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Fitri Apriani
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+6287889469421
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INDONESIA
Best Journal of Administration and Management
ISSN : -     EISSN : 2964657X     DOI : https://doi.org/10.56403/bejam
Best Journal of Administration and Management is a periodical scientific journal published based on scientific journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of Administration and Management, and Scope this journal: Accounting, Banking, Taxation, Human Resource Management Administration, Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations Advertising, Communication and Media Management, Social Welfare Science, Public administration, Socio-Political Science Public policy, Tourism
Articles 188 Documents
The Linking of User Experience, Application Quality, Customer Satisfaction, and Customer Loyalty on the Kopi Kenangan Application in Bandung City: A Conceptual Paper Sheren Marselina; Arry Widodo; Nurafni Rubiyanti
Best Journal of Administration and Management Vol 4 No 3 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i3.434

Abstract

The acceleration of digital transformation in the food and beverage (F&B) industry after the COVID-19 pandemic has significantly shifted consumer behavior from offline transactions toward digital platform-based services. This condition encourages coffee retail companies to optimize mobile applications to improve customer engagement and retention. Kopi Kenangan, as one of Southeast Asia’s leading coffee-tech companies, faces challenges in maintaining customer loyalty amid intense competition in Bandung’s digital coffee market. This study aimed to develop a conceptual framework explaining the relationship between User Experience (UX), Application Quality, Customer Satisfaction, and Customer Loyalty within the Kopi Kenangan application ecosystem. This study employed a conceptual paper approach using a Systematic Literature Review (SLR) by synthesizing more than 30 peer-reviewed academic articles published between 2020 and 2025. The findings indicate that User Experience and Application Quality positively influence Customer Satisfaction, which subsequently strengthens Customer Loyalty. Furthermore, Customer Satisfaction was identified as a dominant mediating variable in the relationship between digital interaction quality and loyalty. This study formulated seven conceptual propositions that can be empirically tested in future research using SEM-PLS approaches. The study also provides theoretical and practical implications for improving digital customer retention strategies in the app-based coffee retail industry.
A Conceptual Framework: The Effect of Digital Integration on Inventory Performance Through Supply Chain Visibility and Demand Forecast Accuracy in Indonesian FMCG Firms Sadique Ali; Arry Widodo; R. Nurafni Rubiyanti
Best Journal of Administration and Management Vol 4 No 3 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i3.436

Abstract

The Fast-Moving Consumer Goods (FMCG) industry in Indonesia has shown strong growth in recent years; however, firms still face ongoing supply chain challenges, such as high logistics costs, complex multi-tier distribution networks, and uneven levels of digital adoption. These issues highlight the importance of understanding how digital capabilities can effectively translate into improved operational performance. In response, this study proposes a conceptual framework that examines the impact of digital integration on inventory performance through the sequential mediating roles of supply chain visibility and demand forecast accuracy. Drawing on Information Processing Theory (IPT), digital integration is viewed as a key information-processing capability that helps firms manage uncertainty by improving data sharing, visibility, and decision-making across the supply chain. A quantitative, cross-sectional research design is proposed, with a target sample of at least 150 respondents from FMCG firms operating in Indonesia. Data will be collected using structured questionnaires and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The framework also includes control variables, such as firm size, firm age, and FMCG sub-sector, to capture differences across organizations. This study contributes to the existing literature by extending IPT into a multi-stage sequential mediation model, demonstrating how digital integration is translated into measurable performance outcomes through intermediate information-processing stages. It also offers practical insights for managers and policymakers by emphasizing that fully integrated digital ecosystems, rather than fragmented technological solutions, are essential for enhancing supply chain efficiency and inventory performance in emerging markets.
The Influence of Digital Marketing on Generation Z's Purchase Intention Toward Green Products: The Mediating Roles of Green Brand Trust and Brand Image at The Body Shop Bandung Indonesia Miranda Oktaviani; Arry Widodo; Nurafni Rubiyanti
Best Journal of Administration and Management Vol 4 No 3 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i3.437

Abstract

This conceptual paper examines the influence of digital marketing strategy on Generation Z’s purchase intention toward green products at The Body Shop Indonesia, with green brand trust and brand image positioned as mediating variables. The study develops an integrated conceptual framework grounded in the Stimulus–Organism–Response (S-O-R) framework and Signalling Theory to explain how digital marketing activities shape consumer behavioral intentions through psychological mechanisms. In this framework, digital marketing strategy functions as the external stimulus, while green brand trust and brand image represent internal organismic responses that influence purchase intention as the behavioral outcome. The paper also proposes both parallel and serial mediation relationships between green brand trust and brand image in explaining sustainable consumer behavior among Generation Z. The conceptual analysis suggests that credible and sustainability-oriented digital marketing communication can strengthen consumer trust, enhance positive brand image, and ultimately increase purchase intention toward environmentally friendly products. Furthermore, green brand trust is proposed as a stronger foundational mechanism that subsequently reinforces brand image. This study contributes to the green marketing and consumer behavior literature by offering an integrated conceptual model that combines cognitive, emotional, and behavioral dimensions within the context of sustainable digital marketing. The framework also provides managerial insights for ethical brands in designing authentic digital communication strategies to engage environmentally conscious Generation Z consumers in emerging markets.
The Dynamics of Interdependence between Sharia Assets (ISSI, SUKUK) and the Macroeconomic System in Indonesia Ismail Ismail; A Syathir Sofyan
Best Journal of Administration and Management Vol 4 No 3 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i3.440

Abstract

This study aims to analyze the dynamics of interdependence between sharia assets, namely the Indonesian Sharia Stock Index (ISSI) and sukuk, with Indonesian macroeconomic variables using the Vector Autoregression (VAR) approach. The macroeconomic variables analyzed include the BI exchange rate, BI Rate, inflation, export value, money supply (M2), gold price, West Texas Intermediate (WTI) crude oil price, and the Industrial Production Index (IPI). The data used is a monthly time series for the period July 2011–December 2024 with a sample of 160 observations. The results of the stability test indicate that the VAR(1) model used is stable and suitable for further analysis. The Granger causality test indicates that most variables do not have a significant causal relationship, except for the exchange rate (KURS) which is proven to affect almost all other variables. The Impulse Response Function (IRF) test shows that most shocks to the ISSI, inflation, M2, gold, and WTI variables do not generate significant responses to other variables, while sukuk shows a positive response to shocks from the BI Rate, KURS, and IPI in the short term These findings emphasize the importance of strengthening Islamic financial instruments and exchange rate stability in supporting the integration of Islamic financial markets with the national macroeconomic system.
Implementation Of Zoning System Policy In New Student Admissions In Bogor Regency, West Java Andri Wahman
Best Journal of Administration and Management Vol 1 No 1 (2022): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v1i1.16

Abstract

Equality of education is one of the problems that occur in the education sector. The education equity program is one of the government's efforts in advancing education in Indonesia. One of them is the policy regarding PPDB, namely the zoning system. This zoning system was raised to realize educational equity and to remove favorite school brands in the community. With this system, it is expected that all schools will have the same quality and there are no favorite schools. With this policy, it is undeniable that problems arise both from the school as the implementer and the community, namely parents as education customers. The objectives of this study are 1) To find out how the implementation of zoning system policies in accepting new students, and 2) To find out how school stakeholders view zoning system policies. This research uses a qualitative approach, the type of research is descriptive using a case study design. For data collection techniques using Observation, Interviews, and Documentation. The results of this study revealed that four things in the implementation process, namely, Resources, Communication, Disposition, and Bureaucratic Structure have been done well enough so that they are carried out well. In addition, one of the supporters of policy implementation is community participation and can also be seen from the point of view of implementers and actors outside the government body.
Lubricant Distribution Process From Sales to Consumers Aprilia Widyaningrum; Maria Evy Purwitasari
Best Journal of Administration and Management Vol 1 No 1 (2022): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v1i1.17

Abstract

The purpose of this study was to determine the lubricant distribution process, to determine the constraints in the lubricant distribution process, to find solutions that can be applied in overcoming the lubricant distribution constraints. The research methodology used is descriptive qualitative which aims to describe the conditions and analyze the Lubricant Distribution Process. In this study, data related to the author's study are sourced from library studies, field studies, and documentation techniques. The results of the research regarding the lubricant distribution process, the authors draw the following conclusions: the lubricant distribution process has several stages as follows: The customer visits the office or sends a PO (Purchase Order) to the Sales team. Then the CS (Customer Service) Team helps the sales team schedule shipments by inputting data according to customer requests into the system. The process of checking data, goods and prices is carried out by the Sales Spv to provide a decision on whether or not the goods and prices will be sold and sent to the customer. If the PO is approved or approved by SPV Sales, the issuance of a travel certificate will appear in the distribution system, but if the PO is not approved, the travel document will not be printed and the price quote will be reviewed to the customer. Constraints in the Lubricant Distribution Process are as follows: lack of delivery fleets, lack of driver discipline, and inappropriate delivery of goods to customers. The solutions are: adding inventory (Distribution Fleet) as needed, giving warnings, guidance, coaching and direction to drivers both inside and outside the company, and accepting returned goods according to company policies and procedures.
Visitor Satisfaction at Merangin Garden Tour Merangin Regency, Jambi Province Arief Rahman Rahman; Wahyu Widia Nurnatasya
Best Journal of Administration and Management Vol 1 No 1 (2022): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v1i1.18

Abstract

The purpose of this study was to find out how the facilities at the Merangin Garden Tourism Park are, to find out how the visitor satisfaction is at the Merangin Garden Tourism Park and to find out how much influence the facilities have on visitor satisfaction at the Merangin Garden Tourism Park. The method used is quantitative research methods. The type of data used is taken from several sources of primary data and secondary data. The population in this study amounted to 10,112 people, with a sample of 100 respondents. Results The correlation coefficient value of 0.648 means that the level of closeness of the relationship between facilities and visitor satisfaction is strong. For the R square value of 0.420, which means that the Facility variable affects the visitor satisfaction variable by 42% and the remaining 58% is explained by other variables that the author did not examine. The results of the t-count (8.427>1.660) so that Ha is accepted and Ho is rejected. It can be concluded that the facilities have a positive and significant effect on visitor satisfaction. It is recommended that the owner or manager improve the facilities that are inadequate and no longer suitable for use, maintain and care for the cleanliness of the park, the existing complementary facilities should be managed properly, cared for and those that are no longer feasible use replaced with new.
The Effect Of Promotion And Service Quality On Buying Interest At Online Travel Ticket Applications Susbiyantoro; Titim Nurlia; Harjoko
Best Journal of Administration and Management Vol 1 No 1 (2022): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v1i1.19

Abstract

This study aims to determine the effect of promotion and service quality on buying interest in online travel ticket applications during the Covid-19 pandemic. The research sample was 99 respondents obtained from online questionnaires distributed to respondents who made purchases on the Online Travel Ticket application. The sampling technique used is non-probability sampling. The questionnaires were distributed online via google form and the data processing used SPSS Version 25. The research model used was a descriptive research model that systematically and accurately described the factors studied. The data testing technique used in this research is the validity test with the calculated r value and the reliability test with Croncbach's Aplha, the data analysis used is linear regression analysis to test and prove the research hypothesis. The results show that promotion and service quality simultaneously have a positive and significant effect on buying interest with online travel ticket applications.
Computer Sales Administration Process Linda
Best Journal of Administration and Management Vol 1 No 1 (2022): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v1i1.20

Abstract

The purpose of this study was to determine the computer sales administration process, to find out the constraints faced during the computer sales administration process, to find solutions to the problems encountered during the computer sales administration process. The research methodology used is descriptive qualitative which aims to describe the conditions and analyze the computer sales administration process. In this study, data related to the author's study are sourced from library studies, field studies, and documentation techniques. The results of research regarding the administrative process of computer sales, the authors draw the following conclusions: the computer sales administration process is very important, because it is very helpful and facilitates sales activities and other company activities. The obstacles faced in the administrative process of computer sales are that consumers who pay using a credit card will be charged an additional fee of 3% of the amount to be paid, when receiving goods from the warehouse to the outlet, there is often a miscommunication between the administration and warehouse staff so that it occurs. the difference between the goods or the goods sent are not in accordance with the travel documents, the lack of stock of goods makes it difficult to sell goods. The solution to the constraints faced in the administrative process of computer sales, namely: consumers who make payments using credit cards often refuse to pay an additional 3% fee, it is hoped that the company will make it easier to pay using credit cards such as working with the bank and providing promos 0% installments to credit card users, at the time of delivery of goods, warehouse staff are expected to re-check the email from the administration of what goods are needed by the outlet and recheck the quantity of goods and travel documents whether the goods sent are in accordance with the travel documents so that it will facilitate the delivery process goods, the administrative staff is expected to stock goods once a week to evaluate and update the stock of goods to make it easier at the time of sale.
Supervision Effectiveness DPS Deep Sharia Governance and Guarantee in Sharia Banking in Indonesia M. Elfi Azhar; Syuhada Fela Yudha; Sugianto; Iskandar Muda
Best Journal of Administration and Management Vol 1 No 1 (2022): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v1i1.22

Abstract

Islamic banking, an indicator of the development of the Islamic economy in Indonesia, where if the Indonesian people are asked about the Islamic economy, then the first thing to highlight is Islamic banking. Currently, the increase in Islamic financial institutions such as Islamic banks has increased significantly. Banuak people who are currently starting to believe in sharia mining lemabags, even so Islamic banks must continue to supervise products in Islamic banks. In the development of Islamic financial institutions, it is certainly inseparable from the Sharia Supervisory Board, which is one of the characteristics compared to conventional banks. Sayriah financial institutions have DPS in governance, where this DPS has a function to supervise the application of sharia principles in each product, besides that DPS must also supervise sharia guarantees, both from the guarantee mechanism to the execution of guarantee collection carried out by Islamic financial institutions.

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