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Contact Name
Moh Shidqon
Contact Email
ajid.shidqon@trisakti.ac.id
Phone
+6281574360223
Journal Mail Official
mrbmfeb@trisakti.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis, Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Media Riset Bisnis & Manajemen
Published by Universitas Trisakti
ISSN : 1411884X     EISSN : 24429716     DOI : 10.25105/mrbm
Core Subject : Economy,
Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media are in the field of Management and Business sciences with the following details:
Articles 5 Documents
Search results for , issue "Vol. 25 No. 1 (2025): April" : 5 Documents clear
PENGARUH ORGANIZATIONAL LEARNING DAN GREEN HUMAN RESOURCE MANAGEMENT PRACTICES TERHADAP ENVIRONMENTAL PERFORMANCE YANG DIMEDIASI OLEH GREEN COMPETITIVE ADVANTAGE PADA KARYAWAN DI PERUSAHAAN KELAPA SAWIT simarmata, Immanuel crhyseis edlyn; Febriant, Rizky
Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/mrbm.v25i1.22848

Abstract

This study aims to analyze the influence of organizational learning and green human resource management practices on environmental performance, with green competitive advantage as a mediating variable. A quantitative approach was employed by distributing questionnaires to employees at a palm oil company in South Jakarta. Purposive sampling was applied to select relevant respondents, and data were analyzed using inferential statistical methods. The findings indicate that organizational learning and green human resource management practices positively influence green competitive advantage and environmental performance. Green competitive advantage also mediates the relationship between the independent variables and environmental performance. This study provides practical insights for management in developing sustainability strategies based on learning and human resource development, particularly within the palm oil industry context.  
KEMASAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI BANDUNG SERTA TANTANGAN PENYELAMATAN LINGKUNGAN Wijayakusuma, Ita Hanami; Apresian, Stanislaus Risadi; Pakpahan, Aknolt Kristian
Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v25i1.23491

Abstract

This research aims to review the reasons why micro, small, and medium enterprises (MSMEs) in Bandung use non-environmentally friendly packaging using a qualitative research method with a multiple case study design by looking at the sustainability practices of six MSMEs located in Bandung, namely Oei Baked, Kojju Cake, Fiorina Wear, Socks Em All, Gurumikoe, and The Journails. The main focus of the study is the implementation of a green economy which is a challenge for MSMEs in Bandung related to the use of packaging. Data were collected through asynchronous interviews covering questions such as packaging use, advantages and disadvantages of the packaging used, and future commitments regarding environmentally friendly packaging. The results show that the majority of MSMEs still face challenges in implementing green economy practices related to environmentally friendly packaging. MSMEs in Bandung have made a future commitment to using environmentally friendly packaging. The study provides recommendations for environmentally friendly packaging and socialization from the Bandung City government so that all MSMEs can implement a green economy
FAKTOR - FAKTOR YANG MEMPENGARUHI PURCHASING BEHAVIOUR Reinaldy, Muhamad Genta; Pakpahan, Arnolt Kristian
Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v25i1.23764

Abstract

The objective of the empirical study is to examine and to analyze the effect of Social Media Influencer Credibility on Purchasing Behaviour, both directly and through two mediating variables: Parasocial Relationships and Electronic Word of Mouth (e-WOM). The research focuses on how fashion influencers on TikTok affect indonesian consumer’s purchasing decisions. A quantitative method with a descriptive and data were collected via a questionnaire distributed to 150 active Tiktok users who follow three major fashion influencers: Nathanael Moss, BECE and Cadbury Lemonade. The data were analyzed using Structural Equation Modeling (SEM) with SPSS and AMOS software. The result indicate that Social Media Influencers Credibility has a significant positive effect on both Parasocial Relationships and e-WOM. However, the direct influencers on Purchasing Behaviour is not significant,suggesting that the impact on consumer purchase decisions of mouth. These findings higlight the importance of building influencers credibility through emotional closeness and active engagement to effectively shape Purchasing Behaviour. This study provides practical fo digital marketers’s in designing more impactful social media endorsement strategies.
THE ROLE OF TRUST IN MEDIATING PERCEIVED SERVICE QUALITY AND INFORMATION QUALITY ON PURCHASE INTENTIONEVIDENCE FROM SHOPEE INDONESIA Arlan, Fauziah; Hayadi, Ilsya
Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v25i1.23778

Abstract

Perceived service quality and information quality are considered fundamental elements that play a crucial role in fostering close relationships between institutions and their consumers, particularly in the context of online transactions. This study aims to analyze how perceived service quality and information quality influence purchase intention using trust as a mediating variable. This study employs a quantitative approach with the applied analytical method being Structural Equation Modeling (SEM) using the SmartPLS 4.0 software. The results indicate that trust significantly mediates the relationship between perceived service quality and information quality on purchase intention among Shopee app users. The analysis reveals that perceived service quality and information quality directly and significantly influence purchase intention in a positive manner. Trust plays a mediating role. These findings reinforce the concept that trust plays a crucial role as a link between consumers' perceptions of service quality and information quality and their online purchase intentions. The study's results have strategic implications for e-commerce practitioners, particularly Shopee administrators, to consistently maintain service quality, improve product information accuracy, and build trust through transaction security. Thus, companies can foster long-term loyalty amid competition.
ANALISIS PENERAPAN KREATIVITAS DAN INOVASI DALAM PENGELOLAAN SAMPAH PLASTIK SEBAGAI BASIS KEWIRAUSAHAAN SOSIAL: STUDI KASUS PROGRAM CITARUM REPAIR DI KECAMATAN CIHAMPELAS Nuryan, Iwan
Media Riset Bisnis & Manajemen Vol. 25 No. 1 (2025): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v25i1.23823

Abstract

The increasingly complex issue of plastic waste in Indonesia demands creative, innovative, and participatory management approaches. The Citarum Repair Program, organized by Greeneration Foundation and its partners, presents a collaborative, technology-based, and community-driven river waste management effort. This study aims to analyze the implementation of creativity and innovation in plastic waste management through the Citarum Repair program, and to evaluate the potential for social entrepreneurship emerging from it. A qualitative descriptive approach was used with a case study method in Cihampelas Subdistrict, West Bandung Regency. Data were collected through in-depth interviews, participatory observation, and document analysis. The findings show that the program adopts creative strategies through educational campaigns and community engagement, and applies technological innovations such as trash booms and conveyors to collect river waste. However, the potential for social entrepreneurship remains underutilized as the program focuses primarily on education and waste retrieval. The study recommends strengthening a social entrepreneurship model through circular economy-based waste management and empowering local communities as environmental-based business actors. These findings contribute to the discourse on plastic waste management through creative-innovative approaches and are relevant to sustainable environmental policy development.  

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