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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425 Phone : +62 778 3540889
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INDONESIA
Jurnal Mekar
Published by Politeknik Pariwisata Batam
ISSN : 28294009     EISSN : 28294114     DOI : -
Core Subject : Humanities, Education, Art,
Arts Humanities Education
JURNAL MEKAR merupakan singkatan dari Jurnal Manajemen Divisi Kamar, diterbitkan oleh Prodi Manajemen Divisi Kamar Pariwisata Politeknik Pariwisata Batam. Semua artikel yang diterbitkan melalui Jurnal Mekar ini berkaitan dengan pengembangan keilmuan manajemen Divisi Kamar dan Pariwisata. Terbit dalam dua kali setahun yakni bulan April dan Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 65 Documents
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PEMBERLAKUAN FTZ DI KAWASAN EKONOMI KHUSUS (KEK) BATAM DALAM PENINGKATAN PARIWISATA Zahara Fatimah; Bangun Paruntungan Simamora; Frangky Silitonga
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.586 KB) | DOI: 10.59193/jmr.v1i1.16

Abstract

Batam is a very strategic location because it is close to Singapore, so it is the center of the government's attention to devote its thoughts to its economic principles and of course to develop, revive tourism in this strategic sense, where we know tourism has declined drastically since the Corona Virus 2019. This study uses a descriptive type of research, which seeks to describe and analyze the development of Special Economic Zones in Batam after the implementation of the Free Trade Zone. The data analysis technique that has been used is qualitative data analysis techniques. The Special Economic Zone (SEZ) in Batam is an investment hope in Indonesia. Pioneering Special Economic Zones have been the reinstatement of free trade and free ports. Facilities and convenience are factors that will attract investors and investors are expected to come to Indonesia, especially Batam, with all applicable permits and related investment activities. Facilities or incentives provided by laws and regulations to investors, such as privileges such as tax holiday treatment for a certain period of time, suspension or exemption from import duties, including taxes, to regions and the public must also be given special attention. The implementation of the SEZ after the implementation of the Free Trade Area on Batam Island has not been carried out properly because the legal certainty of the SEZ has not been ratified into law by the DPR RI, this is what makes investors doubt that the level of legal certainty in Indonesia is very low because of the ease of regulation. issued can change automatically. We hope that in the future we must have strong principles for the sake of our country's economy.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM NASIONAL JAKARTA Haufi Sukmamedian; Nensi Lapotulo
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.446 KB) | DOI: 10.59193/jmr.v1i1.20

Abstract

Kualitas layanan menjadi salah satu aspek dalam menentukan kepuasan pengunjung. Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Layanan Terhadap Kepuasan Pengunjung di Museum Nasional Jakarta. Penelitian ini menggunakan metode penelitian kuantitatif dengan jenis penelitian asosiatif. Sampel dalam penelitian ini menggunakan teknik non-probability sampling terdiri dari pengunjung Museum Nasional Jakarta, diambil sebanyak 100 responden dengan pengolahan data menggunakan aplikasi SPSS (Statistical Package for Social Sciences) versi 25. asil Uji T dari dimensi bukti fisik, keandalan, dan empati secara parsial memiliki pengaruh terhadap kepuasan pengunjung sedangkan dimensi cepat tanggap dan jaminan secara parsial tidak memiliki pengaruh terhadap kepuasan pengunjung di Museum Nasional Jakarta dan hasil dari Uji F adalah Kualitas Layanan secara simultan mempunyai pengaruh terhadap kepuasan pengunjung di Museum Nasional Jakarta. Hasil R2 yang diperoleh adalah kualitas layanan mempengaruhi kepuasan pengunjung sebesar 50,9% sedangkan 49,1% lainnya didapat dari variabel lainnya yang tidak dibahas dalam penelitian ini. Saran untuk perusahaan dalam penelitian ini agar tetap menjaga dan meningkatkan dimensi-dimensi kualitas layanan agar memberikan dampak positif terhadap kepuasan pengunjung di Museum Nasional Jakarta.
PELAKSANAAN PEMBERSIHAN KAMAR TAMU OLEH PRAMUGRAHA DI HOTEL NARIPAN BANDUNG Devid Simatupang; Mulyadi
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.934 KB) | DOI: 10.59193/jmr.v1i1.21

Abstract

The key to make guestroom looks tidy is by implementing room cleaning of standard operational procedure each hotel. Standard operating procedure is a standard where there is a special rule, principle, or action that is set as a reference for employees in carrying out their duties consistently. In a cleaning process at the hotel, it also need some proper and complete equipment as well as some cleaning materials that are suitable for their use. By interviewing housekeeping supervisors, the researcher obtained data regarding the number of cleaning equipment used by the room attendant in cleaning one room. The lack of equipment that is still lacking is metallic pressure. As for cleaning supplies, room attendant have their needed by request it. Researcher also asked for responses from room attendant regarding the completeness of work equipment, whether electronic or not, cleaning supplies used, and from the results obtained, room attendant said all equipment was in good condition. There are still guest complaints about the cleanliness of the guest rooms, especially on the condition of the floor, the cleanliness of the bed, the cleanliness of the pillow nests, and the cleanliness of the sheets. Likewise, the cleanliness of the bathroom which includes the cleanliness of the shower cabin, the cleanliness of the toilet bowl, and the cleanliness of the floor in the bathroom, this results in guest dissatisfaction with the services provided by the hotel.
LAHAN PERKEBUNAN CITEKO BOGOR SEBAGAI CAMPING GROUND DENGAN KONSEP EKOWISATA Nadya Rechtta Utami
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2064.742 KB) | DOI: 10.59193/jmr.v1i1.24

Abstract

The Citeko plantation area is located in the Cisarua sub-district, Bogor Regency, this plantation area is used as an alternative area for camping by visitors who cannot visit the Gayatri Camping Ground. In this paper the author intends to find the potential of the land to be used as an ecotourism object, the purpose of this paper is none other than to discuss the Citeko plantation land which is considered to have potential as a camping tourism object by carrying the concept of ecotourism so that the natural preservation around the plantation is maintained. This study uses descriptive analysis. Primary data in this study were obtained from interviews with informants and direct observations of researchers at the research site, while secondary data in this study were obtained from literature sources and library sources. The results of the discussion in this journal are that plantation land located in Citeko, Bogor Regency is considered to be able to be used as an ecotourism object because it still has original nature and the ecology in the area is still very well preserved, but there are several problems in the area, namely the absence of facilities. to accommodate waste from visitors, there is no guidance from the local government and competent parties (Stakeholders), the local community is not prepared to process objects and there are no clear rules for visitors when traveling in the area.
PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN HOTEL NAGOYA PLASA KOTA BATAM Okki Kurnia; Sukma Prihatini
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.912 KB) | DOI: 10.59193/jmr.v1i1.25

Abstract

Hotel Nagoya Plasa is one of the oldest hotel in Batam City, until 2020 the hotel will turn 28 years old. The existence of the hotel has been long and the turnover phenomenon is not really significant and it is found that many employees with permanent contracts have worked for a long time at this hotel so that indirectly many organizational cultures grow independently among employees. This study aims to determine the effect of organizational culture on employee performance at Hotel Nagoya Plasa. Organizational culture variables were tested using 6 dimensions. Employee performance variables were tested using 7 dimensions. This research was conducted at the Nagoya Hotel Plasa. The research method used is quantitative research methods, data collection techniques are done by distributing questionnaires. The sample used is a saturated sample of 78 samples, which are all employees. Data analysis used descriptive analysis and simple linear regression analysis using SPSS 26. The results of this study are that organizational culture has a significant effect on employee performance at Hotel Nagoya Plasa.
DAMPAK MOTIVASI KERJA DALAM MELIHAT KINERJA KARYAWAN ROOM ATTENDANT DI SWISS-BEL HOTEL BATAM Andri Wibowo
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.289 KB) | DOI: 10.59193/jmr.v1i1.26

Abstract

This study aims to determine the impact of work motivation to see the performance of room attendant employees at Swiss-Bel Hotel Batam. With qualitative research methods that aim to find out in depth about the opinions and perspectives of each resource person regarding the impactt of work motivation to see the performance of room attendant employees. The assessment of work motivation variables is examined from external and internal factors of work motivation itself. The results of this study indicate that work motivation affects the performance of room attendant employees at Swiss-Bel Hotel Batam. The results of this study also indicate that the external motivational factor which is very influential is an indicator of working conditions, while the working conditions in question are that the room attendants at Swiss-Bel Hotel Batam do not make employees comfortable at work so that the employee turnover rate is high. The internal factor of work motivation which is very influential is the indicator of HR selection, namely to get the opportunity for promotion without having to see how the kinship relationship with the employee of the room attendant concerned.
PENERAPAN MARKETING KOMUNIKASI DALAM MENANGANI KOMPLAIN ONLINE TAMU DI VANILLA HOTEL BATAM Erwina; Okki Kurnia
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.688 KB)

Abstract

The purpose of communication is to inform, persuade and remind. However, some of the communications delivered are not aligned with the intended purpose, thus triggering a complaint. The formulation of the problem in this study is to find out how marketing communication and online complaints are with the research location at Vanilla Hotel Batam. This research-based is on the theory of marketing communication by Hermawan with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing) and on theory of complaint by Tjiptono with 3 indicators (speed of complaint handling, problem solving, ease of complaint filing procedure). The research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel manager, senior sales and marketing, and reservation agents. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of communication marketing at Vanilla Hotel Batam is quite good in indicators (promotion, advertising, personal selling, public relations, direct marketing). However, the complaint indicator needs to be improved. Based on the results of the analysis, it is expected that Vanilla Hotel Batam can increase its human resources and consider conducting training for the front office and sales and marketing departments.
IMPLEMENTASI PERSONAL HYGIENE ROOM ATTENDANT PADA HOUSEKEEPING DEPARTMENT SELAMA MASA PANDEMI COVID-19 DI HARRIS RESORT BARELANG BATAM Devid Simatupang; Theresa Panggabean
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.84 KB)

Abstract

This study aims to determine the personal hygiene of the room attendant and how the room attendant implements personal hygiene during the covid-19 pandemic. From this study the authors got the results from the formulation of the first problem that the knowledge of the room attendants was still a little limited, because they did not understand in explaining personal hygiene. Lack of willingness and initiative from room attendants to understand personal hygiene knowledge itself. Meanwhile, related to body image, the room attendant was quite good at understanding and implementing it. From the second formulation problem that the implementation of personal hygiene in room attendant officers is quite good after the author conducted interviews with several informants because there was still attention from superiors and checking during briefings before starting operations or while operational.
PERANAN ROOM ATTENDANT DALAM MENANGANI HYGIENE DAN SANITASI KAMAR DI OS HOTEL BATU AJI BATAM Hot Bonar Ampuan Sinaga; Nensi Lapotulo
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.203 KB)

Abstract

The cleanliness factor in the hotel is closely related to cleanliness and sanitation. This affects the quality and comfort in the service of Hotel and becomes an attraction for guests/consumers to come and use hotel services. However, it is not uncommon for problems in the implementation of hygiene and sanitation to arise due to the implementation of SOP (Company Operational Standards) to maintain the cleanliness of the room which has not been implemented properly and regularly. This study is a descriptive qualitative research that aims to determine determine the duties of the room attendant in maintaining the cleanliness and sanitation of the rooms and to find out how the room attendants maintain the cleanliness and sanitation of hotel rooms. The object of this research is the room attendant at the OS Hotel Batu Aji Batam. The participants in this study were the Housekeeping Department. With the validity of the data, namely using Source Triangulation. The results showed that the application of hygiene and sanitation carried out by OS Hotel Batu Aji Batam is carried out in accordance with the provisions of the SOP that have been set. In this case, all room staff are required to always apply and pay attention to hygiene and sanitation in carrying out their duties and responsibilities. In addition, room attendants are also required to check and coordinate regularly in carrying out hotel service tasks. Thus, the application of hygiene and sanitation in Orange Sky Batam Hotel rooms can be carried out optimally and regularly
ANALISIS MUTU PELAYANAN DEPARTEMEN HOUSEKEEPING DI TRAVELODGE HOTEL BATAM Safrizal; Wahyudi Ilham; Andri Wibowo
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.632 KB)

Abstract

Hotel is a form of commercially managed accommodation, where not only facilities and products are provided but also provide the best service to impress guests during their stay at the hotel. This is because hotels are experiencing a very rapid development, so there is a lot of competition in this industry. The quality of service is very important because when the hotel is able to meet the expectations, desires and satisfaction of guests, then they will want to come back to the hotel. This research aims to analyze indicators of service quality, namely reliability, responsiveness, assurance, empathy, and tangible. In this study, the authors used a qualitative approach with descriptive methods in case studies with informants as many as 8 people. Data is obtained from informants using data collectors in the form of interview guidelines, observations and documentation, then analyzed. The results showed that indicators of reliability, responsiveness, assurance and empathy have been said to be good and meet the criteria. While tangible indicators for neatness of the room attendant must be considered and improved again. Of the five indicators of service quality, all must be considered, maintained and improved again so that the number of guests increases and makes guests become loyal to the services provided by Travelodge Batam hotel.

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