cover
Contact Name
Sulvinajayanti
Contact Email
sulvinajayanti@iainpare.ac.id
Phone
+628114210121
Journal Mail Official
komunida@iainpare.ac.id
Editorial Address
Kantor Fakultas Ushuluddin, Adab dan Dakwah IAIN Parepare Jalan Amal Bakti No.8 Soreang Kota Parepare, Sulawesi Selatan, 91131
Location
Kota pare pare,
Sulawesi selatan
INDONESIA
KOMUNIDA: Media Komunikasi dan Dakwah
ISSN : 20880669     EISSN : 26143704     DOI : 10.35905/komunida
KOMUNIDA are Media Komunikasi dan Dakwah is a journal that publishes current original researches on communication phenomenon and dawah studies related to social and cultural context in Indonesia in multi concepts, theories, perspectives, paradigms and methodologies. The focus study of Komunida Media Communication and Dawah are Islamic Communication, Media Dakwah, Islamic Public Relations, Islamic Community Development , Islamic Counseling, Islamic Journalism and Islamic Broadcasting
Articles 149 Documents
Arus Komunikasi Organisasi Public Relations Kantor Wilayah Direktorat Jenderal Pajak Sulawesi Selatan, Barat dan Tenggara Perspektif Islam Delila Terida Yoku; Arianto
KOMUNIDA : Media Komunikasi dan Dakwah Vol 12 No 01 (2022): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v12i01.2112

Abstract

This research aims yo find out and analyze the communication flow of the public relations organization of the Regional Office of the Directorate General of Taxes in South, West and Southeast Sulawesi based on an Islamic perspective. The method used in this study uses qualitative methods, data collection is done by means of interviews, observation, and documentation. The results of this study showed that the flow of public relations communication in the organization of the Regional Office of the Directorate General of Taxes of South, West and Southeast Sulawesi in the perspective of Islamic flow shows four directions of information or messages in organizational communication at the Regional Office of the Directorate General of Taxes of South, West and Southeast Sulawesi. The downward flow of organizational communication, the upward flow of organizational communication, the lateral flow of organizational communication, and the flow of cross-channel communication are information flows carried out by the Public Relations of the Directorate General of Taxes of South, West and Southeast Sulawesi in creating harmonious relationships and synergistic cooperation. The principles of effective communication are qaulan syahid, qaulan maysurah, qaulan baligha, qaulan karimah, qaulan layyinah, and qaulan Ma'ruf. Public Relations of the Directorate General of Taxes of South, West and Southeast Sulawesi can adjust the method of communication from an Islamic perspective according to the type of information to be conveyed. Public Relations acts as a communicator as well as a mediator in an organization, including the Directorate General of Taxes for South, West and Southeast Sulawesi.
Upgrading Digital Marketing Skills Mahasiswa Komunikasi Penyiaran Islam UIN Ar-Ranniry Dalam Upaya Kesiapan Menghadapi Dunia Kerja Syahril Furqany
KOMUNIDA : Media Komunikasi dan Dakwah Vol 11 No 02 (2021): Komunida : Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (692.932 KB) | DOI: 10.35905/komunida.v11i02.2115

Abstract

This study aims to train students to understand digital marketing, to find students' talents in the entrepreneurial world. The rapid development of the digital era is very important to be used in a positive direction. One of them is having digital marketing skills. This study uses Participatory Actions Research (PAR). By involving students actively in carrying out program activities. The results showed that in the early stages students did not know what digital marketing was. then students are provided with materials and practices for distributing digital marketing on social media. The results of the evaluation of students have understood and can practice marketing through digital or known as digital marketing. During the process of spreading messages through social media, it was held by students for ten consecutive days. The changes that are felt are increasing visitors to the website, increasing followers on Instagram and Facebook accounts, and increasing sales. The perceived impact is really real so that this can be used as an effort that is carried out systematically and measurably by other businesses.
Komunikasi Digital dalam Jual Beli Online melalui Sosial Media Instagram Febri Bayu Andriawan Bayu
KOMUNIDA : Media Komunikasi dan Dakwah Vol 12 No 01 (2022): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v12i01.2131

Abstract

The purpose of this study is to determine digital communication in online buying and selling through social media Instagram in Pasir Lor Village, Banyumas Regency, Central Java. The approach uses a descriptive qualitative based, involving 20 subjects who have Instagram accounts (both as sellers and buyers). Data were collected and supplemented with interviews and observations when conducting online buying and selling services. The results showed that: digital communication on subjects in Pasir Lor Village by conducting digital interactions between sellers and buyers either through chat, DM or the comment column. The integrity and honesty of the seller in buying and selling online is the main bargaining power for buying and selling online, so that you can get fast response and service from the seller, which can add valuea to online sales through Instagram social media. Digital communication is also supported by the ease of accessing and applying Instagram's social media features so as to provide a positive response for all circles of society.
Dakwah Berbasis Iklan Layanan Masyarakat 3M di Masa Pandemi Covid-19 Ahmad Hidayatullah; Luluk Azizah
KOMUNIDA : Media Komunikasi dan Dakwah Vol 12 No 01 (2022): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v12i01.2159

Abstract

The Covid-19 pandemic has forced everyone to adapt to new patterns. One of them is in the world of communication as experienced by PPK FM Sragi Community Radio. The radio, which operates based on an educational and da'wah mission, must innovate more adaptively in order to keep listeners from enjoying its broadcast programs. Using this type of qualitative research and descriptive analysis, this study tries to explore how da'wah based on 3M public service advertisements during the Covid-19 Pandemic was carried out by PPK FM Community Radio Sragi Pekalongan in 2020. As for the results of this study, it can be concluded that da'wah based on public service advertisements about 3M on PPK FM Sragi Community Radio was carried out as an effort to raise public awareness of the importance of implementing health protocols during the Covid-19 Pandemic. This is important considering that maintaining health and personal safety is also part of maqashidus shari'ah, namely hifdzun nafs (keeping the soul).
Resepsi Pembaca terhadap Isu Perselingkuhan Nissa Sabyan dan Ayus Sabyan di Tribunnews.com Ahmad Khairul Nuzuli Ahmad Khairul Nuzuli; Ivan Sunata
KOMUNIDA : Media Komunikasi dan Dakwah Vol 12 No 01 (2022): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v12i01.2599

Abstract

The pelakor case is one of the things that is viral in the media today, including the case of the affair of Nissa Sabyan and Ayus Sabyan. The concept of pelakor is one of the terms that is viralized by the mass media. This study aims to see how the readers interpret the affair issue of Nissa Sabyan and Ayus Sabyan in Tribunnews.com. This research uses descriptive qualitative type using reception analysis. The results showed that the majority of informants agreed with the pelakor labeling given by the media. On the other hand, the informants agree more that Nissa Sabyan and Ayus Sabyan are jointly responsible for their case. The opinion of the informant is influenced by the experience and environment in which the informant is located.
Aktivitas Dakwah Gerakan Pemuda (GP) Ansor Dalam Meningkatkan Ukhuwah Islamiyah Di Kecamatan Purbolinggo Alwanul Fikri
KOMUNIDA : Media Komunikasi dan Dakwah Vol 12 No 01 (2022): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v12i01.2636

Abstract

Da'wah activity is an activity or effort carried out by humans, organizations or institutions to achieve their daily needs. Activities such as studying, attending school, participating in scientific assemblies, discussions, and other activities are examples of human needs. The Ansor Youth Movement (GP) is a youth, community, and religious organization with a populist character. The Ansor Youth Movement is an autonomous body under the auspices of Nahdlatul Ulama (NU). The Ansor Youth Movement (GP) is not only trying to build and create a society that has an understanding of the Islamic faith, but the Ansor Youth Movement (GP) is also trying to increase ukhuwah Islamiyah between fellow human beings. The purpose of this study was to determine the da'wah activities of the Ansor Youth Movement (GP) in increasing ukhuwah Islamiyah in Purbolinggo District. This research is a field research (Field Research) and the nature of this research is descriptive. The collection method used is observation, interviews and documentation.
Cyberdakwah: Tiktok Sebagai Media Baru Intan Musdalifah; Nikmah Hadiati Salisah
KOMUNIDA : Media Komunikasi dan Dakwah Vol 12 No 2 (2022): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v12i2.2733

Abstract

The purpose of this study is to analyze and answer the phenomenon of using Tik Tok media as a forum for new Islamic communication activities. This study uses the literature method with non-participant observation and literature review. The methodology of this research analysis combines the media of Tiktok propaganda, the content of the message of da'wah, and theories related to the new media. The results of the study show the advantages and disadvantages of Islamic communication activities in cyberspace (TikTok) for preachers. TikTok media conveys da'wah messages quickly and easily, but is easier to understand. The use of TikTok as a propaganda medium has various advantages and disadvantages. On the positive side, TikTok has become a new medium of Islamic da'wah that is effective, open, accessible, and able to convey the message of Islamic teachings in various ways. On the negative side, TikTok's character is open with unclear and arbitrary information and some information in the name of Islamic teachings with a specific purpose.
Perencanaan Komunikasi Pemerintah Kota Kediri dalam Membangun Citra Walikota Perspektif Islam Lukman Hakim; Yhova Hana Bunga Fadila
KOMUNIDA : Media Komunikasi dan Dakwah Vol 12 No 2 (2022): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v12i2.2814

Abstract

Communication planning is a very important thing in the smooth running of a program, especially in terms of branding. Public relations has the task of fostering good relations with the public, both internally and externally so as to create a positive image. Of course, these activities require careful communication planning in order to get maximum results. Therefore, this journal was written to find out the communication planning carried out by the Kediri City Government in Building the Image of the Mayor of Kediri. This research uses qualitative research, where the researcher conducts the observation and interview stages to be able to describe the research results based on the facts that researchers get in the field. The data was obtained from the interview process with the Head of the Protocol and Communication Section of the Kediri City Government. From the results of the interview, it was found that there are 2 elements of communication planning used in efforts to build the image of the Mayor of Kediri, namely internal and external elements. Internal means relating to the agency itself, while external means the public or society, which in its implementation utilizes 4 social media, namely Instagram, Facebook, Tik Tok, and Youtube.
Metode Dakwah Suluak dan Tawajuah dalam Tarekat Naqsabandiyah Fajri Ahmad
KOMUNIDA : Media Komunikasi dan Dakwah Vol 12 No 2 (2022): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v12i2.2832

Abstract

Suluk is a series of congregational activities related to religious spirituality. Suluk is also interpreted as a way to get closer to God. While tawajjuh is the implementation of mysticism activities. Tawajuh is also interpreted as a meeting between a student and his sheikh face to face while teaching some dhikr. This study aims to determine the method of da'wah through suluk and tawajuah in the Naqsabandiyah Order, especially in Agam Regency, West Sumatra. The research method uses a qualitative method with purposave sampling technique, the researcher selects informants in the research who can provide information about the problem and the central phenomenon of the research. The da'wah method in the Naqsabandiyah tareqat is by means of suluak which is carried out every month of Ramadan for 40 days filled with certain practices to get closer to Allah. The month of Ramadan was chosen as a suluak activity because the month of Ramadan is a special month and has the virtue of worship being done. While the tawajuah is performed every Thursday once a week before noon until asr filled with congregational prayers followed by tawajuah, remembrance, study material from the murshid in the development of the Naqsabandiyah tareqat da'wah method using the suluak and tawajjuah methods which have implications for increasing the spirituality of the suluak congregation.
Semiotika Dakwah Digital dalam Meme Ajakan Salat Jumat Sunaryanto Sunaryanto; Ahmad Rofi Syamsuri
KOMUNIDA : Media Komunikasi dan Dakwah Vol 12 No 2 (2022): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/komunida.v12i2.2874

Abstract

The phenomenon of da'wah in the digital era is now increasingly diverse. The emergence of memes into ideas and behaviors that act as persuasive messages. Memes are used to package digital da'wah messages including invitations to carry out Friday prayers. The purpose of this study is to analyze the meaning of digital da'wah memes inviting Friday prayers on the internet. This article uses qualitative research with semiotic analysis which is part of the textual analysis of the mass media. The findings in this study are digital da'wah signs in memes inviting Friday prayers, namely hats, white koko shirts, mics, headscarves, Al-Qur'an and others. The digital da'wah markers in the meme are Rhoma Irama, Joko Widodo, Prabowo Subianto, and beautiful women. Digital da'wah memes that are interpreted are piety, creed, politicization of religion, and political campaigns. The denotation meaning of digital da'wah in the meme is a good leader, even though he is busy, does not leave the obligation of Friday prayers. Friday prayers should be understood by Muslim men as compared to Friday night worship (i.e. husband and wife relations). The connotative meaning is that Friday prayers are understood as an attempt to gain political mass. Friday prayers are considered as a way to be handsome in this world only and not handsome in the hereafter. Digital da'wah in invitations to Friday prayers can be interpreted in three contexts, namely Islam, culture and politics.

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