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Journal MISSY (Management and Business Strategy)

MISSY
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Published by Universitas Wiraraja Sumenep

ISSN : - EISSN : 27753700 DOI : https://doi.org/10.24929/missy.v3i2

Core Subject : Economy, Humanities, Science, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

JOURNAL MISSY (Management and Business Strategy) diterbitkan secara berkala oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wiraraja Madura sebagai media dalam mempublikasin hasil penelitian. Tim Redaksi menerima naskah tulisan ilmiah yang belum pernah diterbitkan dalam jurnal ilmiah lain baik dalam maupun luar negeri. Naskah yang dimuat merupakan hasil karya asli penulis dan pihak redaksi tidak bertanggung jawab atas isi dari naskah hasil penulis. Tim Redaksi dapat menerima, menolak, atau mengadakan koreksi tanpa merubah isi dari tulisan.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 134 Documents

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IMPLEMENTASI KEBIJAKAN ADAPTASI KEBIASAAN BARU DI MASA PANDEMI COVID-19 (Studi Pada Masyarakat Pelaku UMKM di Sekitar Lingkungan Kampus IAI Darussalam Kelurahan Tanjung Rema Martapura) Dairobi Dairobi; Lola Malihah; M Yulian Ma’mun; Bahriah Bahriah
Journal MISSY (Management and Business Strategy) Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

The Indonesian government policies in implementing "adaptation of new habits" during the Covid-19 pandemic are received various responses from the public. Some people are very supportive of the implementation because they are aware of the benefits and know the dangers of Covid-19. Furthermore, the others are still ignorant and do not respond well to the government's policy for various reasons. Among them are the economic reason and a lack of understanding of the Covid-19 risks and their implications for human health. The government also begin vaccination across the country to prevent the spread of the virus. This study uses a quantitative-descriptive method. It aims to determine the implementation of the "adaptation of new habits" in the community of the MSME businesspeople around the Darussalam Islamic Institute Martapura campus during the Covid-19 pandemic period. This study concludes that most of them obeyed the new Covid-19 health policies implemented by the government because most of them understand the dangers of Covid-19 transmission.

PHILOSOPHICAL ANALYSIS OF CONSUMPTIVE ECONOMIC BEHAVIOR IN RELIGION Abdul Wahid
Journal MISSY (Management and Business Strategy) Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

The economic system arises because of human efforts to meet the needs of life, so that economic activities are formed, such as production, distribution, and consumption. Consumption is an important (even very important) activity in human life. In other words, the role of humans in the dynamics of their lives, must intersect and require consumption in the form of social interactions. However, all human activities, especially consumer behavior cannot be separated from the ways and rules that have been set in religion. In principle, religion (in this case Islam) should have to answer the many formulations of problems related to consumptive economic behavior. Religion implies that consumer behavior is not limited to the necessities of life that are real or visible in reality, but must also be based on an abstract or transcendental point of view. Thus, human behavior in the economy is not only fixated on the aspects of pleasures that emphasize the material aspects but also the spiritual aspects.

OPTIMALISASI MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN DALAM MENINGKATKAN KEMANDIRIAN SECARA FINANSIAL PADA CV. DUA WARNA SUMENEP Ika Maurifa Sari Putri; Moh Kurdi
Journal MISSY (Management and Business Strategy) Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Social media is an online media that can connect long-distance communication, the process of interaction between one user and another, information can be obtained easily through special application devices using the internet network. Interacting on social networks seems closer and real compared to the presence of one's own neighbors. People are more obsessed with the virtual world. This is what interferes with human attitudes, so that someone prefers to be alone, anti-social tends to be insensitive to the needs of people around him, individualistic and others. The purpose of this study was to find out how optimally the Sumenep Two-Color Advertising & Printing Bureau optimally uses social media in increasing Financial Independence. This study uses descriptive qualitative methods. The location of the research was carried out at the location of the business and the place of product production from the Bureau of Advertising & Printing Two Colors which is located at Jln. Dr. Wahidin No.17c, Pajagalan sub-district, Kota sub-district, Sumenep Regency. The results of this study indicate that the promotion carried out by the Two-Color Advertising & Printing Bureau is still optimizing the old way, namely by promoting through word of mouth. Therefore, it is necessary to optimize social media to advance the company as well as to expand the reach of consumers in order to increase financial independence.

PENGARUH CITA RASA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI AISY DRINK KOTA BIMA (Studi Konsumen Di Aisy Drink) Anita Anita; Wulandari Wulandari
Journal MISSY (Management and Business Strategy) Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Continuing relationships with old customers and continuing to acquire new customers with the concept of customer satisfaction will have a greater influence on the market share. In the city of Bima, there are many culinary places, one of which is AISY DRINK. Aisy Drink has a unique product taste that is ready to accompany your day with different flavor variants. This study aims to determine the effect of taste (X1), motivation (X2) on purchasing decisions (Y). The study was conducted on 96 consumers as a sample with data analysis techniques, namely classical assumption test, multiple linear regression, correlation coefficient, determination, t test and F test. consumer purchasing decisions at Aisy Drink Bima City. Based on simultaneous results (F) where the value of Fcount is 38.0005>Ftable (38.0005>3.09) and with a sig. value of 0.000<0.05 so it can be concluded that the taste( X1) and Promotion (X2) together have a positive and significant effect on consumer purchasing decisions (Y).

SISTEM REWARD DAN PUNISHMENT SEBAGAI PEMICU DALAM MENINGKATKAN KINERJA KARYAWAN Ludfi Ferry Wijaya
Journal MISSY (Management and Business Strategy) Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

A company certainly really wants employees to have good performance and have the motivation to work continuously so that the company is able to become a place to work that can make employees grow. There are various ways that can be done to improve employee performance. By using the right way will be able to improve employee performance better. The way that can be done to improve the performance of employees is to provide rewards when employees can achieve their goals and sanctions (punishments) when employees are negligent in their work. Giving punishment or reward is one of the ways used by companies to always motivate their employees to do their best for the company. The purpose of this reward and punishment system is to continue to encourage outstanding employees.

EVALUASI PROGRAM BANTUAN BST KEMENSOS (BANTUAN SOSIAL TUNAI KEMENTERIAN SOSIAL) TERHADAP PENINGKATAN KESEJAHTERAAN MASYARAKAT (DI DESA LOBUK) PADA ERA PANDEMI COVID-19 Debby Mayang Lestari; Dina Kurniawati
Journal MISSY (Management and Business Strategy) Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Human resources have a very important meaning in an organization, this is because human resources has an active and dominant role from humans in various organizational activities. Where humans have a role as determinants, actors and planners in achieving organizational goals and at the same time determining the progress of an institution. Both economic institutions such as companies or even government institutions, such as the government in the village. The purpose of this study is to explain the realization of the Ministry of Social's Cash Assistance and to know how to analyze the evaluation of the RI Ministry of Social Affairs' BST on improving the welfare of the Lobuk community. The data analysis technique uses Data Reduction, Data Presentation, Conclusions and Verification. After the researchers conducted interviews and observations about how the Ministry of Social's Bst Evaluation of the improvement of Community Welfare in the Covid-19 Pandemic Era can be drawn, the focus of the discussion is that Improving Community Welfare has indicators that become benchmarks assessment, one of which is the level of People's Purchasing Power. This situation makes the community have to return to changing spending patterns resulting from the covid-19 pandemic so that they can balance between income and household expenses, so that the BST assistance from the government only helps a little when compared to the monthly expenditure of the community before the pandemic, especially in the sector. fisheries seen from the results of interviews and observations that researchers did.

ANALISIS STRATEGI PENJUALAN TAHU SUSUN DALAM MENINGKATKAN PRODUKSI TAHU DI DESA LALANGON KECAMATAN MANDING Muhammad Ilham Cholif; Very Andrianingsih
Journal MISSY (Management and Business Strategy) Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

The problem studied in this thesis is about the sales strategy of stacked tofu in increasing tofu production at the tofu factory in Lalangon Village, Manding District. With the aim of knowing the sales strategy of Tofu at the Tofu Factory, Lalangon Village, Manding District, Sumenep Regency. In determining the strategy, the researcher uses a SWOT analysis by knowing the internal environment (strengths and weaknesses) and the external environment (opportunities and threats). The type of research in this study is to use a qualitative research type with the informants of the Lalangon Village Tofu factory owner, the Production section, Traders, and consumers. The research instrument was carried out by observation, interviews and documentation. The data analysis used is SWOT analysis. The results showed that the analysis of the internal environment had the strength of its own capital, business experience in the field of tofu, good relations between entrepreneurs, short distribution lines, good quality of tofu, guaranteed production continuity. Meanwhile, the weaknesses are limited working capital, low education level, no product diversity, limited promotion, less hygienic management of tofu, not evaluating and monitoring properly, waste management is not optimal. In external conditions, the opportunities that are owned are the attention from the government, there is trust from consumers, the continuity of raw materials is guaranteed, traders help expand marketing. Meanwhile, the threats are a complicated process to get capital from the cooperative service, competition in the quality and quantity of tofu between tofu factories, fluctuations in raw materials, etc. Strategies that can be applied are maintaining product quality by utilizing technological developments to maintain consumer confidence, improving the quality of human resources through programs from the government, establishing partnerships to improve marketing efficiency and using simple SOPs for effectiveness and efficiency.

THE SOUL OF MADURA : STRATEGI PENGEMBANGAN WISATA PANTAI 9 Dedy Arfiyanto; Isnani Yuli Andini
Journal MISSY (Management and Business Strategy) Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Kehadiran wisata pantai 9 di Desa Bringsang Giligenting akan memberikan dampak secara langsung dari sisi ekonomi, hal ini ditunjukkan dengan meningkatnya kunjungan wisatawan yang mengalami peningkatan dari tahun ke tahun. Upaya untuk memaksimalkan potensi wisata terus dilakukan dengan memaksimalkan pembangunan infrastruktur yang belum ada, meliputi transportrasi yang layak dan aman untuk menghubungkan antar pulau, listrik, air bersih dan fasilitas pendukung lainnya. Agar pariwisata bisa berkembang dengan baik dan juga bisa berkelanjutan di masa mendatang. Dilain sisi juga terus melakukan kajian terhadap semua sumber daya pendukungnya. Sumber daya alam, sumber daya budaya, dan sumber daya manusia. Data yang dikumpulkan pada penelitian ini yaitu data sekunder. Alat yang digunakan dalam penelitian ini menggunakan analisis SWOT. Hasil penelitian menunjukkan diperlukan strategi untuk meningkatkan laju pertumbuhan kunjungan. Strategi pengembangan wisata pantai 9 yang terpenting adalah dengan pengembangan sarana dan prasarana yang berkualitas, seperti alat transportasi, media promosi, dan sumber daya manusia yang berkualitas dan pentingnya sinergi antara pemerintah, akademisi dan masyarakat dalam mengembangkan wisata pantai 9.

PERLINDUNGAN HUKUM TERHADAP KONSUMEN DALAM MELAKUKAN TRANSAKSI PEMBELIAN SECARA ONLINE Moh Anwar; Moh. Kurdi
Journal MISSY (Management and Business Strategy) Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Online transactions are buying and selling behavior carried out online by buyers and sellers which are not carried out face-to-face directly but through internet media. The problem in this research is about the role of law in consumer protection. According to the Consumer Protection Law no. 8 of 1999 is a legal product that can provide legal protection to consumers in conducting online transactions. The role of law in consumer protection can be seen from the perspective of public law and private law. The enactment of the Electronic Information Transaction Law Number 11 (UU ITE) of 2008 seems to be a solution to protect consumers.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PENGGUNA HANDPHONE MEREK SAMSUNG PADA MASYARAKAT MENGANTI 2018 M. Azizul Khakim
Journal MISSY (Management and Business Strategy) Vol 3 No 2 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

This study aims to analyze the effect of product quality and price on customer loyalty of Samsung brand mobile phone users in the Menganti community in 2018. This type of research is qualitative. Sources of data in the form of secondary data taken from the results of interviews and analyze the character and interests of the community. The research method used is descriptive qualitative. This method is used to analyze the results of respondents' answers to the questionnaire given. Then the data is processed using SPPS 27 software. Brand Value (BV) of personal products in the category of Samsung brand mobile phones from 2013 to 2016. From the table, it can be seen that Samsung brand mobile phones for a period of 3 years occupy the first position as market leader. However, it is also seen from the BV score that it also tends to relatively decrease from year to year. Keyword: Brand Value, Customer Loyalty, Product Quality, Product Price

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Jawa timur

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Home Page

OAI Link

Editorial Team

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Reviewer

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Contact Name Moh. Kurdi

Contact Email journalmissy@wiraraja.ac.id

Phone +6281945806654

Journal Mail Official journalmissy@wiraraja.ac.id

Editorial Address Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451

Location Kab. sumenep, Jawa timur INDONESIA

Abstract

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Contact Name
Moh. Kurdi

Contact Email
journalmissy@wiraraja.ac.id

Phone
+6281945806654

Journal Mail Official
journalmissy@wiraraja.ac.id

Editorial Address
Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451

Location
Kab. sumenep,

Jawa timur

INDONESIA