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Nomicpedia: Journal of Economics and Business Innovation
Published by Inspirasi Nusantara
ISSN : -     EISSN : 27754774     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Nomicpedia is a peer-reviewed and open access platform which focuses on economics, business, management, and entrepreneurship. The aim of Nomicpedia is to be a authoritative source of information on it’s focuses. The scope of Nomicpedia are but not strictly limited to: Macroeconomic Monetary Public International trade Development economic Strategic management Good corporate governance Business ethics Financial management Marketing management Human resource management Operational management Entrepreneurship Small and medium enterprise Financial Accounting Management Accounting Corporate Governance Auditing Taxes Public Sector Accounting Sharia Accounting Accounting Information System Islamic Economics Islamic Economics Law Islamic Business Management (Human Resources, Marketing, Halal Supply Chain, and Enterprise System) Islamic Banking and Finance Islamic Philanthropy (Zakat, Infaq, Shodaqoh, and Waqf) Islamic Business Ethics and Entrepreneurship Islamic Insurance
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 39 Documents
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Mempelajari Minat Beli Shampo Khusus Rambut Berhijab: Peran Religiusitas Muhammad Rizky Ramadhan; Endang Setyawati
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 1 (2023): March
Publisher : Inspirasi Nusantara

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Abstract

The phenomenon on need on purchasing the beauty product, particularly shampoos has highlighted this study to go further with wide scopes and spectrums. This study also probes the presence of religiosity on how it shapes the customers’ purchase intention on shampoo which focused on the hijabi women in which establishes a niche field in customers’ segments. The research has conducted a regressive sampling using SmartPLS in proving five dimensions which are ideological, ritualistic, intellectual, consequential, and experiential whether they have significance on the motivation and purchase intention for the Muslimah women in buying the hijabi shampoo. The results presented through the consecutive analysis has derived the magnificent outcome in which there are high rate in consumption and online transaction in singularly purchasing the shampoo products that specialized for the hijabi women. Also, concluding in having a dimension from the religiosity in which has shaped the motive for the Muslimah women to purchase a hijabi shampoo amongst other dimensions.
Bagaimana Work-life Balance dan Pengalaman Kerja Mempengaruhi Komitmen Organisasi? (Studi pada Perusahaan Efisiensi dan Konversi Energi di Indonesia) Berlina Hidayati
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 2 (2022): September
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Abstract

This study aimed to analyze the effect of Work-life Balance and Organizational Experience on Organizational Commitment, where in theory these two things have contributed to the ownership of organizational commitment held by employees. This research was conducted at CV. Samaco uses a saturated sample, where the number of samples used in this study is 50 employees. The data collection method in this research uses a questionnaire that is distributed online via the Google form link. Furthermore, the analysis of this study uses multiple linear regression analysis with the help of the SPSS 24 analysis tool. Based on the results of the hypothesis testing, they show that Work-life Balance and Organizational Experience affect Organizational Commitment either partially or simultaneously. This indicates that Work-life Balance and Organizational Experience in energy efficiency and conversion company significantly influence employee commitment to the company where they work.
Peranan Bisnis Pesantren Dalam Mensejahterakan Ekonomi Santri (Studi Kasus Pondok Fathul Ulum Jombang) Muhammad Khoirul Umam; Ahmad Ajib Ridlwan
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 2 (2022): September
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Abstract

Santri in empowering and prospering, this research is to find out the role of business in empowering santri and the role of business in the economic welfare of santri. The method used in this research is qualitative with a case study approach. Data collection techniques through Interview, Observation, Documentation, Archive Records, Physical Devices data sources include Caregivers, Administrators and Santri. test the validity of the data Construct Validity, Internal Validity, External Validity and Rability while the data analysis technique uses an analysis that has been modified with the Qur'an and Al-Hadith. The results of the study stated that the role of Islamic boarding schools in empowering students consisted of helping underprivileged students, donations for orphans, helping to supply canteen food to feed students, while the role of business in the economic welfare of students consisted of students not only relying on their parents, students. can help the needs of families and students can relieve the needs of other students
Eksistensi Pemasaran Syariaah dalam Ekosistem Bisnis Hotel di Masa Pandemi Covid-19 Amalia Yustika; Ana Toni Roby Candra Yudha; Sugiyanto Sugiyanto
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 1 (2023): March
Publisher : Inspirasi Nusantara

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Abstract

The study aims to determine sharia marketing strategies and the obstacles encountered in increasing the number of visitors during the COVID-19 pandemic at the Radho Syariah Malang Hotel. The research method conducted at the Radho Syariah Hotel Malang uses a qualitative descriptive method with primary data obtained through field surveys of hotel owners and tourists as well as secondary data from the official websites of hotels and travel agents. Data collection techniques were carried out through observation, interviews, and recording. The results obtained in this study are the Sharia Marketing Strategy implemented by Hotel Radho Syariah in the form of a promotional strategy by giving customers a 25% discount and a 20% discount only for special customers such as Islamic boarding school children to increase the number of visitors during the COVID-19 pandemic. In addition, there were obstacles encountered in increasing the number of visitors during the COVID-19 pandemic, including internal obstacles in the form of a lack of cohesiveness between the F&B Kitchen and Engine marketing divisions, suddenly jammed water pumps, troubled WiFi, and external obstacles in the form of too many non-sharia-based hotel competitors. The recommendations that can be used as input to the Radho Syariah Hotel Management are expected to further increase creativity and innovation in the marketing of hotel services offered to the public and in accordance with the principles of sharia marketing strategies, to increase sales to the right markets and achieve trust and loyalty. customer
The Influence of Liquidity, Solvency, Profitability, and Activity on Stock Price of Telecommunication Companies on IDX Muthohhari, Abdullah Hanif; Wuryani, Eni
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 2 (2023): September
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Abstract

This research was conducted to determine simultaneously or partially the effect of liquidity, solvency, profitability, and activity on stock prices at telecommunications companies listed on the IDX in the 2019-2021 period. This research was conducted using a quantitative method using four independent variables which include liquidity represented by the current ratio, solvency represented by the debt-to-equity ratio, profitability represented by return on assets, and activity represented by total assets turnover, and used one dependent variable namely the stock price. The results obtained in this study are that simultaneously the independent variables influence the dependent variable. Partially, liquidity has a negative effect on stock prices, solvency has a positive effect on stock prices, profitability has no effect on stock prices, and activity has a positive effect on stock prices.
Pengaruh Kualitas Produk, Daya Tarik Iklan, dan Harga terhadap Keputusan Pembelian: Studi pada Konsumen Jasa Cetak di Surabaya Pratama, Hadyan Taris; Artanti, Yessy
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 2 (2023): September
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Abstract

In the era of intense business competition, particularly in the printing industry in Indonesia, especially in Surabaya, a profound understanding of the factors influencing purchasing decisions becomes crucial. This research, titled Analysis of the Influence of Product Quality, Advertising Appeal, and Price on Purchase Decisions, aims to present a holistic overview of the roles of product quality, advertising appeal, and price in shaping purchasing preferences in the printing service sector in the city of Surabaya. Using multiple linear regression analysis, this study details findings derived from carefully collected data from 110 respondents selected based on research needs. The results provide significant insights into the dominant roles of product quality and advertising appeal in shaping consumer purchasing behavior in the offset printing market in Surabaya. Although price remains a crucial consideration, interesting findings indicate the opposite (in this context, not showing statistical significance). Thus, this research not only delves into the depth of consumer behavior in the printing service industry but also provides practical insights for industry players seeking to enhance their marketing strategies. Conclusions and recommendations from this study are expected to be valuable guidance for anyone conducting further research or companies developing more effective and responsive marketing strategies to meet consumer needs and preferences.
Pengaruh Kualitas Pelayanan terhadap Loyalitas melalui Kepuasan Pengunjung Wisata Taman Ghanjaran Kabupaten Mojokerto Al Romdany, Muhammad Aqil Muhsin; Iriani, Sri Setyo
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 2 (2023): September
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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas melalui kepuasan pengunjung Taman Ghanjaran Kabupaten Mojokerto. Jenis data yang digunakan adalah data kuantitatif yang bersumber dari data primer melalui penyebaran kuesioner secara luring. Populasi dalam penelitian ini adalah pengunjung Taman Ghanjaran. Teknik pengambilan sampelnya menggunakan Accidental Sampling yang mana orang yang bertemu secara kebetulan dapat dijadikan sampel apabila dirasa orang yang ditemui secara kebetulan tersebut cocok sebagai sumber data. Data dianalisis menggunakan SEM-PLS dan dihitung dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan dan positif terhadap loyalitas. Kualitas pelayanan berpengaruh signifikan dan positif terhadap kepuasan pengunjung. Kepuasan pengunjung berpengaruh signifikan dan positif terhadap loyalitas. Oleh karena itu, BUMDes Ketapanrame sebagai pihak pengelola Wisata Taman Ghanjaran di Kabupaten Mojokerto harus selalu memperhatikan kualitas pelayanan yang diberikan kepada pengunjung Wisata Taman Ghanjaran untuk menjaga loyalitas pengunjung agar nantinya dapat berkunjung, kemudian meningkatkan kepuasan pengunjung dengan menyediakan fasilitas dan pelayanan yang memadai sehingga pengunjung merasa puas dengan pelayanan dari Wisata Taman Ghanjaran
Pengaruh Pengetahuan Kewirausahaan, Social Skill, dan Peluang Usaha terhadap Keberhasilan Usaha Angkringan Akbarinasasi, Arindita; Panduwinata, Lifa Farida
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 2 (2023): September
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Abstract

There are many angkringan businesses in Sumberannyar Village, Paiton District, and Probolinggo Regency, which were originally rice stalls or coffee shops that have become angkringan businesses. The aim of the research itself is to find out and analyze whether entrepreneurial knowledge influences business success, whether social skills influence business success, whether business opportunities influence business success, and whether entrepreneurial knowledge, social skills, and joint (simultaneous) business opportunities influence business success. The research method uses quantitative methods with instrument test analysis tools, classical assumption tests, and multiple linear regression tests. The results of the research show that there is an influence of entrepreneurial knowledge on business success; there is an influence of social skills on business success; there is an influence of business opportunities on business success; and there is an influence of entrepreneurial knowledge, social skills, and business opportunities together (simultaneously) on business success.
Pengaruh Literasi Ekonomi terhadap Niat Berwirausha melalui Motivasi dan Self Efficacy sebagai Variabel Mediasi Anggista, Melliana Dian; Fitrayati, Dhiah
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 2 (2023): September
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Abstract

In an era of high population growth and increasing unemployment, a deep understanding of entrepreneurship accompanied by motivation and self-confidence can influence individual intentions for entrepreneurship. This research aims to determine the effect of economic literacy on entrepreneurial intentions through motivation and self-efficacy as mediation with the Stimulus-Organism-Response approach in FEB Unesa students 2020-2021. Samples in this study were 284 students from 9 FEB Unesa study programs. The data analysis technique used in this study is the SEM approach and the PLS analysis equation model using WarpPLS software version 8.0. The research results showed that the economic literacy variable had a positive and significant effect on entrepreneurial intentions. Economic literacy variables have a positive and significant although weak impact on motivation. Economic literacy variables have a positive and significant effect on self-efficacy. Economic literacy variables positively and significantly affect entrepreneurial intentions through motivation. Economic literacy variables positively and significantly affect entrepreneurial intentions through self-efficacy. Economic literacy variables positively and significantly affect entrepreneurial intentions through motivation and self-efficacy.

Page 4 of 4 | Total Record : 39

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