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Dhanan Abimanto
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Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Published by Universitas Maritim AMNI Semarang
ISSN : 29634989     EISSN : 29635292     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Profit: Jurnal Manajemen, Bisnis dan Akuntansi adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Ekonomi Manajemen ,Akuntansi dan Bisnis, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi Manajemen Akuntansi Bisnis dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Adapun ruang lingkup Jurnal Profit adalah: Ilmu Ekonomi, Ilmu Akuntansi, Ilmu Manajemen, Bisnis, Pendidikan Akuntansi, Pasar Modal dan Bank, Audit Pajak, Akuntansi Sektor Publik, Akuntansi Syariah dan Perdagangan, E-Bisnis, Sistem Informasi Manajemen, Manajemen Informatika.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 307 Documents
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Pengaruh Influencer Marketing, Brand Image dan Cita Rasa Terhadap Keputusan Pembelian Pada Sate Bu Jumangin Kediri Latifah, Faizatul; Pramutoko, Baju; Sholihin, Ustadus
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3753

Abstract

This study discusses the influence of influencer marketing, brand image, and taste on purchasing decisions at Sate Bu Jumangin Kediri. The method used in this study is quantitative. The sample was obtained using the purposive sampling technique, with a total of 100 respondents. The data analysis techniques used include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination (r2), t-test, and F-test. The results of the study indicate that influencer marketing significantly influences purchasing decisions with a significance level of 0.0004 < 0.05. Brand image has an effect but is not significant on purchasing decisions with a significance level of 0.203 > 0.05. Taste has an effect on purchasing decisions with a significance level of 0.001 < 0.05. All three variables show significant effects on purchasing decisions with a significance level of 0.001 < 0.05.
Pengaruh Shopee Live dan Fitur Spay Later terhadap Perilaku Konsumtif Remaja Nafhan, Nafisah; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3758

Abstract

This study aims to analyze the effect of Shopee Live and Shopee PayLater on the consumptive behavior of teenagers in Bandung. A quantitative approach was employed using a survey method with 75 respondents aged 13–24 years who had experience with both features. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression with the aid of SPSS version 26. Validity and reliability tests confirmed that all questionnaire items were valid and reliable, while classical assumption tests indicated that the regression model met the criteria of normality, multicollinearity, and heteroscedasticity. The regression results revealed that Shopee Live had a positive and significant influence on teenagers’ consumptive behavior, whereas Shopee PayLater showed no significant effect when tested partially. However, when examined simultaneously, both features significantly affected consumptive behavior. These findings highlight that interactive promotions through Shopee Live play a more dominant role in shaping teenagers’ consumptive behavior compared to financial access via Shopee PayLater.
Pengaruh Penggunaan QRIS dan Gaya Hidup Konsumtif Terhadap Minat Menabung Gen Z di Kota Bandung Azahra, Hanifa; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3759

Abstract

The advancement of digital technology has transformed financial transaction patterns, particularly through the adoption of the Quick Response Code Indonesian Standard (QRIS). This study aims to examine the effect of QRIS usage and consumptive lifestyle on the saving interest of Generation Z in Bandung City. This research employed a quantitative approach with a survey method. Data were collected from 75 Generation Z respondents who use QRIS, obtained through online questionnaires. Multiple linear regression analysis was applied, preceded by classical assumption tests including validity, reliability, normality, as well as simultaneous (F) and partial (t) tests. The results reveal that QRIS usage has a positive and significant effect on saving interest, while consumptive lifestyle has no significant effect. Simultaneously, QRIS usage and consumptive lifestyle significantly influence saving interest among Generation Z. These findings highlight that QRIS, as a digital payment instrument, not only facilitates transactions but also holds potential to encourage healthier financial behavior among the younger generation.
Pengaruh Strategi Pengelolaan Modal Kerja dan Akses Sumber Pembiayaan terhadap Keberlanjutan Usaha Pedagang Kaki Lima: Studi Kasus di Pulo Jahe, Jakarta Timur Syah, Seni Nuraenun; Deri Apriadi
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3767

Abstract

Street vendors (PKL) are an essential part of the informal sector that significantly contributes to the urban economy, yet they face considerable challenges in sustaining their businesses. This study aims to analyze the influence of working capital management strategies and access to financing on the business sustainability of street vendors in Pulo Jahe, East Jakarta. A quantitative approach was employed using a Likert-scale questionnaire with 33 respondents selected through purposive sampling. Data were analyzed using validity, reliability, normality, multicollinearity tests, and multiple linear regression with t-test and F-test, supported by SPSS version 27. The results indicate that working capital management has a significant effect on business sustainability, while access to financing does not have a significant partial effect. However, both variables simultaneously exert a significant effect on business sustainability. These findings highlight the critical role of working capital management as the primary determinant of sustainability for street vendors, while external financing becomes effective only when supported by adequate financial literacy and managerial capabilities.
Pengaruh Citra Merek, Kualitas Pelayanan dan Kesadaran Merek Terhadap Kepuasan Konsumen di Hits Chicken Kediri Rustandi, Lucky Rama; Muttaqien, Zaenul; Jauhari, Ahmad
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3790

Abstract

This study aims to analyze the influence of brand image, service quality, and brand awareness on customer satisfaction at Hits Chicken Kediri. The research employed a quantitative approach with an associative design. The population consisted of all Hits Chicken customers, with 117 respondents selected using incidental sampling. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with SPSS version 25.0. The results indicate that brand image has a positive and significant effect on customer satisfaction. Service quality also shows a significant influence, as fast, friendly, and consistent service improves customer satisfaction. Furthermore, brand awareness significantly affects satisfaction since customers tend to choose easily recognizable brands. The simultaneous test confirms that the three independent variables significantly influence customer satisfaction, with a coefficient of determination (R²) of 44.9%. These findings highlight the importance of integrated strategies in strengthening brand image, improving service quality, and building brand awareness to enhance customer satisfaction.
Pengaruh Liliterasi Digital dan Orientasi Kewirausahaan Terhadap Kinerja Usaha UMKM di Kota Bandung Agil, Mohammad Septo; Apriadi, Deri
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3795

Abstract

This study aims to analyze the effect of digital literacy and entrepreneurial orientation on the business performance of MSMEs in Bandung City. A quantitative approach was applied using descriptive and verificative methods to describe empirical phenomena and test causal relationships between variables. Data were collected through questionnaires distributed to 201 MSME owners, selected using an accidental sampling technique. Data analysis employed multiple linear regression with the assistance of SPSS software. The results indicate that digital literacy and entrepreneurial orientation simultaneously have a significant effect on business performance, with a coefficient of determination (R²) of 0.716, meaning that 71.6% of performance variation is explained by both variables. Partially, digital literacy shows a more dominant influence than entrepreneurial orientation. These findings confirm that the ability of MSME actors to utilize digital technology and integrate it with entrepreneurial values plays a crucial role in enhancing efficiency, innovation, and competitiveness in the digital transformation era.
Pengaruh Persepsi Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Konsumen di CV Happy Jaya Plastik Kediri Raharjo, Gesang Bagus; Nadhiroh, Umi; Wardhani, Rike Kusuma
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 3 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i3.3813

Abstract

This study aims to analyze the influence of price perception, product quality, and promotion on consumer purchasing decisions at CV Happy Jaya Plastik Kediri. The research employed a quantitative descriptive approach using a survey method. A total of 96 respondents were selected through purposive sampling, consisting of consumers who had made at least two purchases. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression using SPSS version 25.0. The results show that both partially and simultaneously, price perception, product quality, and promotion have a positive and significant effect on purchasing decisions. Among these variables, promotion has the most dominant influence, indicating that well-targeted promotional activities can effectively increase consumers’ purchasing intentions and decisions. The coefficient of determination (R²) of 0.781 suggests that these three variables explain 78.1% of the variation in purchasing decisions, while the remaining 21.9% is influenced by other factors outside the model. The findings of this study are expected to serve as a reference for companies in formulating more effective marketing strategies aligned with consumer behavior.

Page 31 of 31 | Total Record : 307

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