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All Journal MIMBAR : Jurnal Penelitian Sosial Dan Politik INDEPENDEN: Jurnal Politik Indonesia dan Global Jurnal Manajemen dan Bisnis Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Lina Aulina
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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OPTIMIZATION OF SHOPEE MARKETPLACE IN INCREASING SALES VOLUME AT CV RABBANI ASSYSA JATINANGOR BRANCH Rishyadi, Girda; Cecep Safa'atul Barkah; Tetty Herawaty; Lina Aulina
MANABIS: Jurnal Manajemen dan Bisnis Vol. 2 No. 3 (2023): September 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v2i3.1814

Abstract

The development of Muslim fashion in Indonesia is currently experiencing significant changes. Rabbani is a fashion outlet that is known by its consumers as a provider of Muslim clothing. Rabbani is a garment company engaged in the Muslim fashion sector. This study aims to provide an overview regarding how to optimize the marketplace shopee in increasing sales volume at CV Rabbani Assysa, Jatinangor Branch. The data analysis technique used is SWOT analysis. This study uses a research method with a qualitative approach. With the researcher as the main instrument. In this study, data sources were taken from primary data and secondary data. Primary data sources were collected directly through in-depth interviews with the head of the CV Rabbani Assysa store, Jatinangor branch. In addition, secondary data will be collected through a literature review based on findings from previous studies such as journals, articles, and books. Data collection techniques used are interviews and literature studies. References consist of journals, articles, and books that are relevant to this research. The data analysis technique used is SWOT analysis. SWOT analysis is used to analyze alternative marketing strategy factors that can be implemented by companies. The results of this study indicate that from the SWOT analysis that has been carried out, there is a strategy that can be proposed, namely increasing product marketing through online promotions, especially the marketplace shopee. By maximizing the use of marketplace shopee, sales will increase. In addition, by optimizing the marketplace, Shopee can also expand its market share. .
ANALISIS POLITICAL BRANDING AKUN INSTAGRAM @GANJAR_PRANOWO DALAM MASA KAMPANYE PILPRES 2024 Ayudhiya, Jihan Syairaa Paras Putri; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Aulina; Christian Dwi Putri Septian; Lucky Taufik Sutrisno
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 2 (2024): Global Komunika Vol. 7 No. 2 2024
Publisher : FISIP UPNVJ

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Abstract

Penelitian ini menganalisis political branding yang digunakan oleh akun Instagram resmi @ganjar_pranowo selama periode Desember 2023-Februari 2024 dalam konteks Pemilihan residen Indonesia 2024. Penelitian ini menggunakan fokus tiga indikator utama, identifikasi diri, positioning, dan produk politik. Pendekatan kualitatif dengan analisis konten langsung diterapkan untuk mengeksplorasi bagaimana postingan instagram dapat membentuk persepsi yang kuat tentang Ganjar Pranowo sebagai kandidat presiden. Hasil penelitian mengungkapkan bahwa political branding yang diterapkan oleh Ganjar Pranowo selama masa kampanye Pilpres 2024 berhasil secara signifikan dalam membangun citra politik.
ANALISIS KOMUNIKASI POLITIK DONY AHMAD MUNIR MELALUI INSTAGRAM DALAM PILKADA KABUPATEN SUMEDANG 2024 Ripal Erlangga; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Aulina
Mimbar : Jurnal Penelitian Sosial Dan Politik Vol 14 No 1 (2025): Mimbar : Jurnal Penelitian Sosial dan Politik (Juni)
Publisher : Faculty of Social and Political Sciences Universitas Prof Dr Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/yqbdjk59

Abstract

When someone advances as a candidate in an election, of course they will carry out a series of political activities including political campaigns, political marketing, and political communication which in this era already use social media to help carry out these activities. This year there was also a simultaneous regional election in Indonesia, one of which occurred in Sumedang Regency, which when viewed from the results of a survey conducted by a survey institution showed that candidate pair number 2, namely Dony - Fajar, had high electability far surpassing other pairs, on the other hand, candidate for regent number two, namely Dony Ahmad Munir, has an Instagram account with many followers and many uploads. From this phenomenon, researchers are interested in researching it. Therefore, the purpose of this study is to analyze political communication based on the content of Dony Ahmad Munir's uploads on Instagram. To carry out the research, the appropriate approach and finally used was descriptive qualitative with secondary data used as the main data, and the data collection technique was carried out by means of observation, Literature Study, and Documentation Study. The results of this study indicate that Instagram @ donyahmad.munir has 160 uploads from the range determined by communication and its types are divided into two categories, namely Public / Political Stories and Personal / Private Stories. Where from all the uploads, more are in the political Stories category which explains about his campaign activities and campaign information such as work programs and for the Private Stories category, he only uploads a little content, because he focuses more on campaign uploads
ANALISIS KETERLIBATAN POLITIK GENERASI MUDA DALAM ANIES BUBBLE DI MEDIA SOSIAL X Candra Nurdin Nugraha; Cecep Syafaatul Barkah; Lina Aulina; Tetty Herawaty; Lucky Taufik Sutrisno; Christin Dwi Putri Septian
INDEPENDEN: Jurnal Politik Indonesia dan Global Vol. 6 No. 1 (2025): Vol. 6 No. 1 (2025): INDEPENDEN : Jurnal Politik Indonesia dan Global
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/independen.6.1.13-20

Abstract

Dalam konteks Pemilu 2024 di Indonesia, muncul fenomena Anies Bubble di media sosial X yang telah menjadi salah satu wadah keterlibatan politik yang menarik perhatian generasi muda. Penelitian ini menggunakan kerangka Theory of Reasoned Action (TRA) untuk menganalisis keterlibatan politik generasi milenial dalam Anies Bubble. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui data yang dikumpulkan dengan studi pustaka dan observasi media sosial. Hasil penelitian ini menunjukan bahwa tiga faktor utama dan TRA adalah kualitas informasi, reputasi media, dan aktivitas pemasaran politik. Generasi muda dimotivasi untuk berpartisipasi aktif dalam penyebaran informasi yang relevan dan dapat diandalkan. Tingkat kepercayaan pengguna juga dipengaruhi oleh reputasi media sosial X sebagai tempat diskusi politik yang interaktif. Penelitian ini menemukan bahwa media sosial X melalui fenomena Anies Bubble memainkan peran penting dalam membuka ruang untuk diskusi publik dan meningkatkan keterlibatan politik di generasi muda. Selain itu, aktivitas pemasaran politik yang inovatif melalui Anies Bubble menjadi strategi yang efektif untuk menarik minat generasi muda untuk berpartisipasi dalam politik. Studi ini menunjukan betapa pentingnya kampanye politik menggunakan media sosial dengan bijak untuk menjangkau kelompok muda secara lebih efektif. Kata kunci: Keterlibatan Politik, Generasi Muda, Media Sosial
Co-Authors Ayudhiya, Jihan Syairaa Paras Putri Candra Nurdin Nugraha Cecep Safa'atul Barkah Cecep Safa’atul Barkah Cecep Syafaatul Barkah Christian Dwi Putri Septian Christin Dwi Putri Septian Lucky Taufik Sutrisno Ripal Erlangga Rishyadi, Girda Tetty Herawaty