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<![CDATA[PENGARUH RELEVANSI DAN KONSISTENSI TERHADAP LOYALITAS ANGGOTA ]]>
<![CDATA[kuswanto, kuswanto]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v5i2.3825
<![CDATA[High loyalty allows PGRI to run its various programs more effectively because it has the full support of its members. This research uses quantitative research methods based on the philosophy of positivism and is applied to research specific populations or samples. Data collection is carried out through research instruments, and data analysis is quantitative, with the aim of testing the hypothesis that has been formulated. With a population of 288 PGRI members in Sukorame District with a sample of 74 members. The results of the existing analysis show that consistency and relevance affect loyalty in different ways. Consistency has a significant positive impact on loyalty, with each unit increase by 762 units. In contrast, relevance is negatively related to loyalty, where each increase of one unit reduces loyalty by 0.231 units. Despite the negative relevance influence, both have a statistically significant influence. Overall, consistency plays an important role in increasing loyalty, while relevance can decrease it.]]>
<![CDATA[Transformasi Digital Pengrajin Tas Tanggulangin: E-Business di Era Pasar Global ]]>
<![CDATA[ivani, muhammad euro]]>;
<![CDATA[anshori, isa]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v5i2.3842
<![CDATA[Tanggulangin, a sub-district in Sidoarjo, East Java, is renowned for its leather and bag craftsmanship, significantly contributing to the local economy. However, craftsmen face challenges from global competition and the need for digital transformation. This study analyzes how digital transformation, particularly through e-business, can enhance the competitiveness of Tanggulangin craftsmen in the global market. By leveraging digital marketing strategies, craftsmen can expand their reach and attract a wider consumer base. Despite challenges in technology understanding and training, the successful implementation of innovative products and effective digital marketing strategies is essential for sustaining their businesses. Collaboration among the government, community, and entrepreneurs is crucial for creating a conducive environment for empowering small and medium enterprises (SMEs) in Tanggulangin.]]>
<![CDATA[Upaya BRICS Dalam Mengimbangi Dominasi Dolar AS ]]>
<![CDATA[Alfiyah, Nur Inna]]>;
<![CDATA[Andrianingsih, Very]]>;
<![CDATA[Laras Asih, Dessy Novitasari]]>;
<![CDATA[Ainun, Moh. Baqir]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v5i2.3844
<![CDATA[Dependence on the use of the US dollar in the world economy often harms developing countries with fiscal policies and the imposition of economic sanctions imposed by the US, making the economic position of developing countries vulnerable. So BRICS was born to bridge the global economic needs of developing countries, as an effort to balance of power in the world economy. This research aims to determine BRICS' efforts to offset the dominance of the use of the US dollar which is explained using qualitative descriptive methods. The effort to create a balance of power in the economy carried out by BRICS is by issuing BRICS currency which can have an impact on the use of dollars in trade transactions between BRICS member countries. Trade transactions carried out by BRICS member countries increase every year even without using the dollar as a transaction tool. So, to make the global success of the use of the BRICS currency, cooperation and collaboration between member countries is needed to be able to influence non-BRICS member countries to join in using the BRICS currency in their international economic and trade transactions.]]>
<![CDATA[PERAN HARGA DAN PENDAPATAN DALAM MEMODERASI PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA KONSUMEN GENERASI Z ]]>
<![CDATA[Safirah, Holifatuz]]>;
<![CDATA[Purwanto, Edy]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v5i2.3885
<![CDATA[In this modern era, technological developments are very rapid, starting from household appliances to communication tools, thus providing convenience for someone to communicate directly and carry out activities at home. As with the advent of smartphones, someone can work from home or perform other activities, because smartphones have smart applications that make users easier to carry out activities anywhere and anytime using smartphones, even able to make money. The object of this research is the iPhone. The purpose of this study is to examine the role of price and income in moderating the influence of lifestyle on purchasing decisions of iPhones among Generation Z consumers. The sampling technique in this study uses purposive sampling. The analysis techniques used are validity tests, reliability tests, classic assumption tests, simple linear regression tests, and MRA (Moderated Regression Analysis). The results of the study show that lifestyle (X) significantly influences purchasing decisions (Y), where the price moderation variable (M1) indicates that price can moderate the relationship between lifestyle variables and purchasing decision variables so that it can be said to be a pure moderator, and the income moderation variable (M2) indicates that income can moderate the relationship between lifestyle variables and dependent variables so that it can be said to be pure moderators.]]>
<![CDATA[ANALISIS MANAJEMEN RISIKO OPERASIONAL BERDASARKAN PENDEKATAN ENTERPRISE RISK MANAGEMENT (ERM) PADA LKP TATIK MODES KABUPATEN TRENGGALEK ]]>
<![CDATA[Faradillah Sandy, Mutiara Ike]]>;
<![CDATA[Kurdi, Moh.]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 5 No 2 (2024): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v5i2.3952
<![CDATA[Operations are one of the important things in the company, if the operation in good then the company will be good and vice versa. Company operations will also face risks, therefore the company must have risk management, one of which is ERM. This research uses descriptive qualitative methods with data collection techniques in the from of journals, publications, and interview with LKP Tatik Modes in Trenggalek Regency. The approach used in this research is Enterprise risk management (ERM), which can be applied with the steps of indentifying risk conducting assessments, and controlling risk. Through the application of ERM, companies can identify risks and classify them as low, medium, or high. The pupose of this study is to identify risks that may occur in the company and create a risk matrix to determine the most critical risks that should be prioritized for control. The results showed that operational risks at LKP Tatik Modes include occupational safety risks such as sewing machines that are difficult to control by novice participants, scrorched or perforated clothes when ironed by novice participants, and potential fires. Financial risks include fluctuating income as it depends on the number of participants who register. Environmental risks include potential flooding and power outages. Technological risks include social media being hacked. Human resource risks include theft of important data and damage to equipment.]]>
<![CDATA[PERAN SERVANT LEADERSHIP, KEPERCAYAAN DAN BUDAYA ORGANISASI DALAM MEMPENGARUHI LOYALITAS ANGGOTA ]]>
<![CDATA[kuswanto, kuswanto]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 6 No 1 (2025): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v6i1.4118
<![CDATA[Members' loyalty to the organization is essential because it has a significant impact on the organization's long-term success and stability because loyal members tend to be more motivated and committed to working well, which can improve the productivity and efficiency of the organization. This study examines the role of servant leadership, trust, and organizational culture in influencing the loyalty of organizational members, with a sample of 127 from a population of 186 PGRI members in Kembangbahu District. A quantitative method was chosen in this study and data collection was carried out by distributing questionnaires in the form of statements and questions that were carefully designed to measure the variables of loyalty, servant leadership, trust and organizational culture. The results of the analysis show that Servant Leadership has a positive and significant impact on the results. Organizational culture has also been proven to have a significant and strong influence and a high level of significance. Meanwhile, Confidence, although showing a positive relationship with outcomes, is not statistically significant at conventional levels, indicating that its effect is weaker and less reliable compared to other variables.]]>
<![CDATA[Pengaruh Word of Mouth dan Content Marketing Terhadap Repurchase Intention melalui Consumer Satisfaction sebagai Variabel Intervening ]]>
<![CDATA[Husna, Indah Zulfatul]]>;
<![CDATA[Purwanto, Edy]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 6 No 1 (2025): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v6i1.4311
<![CDATA[In marketing, companies are required to be able to market the products they produce, so that consumers are interested in making purchases. This research aims to research and analyze the influence word of mouth And content marketing to repurchase intention with consumer satisfaction as an intervening variable. This type of research is quantitative with the population, namely consumers who have made purchases at Seblak Piscok Montok, and the sample in this study was 128 people. The results of this research show that word of mouth And content marketing influence on consumer satisfaction. Word of mouth proven to have an effect on repurchase intention. content marketing has no effect on repurchase intention. Consumer satisfaction influence on repurchase intention. Consumer satisfaction proven to mediate influence word of mouth to repurchase intention as well as consumer satisfaction proven to mediate influence content marketing to repurchase intention.]]>
<![CDATA[PENGARUH KOMPENSASI TERHADAP KESEJAHTERAAN PEGAWAI NEGERI SIPIL: STUDI KUANTITATIF DI KANTOR CAMAT TILAMUTA ]]>
<![CDATA[Syamsinah, Syamsinah]]>;
<![CDATA[Lakoro, Fibriyanti]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 6 No 1 (2025): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v6i1.4330
<![CDATA[This research is motivated by observed issues such as absenteeism, tardiness, and low work engagement among employees. The purpose of this study is to examine the influence of compensation on the well-being of civil servants: A Quantitative Study at the Tilamuta District Office. The research method used is a quantitative approach with descriptive and verification techniques. The sample consisted of 34 civil servants who responded to a Likert scale questionnaire. Data analysis was conducted using simple linear regression. The results indicate that compensation has a positive and significant effect on employee well-being (R² = 71.3%, t = 9.300, p < 0.001). The regression equation Y = 3.251 + 0.609X suggests that an increase in compensation will enhance well-being. The findings are consistent with Herzberg’s two-factor theory, which emphasizes the role of compensation in improving job satisfaction and well-being.]]>
<![CDATA[PENGARUH DIFERENSIASI PRODUK, INOVASI DAN NILAI TRADISIONAL TERHADAP KEUNGGULAN BERSAING UKM BATIK SUMENEP DIMEDIASI KAPABILITAS PEMASARAN DI TENGAH PERSAINGAN GLOBAL ]]>
<![CDATA[rahman, fathor]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 6 No 1 (2025): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v6i1.4375
<![CDATA[This study aims to analyze the effect of product differentiation, innovation, and traditional values on the competitive advantage of batik SMEs in Sumenep Regency, with marketing capability as a mediating variable amid global market competition. A quantitative approach was employed using Partial Least Square Structural Equation Modeling (PLS-SEM). The research sample consisted of 125 batik business owners selected through purposive sampling. The research instrument was validated through reliability, convergent validity, and discriminant validity testing. The results show that product differentiation has a significant direct effect on competitive advantage but does not significantly influence marketing capability. Innovation significantly affects both competitive advantage and marketing capability, although the direction of the effect on marketing capability is negative. Traditional values positively influence marketing capability but have a negative direct effect on competitive advantage. Marketing capability demonstrates a strong and significant positive influence on competitive advantage and effectively mediates the influence of traditional values and innovation. These findings highlight the strategic role of marketing capability in transforming internal potential into sustainable competitive advantage. The implication of this study suggests that adaptive and integrated marketing strategies are essential for aligning differentiation, innovation, and cultural values to enhance the competitiveness of batik SMEs in both domestic and global markets.]]>
<![CDATA[Analisis Keterkaitan Pengetahuan Kewirausahaan dan Efikasi Diri Terhadap Minat Berwirausaha Kelas XII SMA Negeri 1 Lamongan ]]>
<![CDATA[kusumawati, natasya indah]]>;
<![CDATA[Ghofur, Abd.]]>;
<![CDATA[Kuswanto, Kuswanto]]>
<![CDATA[ Journal MISSY (Management and Business Strategy) Vol 6 No 2 (2025): MISSY ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Wiraraja ]]>
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DOI: 10.24929/missy.v6i2.4471
<![CDATA[This research is motivated by the fact that applying entrepreneurial spirit among high school students is still challenging, as they may not be mentally prepared for the entrepreneurial world. Developing this spirit requires high interest, fostered by entrepreneurial knowledge and self-efficacy. Students' strong interest in entrepreneurship encourages bravery, as they feel empowered to become successful entrepreneurs. This study aims to analyze the relationship between entrepreneurial knowledge and self-efficacy on the entrepreneurial interest of students at SMA Negeri 1 Lamongan. Using a quantitative descriptive approach with questionnaires, the study involved 78 students from grades XII 11 and XII 12. Data collection methods included observation, tests, and documentation. T-test results partially indicate that entrepreneurial knowledge has no significant effect on entrepreneurial interest, while self-efficacy has a positive and significant effect. F-test results simultaneously show that both entrepreneurial knowledge and self-efficacy significantly influence entrepreneurial interest among class XII students at SMA Negeri 1 Lamongan.]]>
