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Journal of International Conference Proceedings
Published by AIBPM Publisher
ISSN : 26220989     EISSN : 2621993X     DOI : https://doi.org/10.32535/
Core Subject : Humanities, Science, Education, Engineering,
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media
JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online publication of each proceedings is sponsored by the conference organizers and hence no additional publication fees are required. JICP helps the Conference Organisers to increase impact of their conference with Online Abstract Book and also fullpaper book and Indexed Publication of the abstracts. JICP has vision which is to publish scholarly empirical and theoretical research articles, offering the authors and readers alike an academic rigor as well as professional development.
Arjuna Subject : Umum - Umum
Articles 1,563 Documents
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Legality, Packaging, and Taste on Traditional Product Purchasing DecisionsLegality, Packaging, and Taste on Traditional Product Purchasing Decisions Vania Azarin, Talita Fidela; Muslih, Basthoumi
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4560

Abstract

The growth of the traditional food MSME sector increasingly shows an important contribution to the regional economy, but increasing competition requires business actors to strengthen legality, improve packaging design, and maintain taste that influences purchasing decisions as a factor. This work seeks to examine the impact of legality, packaging, and taste on purchasing decisions for Opak Gambir Matari Zakaya products. The study uses a causal associative quantitative approach, involving 80 respondents through purposive sampling. A questionnaire with a Likert scale is used as a measuring tool for data collection, tested using validity and reliability tests, and analyzed through multiple linear regression. Simultaneously, all three predictors exert a notable effect on buyer choices which are the results of this study. Partially, packaging is the single most influential factor, while legality and taste do not show any influence. This finding indicates that consumers are more responsive to the visual appeal of packaging in the initial purchasing process. This study suggests that MSME actors strengthen packaging innovation while maintaining legal eligibility and taste quality to increase product trust and competitiveness.
Kisana Glycolic Soap Product Marketing Management Strategy in Increasing Brand Awareness in the Indonesian Skincare Market Sutaningdyah, Prasasti
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4581

Abstract

This study aims to analyze the marketing management strategy of Kisana Glycolic Soap in increasing brand awareness in the Indonesian skincare market. The underlying phenomenon of this research is the increasing competition in the local skincare industry, which demands innovation in brand communication strategies to compete with global products. This research employed a qualitative approach with a case study method, allowing for an in-depth exploration of communication strategies and consumer perceptions of the brand. Data were collected through semi-structured interviews, participant observation, and digital documentation. The results indicate that Kisana's marketing strategy focuses on three main themes: (1) consumer education through informative content marketing, (2) consistent communication across digital platforms, and (3) collaboration with micro-influencers to build brand authenticity. Practically, Future research is recommended to explore the dynamics of consumer perception across age and cultural segments to broaden our understanding of the effectiveness of local brand communication in the digital era
Exploring The Pseudo-Transformational Leadership Style That Causes The Decline of Companies in Indonesia Prayitno, Prayitno; Amron, Amron; Astuti, Sih Darmi
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4616

Abstract

Companies in Indonesia experience high pressure from the government and society who at all times use strict control over organizers. The government uses control tools in the form of supervision with its regulations, while the public uses social media to monitor the behavior of company administrators, both state-owned and private-owned enterprises in Indonesia. This research focuses on the pseudo-transformational leadership style, which they (organizers) claim to be transformational, the difference in claims between the organizers and the government and society is proven by the final results received by the organizers as a result of their actions towards individuals and companies. Research approach/design and methods: An exploratory sequential method research design was used in this research. Qualitative research, data from BUMN annual reports and unstructured interviews with 6 human resource (HR) managers selected purposively. Main findings: This study reveals that the setbacks experienced by state-owned and private enterprises are caused by unethical behavior of leaders, despotic leaders, leaders who are explorative towards employees, greedy nature, acting on personal goals and high moral abandonment

Page 157 of 157 | Total Record : 1563

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