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INDONESIA
Media Bina Ilmiah
Published by LPSDI Bina Patria
ISSN : 19783787     EISSN : 26153505     DOI : 10.33758
Core Subject : Humanities, Education, Social,
Humanities Social Sciences Other
Media Bina Ilmiah, ISSN 1978-3787 (print) | 2615-3505 (online), diterbitkan 12 (Dua Belas) nomor dalam setahun (Januari-Desember) oleh BINA PATRIA. Jurnal ini merupakan sarana komunikasi dan penyebarluasan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran dalam bidang multidsiplin ilmu secara berkala.Redaksi menerima tulisan atau artikel ilmiah bidang Sosial. Redaksi berhak mengedit tulisan tanpa merubah maknanya. Media Bina Ilmiah adalah jurnal nasional terakreditasi SINTA 4.
Arjuna Subject : Umum - Umum
Articles 25 Documents
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Search results for , issue "Vol. 20 No. 2: September 2025" : 25 Documents clear
CEO WANITA, KEPUTUSAN INVESTASI, DAN KEPUTUSAN PENDANAAN Rahmat Setiawan; Zuhroida Bella Meilina; Fisca Fideline Palullungan
Media Bina Ilmiah Vol. 20 No. 2: September 2025
Publisher : LPSDI Bina Patria

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Abstract

The purpose of this research is to verify the influence of female CEOs on investment and financing decision in manufacturing companies which listed on the Indonesia Stock Exchange. This research uses multiple linear regression models and logistic regression models. The data is acquired from Companies Annual Report Published period 2013-2017. The dependent variables in this research are the level of investment, acquisition decisions, and leverage. The independent variable used in this reseach is female CEO proxied with dummy variable which worth 1 if the company is led by a female CEO, and is worth 0 if vice versa. The finding of this research show that (1) companies led by female CEOs (2) companies led by female CEOs tend not to make acquisitions compared to companies not led by female CEOs, and (3) companies led by female CEOs have lower leverage than companies not led by female CEOs.
STRUKTUR KEPEMILIKAN DAN PENGAMBILAN RISIKO BANK Rahmat Setiawan; Windy Priga Oktini; Abdul Malik Akmal
Media Bina Ilmiah Vol. 20 No. 2: September 2025
Publisher : LPSDI Bina Patria

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Abstract

The purpose of this research is to examine the influence of ownership structure on bank risk-taking in the Indonesian banking industry. This study uses a multiple linear regression model with data from 2012 to 2016. The independent variables are bank ownership (private and government) and ownership concentration (concentrated and non-concentrated). The dependent variable is bank risk-taking measured by credit risk (NPL) and insolvency risk (1/ZSCORE). The results show that bank ownership has a significant negative effect on risk-taking, while ownership concentration has a significant positive effect
ANALISIS STRATEGI PEMASARAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS KOPI AYANI DI KOTA PANGKALPINANG Yusnia, Yusnia; Sarwindah, Sarwindah
Media Bina Ilmiah Vol. 20 No. 2: September 2025
Publisher : LPSDI Bina Patria

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran media sosial Instagram terhadap brand awareness konsumen pada Kopi Ayani di Kota Pangkalpinang. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 150 responden yang merupakan pengikut akun Instagram @kopi_ayani. Data dianalisis menggunakan SPSS versi 27 melalui uji validitas, reliabilitas, analisis deskriptif, regresi linier sederhana, uji t, dan uji ANOVA. Hasil penelitian menunjukkan bahwa seluruh item instrumen dinyatakan valid dan reliabel. Rata-rata jawaban responden menunjukkan kecenderungan yang positif terhadap strategi pemasaran dan brand awareness Kopi Ayani. Hasil analisis regresi menunjukkan adanya pengaruh yang sangat kuat dan signifikan antara strategi pemasaran Instagram terhadap brand awareness dengan nilai koefisien korelasi (R) sebesar 0,825 dan koefisien determinasi (R²) sebesar 0,681. Uji t dan ANOVA juga menunjukkan hasil yang signifikan (p < 0,001), menandakan bahwa strategi pemasaran Instagram secara parsial dan simultan berpengaruh positif terhadap brand awareness. Dengan demikian, dapat disimpulkan bahwa strategi pemasaran Instagram yang dilakukan oleh Kopi Ayani efektif dalam meningkatkan brand awareness konsumen di Kota Pangkalpinang.
EVALUASI PENGGUNAAN METODE VALUE ENGINEERING PADA PEKERJAAN KONSTRUKSI JEMBATAN SEI IDAN KABUPATEN KUTAI BARAT Servasius Gervasius Zalukhu; Enik Rahayu
Media Bina Ilmiah Vol. 20 No. 2: September 2025
Publisher : LPSDI Bina Patria

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Abstract

This study aims to explore organizational culture and its impact on employee work motivation at Indomaret, Gembong branch, Karang Jati. The research employed a qualitative approach using in-depth interviews with nine informants, consisting of cashiers, store attendants, and logistics/warehouse staff. The findings reveal that organizational culture significantly influences employee motivation levels, although perceptions vary across divisions. Store attendants generally perceive the work culture as positive and exhibit high motivation. Cashiers show mixed perceptions, influenced by shift systems and daily workload conditions. In contrast, most logistics and warehouse staff experience high physical workloads, lack of appreciation, and low work motivation. These findings indicate that a participative, communicative, and fair work culture can effectively enhance employee enthusiasm and motivation. This study offers practical contributions for management in creating and fostering an organizational culture that supports employee well-being and productivity, particularly in the retail sector.
STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH KUNJUNGAN PASIEN PADA KLINIK NUKLIR SERPONG SETELAH PERUBAHAN KEBIJAKAN ORGANISASI Inna Intani Mustopa; R.Poppy Yaniawati; Didin Syarifuddin
Media Bina Ilmiah Vol. 20 No. 2: September 2025
Publisher : LPSDI Bina Patria

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Abstract

The organizational transformation from BATAN to BRIN, as mandated by Presidential Regulation No. 78 of 2021, has significantly impacted the operations of the Serpong Nuclear Clinic. This change was followed by a decline in patient visits and regulatory uncertainties regarding clinical services. This study aims to analyze the challenges and opportunities faced by the clinic, identify effective marketing strategies, and assess their implementation in increasing patient visits post-restructuring. The study employed a mixed method approach, combining quantitative and qualitative methods. Quantitative data were collected through questionnaires distributed to 100 respondents, while qualitative insights were obtained through in-depth interviews with key informants. The findings indicate that the clinic possesses strengths in service offerings, pricing (free services), human resources, and efficient service processes. However, it faces weaknesses in suboptimal promotional efforts and low employee perception of service quality. SWOT analysis positioned the clinic in Quadrant I, suggesting an aggressive (growth) strategy that leverages internal strengths to capitalize on external opportunities. Regression analysis confirmed that the 7P marketing mix strategy has a significant impact on patient visit numbers, contributing 46.24% to the variance, with the product dimension being the most influential factor. The proposed strategic implementations include internal promotion programs, brand strengthening, basic digital marketing, diversification of preventive services, and improved cross-unit communication. These initiatives are expected to enhance employee awareness, increase service utilization, and ensure the clinic’s long-term sustainability

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