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Daisy Kee Mui Hung
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Journal of the Community Development in Asia
Published by AIBPM Publisher
ISSN : 26858819     EISSN : 26547279     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the journal also welcomes manuscripts related with the examination of community problems, and theory making. The mission of JCDA is to improve the knowledge and practice in the field of purposive community development. With more research done in this field, we hope that it can contribute into making an excellent community in Asia.
Arjuna Subject : Umum - Umum
Articles 431 Documents
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The Impact of COVID-19 on the Fast-Food Industry in Malaysia Kee, Daisy Mui Hung; binti Mohd Nazri, Nurul Farhana; binti Misbah, Nurrida; binti Nazril, Nurul Asyiqin; binti Musa, Nur Hasmizah; binti Abdul Hamid, Nurizzah Fatihah
Journal of The Community Development in Asia Vol 4, No 2 (2021): May 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i2.1072

Abstract

Many businesses worldwide are badly affected due to the COVID-19 outbreak. As the Covid-19 pandemic spreads around the world, business person should create new business methods during this socio-economic, cultural, and health crisis. How to address the future is another critical question for businesses. Although the pandemic has affected businesses in different profound ways due to the various social, cultural, economic, and environmental factors, experience sharing and learning from successful businesses can help policymakers and business leaders to come up with innovative and effective strategies to minimize the adverse impact of the pandemic on the business operation. The study aims to determine how Covid-19 affected the fast food industry in Malaysia. Due to the Movement Control Order (MCO), all Malaysians are required to stay at home. The data of this study was collected through primary data and secondary data. The surveys using online Google form was conducted as primary data to gain more information regarding the topic. There are as many as 100 customers were surveyed. The results showed the fast food industry sustained operations and they adopted digitalization technologies. Digital technologies have influenced fast food restaurant strategies during the global pandemic, while technology may enable digital transformation, fast food restaurants are rapid to match the changes. Digitization opens new possibilities for fast food restaurants to sustain their business. With digital infrastructures in place like mobile devices, Wi-Fi networks, and online payment systems, it brings convenience to both business and customers. Deepening digitization has helped fast food restaurants to become more customer centric.
Determinants of Trust in E-Wallet Security: A Study Among Malaysian Undergraduates Effendi, Azura Abdullah; Ibrahim, Haslindar; Mathur, Garima; Bhurhanuddeen, Muhammad Faiz Ameen Bin; Azahari, Muhammad Arif Bin; Abdul Rahman, Muhammad Akram Bin; Azizan, Muhammad Hasif Bin; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4335

Abstract

This study examines the key factors influencing trust in e-wallet security among Malaysian undergraduate students. Using an online survey, data were collected from undergraduates across various universities in Malaysia to identify determinants such as perceived security, privacy protection, user interface quality, trust in service providers, regulatory assurance, and prior user experiences. The findings reveal that students’ trust in e-wallet platforms is strongly shaped by their perceptions of data security, platform transparency, and awareness of cybersecurity practices. Platforms offering clear encryption mechanisms, biometric authentication, and prompt responses to fraud incidents tend to generate higher levels of user trust. Despite the widespread adoption of digital payment systems, concerns related to data breaches and the misuse of personal information remain significant. The study underscores the need for continuous improvements in security features, enhanced user education on digital safety, and transparent policy frameworks to strengthen trust in e-wallet systems. These findings offer valuable insights for policymakers, financial institutions, and application developers seeking to foster a secure, reliable, and inclusive digital payment environment for young users in Malaysia, thereby supporting broader goals of digital inclusion and community developmentDeterminants of Trust in E-Wallet Security: A Study Among Malaysian Undergraduates
Strengthening Sustainable Competitive Advantage Through Green Innovation And Social Capital: Evidence From Coastal Small Medium Enterprises Kawulur, Arie Frits; Sumual, Tinneke Evie Meggy; Kawuur, Hisky Ryan
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4331

Abstract

This study investigates the how social capital and green innovation interact to strengthen sustainable competitive advantage among coastal small and medium enterprises (SMEs) in Indonesia. Data were collected from 78 coastal small medium enterprise through a structured survey and analyzed using partial least squares structural equation modeling. The results reveal that social capital has a significant positive impact on both green innovation and sustainable competitive advantage. Furthermore, green innovation became a crucial factor in strengthening sustainable competitive advantage, indicating the adoption of eco innovative practices can improve firms’ environmental and market performance. The findings underscore the strategic importance of integrating social and environmental dimensions to achieve long term competitiveness in resource constrained regions. Theoretically, the study extends sustainability literature by conceptualizing social capital as a dynamic capability that drives innovation based advantage. Practically, it provides insights for managers and policymakers to foster collaborative ecosystems and incentive mechanisms that promote green innovation and environmental stewardship among coastal regions.
Optimizing Raw Material Mixing Equipment: A Case Study of Yili Company’s Operation in Indonesia Xufeng, Zhang; Waworuntu, Stephanus Remond
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4311

Abstract

This study examines the optimization of the raw material mixing device in the production of Yili Company in Indonesia. The production process is characterized by low production and high energy consumption. Other mixing performance factors are less perfect, for instance, the consumption of energy. The potential contribution lies in proposing new equipment designs and a local mixing method that minimizes mixing energy while considering the quality of the mixture as a key parameter. This research employs a qualitative case study method to conduct an in-depth examination of Yili Indonesia Company. The research data is derived from archival research, including the company's sustainability report, internal project reports, and an analysis of related patents and technical literature. The liquid raw material mixing process in Yili Indonesia has improved the mixing efficiency, homogeneity, flexibility to the local environment, and intelligent control problems. After the process is optimized, Yili Indonesia can experience better plant performance, energy savings, and high product quality on both operational and consumer sides. The findings can lead dairy process operators to implement greener processes.
Emoticons and Digital Emotions: Effects on Trust, Social Interaction, Emotional Expression, and Emotional Clarity Among Generation Z Students Kee, Daisy Mui Hung; Du, Hao; Binti Rozman, Farah Afiqah; Binti Sazali, Farrah Najuwa; Binti Fazli, Fatin Alya Syuhadah
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4338

Abstract

Emoticons have become central to digital communication among Generation Z (Gen Z) university students, serving as visual cues that convey emotional tone and relational intent in text-based interaction. This study examines the effects of emoticon usage on online trust, social interaction, and relationship quality, perceived social support, emotional expression, and emotional clarity among Malaysian university students. A quantitative design was employed, with survey data collected from 155 respondents and analyzed using regression analysis. The results indicate that emoticon usage has significant positive effects on online trust (? = 0.259, p 0.001), social interaction and relationship quality (? = 0.268, p 0.001), perceived social support (? = 0.218, p 0.001), emotional expression (? = 0.249, p 0.001), and emotional clarity (? = 0.616, p 0.001). In addition, emotional clarity is positively associated with online trust (? = 0.508, p 0.001), social interaction and relationship quality (? = 0.595, p 0.001), perceived social support (? = 0.631, p 0.001), and emotional expression (? = 0.664, p 0.001). These findings suggest that emoticons and emotional clarity contribute to emotionally coherent and relationally meaningful digital communication. The study provides practical insights for fostering emotionally responsive interaction in educational and social digital contexts among Gen Z users.
AI-Enabled Optimization of After-Sales Service Performance: Evidence from a Quasi-Experimental Study Bin, Xu
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4336

Abstract

Intensifying market competition has elevated after-sales service as a critical source of competitive differentiation, yet many service organizations continue to face operational inefficiencies, including prolonged work-order processing, high maintenance error rates, and suboptimal resource utilization. This study examines how AI-enabled optimization reshapes after-sales service performance using a quasi-experimental pre–post design. Longitudinal system-generated KPI data collected before and after AI deployment are integrated with structured face-to-face technician interviews to capture both performance outcomes and underlying behavioral mechanisms. The results indicate statistically and practically significant improvements following AI implementation: average processing time decreased by 24.2%, maintenance error rates declined by 43.3%, spare-part shortage frequency fell by 45.6%, and first-time fix rates increased by 17.3%. These findings demonstrate that AI enhances service efficiency, quality, and resource allocation when embedded within organizational workflows. The study contributes theoretically by positioning AI-enabled after-sales systems as dynamic capabilities, integrative operant resources, and acceptance-dependent technologies, while managerially advocating closed-loop AI–analytics frameworks to institutionalize continuous improvement and strategic alignment.
Technology-Driven Marketing Development: Evidence from Artificial Intelligence, Big Data, Augmented Reality, and Internet of Things Binti Sabarudin, Sarah Balqis; Jeeva, Sanjeta A/P; Avtar Singh, Sanjeev Singh A/L; Syareef, Sahel Fawwaz Muhammad; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4339

Abstract

Technological advancement has become a central driver of contemporary marketing development, influencing how firms engage customers, build brand loyalty, and sustain competitive advantage. This study examines the impact of Artificial Intelligence (AI), Augmented Reality (AR), Big Data, and the Internet of Things (IoT) on marketing development, using Apple Inc. as the empirical context. A quantitative research design was employed, with data collected through a structured survey questionnaire from 152 respondents. Multiple regression analysis was conducted using SPSS to test the proposed relationships. The results indicate that the model explains 68.3% of the variance in marketing development (R² = 0.683). Big Data shows the strongest influence on marketing development (? = 0.376), followed by AI (? = 0.301) and IoT (? = 0.219), while AR demonstrates a positive but comparatively weaker effect (? = 0.069). Overall, the findings confirm that technology-driven initiatives play a significant role in enhancing marketing development and supporting sustained competitiveness in the digital era. This study contributes empirical evidence by comparing the relative influence of key emerging technologies within a single organizational context and offers practical insight for firms seeking to align technological adoption with effective marketing development strategies.
Consumption in the Beauty Industry: Factors Influencing Buying Behavior Toward Cruelty-Free Skincare Prahandani, Catherine Shania; Laksmidewi, Dwinita
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4320

Abstract

The growing demand for ethical and sustainable beauty products has heightened consumer interest in cruelty-free skincare, underscoring the need to understand the factors shaping purchasing behavior. This study aims to examine the determinants of buyer behavior toward cruelty-free skincare products by integrating ethical, cognitive, and social factors within the Theory of Planned Behavior (TPB) framework. Using a quantitative approach, data were collected from 216 skincare users in Indonesia, predominantly young and urban consumers. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed to test the proposed relationships. The results reveal that attitude toward cruelty-free skincare has a strong and significant effect on buyer behavior (? = 0.740, p 0.001). Environmental knowledge (? = 0.233, p = 0.008), subjective norms (? = 0.270, p = 0.006), and altruism (? = 0.343, p 0.001) positively influence attitude, whereas personal appearance concern shows no significant effect (? = 0.059, p = 0.315). These findings reinforce the relevance of TPB in explaining ethical skincare consumption and extend prior studies by highlighting the importance of moral awareness, social influence, and environmental knowledge in shaping ethical purchasing behavior in an emerging market context.
Post-COVID Consumer Behavior Shifts in the Online Food Delivery Service Sector in Malaysia Keong, Teow Boon; Foo, Yee Jing; Baliyan, Meenu; Fong, Yip Chi; Ying, Yeap Yong; Ning, Yap Si; V, Vaishnavi; Tai, Ye Zuo; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4344

Abstract

The COVID-19 pandemic has accelerated the adoption of digital services, particularly online food delivery platforms, leading to notable changes in consumer behavior. This study aims to examine post-COVID shifts in consumer behavior in the food delivery sector by focusing on GrabFood users in Malaysia and to identify the key factors driving these changes. A quantitative approach was used, collecting survey data from 150 users and applying multiple regression analysis to examine the effects of health and safety concerns, convenience, price sensitivity and promotion, ease of use, and service quality on post-pandemic consumer behavior. The results indicate a significant increase in both usage frequency and spending on GrabFood after the pandemic. Price sensitivity and promotion exert the strongest influence on consumer behavior (? = 0.424, p 0.001), followed by health and safety concerns (? = 0.418, p 0.001) and perceived convenience (? = 0.217, p 0.01). In contrast, perceived ease of use and enhanced service quality show weaker yet significant effects. The findings suggest that consumer behavior changes initiated during the pandemic have become enduring patterns. Practically, the study provides insights for platform operators to prioritize competitive pricing, promotional strategies, and safety assurance to sustain user engagement and loyalty.
Hooked Online: Unmasking the Risks of Internet Addiction Among Gen Z Youths Lew, Tek Yew; Effendi, Azura Abdullah; Mathur, Garima; Suthesh, Sashmitha Nair; Muthupalaniappan, Selva Ganesh A/L; Ali, Shahira Binti Akhter; Shao, Xue Wen; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4334

Abstract

With the widespread availability of digital devices and internet access, Gen Z youths are increasingly susceptible to internet addiction. This study investigates the complex and interconnected risks associated with excessive internet use, including mental health challenges, pornography addiction, cyberbullying, and other emerging concerns. Using a quantitative approach through a survey of 150 Gen Z, this paper uncovers significant links between internet addiction and negative outcomes in youth development and daily functioning. The results highlight the pressing need for interventions, policy responses, and awareness initiatives to mitigate the impact of internet addiction and safeguard youth well-being

Page 43 of 44 | Total Record : 431

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