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Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 441 Documents
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Influencer Marketing and Consumer Purchase Intentions in the Fast Fashion Industry Jing Foo Yee; Padmalini Singh; Lay Hong Tan; Jin Cong Yap; Xin Yuan Xiong; Zi Yang Xie; Quan Cheng Yao; Deepika V; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4349

Abstract

The rapid growth of social media has intensified the use of influencer marketing in the fast fashion industry, reshaping how consumers form purchase intentions. Despite its widespread application, empirical evidence on influencer effectiveness in the Malaysian fast fashion context remains limited. This study aims to examine the influence of key influencer attributes: trustworthiness, credibility, expertise, and familiarity, on consumer purchase intention, using Padini Holdings Berhad as a case study. A quantitative research design was employed, with data collected from 150 respondents through a structured questionnaire. Multiple regression analysis was conducted to test the proposed relationships. The results indicate that the research model explains 74.8% of the variance in purchase intention (R² = 0.748). Familiarity of the influencer emerged as the strongest predictor (? = 0.414, p 0.01), followed by expertise (? = 0.258, p 0.01) and credibility (? = 0.218, p 0.05). In contrast, trustworthiness showed a positive but statistically insignificant effect. These findings suggest that emotional connection, perceived knowledge, and credibility play a more critical role than trustworthiness in driving purchase intention within the fast fashion sector. Practically, the study highlights the importance of selecting influencers who are familiar, knowledgeable, and relatable to enhance marketing effectiveness.
The Impact of Workplace Stress on Employee Productivity: A Study at FamilyMart Malaysia Oh Zi Jian; Nur Alia Natasya Binti Zulkifli; Nur Alia Syafiqah Binti Salim; Nur Aliah Safia Binti Zakie; Nur Alya Amani Binti Mohamad Zawawi; Harshita Gupta; Priyanshi Ramani; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4643

Abstract

This study examines the impact of workplace stress on employee productivity among frontline employees at FamilyMart Malaysia, a rapidly expanding convenience-store chain operating in a high-demand retail environment. Despite extensive research on workplace stress, empirical evidence within Malaysia’s convenience-store sector remains limited. Using a quantitative cross-sectional design, data were collected from 57 current and former FamilyMart employees through an online survey. The findings reveal that workplace stress, particularly workload pressure and customer-related demands, significantly reduces employee productivity by impairing concentration, motivation, and task accuracy. Regression analysis confirms that workplace stress is a significant predictor of reduced productivity, while emotional exhaustion plays a mediating role in this relationship. The study highlights workload pressure as the most dominant stressor affecting performance. These findings underscore the importance of implementing effective staffing strategies, supportive work practices, and employee well-being initiatives to enhance productivity and sustain service quality in fast-paced retail operations.
Beyond Fast Food: The Social Appeal of McDonald’s Among Malaysian Youth Daisy Mui Hung Kee; Dee Ning Tan; Boon Kiat Tan; Hui Qi Tan; Jia Xuan Tan
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4648

Abstract

This study investigates the social appeal of McDonald’s among young people by examining how social interactions, brand image, ambience, perceived enjoyment, and peer influence shape spending behavior and customer satisfaction. Based on survey data from 200 customers, our findings reveal that social interactions, perceived enjoyment, and peer influence significantly enhance spending behavior, whereas ambience and brand image show no meaningful effect. In predicting customer satisfaction, social interactions, perceived enjoyment, and spending behavior emerge as significant contributors, while ambience, brand image, and peer influence do not. Our findings demonstrate that McDonald’s functions as more than just a fast-food outlet. It serves as a social space where interpersonal connections and enjoyable experiences drive both spending and satisfaction. Our study offers practical implications for marketers and managers seeking to improve youth engagement by strengthening social experiences and enhancing enjoyment within fast-food environments
The Double-Edged Sword of Influencer Marketing: Insights from Skincare and Makeup Brands Oh Zi Jian; Nur Batrisyia Mohd Yussri; Nur Dhia Batrisyia Rohisam; Nur Awatif Yusra; Nur Ariana Shaffrina Mohd Shahrir; Yashika Bhardwaj; Muhammad Hussain Siraj Ud Din; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4644

Abstract

Influencer marketing has become a dominant promotional strategy in the skincare and makeup industry. Study shown that influencer marketing relies on the psychological effect of social proof, whereby individuals tend to imitate some behavior or preference in individuals with whom they can identify (Revinzky et al., 2025). c However, questions remain, does the investment truly pay off? While a viral post can boost brand visibility, attract new customers, and increase profits, influencer campaigns also carry risks, including controversies, financial losses, and potential damage to brand reputation. This study examines the effects of influencer marketing by analyzing how influencer credibility, perceived authenticity, customer trust, perceived negative and brand image. This findings highlight the double-edged nature of influencer marketing where convenience-driven engagement must be balanced with authenticity to maintain customer trust. Data were obtained from 160 respondents and examined to evaluate the proposed hypothesis
From Tap to Table: How Ease of Use, Trust, and Convenience Drive Customer Loyalty on Foodpanda Daisy Mui Hung Kee; Si rou Tan; Man Hong Tan; Si Xian Tan; Chea Zen Tang
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4649

Abstract

Foodpanda, a leading food delivery platform in Malaysia, offers customers a fast and convenient way to order meals from local restaurants. Despite ranking second overall among food delivery services behind GrabFood, it holds the top position in the “Food Drink” category on the Google Play Store in terms of app downloads. This study investigates the factors influencing customer satisfaction and loyalty toward Foodpanda. Specifically, it examines the effects of perceived usefulness, perceived ease of use, perceived trust, perceived risk, and perceived convenience on customer satisfaction, as well as their impact on customer loyalty, including the role of satisfaction as a predictor of loyalty. Data was collected from 200 Foodpanda users and analyzed. Our findings indicate that perceived trust and perceived convenience significantly and positively affect customer satisfaction, while perceived usefulness, perceived trust, perceived risk, perceived convenience, and customer satisfaction significantly predict customer loyalty. Among these, perceived convenience had the strongest effect on both satisfaction and loyalty. Our findings highlight the key roles of convenience, trust, and satisfaction in shaping customer behavior in the food delivery industry.
The Influence of Big Five Personality Traits on Online Purchase Intention Among University Students Using Lazada and Shopee Siti Nur ’Aqilah Nazari; Siti Nur Dini Mohamad Shahrim; Siti Nur Inasya Muhe; Siti Nurhidayah Rosle; Aditya Aditya; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4645

Abstract

Today, university students are particularly dependent on online shopping, especially on popular e-commerce sites such as Lazada and Shopee. The purpose of this study is to explore more the relationship between the Big Five Personality Traits and online purchase intentions among university students who are habitual consumers on this platform. A quantitative research design will be adopted and a sequence of variables will be collected via online questionnaire that will be sent through Google Form. The Big Five Inventory (BFI-44) will be used to measure the personality traits while the online purchase intentions item will be modified fromPavlou (2003) and Ha Stoel (2009). The target sample for the study will be 150 university students across Malaysia. Data will be collected and will be analysed through descriptive and correlation analysis to illustrate the relationship between the variables.
Digital Accounting and SAK EMKM: Driving MSMEs' Competitive Advantage and Accounting Performance in Bali Ida Ayu Ratih Manuari; Ni Putu Yuria Mendra
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4522

Abstract

This study investigates the impact of SAK EMKM implementation, financial literacy, and digital accounting literacy on Business Accounting Performance, with Competitive Advantage as a mediating variable among 210 MSMEs in Bali. Using Structural Equation Modeling-Partial Least Squares (SEM-PLS), the research reveals that SAK EMKM implementation, financial literacy, and digital accounting literacy significantly and positively enhance Competitive Advantage. Furthermore, Competitive Advantage is found to strongly dictate accounting performance, acting as a vital mediator in the model. Notably, the strongest indirect effect is observed in the relationship between digital accounting literacy and performance, proving that technological synergy is the primary "bridge" to superior financial outcomes. The structural model demonstrates high predictive power, explaining 68.5% of the variance in Business Accounting Performance. These findings extend the Resource-Based View (RBV) theory and suggest that MSMEs must transition to digital accounting to gain strategic credibility. Policymakers should integrate digital tools into accounting standards training to foster competitive and bankable MSMEs.
Sustaining an Innovative Culture for Competitive Advantage: Strategic Recommendations for Shopee Kok Ban Teoh; Changxiang Zou; Haokai Zou; Xixian Li; Tong Zhang; Aellysya Qistina Rizal Djunaidy; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4646

Abstract

Malaysia’s digital economy is growing rapidly, and e-commerce platforms such as Shopee Malaysia must sustain continuous innovation to remain competitive. However, maintaining an innovative culture in a fast-changing environment remains challenging. This study examines how leadership support, employee collaboration and knowledge sharing contribute to sustaining innovation culture and strengthening Shopee’s long-term competitiveness. Using secondary data from annual reports, credible online business sources and academic publications from 2020 to 2024, the study applies descriptive and content-based analysis to identify key patterns and insights. The findings show a steady increase in Shopee’s disclosed indicators related to leadership support and employee collaboration between 2020 and 2024, highlighting a growing emphasis on strategic direction and cross-functional coordination. In contrast, the formal knowledge-sharing mechanisms seem limited, suggesting that knowledge exchange mainly relies on informal cooperation. Based on these insights, the study proposes strategic recommendations to enhance innovation capability and organizational resilience for Shopee and other e-commerce firms seeking lasting competitive advantage.
Economic Valuation of Community Losses from Water and Air Quality Degradation in Nickel Mining Activities La Maga; Dominggus Marei
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4353

Abstract

Unsustainable use of natural resources can cause environmental damage. As in the nickel mining activities of PT. X, water, and air pollution cause diseases such as itchy skin and coughs. The purpose of this study is to analyze the economic impacts of water and air pollution. The study was conducted in the Tinanggea District, covering Lapoa and Bomba-Bomba Villages. The research location was determined using purposive sampling because residents in both villages experienced negative impacts from pollution. This study used a quantitative descriptive approach with economic valuation. Quantitative data were obtained through interviews with 45 rice farmers. Community losses were estimated using the cost-of-illness method, lost income, and decreased productivity. The value of losses due to water quality degradation includes medical costs of IDR 15,974,604/Year and lost income costs of IDR 55,650,604/Year. Air pollution causes coughs suffered by children in Lapoa and Bomba-Bomba Villages. This analysis uses only the medical cost approach, which is IDR 1,089,000/Year. The total loss due to water and air pollution is estimated at IDR 72,714,208/Year. Therefore, government supervision of nickel mining activities is needed, while PT. X must restore environmental quality to prevent further harm to the community
From Culture to Clicks: How Online Marketing Influence Customer Behaviour in Shopee Rosmelisa Yusof; Muhammad Danish Asmawi Sabri; Muhammad Danial Haikal Mohd Yunus; Muhammad Farhan Mohd Nazarudin; Muhammad Azib Zamri; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 9, No 2 (2026): May 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i2.4642

Abstract

This study examines the influence of online marketing strategies on customer behaviour in Shopee Malaysia, with a focus on social media advertising, price promotion, trust, and customer engagement. A convenience sampling technique was employed to collect data from 200 Shopee users through an online survey distributed via Google Forms. The survey consisted of structured questions based on a five-point Likert scale. Data were analysed using SPSS through descriptive statistics and multiple regression analysis to test the proposed hypotheses. The findings reveal that culturally relevant marketing messages and social media promotions have a significant positive impact on customer engagement and purchase intention. Additionally, perceived trust and promotional attractiveness also enhance customer confidence and repeat purchase behaviour on Shopee. The study concludes that integrating cultural values in online marketing, improving seller reliability, and maintaining transparent promotional strategies are essential for increasing customer loyalty.

Page 44 of 45 | Total Record : 441

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