Asian Journal of Management Analytics
The Asian Journal of Management Analytics (AJMA) is a journal focused on the theory and application of data analytics and its applications in contemporary business, economics, and management disciplines. These disciplines include accounting, finance, management, marketing, economics production/operations management, and supply chain management. The connectivity, interdisciplinary, and interface between data analytics and various business disciplines are of particular interest for this journal. Research methods that are expected to be implemented in this journal include, but are not limited to, empirical research, data analytics, big data analytics, data science, operations research, management science, decision science, and simulation modeling. AJMA journal publishes articles quarterly in January, April, July, and October.
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<![CDATA[Communication Dynamics on WhatsApp Business and Their Impact on Patient Purchase Intention: An SEM–PLS Study (Case study from Edelweiss Hospital Bandung – Indonesia) ]]>
<![CDATA[Sulaeman, Iman]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.15861
<![CDATA[This study investigates how three communication stimuli on WhatsApp Business visibility, interactivity, and authenticity affect purchase intention toward Edelweiss Hospital, with perceived value and perceived trust as mediating variables. A quantitative survey was conducted with 480 respondents who had interacted with Edelweiss Hospital through WhatsApp Business. Data were analyzed using Partial Least Squares Structural Equation Modeling (SEM–PLS). The results show that interactivity is the strongest predictor of perceived value, while authenticity is the main driver of perceived trust. Visibility shows a dual pattern: it increases perceived value but reduces trust and, through trust, weakens purchase intention. Perceived trust emerges as the strongest determinant of purchase intention, followed by perceived value. The findings extend the Stimulus Organism Response (S–O–R) framework into the digital healthcare context and offer practical guidance for hospitals on how to design and manage WhatsApp Business communication that truly supports patient decision-making.]]>
<![CDATA[Affordances Platform and Strategy Game Content Creator on Tiktok @Eanis ]]>
<![CDATA[Anshor, Habib AL]]>;
<![CDATA[Lestari, Aghnia Dian]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.16341
<![CDATA[Creators have leveraged features of the platform to become highly visible and engaged audience on TikTok but dedication to investigating this practice is still lacked. This qualitative case study focuses on content strategies and platform affordances (especially captions and hashtags) of the Tik Tok profile @eanis, an extraction shooter game content creator. This study aims to identify content strategies, describe how captions and hashtags are used, and understand how creators and audiences interpret these practices by shaping visibility and engagement. Data were collected through in-depth interviews with the main informant and four supporting informants, observation of posts, and literature review. The results show that @eanis's strategy continues to follow trends, especially among extraction shooter players, and that consistency in posting is the basis for establishing the channel's identity.]]>
<![CDATA[The Behavioral Accounting Approach to Examining Modern Accounting Practices in the Industry 4.0 Era ]]>
<![CDATA[Amril, Amril]]>;
<![CDATA[Syamsuri, Helmy]]>;
<![CDATA[Wahidah. R, Wardatul]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.16374
<![CDATA[This study aims to analyze modern accounting practices in the industry 4.0 era through a behavioral accounting approach. Digital transformation in accounting systems, such as the use of ERP and cloud-based reporting, not only brings technical changes but also creates dynamics in individual and organizational behavior that impact the quality of financial reporting. This study uses a qualitative approach with a case study design. Data were collected through in-depth interviews with financial managers, accounting staff, and internal auditors directly involved in the implementation of modern accounting systems, supported by relevant documentation. Data analysis was conducted through data reduction, thematic presentation of findings, and drawing conclusions by linking the research findings to behavioral accounting theory. The results indicate that attitudes toward technology, work motivation, organizational culture, professional ethics, and cognitive biases significantly influence the effectiveness of modern accounting practices.]]>
<![CDATA[The Role of Customer Satisfaction in Mediating the Effects of Product Quality and Service Quality on Repurchase Intention: A Study at Mr. Konveksi Bali ]]>
<![CDATA[Gustini, Ni Ketut]]>;
<![CDATA[Yasa, Ni Nyoman Kerti]]>;
<![CDATA[Giantari, I Gusti Ayu Ketut]]>;
<![CDATA[Aksari, Ni Made Asti]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.16398
<![CDATA[This research examines the role of customer satisfaction as an intervening variable connecting product and service quality with customers’ intention to repurchase in the MSME context. Despite increasing competition in the post-pandemic period, maintaining customer loyalty remains a critical challenge for small businesses. A quantitative research design was implemented using survey data gathered from 120 participants who had prior purchasing experience. The study employed PLS-SEM to assess the relationships among variables, including both direct and indirect effects. The analysis indicates that both product and service quality have a significant effect on customers’ intention to repurchase. These results highlight the importance of delivering consistent service interactions alongside reliable product performance. From a managerial perspective, MSMEs should prioritize customer-centric strategies that enhance experiential value to sustain long-term purchasing behavior.]]>
<![CDATA[Nadin Amizah’s Content Strategy for the “BLP Beauty” Beauty Brand on Instagram ]]>
<![CDATA[Ayu, Putri Diyah Dwi]]>;
<![CDATA[Dedet Erawati]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.16423
<![CDATA[This research was carried out qualitatively with a descriptive case study method. Observations of collaborative content on Instagram @blpbeauty and semi-structured interviews with representatives from the BLP Beauty as well as three Instagram active audiences @blpbeauty used to obtain research data. The results of the study show that this collaboration focuses on narrative building, conveying the values of self-empowerment and self-acceptance, and creating emotional closeness through consistent stories and visualizations, as well as product promotion. As a result of the cognitive, emotional, and positive behavioral engagement of the audience, BLP Beauty is considered an authentic, relevant, and valuable local brand. This study suggests that local beauty brands can implement collaborative content strategies in a planned and relevant way for their target audience to develop sustainable customer engagement.]]>
<![CDATA[Analysis of Local Government Financial Ratios and Their Impact on Capital Expenditures for Economic Growth in East Java Province ]]>
<![CDATA[Khaidar, Akromul]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.16430
<![CDATA[This study aims to analyze the effect of regional financial ratios on capital expenditure and their implications for economic growth in East Java Province. The financial ratios examined include the independence ratio, effectiveness ratio, and efficiency ratio as indicators of local government financial performance. Capital expenditure is positioned as an intervening variable that plays a role in supporting infrastructure development and productive sectors. This research employs a quantitative approach using data analysis from regional government financial reports. The results indicate that the regional independence ratio has a positive effect on capital expenditure, which in turn contributes to economic growth. Meanwhile, the effectiveness and efficiency of regional financial management also play a significant role in optimizing the allocation of development budgets.]]>
<![CDATA[The Impact of Human Resource Management and Member Motivation on Member Engagement in the Jakmania Cirebon ]]>
<![CDATA[Rizky, Muhammad]]>;
<![CDATA[Hardjowikarto, Dharliana]]>;
<![CDATA[Juwita, Juwita]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.16451
<![CDATA[This study aims to analyze the influence of human resource management and member motivation on member involvement in The Jakmania Cirebon community. The study used an associative quantitative approach with 70 active members of respondents selected through purposive sampling techniques. Data collection was carried out using a questionnaire based on the Likert scale, while data analysis used the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS. The results of the study show that human resource management does not have a significant effect on member engagement, so organizational structural mechanisms have not been the main factor in encouraging the participation of supporter community members. Conversely, member motivation has a positive and significant effect on member engagement.]]>
<![CDATA[The Influence of E-Wallet Usability and Financial Literacy on Generation Z’s Consumption Behavior in Cirebon City ]]>
<![CDATA[Hayatunnasha, Nailah]]>;
<![CDATA[Parlina, Nurhana Dhea]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.16452
<![CDATA[This study aims to analyze the influence of e-wallet usability and financial literacy on the consumption behavior of Generation Z in Cirebon City. The study employs a quantitative approach using an associative method and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. Data were collected via a questionnaire distributed to 246 Generation Z respondents who use e-wallets, using a 1–5 Likert scale. The results indicate that the ease of using e-wallets has a positive and significant effect on consumption behavior, suggesting that the easier digital payment systems are to use, the higher the tendency for individuals to make impulsive purchases. Meanwhile, financial literacy has a negative but insignificant effect on consumptive behavior, suggesting that financial understanding is not yet fully capable of controlling consumption behavior in the context of digital technology’s ease of use.]]>
<![CDATA[The Influence of Financial Literacy and Cashless Behavior on the Financial Management Behavior of Generation Z in Cirebon City ]]>
<![CDATA[Khansa, Selma]]>;
<![CDATA[Parlina, Nurhana Dhea]]>;
<![CDATA[Agustina, Agustina]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.16453
<![CDATA[This research examines how financial literacy and cashless transaction habits influence the way Generation Z in Cirebon City handles their finances.The development of digital financial technologies has significantly transformed transaction patterns from cash-based to digital systems, which demands better financial management capabilities, particularly among young individuals. A quantitative method with an associative approach was applied in this study, utilizing Data analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Respondents from Generation Z who actively utilise non-cash payment methods were given questionnaires to complete in order to gather data. The results show that financial management behaviour is significantly improved by financial literacy. In a similar vein, using cashless payment methods makes a substantial and positive contribution. A significant amount of the variation in respondents' financial management practices can be explained by both factors taken together.]]>
<![CDATA[The Impact of Financial Literacy on Saving Behavior in Generation Z in Cirebon City, with Perceived Mobile Banking Service Ease as a Mediating Variable ]]>
<![CDATA[Wardaya, Rahma Azkia]]>
<![CDATA[ Asian Journal of Management Analytics Vol. 5 No. 2 (2026): April 2026 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ajma.v5i2.16454
<![CDATA[The purpose of this study is to examine how financial literacy affects Generation Z's saving behaviour in Cirebon City from the perspective of basic mobile banking services as a mediating variable. A quantitative approach with associative study is the research methodology employed. 120 randomly selected respondents made up the research sample. Questionnaires on a five-point Likert scale were distributed in order to collect data. The data was analysed using the Sobel test and multiple linear regression using IBM SPSS Statistics. The study's findings demonstrate that the view of how simple mobile banking services are is positively and significantly impacted by financial literacy. Additionally, saving behaviour is positively and significantly impacted by financial literacy. Additionally, saving behaviour is positively and significantly impacted by the opinion of how simple mobile banking services are.]]>
