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Jurnal Kajian Ilmu Manajamen
Published by Universitas Trunojoyo Madura
ISSN : 27753093     EISSN : 27970167     DOI : https://doi.org/10.21107/jkim
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Kajian Ilmu Manajemen (JKIM) is one of the scientifics publications journal published by Management Department of Economics and Business Faculty of Trunojoyo Madura University, with Registered number P-ISSN: 2775-3093 dan E-ISSN: 2797-0167 The objective of JKIM is to establish an effective channel to accommodate academic and researcher. This Journal encompasses original research articles including: Human resources management, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management corporate governance, and others. This article is published four times a year in March, June, September, and Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 9 Documents
 1 
Search results for , issue "Vol 5, No 2 (2025): Juni" : 9 Documents clear
Pengaruh Social Media Marketing, Online Customer Review Dan Brand Ambassador Terhadap Minat Beli Produk Scarlett Pada Gen Z Janah, Rismatul; Jannah, Miftahul
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.24915

Abstract

This research aims to determine the influence of social media marketing, online customer reviews, and brand ambassadors on interest in purchasing Scarlett products among Gen Z. The research method uses quantitative methods. The data used are primary and secondary data. Data was obtained by distributing questionnaires to a sample of 97 respondents. This research uses a purposive sampling method and the analytical tool used is multiple linear regression with the help of the SPSS 29 program. Partial test results show that social media marketing has a significant effect on purchase interest, online customer reviews do not have a significant effect on purchase interest, and brand ambassadors have a significant effect on purchase interest. For simultaneous tests, it shows that social media marketing, online customer reviews, and brand ambassadors have a significant effect on purchasing interest. The coefficient of determination value is 0.469, meaning that the regression model obtained is able to explain that the variables social media marketing, online customer reviews, and brand ambassadors can influence purchasing interest in Scarlett products by 46.9%. Meanwhile, the remaining 53.1% was influenced by other variables not explained in this research.
Pengaruh Gaya Hidup Dan Literasi Keuangan Terhadap Perilaku Keuangan Mahasiswa Manajemen Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura Syamsiyah, Siti Nur; Purnomo, Arie Setyo Dwi
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.21320

Abstract

The purpose of this study was to determine the effect of Lifestyle and Financial Literacy on the Financial Behavior of Management Students at the Faculty of Economics and Business, Trunojoyo Madura University, class of 2019 to class of 2022. This research was conducted using associative quantitative methods. The analysis used in this study was multiple linear analysis. The data used in this study are primary and secondary data, primary data is data obtained from questionnaires distributed to respondents and secondary data is data obtained from the Administration office. The sampling technique used the Slovin sampling method and obtained a total sample of 92 respondents. The hypothesis testing used is multiple regression analysis with the SPSS 25 program. The results of the T test show that lifestyle has a significant effect on financial behavior with a significant value of 0.000 0.05, financial literacy has a significant effect on financial behavior with a significant value of 0.005 0. 05. And the results of the F Test show that Lifestyle and Financial Literacy have a simultaneous (simultaneous) effect on financial behavior with a sig p-value of 0.000 0.05. The coefficient of determination ( )  is 0.206 or 20.6% and the remaining 79.4% is influenced by other factors that are not included in this research model. Based on the data normality test, the multicollinearity test and the heteroscedasticity test were not found to be variables that deviate from the classical assumption test.
Pengaruh Brand Image Terhadap Keputusan Pembelian Sepatu Converse Dimediasi Brand Trust (Studi Pada Official Store Di Tunjungan Plaza) Aziz, Moh. Waladil; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.29188

Abstract

When buying Converse shoes at the Official Store Tunjungan Plaza Surabaya, the aim of this research is to find out and test whether brand image has a good and significant influence on purchasing decisions, with brand trust as a mediating factor. Using a quantitative approach with a focus on one Converse store in Tunjungan Plaza Surabaya and survey design using linear regression data analysis is an efficient way to measure and track the performance of this research. Purposive sampling was used to select 100 respondents as the sample size. Based on research findings, trust in the Converse shoe brand is positively and significantly influenced by brand image. In addition, brand perception significantly and positively influences the decision to purchase Converse shoes, both through direct and indirect relationships. The direct influence of Brand Image on Purchasing Decisions is stronger than the indirect influence through Brand Trust. Brand trust has a positive and significant effect on the decision to purchase Converse shoes. This shows that a positive brand image helps build consumer trust in the brand and helps strengthen consumer decisions in purchasing a product
Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan dan Minat Berkunjung Kembali pada Wisata Pancur Pitu di Kabupaten Madiun Budi, Ikhwan Sulistya; Chrismardani, Yustina
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.31400

Abstract

The purpose of this study is to (1) To determine the effect of service quality on satisfaction at Pancur Pitu Tourism, (2) To determine the effect of Perceived Price on satisfaction at Pancur Pitu Tourism, (3) To determine the effect of satisfaction on the intention to revisit Pancur Pitu Tourism, (4) To determine the quality of service on the intention to return to Pancur Pitu Tourism, (5) To determine the effect of Perceived Price on the intention to return to Pancur Pitu Tourism, (6) To determine the indirect effect of service quality on the intention to return to Pancur Pitu Tourism, (7) ) To find out the indirect effect of perceived price on the intention to return to Pancur Pitu Tourism. The method used in this study was the quantitative method with a type of confirmatory research. Data collection techniques in this study used a questionnaire. The sample was taken using the infinite formula because the population size is unknown, and the samples will be taken at Pancur Pitu Tourism in 100 samples. The results of this study indicate (1) service quality has a significant effect on satisfaction at Pancur Pitu Tourism Object, (2) perceived price has no significant effect on visitor satisfaction at Pancur Pitu Tourism Object, (3) satisfaction has a significant effect on the intention to return to visitors at Pancur Pitu Tourism Object, (4) service quality has a significant effect on the intention to return to visitors at Pancur Pitu Tourism Object, (5) perceived price has a significant effect on the revisit intention to return to visitors at Pancur Pitu Tourism Object, (6) service quality through satisfaction has a significant effect on the intention to return to visitors at the Pancur Pitu Tourism Object, (7) the perception of price through satisfaction has no significant effect on the intention to return to the visitors at the Pancur Pitu Tourism Object.
Studi Kelayakan Bisnis Daycare Di Universitas Trunojoyo Madura Sari, Febbi Dian Amalia; Adiyanto, Mochamad Reza; Nugroho, Ris Yuwono Yudo
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.30488

Abstract

Penelitian ini bertujuan untuk mengetahui studi kelayakan usaha daycare di Universitas Trunojoyo Madura melalui aspek hukum, aspek pasar pemasaran, dan aspek keuangan. Penelitian ini menggunakan metode kualitatif. Data dalam penelitian diperoleh dari data primer melalui observasi, wawancara dan survei lapangan. Sedangkan data sekunder diperoleh melalui situs internet yaitu website dan referensi yang terkait dengan objek dan aspek penelitian. Teknik analisis data yang digunakan pada aspek hukum adalah legalitas usaha, pada aspek pasar dan pemasaran adalah analisis trend, sedangkan pada aspek keuangan adalah Net Present Value, Payback Period, Internal Rate of Return, Profitability Index dan Shutdown Point. Hasil penelitian ini menyatakan bahwa aspek hukum tidak layak, aspek pasar pemasaran layak dan aspek keuangan layak. Penelitian ini memberikan manfaat bagi tempat penitipan anak di Universitas Trunojoyo Madura dalam menjalankan dan mengembangkan usahanya.
Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Switching Intention Pada Cafe Cerita Kopi Xotus Telang Bangkalan ghufron, iqbal; setiyarini, triana
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.29270

Abstract

Coffee Shop is the place that provides various type of coffee and other nonalcoholic drinks in a relax atmosphere, a comfortable places and equipped with music, either through audio or live music, a distinctive interior design, friendly service and some of them provides wireless internet connection or wifi. The purpose of this study is: 1) To test the factor of Service Quality affecting Switching Intention 2) To analyze the factor of Price affecting Switching Intention. 3) To test the location affecting Switching Intention. This studying use a quantitative research method is a research method base on the philosophy of positivism, used to study a certain population or sample, data collection use research instruments, in this study using the Cochran formula obtained a sample of 124 respondents. The conclusion in this study is. 1. From the results of the hypothesis test that has been conducted, it shows that service quality has a significant effect on switching intention (X). 2. Price has a significant effect on switching intention. This can be seen from the results of P values, which are 0.000 0.05. Therefore, these results indicate that price has an effect on switching intention (X2). 3. Location has a significant effect on switching intention. This can be seen from the results of P values, which are 0.000 0.05. Therefore, these results indicate that location has an effect on switching intention (X3).
Perbandingan Kinerja Perusahaan Non Keuangan Sebelum dan Sesudah Penerapan ESOP di BEI dan Singapore Exchange (Performance Comparison Non-Financial Companies Before and After the Implementation of ESOP on the IDX and Singapore Exchange) Putri, Annisa Aulia; Amaniyah, Evaliati
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.26887

Abstract

 ABSTRAKPenelitian ini bertujuan untuk mengetahui perbedaan kinerja perusahaan yang diproksikan dengan Return On Assets (ROA), Return On Equity (ROE), Net Profit Margin (NPM), Debt To Equity Ratio (DER), Total Assets Turnover Ratio (TATO), Current Ratio (CR) dan Earning Per Share (EPS), sebelum dan sesudah pelaksanaan Employee Stock Option Plan (ESOP) pada perusahaan yang terdaftar di Bursa Efek Indonesia (BEI) dan Singapore (SGX) pada tahun 2020-2022. Populasi penelitian ini adalah seluruh perusahaan non-keuangan yang terdaftar di Bursa Efek Indonesia (BEI) dan Singapore Exchange (SGX) pada tahun 2019-2022 dan menerapkan ESOP pada tahun 2021. Sampel dipilih dengan menggunakan metode purposive sampling dan diperoleh 8 perusahaan dari Bursa Efek Indonesia dan 3 perusahaan dari Singapore Exchange. Jenis Penelitian Kuantitatif. Data yang diperoleh berasal dari Bursa Efek Indonesia dan Singapore Exchange. Teknik analisis data terdiri dari statistik deskriptif, Uji Normalitas (Shapiro-Wilk), Uji Hipotesis (Paired T-Test dan Wilcoxon Signed Ranks Test) dengan menggunakan SPSS 26. Hasil penelitian ini membuktikan bahwa: Tidak terdapat perbedaan yang signifikan pada ROA, ROE, NPM, DER, TATO, CR, EPS sebelum dan sesudah penerapan ESOP.ABSTRACTThis study aims to determine the differences in Company performance proxied by Return On Assets (ROA), Return On Equity (ROE), Net Profit Margin (NPM), Debt To Equity Ratio (DER), Total Assets Turnover Ratio (TATO), Current Ratio (CR) and Earning Pershare (EPS), before and after the implementation of the Employee Stock Option Plan (ESOP) in companies listed on the Indonesia Stock Exchange (IDX) and Singapore (SGX) in 2020-2022. The population are all non-financial companies listed on the Indonesia Stock Exchange (IDX) and Singapore Exchange (SGX) in 2019-2022 and implementing ESOP in 2021. The sample was selected using purposive sampling method and obtained 8 companies from the Indonesia Stock Exchange and 3 companies from the Singapore Exchange. Type of Quantitative Research. The data obtained comes from the Indonesia Stock Exchange and Singapore Exchange. The data analysis technique consists of descriptive statistics, Normality Test (Shapiro-Wilk), Hypothesis testing (Paired T-Test and Wilcoxon Signed Ranks Test) using SPSS 26. The results of this study prove that: There is no significant difference in ROA, ROE, NPM, DER, TATO, CR, EPS before and after implementing ESOP.  
Faktor-Faktor yang Mempengaruhi Minat Generasi Z dalam Menggunakan Dompet Digital (Studi Kasus Generasi Z di Kabupaten Nganjuk) Setyaangraini, Salsabilla Putri; Susandini, Aprilina
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.29279

Abstract

The purpose of this study was to determine whether or not the influence of service features, perceived ease of use, perceived benefits, perceived security, and perceived risk on interest in using digital wallets in generation Z Nganjuk Regency, Kertosono District, Tembarak Village. This research was conducted using quantitative methods with data collection techniques using direct questionnaires online via google form. The population in this study is generation Z, with the sampling technique used is purposive sampling method and obtained a sample size of 125 respondents, namely generation Z aged 17 to 27 years, domiciled in Tembarak Village and knowing or using digital wallets. Primary data processing uses Statistical Package for the Social Sciences (SPSS) version 25 analysis techniques through multiple linear regression analysis methods. The results of this study indicate that the variables of service features, perceived ease of use, perceived benefits, and perceived security partially have a positive and significant effect on interest in using digital wallets in generation Z in Nganjuk Regency, Kertosono District, Tembarak Village, while the variable risk perception has a negative and insignificant effect on interest in using digital wallets in generation Z in Nganjuk Regency, Kertosono District, Tembarak Village.
Pengaruh Influencer Keuangan dan Pengetahuan Keuangan terhadap Perilaku Investasi (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis di Universitas Trunojoyo Madura) Ramadhita, Anditsani Firmansyah Sam; Nugroho, Prasetyo
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.29311

Abstract

This study aims to analyze the influence of financial Influencers and financial knowledge on the investment behavior of students in the Faculty of Economics and Business at Universitas Trunojoyo Madura during the odd semester of 2024. In the post-COVID-19 digital era, financial information has become increasingly accessible through social media, attracting Millennials and Gen Z to enhance their financial literacy and begin investing. Financial Influencer s play a crucial role in educating the public about the world of investment, while financial knowledge is believed to influence individuals' investment decisions. This research examines the relationship between these two factors and students' investment behavior using quantitative methods with multiple regression analysis. The findings reveal that financial Influencers significantly influence students' investment behavior. Students exposed to financial educational content on social media tend to be more proactive in making investment decisions. Additionally, financial knowledge has also been proven to significantly impact more rational investment behavior aligned with their risk profiles. Overall, both financial Influencer s and financial knowledge collectively influence the investment behavior of students in the Faculty of Economics and Business at Universitas Trunojoyo Madura. These findings indicate that strengthening financial education and content provided by financial Influencers can be key factors in increasing student awareness and participation in investments.

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