cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Supriadi Siagian
Contact Email
jurnal.manabis@gmail.com
Phone
+6282277007813
Journal Mail Official
jurnal.manabis@gmail.com
Editorial Address
Jl.Glugur Rimbun, Perum. Medan Hills, Cluster Eboni, Blok J No. 3. Deli Serdang. Indonesia
Location
Unknown,
Unknown
INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 3 (2023): September 2023" : 5 Documents clear
COPYRIGHT PROTECTION AS AN EFFORT TO INCREASE BRAND PREFERENCE FOR RABBANI ORIGINAL PRODUCTS USING SWOT ANALYSIS Husna, Fauziah; Cecep Syafa'atul Barkah; Tetty Herawaty
MANABIS: Jurnal Manajemen dan Bisnis Vol. 2 No. 3 (2023): September 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v2i3.1794

Abstract

The purpose of this study is to determine strategies to increase brand preference for authentic Rabbani products through SWOT analysis. In determining the marketing strategy it is necessary to know the strengths, weaknesses, opportunities, and threats. The design used in this research is descriptive qualitative. The subject of this research is the owner of Rabbani Jatinangor. The research instrument used was interviewed. The results showed that the analysis of strengths consisted of having many product variants, good product quality, and comfortable use, having many branches abroad, competitive prices offered, and good service quality, while weaknesses consisted of product designs that were easily imitated by competitors, several outlets had land narrow parking, optimization of the shopee marketplace for several outlets is still lacking, promotions only focus on direct marketing and personal selling, the only product that is in great demand is instant hijab. Then the opportunity consists of offers of cooperation with television programs, school students who are interested in the Rabbani student ambassador program, have entered foreign markets, relations with several celebrities as brand ambassadors, there are Muslim holidays, and the thread consists of increasingly competitive Muslim clothing. tight, many counterfeit products at low prices on the market, many competitors use online marketing, fashion trends change rapidly, and competitors open stores in nearby locations. Based on the results of the Rabbani SWOT matrix analysis, it is in the growth-oriented quadrant I (growth). Due to the large number of counterfeit products that have an impact on consumers turning away from counterfeit products, a strategy that can be carried out by Rabbani is to protect the copyright of the Rabbani brand  
OPTIMIZATION OF SHOPEE MARKETPLACE IN INCREASING SALES VOLUME AT CV RABBANI ASSYSA JATINANGOR BRANCH Rishyadi, Girda; Cecep Safa'atul Barkah; Tetty Herawaty; Lina Aulina
MANABIS: Jurnal Manajemen dan Bisnis Vol. 2 No. 3 (2023): September 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v2i3.1814

Abstract

The development of Muslim fashion in Indonesia is currently experiencing significant changes. Rabbani is a fashion outlet that is known by its consumers as a provider of Muslim clothing. Rabbani is a garment company engaged in the Muslim fashion sector. This study aims to provide an overview regarding how to optimize the marketplace shopee in increasing sales volume at CV Rabbani Assysa, Jatinangor Branch. The data analysis technique used is SWOT analysis. This study uses a research method with a qualitative approach. With the researcher as the main instrument. In this study, data sources were taken from primary data and secondary data. Primary data sources were collected directly through in-depth interviews with the head of the CV Rabbani Assysa store, Jatinangor branch. In addition, secondary data will be collected through a literature review based on findings from previous studies such as journals, articles, and books. Data collection techniques used are interviews and literature studies. References consist of journals, articles, and books that are relevant to this research. The data analysis technique used is SWOT analysis. SWOT analysis is used to analyze alternative marketing strategy factors that can be implemented by companies. The results of this study indicate that from the SWOT analysis that has been carried out, there is a strategy that can be proposed, namely increasing product marketing through online promotions, especially the marketplace shopee. By maximizing the use of marketplace shopee, sales will increase. In addition, by optimizing the marketplace, Shopee can also expand its market share. .
PENGARUH DISIPLIN KERJA, STRES KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWA Aditya, Yudi Putra; Rauly Sijabat; Noni Setyorini
MANABIS: Jurnal Manajemen dan Bisnis Vol. 2 No. 3 (2023): September 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v2i3.1908

Abstract

The purpose of this study was to analyze the effect of work discipline on employee performance, analyze the effect of work stress on employee performance, and analyze the effect of work motivation on employee performance. The object of this research is at Bank BRI Cabang Pattimura Semarang. The method in this study is a survey research method with a quantitative approach. The population in this study were all employees at Bank BRI Cabang Pattimura Semarang. The number of samples in this study were 80 respondents who were obtained using saturated sampling, namely the sampling technique when all members of the population are used as samples. Methods of data collection through questionnaires and data analysis using SPSS which includes validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing using t test, R² test. The results showed that the independent variables, namely work discipline (X1), work stress (X2), work motivation (X3) have a positive and significant effect on employee performance (Y) partially or simultaneously (together). Based on the coefficient of determination of 0.565, which means that the variables of work discipline (X1), work stress (X2), and work motivation (X3) are simultaneously able to explain the employee performance variable (Y) of 56.5%. The remaining 43.5% of employee performance (Y) is explained by other variables not included in this study.
PENGARUH KEBUTUHAN SOSIAL DAN KEBUTUHAN AKTUALISASI DIRI TERHADAP KINERJA PEGAWAI MELALUI GAYA KEPEMIMPINAN SEBAGAI VARIABEL INTERVENING PADA PEGAWAI DINAS SOSIAL KABUPATEN LUWU Nasruddin; Ilham Tahier; Andi Nadira Mahm
MANABIS: Jurnal Manajemen dan Bisnis Vol. 2 No. 3 (2023): September 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v2i3.1971

Abstract

This study aims to examine how social needs and self-actualization needs affect employee performance through leadership style as an intervening variable at the Luwu Regency Social Service. This study uses the Smart PLS analysis tool is data processing software for Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The results concluded that the variables of social needs and self-actualization had a positive effect on the leadership style variable and the leadership style variable had a positive effect on employee performance. Social needs and self-actualization variables directly do not have a positive effect on employee performance variables. The results of hypothesis testing concluded that there was a positive effect of social needs variables on employee performance through leadership style as an intervening variable, while the self-actualization needs variable had a positive but not significant effect on employee performance through leadership style as an intervening variable
PENGARUH ORGANISATION CITIZENSHIP BEHAVIOR, PERILAKU INOVATIF, KREATIFITAS INDIVIDUAL, DAN LOYALITAS TERHADAP KINERJA KARYAWAN DI PT TARINDO Riyanto, Sigit; Sutrisno, Sutrisno; Qristin Violinda
MANABIS: Jurnal Manajemen dan Bisnis Vol. 2 No. 3 (2023): September 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v2i3.2050

Abstract

This study aims to analyze the effect of Organizational Citizenship Behavior, Innovative Behavior, Individual Creativity, and Loyalty on Employee Performance at PT Tarindo. The benefit of this research is that this research can be used as input in developing and determining the right Human Resource Management strategy in order to get results that optimize employee performance in the company. The population of researchers is all employees of PT Tarindo with a total of 86 employees, with a total sample of 86 respondents of PT Tarindo using non probability sampling techniques; saturated sampling (census). The results of the analysis and discussion show that partially Organizational Citizenship Behavior has a positive and significant effect on Employee Performance, Innovative Behavior has a positive and significant effect on Employee Performance, Individual Creativity has a positive and significant effect on Employee Performance, and Loyalty has a positive and significant effect on Employee Performance at PT Tarindo

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 4 No. 3 (2025): September 2025 Vol. 4 No. 2 (2025): Juni 2025 Vol. 4 No. 1 (2025): Maret 2025 Vol. 3 No. 4 (2024): Desember 2024 Vol. 3 No. 3 (2024): September 2024 Vol. 3 No. 2 (2024): Juni Vol. 3 No. 1 (2024): Maret Vol. 2 No. 4 (2023): Desember 2023 Vol. 2 No. 3 (2023): September 2023 Vol. 2 No. 2 (2023): Juni 2023 Vol. 2 No. 1 (2023): Maret 2023 Vol. 1 No. 4 (2022): Desember 2022 Vol. 1 No. 3 (2022): September 2022 Vol. 1 No. 2 (2022): Juni 2022 Vol. 1 No. 1 (2022): Maret 2022 More Issue