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Journal of International Conference Proceedings
Published by AIBPM Publisher
ISSN : 26220989     EISSN : 2621993X     DOI : https://doi.org/10.32535/
JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online publication of each proceedings is sponsored by the conference organizers and hence no additional publication fees are required. JICP helps the Conference Organisers to increase impact of their conference with Online Abstract Book and also fullpaper book and Indexed Publication of the abstracts. JICP has vision which is to publish scholarly empirical and theoretical research articles, offering the authors and readers alike an academic rigor as well as professional development.
Arjuna Subject : Umum - Umum
Articles 1,586 Documents
Legality, Packaging, and Taste on Traditional Product Purchasing DecisionsLegality, Packaging, and Taste on Traditional Product Purchasing Decisions Talita Fidela Vania Azarin; Basthoumi Muslih
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4560

Abstract

The growth of the traditional food MSME sector increasingly shows an important contribution to the regional economy, but increasing competition requires business actors to strengthen legality, improve packaging design, and maintain taste that influences purchasing decisions as a factor. This work seeks to examine the impact of legality, packaging, and taste on purchasing decisions for Opak Gambir Matari Zakaya products. The study uses a causal associative quantitative approach, involving 80 respondents through purposive sampling. A questionnaire with a Likert scale is used as a measuring tool for data collection, tested using validity and reliability tests, and analyzed through multiple linear regression. Simultaneously, all three predictors exert a notable effect on buyer choices which are the results of this study. Partially, packaging is the single most influential factor, while legality and taste do not show any influence. This finding indicates that consumers are more responsive to the visual appeal of packaging in the initial purchasing process. This study suggests that MSME actors strengthen packaging innovation while maintaining legal eligibility and taste quality to increase product trust and competitiveness.
Kisana Glycolic Soap Product Marketing Management Strategy in Increasing Brand Awareness in the Indonesian Skincare Market Prasasti Sutaningdyah
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4581

Abstract

This study aims to analyze the marketing management strategy of Kisana Glycolic Soap in increasing brand awareness in the Indonesian skincare market. The underlying phenomenon of this research is the increasing competition in the local skincare industry, which demands innovation in brand communication strategies to compete with global products. This research employed a qualitative approach with a case study method, allowing for an in-depth exploration of communication strategies and consumer perceptions of the brand. Data were collected through semi-structured interviews, participant observation, and digital documentation. The results indicate that Kisana's marketing strategy focuses on three main themes: (1) consumer education through informative content marketing, (2) consistent communication across digital platforms, and (3) collaboration with micro-influencers to build brand authenticity. Practically, Future research is recommended to explore the dynamics of consumer perception across age and cultural segments to broaden our understanding of the effectiveness of local brand communication in the digital era
Exploring The Pseudo-Transformational Leadership Style That Causes The Decline of Companies in Indonesia Prayitno Prayitno; Amron Amron; Sih Darmi Astuti
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4616

Abstract

Companies in Indonesia experience high pressure from the government and society who at all times use strict control over organizers. The government uses control tools in the form of supervision with its regulations, while the public uses social media to monitor the behavior of company administrators, both state-owned and private-owned enterprises in Indonesia. This research focuses on the pseudo-transformational leadership style, which they (organizers) claim to be transformational, the difference in claims between the organizers and the government and society is proven by the final results received by the organizers as a result of their actions towards individuals and companies. Research approach/design and methods: An exploratory sequential method research design was used in this research. Qualitative research, data from BUMN annual reports and unstructured interviews with 6 human resource (HR) managers selected purposively. Main findings: This study reveals that the setbacks experienced by state-owned and private enterprises are caused by unethical behavior of leaders, despotic leaders, leaders who are explorative towards employees, greedy nature, acting on personal goals and high moral abandonment
How does money ethics mediate the influence of financial literacy on lifestyle through financial technology? (A Case Study of College Students) Afni Sirait; Zuhrohtun Zuhrohtun; Novitasari Eviyanti
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4635

Abstract

Recently, cashless payments have evolved into a credit-based lifestyle. This shift has changed societal habits. This study examines the direct and indirect relationships between financial literacy and lifestyle in FinTech decision-making. It also considers the influence of money ethics as a mediating variable. The study uses a quantitative method. Data was collected by questionnaire and analyzed with SmartPLS. Respondents were accounting students; 90 questionnaires were collected. The results show a direct relationship between financial literacy and FinTech. However, when money ethic is included as a mediating variable, the relationship becomes insignificant. Thus, money ethics do not mediate. Likewise, lifestyle has no direct relationship with financial technology. Money ethics as a mediator also does not provide an indirect relationship with financial technology. Based on data processing results, FinTech use is more influenced by financial understanding and ability than by lifestyle or attitude toward money. This seems likely that the study will develop the discipline of behavioural accounting and mental accounting to be able to further comprehend the aspects that inspire or influence people when they make financial choices.
Branding Nationalism: Identity Conflicts and Cultural Representation in Local Product Advertising Afifatur Rohimah; Ries Dyah Fitrianti
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4651

Abstract

This study critically explores how nationalism is branded and commodified through local product advertising in Indonesia. Grounded in theories of cultural branding and identity politics, it investigates how advertising constructs, negotiates, and commercializes national identity within a globalized market context. Using qualitative content analysis of selected local brand campaigns, the research reveals that nationalism in advertising operates as both empowerment and control: it promotes collective pride while reinforcing social hierarchies and selective cultural inclusion. Local brands frequently employ traditional symbols, language, and imagery to evoke authenticity, yet these representations often serve commercial rather than cultural purposes. Consequently, local advertising becomes a contested site where culture is simultaneously celebrated and commodified. The study argues that such branding practices transform nationalism into a consumable aesthetic, blurring the line between civic identity and consumer desire. These findings underscore the need for critical media literacy and reflexive communication practices in interpreting the socio political implications of cultural representation in advertising.
ESG and Firm Value (Study on Energy Sector Companies Listed on the Indonesia Stock Exchange) Nilmawati Nilmawati; Gabriel Reinhard Sitindaon; Sri Budiwati Wahyu Suprapti
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4709

Abstract

The purpose of this study is to look into how firm value in energy businesses listed on the Indonesia Stock Exchange is affected by environmental, social, and governance disclosures. Tobin's Q and the cost of capital are used to calculate firm value. Using energy firms listed on the Indonesia Stock Exchange between 2021 and 2023, this study employs a quantitative method utilizing a multiple regression approach. The sample companies are those who use the GRI Standards in their sustainability reports to provide environmental, social, and governance information. With a total of 63 observations, the sample size that results is 21 firms. The findings indicate that social and governance factors have no bearing on company value, on the other hand, environmental considerations considerably raise Tobin's Q and lower the cost of capital. Investors can evaluate businesses using non-financial data thanks to these discoveries. Firm value may be impacted by non-financial disclosure, such as environmental factors in this instance.
The Influence of Person-Job Fit and Leader-Member Exchange on Employee Performance with Self- Awareness as a Moderating Variable Yuni Siswanti; Luthfia Dwi Listyaningrum; Sudaryati Sudaryati
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4714

Abstract

This research aims to determine, examine, and analyze the effect of person-job fit and leader- member exchange on employee performance moderated by self-awareness in civil servant employees at agency X in Yogyakarta, Indonesia. The population in this study was civil servant employees at agency X in Yogyakarta, Indonesia. The sampling technique for this study used exhaustive sampling, so that 87 people were obtained. Data collection was carried out by distributing questionnaires offline or in hard copy, then processed and analyzed using SEM PLS analysis with Smart PLS software. The results of this study indicate that: person-job fit has a significant effect on employee performance; leader- member exchange has a significant effect on employee performance; self-awareness is able to moderate the effect of person-job fit on employee performance; and self-awareness is able to moderate the effect of leader-member exchange on employee performance. 
The Influence of Tourist Attraction, Social Media Marketing, and Electronic Word of Mouth on Visitation Decisions at Batur Natural Hot Spring, Kintamani, Bangli Ni Ketut Veny Yuliasih; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3651

Abstract

Kintamani, as one of the favorite destinations in Bali, has many tourist attractions that are well-known to both domestic and international travelers. The development of a tourist attraction is closely related to tourists visiting decisions. The aim of this research is to investigate how tourist attractions, social media marketing, and electronic word of mouth impact the decision-making process for visiting Batur Natural Hot Spring in Kintamani, Bangli. This study employs a quantitative approach, utilizing multiple linear regression analysis. It incorporates both qualitative and quantitative data, with a sample of 97 respondents, including both domestic and international tourists who have visited Batur Natural Hot Spring. The analysis is conducted using multiple linear regression techniques. The findings reveal that both collectively and individually, tourist attraction, social media marketing, and electronic word of mouth significantly and positively influence the visiting decisions at Batur Natural Hot Spring. Future research could consider expanding this study by introducing additional variables such as destination image, service scape, and service marketing mix.
The Role of Carbon Risk, Climate Change Exposure and Good Corporate Governance in The Cost of Capital Nurnaningsih Utiarahman; Fahrudin Zain Olilingo; Raflin Hinelo; Robiyati Podungge
Journal of International Conference Proceedings Vol 9, No 1 (2026): 2026 Dili ICPM Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v9i1.4730

Abstract

This study examines the influence of carbon risk, climate change exposure, and good corporate governance on the cost of capital in manufacturing companies that go public on the IDX. This study uses a quantitative research approach using secondary data obtained from manufacturing companies that go public on the IDX. The sample consists of 100 observations of manufacturing companies that go public on the IDX, which were selected through purposive sampling. Data analysis was carried out using SPSS"26. Analysis techniques include descriptive statistics, classical assumption tests, multiple linear regression analysis, t-tests, F tests, and hypothesis testing. Partial results show that carbon risk, climate change exposure, and good corporate governance have a partial effect on the cost of capital in manufacturing companies that go public on the IDX. At the same time, carbon risk, climate change exposure, and good corporate governance affect the cost of capital in manufacturing companies that go public on the IDX. The study contributes to the accounting literature and provides practical implications for regulators, managers and investors
Substitution of Mangrove Flour as a Food Functional Ingredient in Cookies Tinda Yuvita; Oktaf Rina; Nurbani Kalsum
Journal of International Conference Proceedings Vol 9, No 1 (2026): 2026 Dili ICPM Proceeding
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v9i1.4731

Abstract

Functional foods are increasingly becoming a focus in the development of food products that meet basic nutritional needs and provide additional health benefits. One food ingredient with the potential to become a source of functional food is mangrove flour, produced from the fruit of mangrove trees in coastal areas. Mangroves contain fiber, antioxidants, and bioactive compounds that can improve the nutritional quality of food products. Mangrove flour possesses significant potential to enhance the nutritional value of cookies, a popular bakery product, without compromising their sensory quality. This study aimed to evaluate the effect of mangrove flour substitution in cookie formulations. Variations in mangrove flour substitution were carried out at levels of 10%, 20%, 30%, 40%, and 50% and were tested based on color, taste, aroma, texture, and overall acceptability. The results showed that mangrove flour substitution had a significant impact on consumer preference, with the average score at 20% substitution for color, taste, and aroma. However, at higher substitutions, a decrease in preference was observed, especially for aroma and texture. Overall acceptability also decreased at substitutions exceeding 30%. These findings demonstrate the importance of balancing mangrove flour formulation in cookies to maintain optimal sensory quality

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