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PERANAN ROOM ATTENDANT DALAM UPAYA MENINGKATKAN PELAYANAN TERHADAP TAMU DI HOTEL GOLDEN VIEW Jefri; Supardi; Arina Luthfini Lubis
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.150

As an effort to develop special tourist attractions in the hotel industry to increase tourist attractiveness in Batam City, in producing goods and services for the needs of tourists according to these tourism destinations. The hotel industry has broad categories within the field of tourism specifically in the field of tourism which include lodging, food and beverage services, event planning, amusement parks and travel. A guest room (Room) is an important thing in hospitality and is the thing most sought after by local and foreign tourists, therefore the role of a Room Attendant is so important in maintaining cleanliness and quality so as to improve service to guests at the Golden View Hotel. This research was conducted at the Golden View Hotel Batam using qualitative research methods. Data collection techniques were carried out by interviewing 5 informants who were housekeeping employees. The data analysis technique used is data reduction, data display and data verification.

PENGARUH TANGIBLE TERHADAP LOYALITAS PELANGGAN DI AULINA LAUNDRY BATAM Wan Abdurrahman; Andri Wibowo
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.151

This research aims to determine the effect of tangible on customer loyalty at Aulina laundry Batam. The research method used is a quantitative research method. The data collection technique used is a survey technique with research instruments in the form of a questionnaire. The sample used was based on the slovin formula from a population of 297 and a sample of 84 customers from the entire population who were considered to represent the research data. Data analysis used quantitative descriptive analysis and simple linear analysis. The results of the research show that all statement items are valid and reliable. Hypothesis testing shows the significance value of the coefficients table, obtained T count 0.000 > 0.05 also the distribution list and a real level of 5% obtained Tcount 6.694 > T table 1.989 stating Ha is accepted Ho is rejected. The R2 test shows that the tangible variable has an effect of 0.604 or 60.4% on customer loyalty, the remaining 39.6% is influenced by other variables. So it can be concluded that the tangible variable (X) has a significant effect on customer loyalty (Y).

KOMPARASI EFEKTIFITAS STRATEGI PEMASARAN DESA WISATA KAMPUNG TERIH BATAM DAN DESA WISATA EKANG ANCULAI BINTAN Asman Abnur; Armen Mustika; Eva Amalia
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.152

This study aims to compare the marketing strategy managed by two similar tourist destinations in Batam which is KampungTerih and the other one which in Bintan namely Ekang Tourism Village . Kampung Terih and Ekang Tourism Village are tourist destinations that have the concept of a tourism village with beautiful nature and various facilities as well tourist attraction. Both having positive arrival of visits which resulted from the marketing effort to attract visit intetntion. Using qualitative descriptive approach focusing on the marketing development strategies to increase visitor levels are creating new innovations with the products offered so that tourists are more interested and curious and want to visit can go through marketing platform to promoted the attractive tourism packages in describing Kampung Terih and Desa Ekang Anculai but does not eliminate the uniqueness and exclusivity of the village. Following strategis namely product introduction , promotion and repositioning and giving utmost service to visitor or tourist effectively amongst of the best strategies to implement

KINERJA KARYAWAN DEPARTEMEN HOUSEKEEPING DI SWISS-BELHOTEL HARBOR BAY BATAM HASIL PELATIHAN KERJA Febri Ana Parhusip; Arina Luthfini Lubis; Andri Wibowo
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.153

Tourism is the 3rd largest foreign exchange earner in Indonesia. Tourism in Batam City is well known at the international and national levels. Batam City itself has an increase in tourist rates of 44.35 in 2020 and 49.15 in 2021 according to (BPS, 2021). This is also very influential on the hospitality industry in Indonesia, the opportunity to build a business, especially in the hospitality industry, will greatly assist tourism travel activities in Indonesia. Housekeeping or hotel housekeeping is one of the departments that has a very important role in providing services to guests, especially in providing cleaning services, tidiness and completeness of items in guest rooms (Polii and Towoliu, 2018). In general, there is a decrease in performance which is suspected to be due to the inconsistent work training conducted at Swiss-belhotel Harbor Bay Batam and the decrease in employee motivation is influenced by several factors ranging from the level of work difficulty, skill objects, promotion opportunities, employee salaries and also appreciation of employee performance. impact on employee performance. The design of this research uses a quantitative research approach. In this study, the entire population of Swiss-belhotel Harbor Bay Batam housekeeping employees was used, totaling 18 employees. Data collection was carried out by distributing questionnaires and interviews to employees. Based on the results of data analysis, discussion, and data processing in this study, it can be concluded that the training carried out at Swiss-belhotel Harbourbay Batam has a positive and significant effect on the performance of housekeeping employees.

PENGARUH PELATIHAN KERJA TERHADAP PENINGKATAN KUALITAS KINERJA ROOM ATTENDANT DI HOTEL BEST WESTERN PREMIER PANBIL BATAM Syafira Tamara; Zahara Fatimah; Frangky Silitonga
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.158

This study aims to determine the effect of job training on the performance quality of room attendants at the Best Western Premier Panbil Hotel, Batam City. This type of research uses quantitative methods. The population and sample in this study were all Room Attendant Housekeeping employees. The sample collection technique used in this study uses a saturated sampling technique. The method used in testing the hypothesis includes using. Validity Test, Reliability Test, Normality Test, Linearity Test, T (Partial) Test, and using Simple Linear Regression Analysis. The data obtained is data that is the result of the respondent's answers to the questionnaires distributed. The results of this study indicate that there is a significant influence between job training on improving the quality of room attendant performance. The results of R square found that job training variables affect the performance of room attendant employees by 72.8%, and the remaining 28.2% is influenced by other factors outside the observed variables. Suggestions for the Best Western Premier Panbil Hotel, this final project research can be used as a reference or reference material by the hotel where the author's research pays more attention to the needs and performance of room attendants

ANALISIS KETERAMPILAN PRIBADI ROOM ATTENDANT UNTUK MENINGKATKAN KEPUASAN PENGUNJUNG THE GOLDEN BAY HOTEL BATAM Ridho As Shiddiqi; Supardi; Arina Luthfini Lubis
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.159

The Golden Bay Hotel Batam is a four-star quality hotel, with world standards, located on Bengkong Laut Gold City in Batam. The hotel provides well-designed and comfortable rooms with wooden floors and city views, as well as a variety of additional facilities and activities to make visitors' stay more enjoyable. The cleaners are always impressed with the cleanliness of The Golden Bay Batam Hotel. This section is responsible for keeping the entire hotel environment clean, nice and tidy both inside and outside. Service presence, followed by friendliness and seamlessly provided facilities, drives a sense of satisfaction among guests, so that they come back for more. Soft skills, play an important role in the workplace as they are internal qualities that people have. Several concerns have been raised by visitors in tripadvisor comments, including displeasure with the performance of the room attendants. Some of the visitors' complaints on TripAdvisor are about unpleasant workers, sluggish service, and problems with accommodation. Based on the conclusions from the data obtained from interviews with three respondents about the soft skills of room attendants at The Golden Bay Hotel Batam, communication soft skills are the most important requirement. Meanwhile, compared to communication soft skills, emotional soft skills and critical thinking are the least needed. Because not all room attendants pay attention to visitors while carrying out their duties, guests complain. Room attendants should pay more attention to how important client preferences are at The Golden Bay Hotel Batam to increase visitor satisfaction. Room staff must also be aware of work support equipment that is no longer suitable for its purpose and must be updated so that it does not damage itself. To communicate with foreign tourists, flight attendants must master many languages. Communication indicators have developed into soft skills that play an important role in increasing visitor satisfaction.

PERANAN ROOM ATTENDANT DALAM UPAYA MENINGKATKAN PELAYANAN TERHADAP TAMU DI HOTEL GOLDEN VIEW Jefri; Supardi; Lubis, Arina Luthfini
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.150

As an effort to develop special tourist attractions in the hotel industry to increase tourist attractiveness in Batam City, in producing goods and services for the needs of tourists according to these tourism destinations. The hotel industry has broad categories within the field of tourism specifically in the field of tourism which include lodging, food and beverage services, event planning, amusement parks and travel. A guest room (Room) is an important thing in hospitality and is the thing most sought after by local and foreign tourists, therefore the role of a Room Attendant is so important in maintaining cleanliness and quality so as to improve service to guests at the Golden View Hotel. This research was conducted at the Golden View Hotel Batam using qualitative research methods. Data collection techniques were carried out by interviewing 5 informants who were housekeeping employees. The data analysis technique used is data reduction, data display and data verification.

PENGARUH TANGIBLE TERHADAP LOYALITAS PELANGGAN DI AULINA LAUNDRY BATAM Wan Abdurrahman; Andri Wibowo
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.151

This research aims to determine the effect of tangible on customer loyalty at Aulina laundry Batam. The research method used is a quantitative research method. The data collection technique used is a survey technique with research instruments in the form of a questionnaire. The sample used was based on the slovin formula from a population of 297 and a sample of 84 customers from the entire population who were considered to represent the research data. Data analysis used quantitative descriptive analysis and simple linear analysis. The results of the research show that all statement items are valid and reliable. Hypothesis testing shows the significance value of the coefficients table, obtained T count 0.000 > 0.05 also the distribution list and a real level of 5% obtained Tcount 6.694 > T table 1.989 stating Ha is accepted Ho is rejected. The R2 test shows that the tangible variable has an effect of 0.604 or 60.4% on customer loyalty, the remaining 39.6% is influenced by other variables. So it can be concluded that the tangible variable (X) has a significant effect on customer loyalty (Y).

KOMPARASI EFEKTIFITAS STRATEGI PEMASARAN DESA WISATA KAMPUNG TERIH BATAM DAN DESA WISATA EKANG ANCULAI BINTAN Asman Abnur; Mustika, Armen; Amalia, Eva
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.152

This study aims to compare the marketing strategy managed by two similar tourist destinations in Batam which is KampungTerih and the other one which in Bintan namely Ekang Tourism Village . Kampung Terih and Ekang Tourism Village are tourist destinations that have the concept of a tourism village with beautiful nature and various facilities as well tourist attraction. Both having positive arrival of visits which resulted from the marketing effort to attract visit intetntion. Using qualitative descriptive approach focusing on the marketing development strategies to increase visitor levels are creating new innovations with the products offered so that tourists are more interested and curious and want to visit can go through marketing platform to promoted the attractive tourism packages in describing Kampung Terih and Desa Ekang Anculai but does not eliminate the uniqueness and exclusivity of the village. Following strategis namely product introduction , promotion and repositioning and giving utmost service to visitor or tourist effectively amongst of the best strategies to implement

KINERJA KARYAWAN DEPARTEMEN HOUSEKEEPING DI SWISS-BELHOTEL HARBOR BAY BATAM HASIL PELATIHAN KERJA Parhusip, Febri Ana; Lubis, Arina Luthfini; Wibowo, Andri
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.153

Tourism is the 3rd largest foreign exchange earner in Indonesia. Tourism in Batam City is well known at the international and national levels. Batam City itself has an increase in tourist rates of 44.35 in 2020 and 49.15 in 2021 according to (BPS, 2021). This is also very influential on the hospitality industry in Indonesia, the opportunity to build a business, especially in the hospitality industry, will greatly assist tourism travel activities in Indonesia. Housekeeping or hotel housekeeping is one of the departments that has a very important role in providing services to guests, especially in providing cleaning services, tidiness and completeness of items in guest rooms (Polii and Towoliu, 2018). In general, there is a decrease in performance which is suspected to be due to the inconsistent work training conducted at Swiss-belhotel Harbor Bay Batam and the decrease in employee motivation is influenced by several factors ranging from the level of work difficulty, skill objects, promotion opportunities, employee salaries and also appreciation of employee performance. impact on employee performance. The design of this research uses a quantitative research approach. In this study, the entire population of Swiss-belhotel Harbor Bay Batam housekeeping employees was used, totaling 18 employees. Data collection was carried out by distributing questionnaires and interviews to employees. Based on the results of data analysis, discussion, and data processing in this study, it can be concluded that the training carried out at Swiss-belhotel Harbourbay Batam has a positive and significant effect on the performance of housekeeping employees.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Frangky Silitonga

Contact Email
nlapotulo@btp.ac.id

Phone
+6281266329747

Journal Mail Official
mekar@btp.ac.id

Editorial Address
Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425 Phone : +62 778 3540889

Location
Kota batam,

Kepulauan riau

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Frangky Silitonga

Contact Email nlapotulo@btp.ac.id

Phone +6281266329747

Journal Mail Official mekar@btp.ac.id

Editorial Address Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425 Phone : +62 778 3540889

Location Kota batam, Kepulauan riau INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Frangky Silitonga

Contact Email
nlapotulo@btp.ac.id

Phone
+6281266329747

Journal Mail Official
mekar@btp.ac.id

Editorial Address
Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425 Phone : +62 778 3540889

Location
Kota batam,

Kepulauan riau

INDONESIA