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BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan
Published by Universitas Al Azhar Medan
ISSN : 26208970     EISSN : 27759040     DOI : https://doi.org/10.54123/bonanza.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
1. Topik Kajian Akuntansi terkait dengan berbagai aspek akuntansi dan termasuk dalam tema artikel namun tidak terbatas pada: Akuntansi Keuangan, Akuntansi Sektor Publik, Akuntansi Manajemen, Akuntansi dan Manajemen Keuangan Syariah, Auditing, Corporate Governance, Etika dan Profesionalisme, Pendidikan Akuntansi, Taxation Pasar Modal, Perbankan, Accounting information system Behavioral Accounting (Including Ethics and Professionalism), Accounting (Ethics) Education, 2.Topik Kajian Manajemen terkait dengan berbagai aspek manajemen dan termasuk dalam tema artikel namun tidak terbatas pada: Manajemen Keuangan, Manajemen Pemasaran, Human Resource Management Entrepreneurship Strategi Manajemen Perilaku Organisasi
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 113 Documents
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Pengaruh harga, kualitas produk dan promosi terhadap keputusan pembelian pada produk kacang asin PT. Kacang Asin Pak Tani di Desa Tanjung Anom Mahesa Dewangga; Eka Umi Kalsumi; Akman Daulay; Yunanda Eka Putra
BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan Vol. 6 No. 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi Universitas Al-Azhar Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54123/bonanza.v6i2.556

Abstract

This study aims to analyze the influence of Price, Product Quality, and Promotion on Consumer Purchase Decisions of the salted peanut product by PT. Pak Tani in Tanjung Anom Village. The research uses a quantitative approach with a survey method involving 65 respondents who are consumers of the product. Data collection was conducted through questionnaires using a Likert scale, and data were analyzed using multiple linear regression. The results indicate that Product Quality and Promotion variables have a positive and significant influence on Purchase Decisions, while the Price variable does not have a significant effect. The F-test shows that all three independent variables simultaneously have a significant influence on the dependent variable. The Adjusted R Square value of 0.693 indicates that 69.3% of the variability in Purchase Decisions is explained by these three variables.
Pengaruh kecerdasan emosional, motivasi dan pelatihan terhadap kinerja pegawai Badan Pertanahan Kota Medan Febriansyah Harahap; Sinto; M. Umar Maya Putra
BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan Vol. 6 No. 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi Universitas Al-Azhar Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54123/bonanza.v6i2.557

Abstract

This study aims to analyze the influence of emotional intelligence, motivation, and training on the performance of employees at the Medan City Land Agency. The background of this research is the importance of integrated human resource management strategies to improve productivity and the quality of public services in the era of Industry 5.0. The research employed a quantitative descriptive approach with a survey method. The sample consisted of 65 employees selected through slovin sampling. The research instrument was a questionnaire, and the data were analyzed using multiple linear regression with the assistance of SPSS software. The findings revealed that emotional intelligence, motivation, and training, both partially and simultaneously, have a positive and significant effect on employee performance. The results indicate that enhanced emotional intelligence enables employees to manage emotions and collaborate effectively; high work motivation drives the achievement of targets; and relevant training improves both technical and non-technical competencies. The synergy of these three factors promotes optimal performance. Emotional intelligence, motivation, and training are strategic factors in improving employee performance. It is recommended that the agency continuously strengthen its human resource development programs in a sustainable and measurable manner.
Pengaruh literasi keuangan, gaya hidup dan lingkungan sosial terhadap pengelolaan keuangan mahasiswa Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Al-Azhar Medan Bagus Hadi Pratama; Syamsul Bahri Subakti; Aria Masdiana Pasaribu
BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan Vol. 6 No. 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi Universitas Al-Azhar Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54123/bonanza.v6i2.558

Abstract

This study aims to analyze the influence of financial literacy, lifestyle, and social environment on student financial management at the Faculty of Economics, Al-Azhar University, Medan. The observed phenomenon is the lack of financial management awareness among students despite the growing accessibility of financial information. This research employed a descriptive quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 51 respondents from the 2022 Management Program. The data were analyzed using multiple linear regression with the assistance of SPSS 2024 to test both partial and simultaneous effects among variables. The findings revealed that financial literacy had a positive and significant effect on financial management (tcount = 2.589 > ttable = 1.678; sig. 0.013 < 0.05). Lifestyle had no significant effect (tcount = 1.175 < ttable = 1.678; sig. 0.246 > 0.05), while social environment had a positive and significant influence (tcount = 3.067 > ttable = 1.678; sig. 0.004 < 0.05). Simultaneously, the three variables significantly affected student financial management (Fcount = 26.143 > Ftable = 2.48; sig. 0.000 < 0.05). These results indicate that financial literacy and a supportive social environment are crucial in shaping students’ financial behavior. Conversely, lifestyle does not directly affect financial management due to economic limitations that restrict spending habits. The study concludes that improving financial literacy and fostering a positive social environment can enhance students’ financial management. It is recommended that the university conduct financial education programs and social activities promoting responsible financial behavior.

Page 12 of 12 | Total Record : 113

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