cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Moh. Kurdi
Contact Email
journalmissy@wiraraja.ac.id
Phone
+6281945806654
Journal Mail Official
journalmissy@wiraraja.ac.id
Editorial Address
Jalan Raya Sumenep Pamekasan KM. 5 Patean Sumenep 69451
Location
Kab. sumenep,
Jawa timur
INDONESIA
Journal MISSY (Management and Business Strategy)
Published by Universitas Wiraraja Sumenep
ISSN : -     EISSN : 27753700     DOI : https://doi.org/10.24929/missy.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JOURNAL MISSY (Management and Business Strategy) diterbitkan secara berkala oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wiraraja Madura sebagai media dalam mempublikasin hasil penelitian. Tim Redaksi menerima naskah tulisan ilmiah yang belum pernah diterbitkan dalam jurnal ilmiah lain baik dalam maupun luar negeri. Naskah yang dimuat merupakan hasil karya asli penulis dan pihak redaksi tidak bertanggung jawab atas isi dari naskah hasil penulis. Tim Redaksi dapat menerima, menolak, atau mengadakan koreksi tanpa merubah isi dari tulisan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 145 Documents
 11   12   13   14   15 
PENGARUH CITRA MEREK DAN PENGALAMAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN ULANG GENERASI Z DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI Mumtaz, Nabila; Purwanto, Edy
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v6i2.4691

Abstract

The cosmetics industry in Indonesia has experienced significant growth in recent years, even so consumers must remain smart in choosing cosmetic products. This study aims to examine the effect of brand image and customer experience on generation Z's repurchase intention in Sumenep Regency through brand trust. This research was conducted on Pinkflash cosmetic products. This study used purposive sampling method as a sampling technique and obtained a sample size of 108 respondents. The testing technique used in this research is PLS-SEM. The results showed that brand image, customer experience, and brand trust have a direct influence on repurchase intention. Meanwhile, brand image does not influence repurchase intention through brand trust, but customer experience affects repurchase intention through brand trust.
PERAN SELF CONTROL DALAM MEMEDIASI PERILAKU BELANJA PRODUK FASHION DI E-COMMERCE Isnaini, Nur Hidayah; Mahdaly, Alwiyah; Sayyida, Sayyida
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v6i2.4732

Abstract

Business development through e-commerce is one of the strategies to increase sales volume, especially in a situation like today that uses technology, this research was conducted with the aim of finding out and proving whether there is a correlation between the influence of online customer reviews and live streaming on purchase decisions with self-control as a mediating variabel for consumers of e-commerce fashion products Shopee in Sumenep Regency. The research method carried out in this study uses a quantitative method, with a non-probability sampling technique of purposive sampling through the distribution of questionnaires, the use of samples in this study is 156 respondents.The results of the analysis in this study using SmartPLS 3 show that online customer reviews have a positive and significant effect on purchase decisions. Live streaming has a positive and significant effect on purchasing decisions. Self-control has a positive and significant effect on purchasing decisions. Online customer reviews mediated by self-control have a positive and significant effect on purchase decisions. Live streaming mediated by self-control has a positive and significant effect on purchasing decisions.
PERAN MOTIVASI DAN LEADERSHIP DALAM MENINGKATKAN KINERJA GURU DI SDN BUNGBUNGAN Nurfaizah, Nurfaizah; Rusnani, Rusnani
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peningkatan kualitas pendidikan sangat bergantung pada kinerja guru, yang dipengaruhi oleh berbagai faktor, termasuk motivasi kerja dan gaya kepemimpinan kepala sekolah. Di SDN Bungbungan, masih ditemui tantangan seperti semangat kerja guru yang bervariasi dan belum optimalnya kolaborasi tim. Dalam konteks tersebut, motivasi dan kepemimpinan menjadi aspek penting untuk menciptakan lingkungan kerja yang produktif dan mendukung. Penelitian ini bertujuan untuk mengetahui peran motivasi dan leadership dalam meningkatkan kinerja guru di SDN Bungbungan. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik wawancara mendalam terhadap 9 informan yang dipilih secara purposif, terdiri dari Kepala Sekolah, Bendahara BOS, 4 Guru PNS, dan 3 Guru Honorer. Teknik analisis data meliputi reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Hasil penelitian menunjukkan bahwa motivasi dan leadership berperan dalam peningkatan kinerja guru. Kepala sekolah menerapkan gaya kepemimpinan demokratis yang mendorong suasana kerja terbuka, suportif, dan partisipatif. Terdapat hubungan yang saling menguatkan antara motivasi, kepemimpinan, dan kinerja guru di sekolah.
PENGEMBANGAN KOMPETENSI DALAM MENINGKATKAN KINERJA KARYAWAN PADA BAKOEL MOZA DI SUMENEP Jannah, Nur Fadhilatul; Widyastuti, Endang
Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v6i2.4778

Abstract

Employee competencies are still not up to expectations, such as the inability to create and assemble varied and neat handmade items, the price list does not match the sales volume, communication between employees and customers is not yet fully effective, and the employee recruitment SOP is not in place, necessitating competency development. This study aims to determine the description of employee competency development and the obstacles encountered at Bakoel Moza in Sumenep Regency. This type of research uses qualitative methods with observation, interviews, and documentation. Data analysis techniques include data collection, data reduction, data presentation, and drawing conclusions. The results show that competency development is carried out through training, division of tasks according to expertise, department transfers, and the creation of a positive work environment. However, the main obstacles are ineffective communication and the lack of comprehensive training. Performance assessments cover discipline, creativity, and responsibility. Competency development strategies have been shown to increase employee productivity and readiness to face work challenges. However, a more systematic approach is needed to ensure all employees develop according to business needs. This study provides an overview of the importance of competency development in improving employee performance at Bakoel Moza.
PENGARUH SOCIAL MEDIA MARKETING DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Resto Cimaci Grill Sumenep) Sri Suciawati Rohma; Edy Purwanto
Journal MISSY (Management and Business Strategy) Vol 7 No 1 (2026): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v7i1.4692

Abstract

Marketing strategy is very important for various business sectors. This marketing strategy greatly influences the development and sustainability of a business. There needs to be an understanding of how effective marketing strategies are needed by companies to provide the needs and desires desired by customers.This study was conducted to test the effect of Social Media Marketing and Service Quality on Repurchase Intention through Customer Satisfaction as an intervening variable. The population in this study were consumers who had visited, purchased, and consumed food products at Resto Cimaci Grill Sumenep whose number was unknown. The sample used in this study was 100 respondents. The data analysis method used was Smart PLS with the PLS-SEM method. The results of the study indicate that: Social Media Marketing does not have a positive and significant effect on repurchase interest at Cimaci Grill Sumenep restaurant, Service Quality has a positive and significant effect on repurchase interest at Cimaci Grill Sumenep restaurant, Customer Satisfaction has a positive and significant effect on repurchase interest at Cimaci Grill Sumenep restaurant, Social Media Marketing has a positive and significant effect on customer satisfaction at Cimaci Grill Sumenep restaurant, Service Quality has a positive and significant effect on customer satisfaction at Cimaci Grill Sumenep restaurant, Social Media Marketing mediated by customer satisfaction does not have a positive and significant effect on repurchase interest at Cimaci Grill Sumenep restaurant, and Service Quality mediated by customer satisfaction has a positive and significant effect on repurchase intention at Cimaci Grill Sumenep restaurant.
PENGARUH WORD OF MOUTH DAN PRODUCT KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA LISTRIK U-WINFLY DI SUMENEP SERTA PERAN CITRA MEREK SEBAGAI VARIABEL MEDIASI Siti Nor Jannah; Edy Purwanto
Journal MISSY (Management and Business Strategy) Vol 7 No 1 (2026): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transportation technology continues to change, now a practical and energy-efficient form of transportation has emerged, namely electric bicycles. A person's decision to purchase an electric bicycle is not only based on personal needs and desires, but is also influenced by social and psychological factors such as word of mouth, in addition to a positive brand image and how much consumer knowledge about the product they want to buy can also influence consumer purchasing decisions. This study aims to determine the impact of word of mouth and product knowledge on purchasing decisions and brand image as a mediating variable. The research methodology uses quantitative techniques. The population in this study are customers who have purchased and used U-Winfly electric bicycles in Sumenep. The sample used was 105 individuals. Data were analyzed using Smart PLS. The research results show that word of mouth has a positive and significant impact on purchasing decisions, product knowledge does not have a significant influence on purchasing decisions, word of mouth and product knowledge have a positive and relevant influence on brand image. And brand image can mediate the influence of word of mouth and product knowledge on purchasing decisions for U-Winfly electric bicycles in Sumenep.
Pengaruh Literasi Keuangan, Pembelajaran Keuangan, Media Sosial, Penggunaan E-Wallet dan Gaya Hidup Terhadap Perilaku Keuangan Generasi Z di Kabupaten Jepara Wulan Nor Indah Sari; Mulyanto .; Zamrud Mirah Delima
Journal MISSY (Management and Business Strategy) Vol 7 No 1 (2026): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v7i1.5004

Abstract

Penelitian ini dilakukan untuk menguji pengaruh literasi keuangan, pembelajaran keuangan, media sosial, penggunaan e-wallet, serta gaya hidup terhadap perilaku keuangan Generasi Z di Kabupaten Jepara. Data yang digunakan dalam penelitian ini merupakan data primer yang dikumpulkan melalui penyebaran kuesioner kepada 426 responden yang memenuhi kriteria sebagai Generasi Z. Penentuan sampel dilakukan dengan menggunakan teknik purposive sampling berdasarkan karakteristik tertentu yang telah ditetapkan. Analisis data dalam penelitian ini menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa literasi keuangan, pembelajaran keuangan, dan penggunaan e-wallet memiliki pengaruh positif terhadap perilaku keuangan Generasi Z. Sedangkan, media sosial berpengaruh negatif terhadap perilaku keuangan dan gaya hidup tidak berpengaruh terhadap perilaku keuangan.
ANALISIS PENGUKURAN KINERJA PERUSAHAAN MENGGUNAKAN METODE BALANCE SCORECARD PADA PDAM KABUPATEN SUMENEP Melly Husaima; Dessy Novitasari Laras Asih
Journal MISSY (Management and Business Strategy) Vol 7 No 1 (2026): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v7i1.5026

Abstract

Rapid changes in the business environment mean that companies need Balanced Scorecard performance measurement, which covers all aspects. The aim of this research is to describe the performance of PDAM Sumenep using the Balance Scorecard. Type of quantitative descriptive research. The data used are financial reports, employee data, and customer data for PDAM Sumenep Regency for 2021-2023. Based on data management, the results of this study indicate the performance of four perspectives. From a financial perspective, performance declined, as seen from the NPM, ROA, and ROE values, due to a decrease in investment depreciation costs of IDR 5.4 billion. From a customer perspective, the MBR program successfully added customers, but satisfaction could be affected if service capacity is not increased. From an internal business process perspective, operational efficiency is maintained, but service expansion risks burdening the system without improving human resources and infrastructure. From a growth & learning perspective, employee retention is good, but productivity decreases due to an unbalanced workload.
MENILAI TINGKAT KESEHATAN PT BANK RAKYAT INDONESIA (PERSERO) TBK TAHUN 2019-2023 MENGGUNAKAN PERBANDINGAN METODE CAMEL DAN METODE RGEC Nova Kamelia; Very Andrianingsih
Journal MISSY (Management and Business Strategy) Vol 7 No 1 (2026): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/missy.v7i1.5046

Abstract

Bank health is the ability of a bank to fulfill activities and obligations that must be carried out by banks based on applicable regulations. This study aims to determine the health level of PT Bank Rakyat Indonesia (Persero) Tbk 2019-2023 using the CAMEL Method and the RGEC Method and their comparison. The CAMEL method uses assessment aspects such as Capital, Asset Quality, Management, Earnings, and Liquidity; while the RGEC method uses research aspects such as Risk Profile, Good Corporate Governance (GCG), Earnings and Capital. This research was conducted with quantitative research methods using a descriptive approach. The sampling technique uses saturated sampling. The data analysis technique used in this research is CAMEL and RGEC methods. The results showed that (1) the level of health using the CAMEL method in the Capital aspect is “Very Healthy”, the Asset Quality aspect is “Healthy”, the Management aspect is “Healthy”, the Earnings aspect is “Healthy” but the BOPO ratio for 5 years is in an “Unhealthy” condition, the Liquidity aspect is “healthy” (2) the level of health using the RGEC method in the Risk Profile aspect is “Healthy”, Good Corporate Governance aspect “Healthy”, earnings aspect “Very Healthy”, Capital aspect “Very Healthy” (3) the CAMEL method of analysis focuses on operational efficiency and the quality of management which shows improvement while the RGEC method of analysis is more thorough on governance and risk profile. Keywords: CAMEL Method; RGEC Method; Banking Health Level
PENGARUH BRAND AMBASSADOR DAN ONLINE COSTUMER REVIEW (OCR) PADA KEPUTUSAN PEMBELIAN ONLINE PRODUK MS GLOW DENGAN TRUST SEBAGAI VARIABEL MEDIASI Maisaturrifi Maisaturrifi; Sayyida Sayyida; Alwiyah Alwiyah
Journal MISSY (Management and Business Strategy) Vol 7 No 1 (2026): MISSY
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK. Penelitian ini bertujuan untuk menguji pengaruh brand ambassador dan online customer review (OCR) terhadap keputusan pembelian online produk MS Glow dengan trust sebagai variabel mediasi . Metode yang digunakan adalah kuantitatif dengan teknik sampel menggunakan purposive sampling dan diperoleh sebanyak 119 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan teknik Structural Equation Modeling (SEM) dengan bantuan software SmartPLS 3. Hasil penelitian menunjukkan bahwa brand ambassador tidak berpengaruh signifikan terhadap keputusan pembelian, online customer review (OCR) berpengaruh signifikan terhadap keputusan pembelian, dan trust berpengaruh signifikan terhadap keputusan pembelian. Brand ambassador dan online customer review (OCR) berpengaruh positif dan signifikan terhadap trust. Serta, trust juga mampu memediasi pengaruh brand ambassador dan Online Customer Review (OCR) terhadap keputusan pembelian online pada produk MS Glow. Kata Kunci: Brand Ambassador; Online Customer Review (OCR); Trust; Keputusan Pembelian; MS Glow.

Page 14 of 15 | Total Record : 145

 11   12   13   14   15 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol 7 No 1 (2026): MISSY Vol 6 No 2 (2025): MISSY Vol 6 No 1 (2025): MISSY Vol 5 No 2 (2024): MISSY Vol 5 No 1 (2024): MISSY Vol 4 No 2 (2023) Vol 4 No 1 (2023) Vol 3 No 2 (2022) Vol 3 No 1 (2022) Vol 2 No 2 (2021) Vol 2 No 1 (2021) Vol 1 No 2 (2020) Vol 1 No 1 (2020) More Issue