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<![CDATA[Kualitas Produk Dan Pelayanan Restoran Cepat Saji Dalam Menghadapi Pesaing di Kabupaten Sumenep (Studi Pada Toby’s Fried Chicken) ]]>
<![CDATA[Very Andrianingsih]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 1 No 2 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v1i2.1342
<![CDATA[Product quality and service affect the progress of a restaurant. The rise of business competition requires businesses to continue to innovate so as not to compete. Restaurant business owners must always maintain and improve the quality of their products and services. The quality of products and services is a means to compete with competitors. Quality products and services will help restaurant business owners to get a strategic market position. This study aims to find out how the quality of Toby’s Fried Chicken products and services in Sumenep Regency. The sampling technique in this study used Purposive Sampling by determining key informants as many as 1 person, 2 main informants, supporting informants as many as 5 people and using data collection techniques, including observation, interviews, and documentation. The results of this study indicate that Toby’s Fried Chicken products in the latest Fried Chicken products are still undercooked, Toby’s Fried Chicken has not released a variety of new products with a steady innovation. The service of Toby’s Fried Chicken is quite good with the good attitude shown by the waiter, but for the arrangement of the place there is no attractive design to be enjoyed by customers. Toby’s Fried Chicken continues to maintain and improve its quality, both in terms of products and services to be able to compete with fast-food restaurants like Toby's.]]>
<![CDATA[Pengaruh Citra Merek Dan Potongan Harga Terhadap Minat Beli (Studi Kasus Pada Distro Three Second di Kota Cilegon) ]]>
<![CDATA[Muhamad Suhaemi]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 1 No 2 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v1i2.1343
<![CDATA[Competition in the business world is a challenge for the three second, three second always displays clothing models that are characteristic of young people, three second is a distribution that is well known among the public, especially in the city of Cilegon. (1) Is there an effect of brand image on buying interest in three second distribution in Cilegon City (2) Is there an effect of price discount on buying interest in three second distribution in Cilegon City (3) Is there an effect of brand image and price discount on buying interest . This study aims to examine the effect of brand image and price discounts on buying interest in a three second distribution in the city of Cilegon. The data collection method used was a questionnaire, with a population of 122 people, the number of samples used in this study were 94 people. Then the data were analyzed with SPSS version 2.0. (1) the results of the calculation show a significance value of 0.00 <0.05 or Tcount 4.034> 1.661 T table can be stated that brand image has an effect on buying interest. (2) the calculation shows a significance value of 0.00 <0.05 or Tcount 4.297> 1.661 T table, thus that the price discount is quite influential on buying interest. (3) The results of statistical calculations show 14,906> 3.10 F table with a significant level of 0.000 <0.05, so Ho is rejected. So with this it can be concluded that the variable Brand Image (X1) and Price Discounts (X2) simultaneously have a significant effect on Purchase Interest (Y).]]>
<![CDATA[Pengaruh Kualitas Pelayanan, Fasilitas, Persepsi Harga, dan Promosi Terhadap Kepuasan Konsumen Express Bahari Di Kabupaten Sumenep ]]>
<![CDATA[Akhmad Edi Gunawan]]>;
<![CDATA[Ahmad Ghufrony]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 1 No 2 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v1i2.1344
<![CDATA[Each cafe has its own advantages in the menu or Product Difersity (product diversity) and is supported by facilities aspects to make consumers feel satisfied. This research was conducted a case study at Jelata café, Lobuk Village, Bluto District. In answeringo these problems, the type fof research used is the quantitative method with 60 respondents who were taken. It is known that by this analysis, the sampling uses non-probability sampling methods and the data collection technique is incident sampling by distributing questionnaires. Thep data analysis techniqueaused is the reliability data validity test, classical assumption test, normality test and linearity test and heteroscedasticity test. From the research results, it shows the results of hypothesis testing that the significant value is (X1) 0.000 <0.05 and (X2) 0.016 <0.05. This means that H1 is acceptedsand H0 is rejected, so itais said that there is a significantoinfluence on the dependentavariable so that it can besconcluded that Product Difference (X1) and wifi facilities (X2) have a partial effect on (Y) Jelata cafe consumer satisfaction.]]>
<![CDATA[Pengaruh Pengembangan Karir Terhadap Prestasi Kerja Pegawai Pada Dinas Pertanian Kota Bima ]]>
<![CDATA[Agustina Agustina]]>;
<![CDATA[Wulandari Wulandari]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 1 No 2 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v1i2.1345
<![CDATA[This study aims to determine the effect of Career Development on Employee Performance in the Agriculture Office of the City of Bima. The criteria set by the researcher as the sample in this study were the employees of the Civil Service Office (ANS) at the main service with a total of 61 people using purposive sampling technique, namely the method of selecting samples based on certain criteria. Based on the results of data processing using SPSS version 23.0, the following results are obtained: It is known that the constant value of the career development variable is positive, namely 12,402, the regression coefficient of work performance is 0.649, so that the regression equation can be written: Y = 12.402 + 0.649X, and the correlation coefficient (R) = 0.739. This means that career development has a strong relationship with employee work performance in accordance with the guidelines for the correlation coefficient interval between 0.60 - 0.799. The results of the SPSS version 26.0 data are obtained a correlation value of 0.650 and to determine the level of closeness of the relationship between career development and work performance. , be on STRONG. The R Square value of 0.545 means that the career development variable is able to contribute to the work performance variable by 54.5%, while 46.5% is influenced by variables outside of this research model. The two-party t test proves the alternative hypothesis (Ha) which states that the career development variable in its six dimensions has a positive and significant effect on employee work performance.]]>
<![CDATA[Analisis Pengaruh Komitmen Organisasi Terhadap Semangat Kerja Pegawai Kantor Dinas Pertanian Kota Bima ]]>
<![CDATA[Wardimansyah Wardimansyah]]>;
<![CDATA[Wulandari Wulandari]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 1 No 2 (2020) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v1i2.1346
<![CDATA[This study aims to determine the effect of organizational commitment on employee morale in the Agriculture Office of the City of Bima. The criteria set by the researcher as the sample in this study were the employees of the Civil Service Office (ANS) at the main service with a total of 61 people using purposive sampling technique, namely the method of selecting samples based on certain criteria. Based on the results of data processing using SPSS version 23.0, the following results were obtained: This type of research is associative with a population of 52 employees based on the Slovin formula. The constant value is positive at 22.559 and the oefficient of organizational commitment variable is 0.378, so the regression equation can be written: Y = 22.559 + 0.378X, and the correlation coefficient (R) = 0.222. This means that the variable organizational commitment (X) in explaining the morale variable (Y) is in the low category. R Square value of 0.049. This means that the contribution of the organizational commitment variable (X) to morale (Y) is 0.49%, while 46.5% is influenced by variables outside of this research model. For the t-test, two parties reject the alternative hypothesis (Ha) which states that organizational commitment has no effect on morale in the agricultural department of the city of Bima (H0 is accepted).]]>
<![CDATA[MOTIVASI DAN DISIPLIN KERJA PENGARUHNYA TERHADAP KINERJA PEGAWAI KANTOR REGIONAL X BADAN KEPEGAWAIAN NEGARA DENPASAR MELALUI LINGKUNGAN KERJA SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Wayan Arya Paramarta]]>;
<![CDATA[Komang Budi Arnawan]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 2 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v2i1.1445
<![CDATA[Human resource management should build disciplinary behaviour for employees who compete competitively in the current era of globalization. Besides, with the existence of human resource management, it is expected that they have to create the best performance for companies that want to advance or develop, so they are required to have quality employees. The purpose of this study was to analyses the influence between motivation and work discipline on employee performance at the Regional Office X Denpasar State Civil Service Agency through the work environment as an intervening variable. The type of data used in this study is qualitative data and quantitative data, with data sources namely data. primary and secondary. The data collection method was carried out by distributing questionnaires to respondents, while the data analysis method in this study used Partial Least Square (PLS) with Smart PLS version 3.2.9. The results of this study indicate that motivation has a positive but insignificant effect on employee performance, work discipline has a positive but insignificant effect on employee performance, motivation has a positive and significant effect on the employee work environment, work discipline has a positive and significant effect on the employee work environment, work environment. positive and significant effect on employee performance. Furthermore, motivation has a positive but not significant effect on performance through the work environment of employees, work discipline has a positive and significant effect on performance through the work environment of the employees of Regional Office X Denpasar State Civil Service Agency.]]>
<![CDATA[MELIRIK IKAN NILA DALAM SISI EKONOMI KREATIF PADA KOMUNITAS PEMUDA DESA GELAM JAYA KABUPATEN TANGERANG ]]>
<![CDATA[Sonny Santosa]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 2 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v2i1.1446
<![CDATA[This research is motivated by the phenomenon of the Covid-19 Pandemic which has almost hit all nations in the world and has caused a domino effect on the joints of human life itself. Various fields experience tidal effects, including one of them is the economic sector. To deal with uncertain situations and ups and downs like today that can make a country enter the trough of an economic crisis, it is necessary to have support from the central government to the regions to jointly generate the economy. Therefore, this study aims to analyze the factors that influence the interest of the youth community of Gelam Jaya Village to contribute to developing tilapia fish farming which aims to increase the original income of the environment so as to be able to make choices for the community to continue to get income distribution. The problem in this research is the low interest of the youth community to take part in creative economic efforts for the surrounding environment. In this study, a research model was proposed to analyze the interest of young people in actively contributing to tilapia cultivation, where from the location side, Gelam Jaya Village made it possible to develop collaboration with related agencies in terms of generating the creative economy. This study examines the factors that can be obtained when interviewing the village regarding the youth's interest in contributing to the creative economy. This study uses answers from 169 respondents who were sampled. The data analysis tool used is factor analysis in the SPSS v.18 program. The results of data analysis show that the Situational Involvement (X1) factor of 0.766 is one of the most dominating factors for respondents in actively contributing to developing tilapia cultivation in Gelam Jaya Village, and has a value above 0.50.]]>
<![CDATA[STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN VOLUME PENJUALAN PADA AMANDA CAFE DI ERA REVOLUSI INDUSTRI 4.0 ]]>
<![CDATA[Miftahol Arifin]]>;
<![CDATA[Moh Kurdi]]>;
<![CDATA[Syaiful Anwar]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 2 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v2i1.1447
<![CDATA[This researchis motivated by the instability of sales in recent monts at Amanda cafe. So it is necessary to implement a strategy where the strategy is in accordance with the current era of digital strategies. This study aims to find out what are the obstacles in increasing sales volume at Amanda cafe and what strategies are applied in the café. This study uses qualitative research methods that describe Digital Marketing Strategies in Increasing Sales Volume at the Amanda cafe in the Industrial Revolution Era 4.0. and data in the field with interviews with informants, observation guidelines and dokumentation in the field that has been predetermined. The results of this study, are described throught various information and data findings in the field during the study, regarding Digital Marketing Strategies in Incresing Sales Volume at Amanda cafe in the Industrial Revolution Era 4.0.]]>
<![CDATA[ANALISIS PERILAKU DISIPLIN DAN PROKRASTINASI AKADEMIK MAHASISWA (Studi pada Mahasiswa/I Prodi Perbankan Syariah FEBI IAI Darussalam Martapura) ]]>
<![CDATA[Lola Malihah]]>;
<![CDATA[Gusti Tasya Meilania]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 2 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v2i1.1448
<![CDATA[In the management of human resources management, displin is a very important thing. Discipline can be the key to one's success both in career and academic. But the fact that discipline is often overlooked by most people, especially by students. Whereas discipline is very important in the world of education. This research was conducted on students of Sharia Banking Study Program FEBI IAI Darussalam Martapura from 2016 to 2019. Based on the results of the analysis, it is known that most of the students of The Sharia Banking Study Program FEBI IAI Darussalam fall into the category of discipline. Even so, there are still some students who fall into the undisciplined category. Therefore, further efforts must be made to optimize the discipline attitude of the student.]]>
<![CDATA[PENGARUH KONFLIK KERJA DAN STRES KERJA TERHADAP TURNOVER INTENTION PEGAWAI MADRASAH ALIYAH ASWAJ AMBUNTEN ]]>
<![CDATA[Mohammad Rofik]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 2 No 1 (2021) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v2i1.1449
<![CDATA[This research was conducted to find out why employees perform Turnover Intention. This study was conducted on employees who work at Madrasah Aliyah Aswaj Ambunten Timur. Turnover Intention is defined as the intensity of employees who want to resign from a company or institution where they work. There are two independent variables in this study, namely work conflict and work stress. The data collection technique used a questionnaire with several indicators of independent and dependent variables. The sample in this study used a saturated sample where the total population was the same as the number of samples, namely 47 employees.]]>
