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Journal MISSY (Management and Business Strategy)

MISSY
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Published by Universitas Wiraraja Sumenep

ISSN : - EISSN : 27753700 DOI : https://doi.org/10.24929/missy.v3i2

Core Subject : Economy, Humanities, Science, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

JOURNAL MISSY (Management and Business Strategy) diterbitkan secara berkala oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wiraraja Madura sebagai media dalam mempublikasin hasil penelitian. Tim Redaksi menerima naskah tulisan ilmiah yang belum pernah diterbitkan dalam jurnal ilmiah lain baik dalam maupun luar negeri. Naskah yang dimuat merupakan hasil karya asli penulis dan pihak redaksi tidak bertanggung jawab atas isi dari naskah hasil penulis. Tim Redaksi dapat menerima, menolak, atau mengadakan koreksi tanpa merubah isi dari tulisan.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 134 Documents

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ANALISIS PELAYANAN DI MAL PELAYANAN PUBLIK TERHADAP KEPUASAN MASYARAKAT KABUPATEN SUMENEP Elliyah El-Ghafur; Dina Kurniawati
Journal MISSY (Management and Business Strategy) Vol 1 No 1 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

The purpose of this reserch is to find the service in public service mall to the satisfaction of the people of Sumenep regency. The research was qualitative descriptive study with observation, interview, and documentation data collection techniques. It used random sampling. The data were then analyzed with data collection, data reduction, data presentation, and withdrawal of conclusions. The results of this study showed that the public service mall of Sumenep district in providing service to the community has implemented five dimensions of service quality, which consists of: tangibel, realiability, responsiviness, assurance, and Emphaty. Based on the findings it can be concluded that service provided by the public service mall Sumenep district is already good, so that people who use the service is satisfied with the service they receive

ANALISIS PELAYANAN DI MAL PELAYANAN PUBLIK TERHADAP PEMBERDAYAAN MASYARAKAT MELALUI USAHA MIKRO, KECIL DAN MENENGAH (UMKM) KERAJINAN KERANJANG DI DESA GAPURA TIMUR KABUPATEN SUMENEP Iffah Nurlaily; Endang Widyastuti
Journal MISSY (Management and Business Strategy) Vol 1 No 1 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Empowerment is a way, a process, an act of empowering. So that community empowerment can be interpreted that the way society processes. In this case, the community proceeds in the UMKM. The process referred to here is a process to improve the economic situation of surrounding communities that is unstable. This research uses a qualitative approach with a descriptive method. This research is located in the East Gapura Village, Sumenep Regency. Data collection techniques used through interviews, observation and documentation. This research will explain how community empowerment through UKM Craft Basket in the East Gapura Village, Sumenep Regency. The results obtained from this study indicate that the process of community empowerment through MSME Basket Craft is going well. The factor that encourages the running of this UMKM well is that there is only 1 UMKM in the East Gapura Village, Sumenep Regency. While the inhibiting factor is the limited material used to make basket crafts not yet available in the nearest area.

ANALISA KELAYAKAN BISNIS TERHADAP UMKM GILA CEMILAN DALAM MASA PANDEMI COVID 19 Emliah Hasanah; Deviana Pertiwi; Happy Satrio; Hendra Dwi Prasetya
Journal MISSY (Management and Business Strategy) Vol 1 No 1 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

During the Covid 19 pandemic, the condition of the Indonesian nation is currently experiencing a period of crisis, especially in the economic sector, which will cause several social problems, such as termination of employment, the number of unemployed is increasing rapidly and employment opportunities are increasingly narrow. The purpose of this journal is to be responsive to costs incurred during production, to calculate net profit and gross profit, as well as whether or not Keripik Uzuz New Normal and Susu Micuare marketed in Sidoarjo and its surrounding areas. The results showed that the average total cost per month was 3,483,000 resulting from a fixed cost of 263,000, 2,134,500 raw material costs for making intestines and 967,500 micu-making raw materials costs, and 118,000 promotion costs. The “Gila Cemilan 3M” business generates a net profit of approximately 917,000 from revenues of 4,400,000 minus an average total cost of 3,483,000. From the calculation of the total cost, it can be known or not the income, expenses and income earned.

PENGARUH BEBAN KERJA, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PARAMEDIS DI RUMAH SAKIT ISLAM GARAM (RSIG) KALIANGET KABUPATEN SUMENEP Millatul Kamilah; Dina Kurniawati
Journal MISSY (Management and Business Strategy) Vol 1 No 1 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

The problem that will be discussed in this research is the influence of workload, compensation, and work environment on the performance of paramedic employees in kalianget salt hospital (RSIG), sumenep regency. Where the purpose of the problem can be known how much influence the workload, compensation, and work environment on the performance of paramedical employees in the kalianget salt islamic hospital (RSIG) in sumenep regency, both partially and simultaneously. In answering these problems, quantitative methods are used as a type research. 67 respondents were known with this analysis of sampling using no-prpbability sampling with data collection techniques using purposive sampling. The results of this study indicate that partially the workload, compensation and work environment variables affect employee performance. And simultaneously the workload, compensation and work environment variables influence employee performance.

PENGARUH INOVASI PRODUK TERHADAP PENINGKATAN KINERJA UMKM OT APPAREL Ela Diana Saputri; Della Putri Satiya Ningtyas; Nanik Kustiningsih
Journal MISSY (Management and Business Strategy) Vol 1 No 1 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

In Indonesia, many UMKM have opened businesses in the fashion sector, one of which is screen printing shirts. Screen printing shirts have become a target for someone to open a business today. So, OT Apparel made screen printing shirts using a DTG (Direct to Garment) printer machine. The main objective of this research is to develop product innovation to improve the performance of UMKM OT Apparel. The problem to be studied is testing the effect of product innovation on OT Apparel performance. By looking at the market share that currently has a lot of competition, entepreneurs have to come up with product innovations to attract the attention of potential consumers. The research method used is a qualitative method with a case study approach. Data collection using the observation method. Based on the results of data analysis, making an innovation, can improve the performance of UMKM OT Apparel. Always follow developments so that the design that are made can be liked by many people. Apart from product innovation, marketing strategies are also needed in orded minimize competitiveness. Therefore OT Apparel continues to improve performance and create the latest product innovation designs.

DAMPAK CELEBRITY ENDORSER TERHADAP MINAT BELI PRODUK CAFFINO MELALUI EKUITAS MEREK SEBAGAI VARIABEL INTERVENING Nurdiana Haddad Assalam; Aryo Wibisono
Journal MISSY (Management and Business Strategy) Vol 1 No 1 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Nowadays, coffee has become part of the lifestyle of all groups, both young people and adults, with it making companies happy to win the right market strategy to win the market. As is done by PT Sumber Kopi Prima which promotes its product in the form of Caffino by using the celebrity endorser strategy. The purpose of this study is to determine the impact of celebrity endorsers on buying interest in Caffino products through brand equity as an intervening variable. The method used was purposive sampling. And the results of this study are celebrity endorser has no impact on purchase intention, and brand equity has an impact on purchase intention, while the indirect effect of celebrity endorser on purchase intention through brand equity has a positive and significant effect.

PERAN PEREMPUAN DALAM MENUNJANG PEREKONOMIAN KELUARGA DI DESA BLUTO Intan Komariyah; Very Andrianingsih
Journal MISSY (Management and Business Strategy) Vol 1 No 1 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

The husband's insufficient income, in fulfilling the needs of the family, makes women who are housewives in Bluto Village choose to play dual roles as housewives and as workers in helping support the family economy. This study aims to determine the factors underlying women in supporting the family economy and how women support the family economy. This type of research is a qualitative descriptive study. The sampling technique in this study used purposive sampling by determining key informants as many as 1 person, as many as 20 main informants, 2 supporting informants and using data collection techniques, including observation, interviews, documentation. The results showed that the pressure of economic needs, the husband's income was not sufficient to meet the needs of the family so that some housewives in Bluto Village chose to do double persn in supporting the family economy. The way they do to help support the family economy is by working as farm laborers and other laborers.

Strategi Pengembangan UMKM (Studi Empiris pada UMKM Industri Pengolahan Makanan di Kecamatan Wonosobo Kabupaten Wonosobo) M Trihudiyatmanto
Journal MISSY (Management and Business Strategy) Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Penelitian ini bertujuan untuk menganalisis strategi bauran pemasaran, kualitas sumber daya manusia, karakteristik wirausaha, dan pengetahuan akuntansi terhadap pengembangan UMKM di Kecamatan Wonosobo. Populasi dalam penelitian ini adalah pelaku usaha industri pengolahan makanan yang terdaftar di Dinas perindustrian perdagangan, koperasi dan UMKM Kabupaten Wonosobodi kecamatan Wonosobo yang tercantum 315 UMKM. Sampel dalam penelitian ini 76 pelaku usaha yang di dapat melalui teknik accidental sampling dan uji analisis model persamaan struktural (SEM) SmartPLS. Hasil menunjukkan bahwa strategi bauran pemasaran, kualitas sumber daya manusia, karakteristik wirausaha, dan pengetahuan akuntansi berpengaruh positif dan signifikan terhadap pengembangan UMKM di Kecamatan Wonosobo

Upaya Meningkatkan Volume Penjualan Pada Produk Madu Ternak P9 di Desa Parsanga Fahrul Noerrahman; Miftahol Arifin
Journal MISSY (Management and Business Strategy) Vol 1 No 2 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

The problem examined in this thesis is because there is a problem in this research, in terms of market share of livestock honey, it is very difficult, the possibility of people still do not know the benefits or efficacy of honey itself and for natural honey, the target market is quite narrow, because the price is very high , but this natural honey has a long lasting period that can last for years. And also in the sale of livestock honey there are many problems when shipping far outside the city, because of every purchase there must be one cracked bottle in its packaging, and this is a problem that is being faced by P9 honey farmers in Parsanga Village. From the above analysis, researchers are interested to see how to increase sales volume. This makes the researcher raise the title Efforts to Increase Sales Volume on P9 Honey Products in ParsangaVillage. In answer these problem, researthers used descriptive qualitativ research. In this case, which is the focus of sales volume research, in this study researthers used a purposive sampling techniqu, consisting of key informants and supporting informants. The results of the study show that efforts to increase sales volumes affect the income of this livestock honey business, to achieve the target there must be steps that are passed or carried out in order to increase the sales volume of this livestock honey.

Pengaruh Pelatihan Dan Audit Sumber Daya Manusia Terhadap Produktivitas Kerja Karyawan pada PT. Sushi Tei Indonesia Cabang Gandaria City Moh Faisal Muttaqin; Aden Prawiro Sudarso
Journal MISSY (Management and Business Strategy) Vol 1 No 2 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

This study aims to determine the effect of HR training and audits on employee work productivity either partially or simultaneously at PT. Sushi Tei Indonesia, Gandaria City Branch. The analysis method used in this research is validity test, reliability test, classical assumption test, descriptive analysis, simple linear regression test, multiple linear regression test, correlation coefficient test, determination coefficient test, t test and f test. The population in this study were employees of PT. Sushi Tei Indonesia, Gandaria City Branch. Using a saturated sample of 91 respondents. The results of this study based on the coefficient of determination show that HR training and auditing have contributed to employee work productivity by 36.9% while the remaining 63.10% are other variables not examined. The results showed the multiple linear regression equation Y = 22,750 + 0.139 (X1) + 0.445 (X2), meaning that even is a positive influence between (X1) and (X2) variables, employees still have a work productivity level of 22,750. The results showed that partially the training variable did not have a significant effect on employee work productivity by showing the results of the test tcount = 1.023 while ttable = 1.98729 (tcount <ttable) with a significance level of 0.309. partially the HR audit variable has a significant effect on employee work productivity by showing the results of tcount = 3.144 while ttable = 1.98729 (tcount> ttable) with a significance level of 0.002. The results of testing the simultaneous effect of independent variables on the dependent variable obtained the value of Fcount = 22.712> Ftable value = 3.10, so that H0 is rejected and Ha is accepted. So it can be concluded that there is a significant influence between training and HR audits on the work productivity of the employees of PT. Sushi Tei Indonesia, Gandaria City Branch.

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Moh. Kurdi

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+6281945806654

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Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451

Location
Kab. sumenep,

Jawa timur

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Moh. Kurdi

Contact Email journalmissy@wiraraja.ac.id

Phone +6281945806654

Journal Mail Official journalmissy@wiraraja.ac.id

Editorial Address Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451

Location Kab. sumenep, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

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Abstract

Abstract

Abstract

Contact Name
Moh. Kurdi

Contact Email
journalmissy@wiraraja.ac.id

Phone
+6281945806654

Journal Mail Official
journalmissy@wiraraja.ac.id

Editorial Address
Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451

Location
Kab. sumenep,

Jawa timur

INDONESIA