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Golden Ratio of Data in Summary
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 2776641     DOI : https://doi.org/10.52970/grdis
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Golden Ratio of Data in Summary Golden Ratio of Data in Summary with e-ISSN 2776-6411, welcomes submissions that describe data from all research areas. Please note: almost any piece of information can be defined as data. However, to merit publication in Golden Ratio of Data, in Summary, should be a set of information that is acquired/collected with a scientific method and have value to the research community. Golden Ratio of Data in Summary welcomes papers dataset that is based in multidiscipline for easier to find. Increase traffic towards associated research articles and literature, leading to more citations. Publication Frequency: Semi-Annual Issues Per Year: Issue 1, November to April, and Issue 2, May to October.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2023): May - October" : 9 Documents clear
The Effect of Service Quality on Visitor Satisfaction Rezky Ratnasari Taufan A
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.706

Abstract

This study aims to analyze the impact of service quality on customer satisfaction at Sabar Restaurant in Soppeng Regency, Indonesia. With the increasing competition in the culinary sector, service quality has become a key factor in attracting and retaining customers. This research uses a quantitative approach with a descriptive method, where primary data was obtained through questionnaires and interviews with 99 visitors to Sabar Restaurant, selected through accidental sampling from a total of 18,000 visitors over the past six months in 2023. The variables studied include physical evidence, reliability, responsiveness, assurance, and empathy, and their impact on customer satisfaction. Multiple linear regression analysis was used to test the relationship between these variables. The results show that physical evidence, reliability, and responsiveness do not significantly affect customer satisfaction, although they are expected as standard service features. However, empathy has a positive and significant influence, highlighting the importance of a good relationship between the company and its customers in creating satisfaction. These findings suggest that restaurant managers should focus more on empathy in their services to enhance customer satisfaction and loyalty.
The Effect of Service Quality on Visitor Satisfaction Taufan A, Rezky Ratnasari
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.706

Abstract

This study aims to analyze the impact of service quality on customer satisfaction at Sabar Restaurant in Soppeng Regency, Indonesia. With the increasing competition in the culinary sector, service quality has become a key factor in attracting and retaining customers. This research uses a quantitative approach with a descriptive method, where primary data was obtained through questionnaires and interviews with 99 visitors to Sabar Restaurant, selected through accidental sampling from a total of 18,000 visitors over the past six months in 2023. The variables studied include physical evidence, reliability, responsiveness, assurance, and empathy, and their impact on customer satisfaction. Multiple linear regression analysis was used to test the relationship between these variables. The results show that physical evidence, reliability, and responsiveness do not significantly affect customer satisfaction, although they are expected as standard service features. However, empathy has a positive and significant influence, highlighting the importance of a good relationship between the company and its customers in creating satisfaction. These findings suggest that restaurant managers should focus more on empathy in their services to enhance customer satisfaction and loyalty.
Optimisation of Digital Marketing in Increasing Competitive Advantage: Case Study of Elzatta Hijab Garut Mulia, Hari; Safitri, Ajeng Erna
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1072

Abstract

Business competition in the hijab industry is getting tighter with the development of digital technology that changes marketing patterns and consumer behaviour. Digital marketing is one of the main strategies that companies can use to increase competitiveness and expand market reach. This study aims to analyse the effect of digital marketing on competitive advantage at Elzatta Hijab Garut. This research uses a quantitative approach with descriptive and associative methods. The population in this study were Elzatta Hijab Garut customers, with a sample size of 68 respondents selected using purposive sampling technique. Data collection techniques were carried out through questionnaires, and data analysis using simple correlation and regression techniques. The results showed that digital marketing plays a role in increasing competitive advantage, especially through social media and e-commerce-based marketing strategies. However, it was found that digital marketing is not the only factor that determines the company's competitiveness. Other factors such as product quality, price, customer service, and business innovation also contribute to maintaining a competitive advantage in the market. The implication of this research shows that Elzatta Hijab Garut needs to optimise its digital marketing strategy by increasing customer interaction on digital platforms, better managing customer data, and strengthening promotional strategies to remain competitive in the competitive hijab industry.
The Impact of Compensation and Work Environment on Employee Job Satisfaction in the Hospitality Industry (Case Study of Kampung Sumber Alam Hotel and Resort) Rustandi, Deni; Nankus, Isfan Anbar
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1073

Abstract

The hospitality industry has an important role in supporting the growth of the tourism sector in Indonesia. However, one of the main challenges in this industry is maintaining employee job satisfaction so that productivity and service quality remain optimal. This study aims to analyse the effect of compensation and work environment on employee job satisfaction at Kampung Sumber Alam Hotel and Resort. This research uses quantitative methods with descriptive and associative approaches. The population in this study were all employees of Kampung Sumber Alam Hotel and Resort, with simple random sampling technique so that a sample of 55 employees was obtained. Data were collected through questionnaires and analysed using multiple linear regression. The results showed that fair compensation and a conducive work environment had a significant effect on employee job satisfaction. Employees who feel valued with fair compensation and work in a supportive environment tend to be more motivated and have a higher level of job satisfaction. The implication of this study shows that hotel management needs to improve the compensation system based on achievement and length of service and create a more harmonious work environment in order to increase employee loyalty and productivity.
Optimisation of Digital Marketing to Increase Consumer Purchase Interest in the Syar'i Fashion Industry: Case Study on Zahra Bursa Veil Garut Syafarudin, Dadang; Rahmawati, Tiara Sinthya
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1074

Abstract

The development of digital technology has significantly affected the marketing industry, especially in increasing consumer reach and engagement through various online platforms. However, many companies, especially SMEs, have not been able to maximise the potential of digital marketing to increase consumer buying interest. This study aims to examine the effect of digital marketing on consumer buying interest in Zahra Bursa Kerudung Garut, which is engaged in the syar'i fashion sector. This type of research is quantitative with descriptive and associative approaches. The research population consists of consumers of Zahra Bursa Kerudung, with nonprobability sampling techniques and incidental sampling approaches. The research sample totalled 68 respondents. The research location was at Zahra Bursa Veil Garut, and this research took place in 2024. The results showed that the application of digital marketing has a positive effect on consumer buying interest, although its contribution is not entirely dominant, because other factors such as product quality and price also influence purchasing decisions. This research provides important insights into the integration of digital marketing with other aspects in maximising consumer buying interest, especially in SMEs in the shari'i fashion sector. The implication of the results of this study is the importance of optimising innovative digital marketing strategies and improving product and service quality to strengthen relationships with consumers.
Discount Strategies and their Impact on Unplanned Purchase Behaviour of Retail Consumers sugiat, Jajang; Islamiatiningsih, Dini
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1075

Abstract

The increasingly fierce competition in the retail industry requires companies to develop marketing strategies that are more effective in attracting consumer attention and increasing sales. One strategy that is often applied is discounts, which are believed to influence impulse buying decisions. This study aims to analyse the effect of discounts on unplanned purchases at Alfamart Nangoh Pameungpeuk. This research uses quantitative methods with a descriptive approach. The population in this study were consumers of Alfamart Nangoh Pameungpeuk, with non-probability sampling technique using incidental sampling method. The number of samples used in this study were 68 respondents. Data collection was carried out through distributing questionnaires to respondents who met the criteria. Data analysis was carried out by testing the validity, reliability, and relationship between variables using simple correlation and regression techniques. The results showed that price discounts have a significant influence on unplanned purchases at Alfamart Nangoh Pameungpeuk. Consumers are more likely to make spontaneous purchases when they feel they benefit through discounts. This finding supports previous research which states that discount strategies can increase impulse buying behaviour. The implication of this study is that retail companies need to optimise discount strategies by considering other supporting factors, such as visual and digital promotions, in order to increase their effectiveness in attracting consumers.
The Role of Incentives in Increasing Employee Engagement at CV. Asstro Tarogong Garut Nuroni, Andri Muhamad; Padilah, Nopia Nur
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1077

Abstract

In the increasingly competitive era of globalisation, companies need to ensure a high level of employee engagement to maintain productivity and work quality. This study aims to analyse the effect of incentives on employee engagement at CV Asstro Tarogong Garut. This type of research is quantitative with descriptive and associative approaches. The population in this study were all 34 employees of CV Asstro Tarogong Garut. The sampling technique used total sampling, so the number of samples used was 34 employees. The research was conducted at CV Asstro Tarogong Garut which is located in Tarogong Kaler, Garut Regency. The results showed that incentives have a significant effect on employee engagement, with a considerable contribution in increasing employee engagement. Providing good incentives can encourage employees to be more committed and motivated in their work. The implications of this study provide recommendations for companies to continue to develop effective incentive systems and pay attention to other factors that can affect employee engagement such as organisational culture and work environment.
Optimising Inventory Turnover to Increase Profitability: A Case of Bayongbong Independent Village Unit Cooperative Rachmat, Ade Dian Nuridha; Hadiyanti, Ami Cahya Utami
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1079

Abstract

This study is motivated by the importance of efficient inventory management in supporting the profitability of a company, especially in the livestock cooperative sector. The purpose of this study was to analyse the effect of inventory turnover on profitability at Koperasi Unit Desa Mandiri Bayongbong. This research uses a quantitative approach with descriptive and associative research designs. The population in this study is all data related to inventory turnover and cooperative profitability covering 2016-2021, with sampling techniques using secondary data taken from the cooperative's financial statements. The analysis technique used is simple regression analysis, correlation test, and coefficient of determination. The results showed that inventory turnover had no significant effect on profitability, with a very weak and negative correlation between the two variables. This suggests that other factors, such as product quality and external factors, have more influence on the rentability of the co-operative. The implication of this study is that it is important for cooperatives to consider other aspects besides inventory management in improving profitability, such as pricing policies and more effective product marketing.
The Role of Non-Performing Loan in Affecting Return on Assets at Perumda BPR Garut Nurhayati, Dini; Kulsum, Imas Siti Umi
Golden Ratio of Data in Summary Vol. 3 No. 2 (2023): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i2.1081

Abstract

Perumda BPR Garut as a microfinance institution has a big challenge in managing non-performing loans (NPL), which can affect their financial performance. This study aims to analyse the effect of NPL on Return on Assets (ROA) at Perumda BPR Garut. The type of research used is quantitative research with a descriptive approach and simple regression analysis. The population of this study is the financial data of Perumda BPR Garut in the period 2018-2023, with samples taken using purposive sampling technique, consisting of six years of financial data. This research was conducted at Perumda BPR Garut, focusing on the relationship between NPL and ROA. The results show that NPL has a negative effect on ROA, which indicates that an increase in the number of non-performing loans will reduce the level of bank profitability. On the other hand, total assets are found to have a positive effect on ROA, which indicates that larger assets can improve the bank's financial performance. This study provides important implications regarding credit risk management, where a reduction in NPLs can improve ROA, which in turn contributes to better financial performance.

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