.

Page 45 of 45 | Total Record : 441

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