cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Angga Endre Restianto
Contact Email
jmppk.ub@gmail.com
Phone
+6282132686117
Journal Mail Official
jmppk.ub@gmail.com
Editorial Address
Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Published by Universitas Brawijaya
ISSN : 2963329X     EISSN : 2963329X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Marketing Management and Consumer Behavior.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 25 Documents
 1   2   3 
Search results for , issue "Vol. 4 No. 1 (2025)" : 25 Documents clear
Examining Alternative Attractiveness Effects on Brand Trust-Loyalty Relationship in Samsung Users Prabawa, Dewa Made Surya; Handrito, Radityo Putro
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.14

Abstract

The Indonesian smartphone market has a promising future, but intense competition has led to a decline in Samsung's market share and brand index. Other attractive brands, such as Apple and Chinese-made smartphones, have contributed to this decline. To maintain success, customer loyalty is crucial. The objective of this research is to identify the effects of customer satisfaction on the loyalty of Samsung smartphone users in Indonesia through the mediation of brand trust and the moderation of alternative attractiveness. This explanatory research elucidates the causal relationship between its variables through hypothesis testing. Using purposive sampling technique with the criteria of Samsung smartphone user with the minimum age of seventeen years, 321 people were selected as the respondents. The results of the data analysis performed in SEM PLS 4.0 suggest that customer satisfaction directly has a significant influence on the formation of brand trust and loyalty, and that brand trust directly and significantly affects loyalty. Furthermore, customer satisfaction significantly influences loyalty through brand trust, while alternative attractiveness does not significantly moderate the relationship between brand trust and loyalty. This finding indicates that Samsung customers who trust the brand due to satisfaction are less likely to be attracted to alternative smartphone brands.
The Influence of Billiard Rental Marketing Mix on Visiting Decisions Trianto, Yosua Andi; Indrawati, Nur
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.16

Abstract

One of the billiard rental service places in Malang City that is currently developing its business is Amorty Billiards. This business has just opened a branch called Amorty Billiards Training Ground in Dinoyo District, Malang. The problem that occurs at Amorty Billiards Training Ground is a decrease in the number of visitors to the business. The purpose of this study is to determine and explain the effect of Marketing Mix (Product, Price, Place and Promotion) on consumer visiting decisions at Amorty Billiards Training Ground Dinoyo Malang. This research approach is Quantitative. The population of this study is consumers of Amorty Billiards Training Ground Dinoyo Malang, because the population is unknown and dynamic in nature, the determination of the sample size is determined by the Lameshow formula and 100 respondents are obtained. Data were analyzed by multiple linear regression with the help of SPSS 25. The results showed that Product, Price and Place had a significant effect on consumer purchasing decisions in the Amorty Billiards Training Ground Dinoyo Malang Study. Meanwhile, promotion does not have a significant influence on visiting decisions for Amorty Billiard Malang consumers. The results of this study are used as input for the management of Amorty Billiard Malang. Improvements that need to be made in relation to the promotion of Amorty Billiard Malang, especially promotions on social media so that consumers get information that can make them make a visit.
Analysis of Promotion Strategy and Packaging Design on Repurchase Intention (AIDA Implementation) Shendri, Gabriella Natasha; Arimbawa, Putu Adi Putra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk. 2025.04.1.01

Abstract

The pet food industry in Indonesia has experienced rapid growth, driven by the increasing trend of pet humanization, which creates significant opportunities for SMEs such as MyPaw Mart that produce organic and human-grade cat treats. Despite this potential, MyPaw Mart faces key challenges, including low brand awareness and limited consumer trust in product quality. This study aims to examine the influence of promotion strategy and packaging design on consumers repurchase intention using the AIDA (Attention, Interest, Desire, and Action) framework. Employing a quantitative research approach with survey data collected from MyPaw Mart consumers, the results indicate that both promotion strategy and packaging design have a positive and significant impact on repurchase intention. Well-executed promotional efforts, such as engaging social media campaigns and appealing discount programs, enhance consumer attention and desire, while well-designed packaging that clearly communicates product information strengthens trust and purchase decisions.
From Desire to Decision: The Impact of Hedonic Motivation and Store Aesthetics on Impulse Purchases Rahmawati, Elisa Diah; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.10

Abstract

This study aims to examine the influence of hedonic shopping motivation and visual merchandising on impulse buying among the customers of OH!SOME at Olympic Garden Mall, Malang City. As explanatory research, it develops and validates the causal relationships between variables through hypothesis testing using quantitative analysis. From the population of OH!SOME customers, 150 respondents were selected using a non-probability sampling method and purposive sampling technique. The respondents were individuals aged at least 17 years who had made impulse purchases at the store. The primary data were collected through a five-point Likert scale questionnaire, with supporting documents used as the secondary data sources. The data analysis was conducted using multiple linear regression, supported by validity tests, reliability tests, and classical assumption tests. The t-test results in SPSS 30.0 led to the conclusion that both hedonic shopping motivation and visual merchandising have a significant positive effect on impulse buying.
Purchase Interest In Beauty Industry: Role Of Brand Image, Product, And Promotion Pujiyanto, Bagas; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.19

Abstract

This study aims to determine the role of brand image, product quality, and online promotion in influencing purchase interest. This study is based on a phenomenon that occurred at the MS Glow company. Annual surveys show that MS Glow experienced a significant decline in the ranking of facial care products in Indonesia. This study is a quantitative study with a descriptive approach. The research instrument used was a questionnaire with a sample of 170 young consumers in Malang City calculated using the hair formula and determined using a non-probability sampling technique. The data in this study were processed using the SPSS application with multiple linear regression analysis methods. The findings of this study are that product quality does not significantly influence purchase interest, brand image has a positive and significant effect on purchase interest online promotion has a positive and significant effect on purchase interest. The practical implication of this study is that companies must focus on developing and maintaining brand image and online promotion to be able to create purchase interest from consumers.

Page 3 of 3 | Total Record : 25

 1   2   3 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 4 (2025) Vol. 4 No. 3 (2025) Vol. 4 No. 2 (2025) Vol. 4 No. 1 (2025) Vol. 3 No. 4 (2024) Vol. 3 No. 3 (2024) Vol. 3 No. 2 (2024) Vol. 3 No. 1 (2024) Vol. 2 No. 4 (2023) Vol. 2 No. 3 (2023) Vol. 2 No. 2 (2023) Vol. 2 No. 1 (2023) Vol. 1 No. 4 (2022) Vol. 1 No. 3 (2022) Vol. 1 No. 2 (2022) Vol. 1 No. 1 (2022) More Issue