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Dwi Setiawan
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INDONESIA
Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 613 Documents
 26   27   28   29   30 
Traveler’s Cafe: Exploring How One’s Level of Emotional Maturity Has an Impact in Their Decision to Marry Candy Truisnaningsih
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 3 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.3.254-259

Abstract

Chick Lit usually focus on how the main character finally finds her true love after several times meeting the wrong guy. However, through the issues of marriage that I make, I am stressing more on their psychological emotional maturity before they decide to get married. The story talks about a woman who has a boyfriend but not ready to marry him. She captured in her own insecurities about being a wife. Her situation gets worse when she rejected the proposal and her family found out. The story will revolve around the emotional journey of the problem and slowly reveals the changing behavior and her ways of thinking. Hopefully this work will remind people to look the idea of how important it is to see that marriage is not about age. To understand how psychological emotional maturity works, six levels of maturity are used as the main theory in this work. 
The Consequences of Disobeying the Patriarchal Values in Niki Caro’s North Country and Steven Soderbergh’s Erin Brockovich Jessica Puspa; Priska Febrinia Handojo
Kata Kita: Journal of Language, Literature, and Teaching Vol 1, No 1 (2013)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.1.1.%p

Abstract

This study aims to understand the consequences that Josey Aimes and Erin Brockovich face in disobeying the patriarchal values in North Country and Erin Brockovich. Patriarchal society where Aimes and Brockovich live, demands that the roles of women are as domestic creatures. If they cannot accept their roles, as the consequences, they will be punished by the people who guard the patriarchal values. It can be seen that Aimes and Brockovich are still bound by the patriarchal values which inhibit their position to express themselves. Their effort to get equality shows how the patriarchal values are deeply rooted in their society because both men and women guard those values.
AFTER FOUR YEARS Johana Murti; Ribut Basuki
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 3 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.3.60-65

Abstract

In this creative work, I would like to highlight marriage problems in Indonesia that is faced by people from two different generation through a theatre play. In my script, there is a mother and a daughter as representatives of two different generation. The marriage problem is faced by the daughter, and the mother tries to give solutions based on her own knowledge and values. This creative work focuses on the difference of how the mother and the daughter respond to the marriage problem. I would also point out about how generational gap problem affects the way the mother and the daughter respond to the marriage problems. To put this issue into a form of entertainment, I decided to make a drama play which type of genre is almost similar to our real life.
Adopting and Challenging Traditional Gender Roles in 90s Sitcom Friends Clarissa Angelia; Liliek Soelistyo
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.2.252-260

Abstract

Sitcom has been worldwide famous since the 1950s. Friends is one of the most well-known sitcoms, telling the story of friends who lived in New York City during their youth. I will analyze gender roles issues in Friends. In this study, I will analyze how the six main characters adopt traditional gender roles and how the six main characters eventually challenge them. I use several theories, such as traits of traditional gender roles, theory of gender roles orientation, and theory of egalitarianism. My analysis demonstrates that each of the six main characters adopted at least one trait of traditional gender roles at the beginning of the series. The traits they adopted will be categorized by their personal attitude, social behavior, value, self-concept, and career choice. By the end of the series, the six main characters had eventually challenged traditional gender roles and adopted more to the Egalitarianism theory.
Creating a Handbook to Describe Employee Benefits for PT. WY’s New Employees Florensia Nadya Lovillea
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 2 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.2.282-287

Abstract

PT. WY is a manufacturing company which produces household and personal care products. Their main target market is family. The main problem is that new employees have no idea what to expect from this company, since there is no written information about employee benefits. Based on interviews and surveys, most employees did not know about the employee benefits of PT. WY, and the HRD representatives also agreed that they often asked about it. PT. WY actually has the handout, however, it is not complete yet, so they did not use it. Therefore, the solution is a handbook to describe employee benefits for the new employees. This project is done after reviewing theories by Bloomfield, Schofield, and Cantesbury (2015) and Martocchio (2016) and information from the company. This handbook is expected to help the company and its employees to always refer every information to the handbook. Keywords: employee, benefits, handbook
CODES USED BY TWO PAIRS OF IDENTICAL TWINS Wida F. Gunawan; Herwindy Maria Tedjaatmadja
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 2 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.2.76-81

Abstract

This study is about the codes used by two pairs of identical twins to their co-twin in their daily conversation. It is supported by Wardaugh’s (2006) and Stromswold’s theories (2004) of codes and language development. The data was gathered from the utterances produced in the given role plays. The findings reveal that seven types of codes were used by these pairs of twins. The similarities are all of them did not use secret language and both pairs mostly used Indonesian codes. The differences are the frequency of each code used and in general, Pair 2 is more formal than Pair 1. In conclusion, having Javanese parents does not always mean using Javanese codes when communicating with others and although they are twins, they do not always use similar codes. These differences might happen because of the differences in religion and travel experiences
Semiotic Analysis of Dove’s Femvertising Chun Hojeung; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 2 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.2.195-204

Abstract

This qualitative study aimed to know in what ways the verbal (oral mode) and non-verbal (visual mode and gestural mode) semiotic resources help Dove meet the criteria of femvertising. The study used the Multimodal approach to help analyze the data. The writer collected and analyzed the data from Dove’s My Beauty My Say video. The findings showed that the verbal semiotic resources help Dove meet the criteria of femvertising by orally informing the audiences about the problems and arguments that are faced by the women in the video and how they responded to the problems in order to empower all the women. Meanwhile, the non-verbal semiotic resources help Dove meet the criteria of femvertising by revealing women in the authentic form and outside of traditional gender stereotypes so that they can deliver predominantly pro-female messages that can empower themselves and other women who are facing the similar problems as they do. The non-verbal semiotic resources are delivered by using the gestures (e.g. facial expression and body language) and objects (e.g. outfits, dominated background color, focus of the camera) in the video. In conclusion, I observe these semiotic resources are important to help Dove meet the criteria of femvertising.  Keywords: Femvertising, Multimodal, Verbal semiotic resources, Non-verbal semiotic resources 
The Concept of Excellence in Nike Advertisement “Unlimited You” Yusuf Widjaja
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 3 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.3.149-157

Abstract

This thesis mainly deals with Barthes’s process of signification, denotation, connotation, and Lakoff’s and Johnson’s theory of metaphor in order to reveal the excellence concept in the branding of Nike video commercial “Unlimited You”. The focus of the writer’s analysis is the verbal and visual expressions in the video commercials. Those theories being used will help the writer in analysing the excellence concept and the use of verbal and visual expressions in the advertisement, then, figuring out the excellence concept used in the video commercials. The writer analyses one video commercial of Nike under the concept of “Unlimited Series” which is “Unlimited You”. This research uses qualitative content analysis by Krippendorff (2004) and Schreier (2012) to describe the concept of excellence in a systematic way. From the analysis, the writer found out that Nike aims to motivate and inspire its audience through the excellence concept. Furthermore, Nike defines the excellence concept as a form of success which comes in the form of ability to pass through the challenge. Nike associates success with high endurance, confidence, and optimism as pictured in the video commercials. The verbal and visual expressions are aimed to inspire and motivate the audiences to be optimistic, have confidence, and have high endurance to achieve success
Multimodal Analysis of Innisfree’s Brand History Vanessa Velancia Prajogo; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 3 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.3.262-269

Abstract

Fierce competition in increasing market share growth prompts companies to strive to create a memorable brand identity. One common method adopted by some companies is using a video advertisement, which contains the message they want to convey about their product or brand. This message is intended to persuade people who see the advertisement to buy their product. In doing so, companies usually use the visual, linguistic, spatial and other semiotic resources, often referred to as a semiotic mode. Through the case study of Innisfree’s video advertisement “Brand History,” we analyze how Innisfree uses linguistic, spatial, and visual mode for creating a message that enables consumers to remember and to persuade them buy its product. Our findings show that the message in the video advertisement is that Innisfree is a beauty product that upholds nature as its ingredients, has high quality, and preserves the environment where it takes its ingredients. Key Words: Advertisement, Persuasion, Modes, Verbal and Non-verbal expressions.
THE REPRESENTATION OF CULTURAL CONTENT IN GLOBAL ELEMENTARY COURSEBOOK Stefania Supangat; Flora Debora Floris
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 1 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.1.1-6

Abstract

This study was to find out the types of cultural content source found in the reading and listening texts presented in Global elementary coursebook (2012) and the similarities and differences of the types of cultural content source found in those texts. The data were analyzed using the theory of types of cultural content source proposed by Matsuda (2012). The findings of this study showed that the reading texts met 54.9% of global culture, 35.3% of target culture, and 9.8% of local culture while the listening texts met 72.5% of global culture, 25% of target culture, and 2.5% of local culture. All in all, as proposed by Matsuda (2012), a good coursebook is the one that has multiple sources of cultural content; and Global elementary coursebook fulfills this criterion as it has three types of cultural content source.

Page 28 of 62 | Total Record : 613

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