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INDONESIA
Proceeding Applied Business and Engineering Conference
Published by ABEC: Konsorsium Politeknik Se-Sumatra
ISSN : -     EISSN : 27762343     DOI : -
Core Subject : Religion, Economy, Humanities, Science, Education, Social, Engineering,
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other
Prosiding konferensi Politeknik se Sumatra, ruang lingkup: teknik elektro, teknik mesin, teknik komputer, teknik sipil, ilmu sosial, administrasi bisnis, akuntansi, bahasa inggris, pertanian, pariwisata
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 103 Documents
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Search results for , issue "Vol. 12 (2024): 12th Applied Business and Engineering Conference" : 103 Documents clear
The Influence of Brand Awareness and Brand Attitude on Purchase Intention of Riau Malay Woven Products “Puteri Mas” in Bengkalis City Sari, Rini Arvika; Handayani, Tri; Mawarni, Sri
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

The purpose of this study is to examine the influence of brand awareness and brand attitude on purchaseintention towards Riau Malay woven products "Puteri Mas" in Bengkalis Regency. Specifically, this research aims todetermine whether brand awareness and brand attitude have a positive and significant effect on purchase intention. Aquantitative approach with a descriptive method was employed, where the research is systematic, planned, and structuredfrom the initial stage to the research design. Data were collected through field surveys using observations, questionnaires,interviews, library research, and documentation. The results from regression analysis show that brand awareness has apositive and significant effect on consumer purchase intention with a coefficient of 0.369 and a significance value of0.032, while brand attitude also has a positive and significant effect with a coefficient of 0.654 and a significance valueof 0.001. Additionally, t-test results confirm the significant impact of both brand awareness and brand attitude onconsumer purchase intention, as indicated by t-values greater than the critical t-table values. Therefore, brand awarenessand brand attitude are crucial factors in influencing the purchase intention of "Puteri Mas" products in Bengkalis City
Analysis Business Development to Improvement Micro, Small and Medium Enterprises Income in Lhokseumawe , Aceh Yulianisah, Yulianisah; Audiya , Siti; Hamdani, Hamdani; Busra, Busra; Syarifudin, Syarifudin
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims are to analyze influence development business , such as capital, location of business and innovation to improvement income of participating MSMEs in the SMEs Sunday Festival in Lhokseumawe City . This Research use quantitative method analysis with Structural Equation Modeling (SEM) using approach based on Partial Least Square (PLS). Research sample consists of 177 MSMEs on Sunday Lhokseumawe City Festival . Data collection techniques were carried out with purposive sampling method with sample that meets the requirements criteria certain. Research results show that indicators development business own significant influence​ to improvement SMEs income Except for the business location variable, all tested variables provide impact for development of MSMEs in Lhokseumawe City. The findings from study this expected can support effort sustainable and effective development of MSMEs in Lhokseumawe City , with focus on optimization factors that influence business success.
Climate Control Efforts that Impact Flood Disasters in the Lampung Saputra, Andy Eka; Suprapto, Suprapto; Raharjo, Ismadi
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

The imbalance between the current availability of water resources and the need for water is an important problem in almost all regions in Indonesia, so that it requires a conception of the engineering and operation of existing facilities. control and utilization of water as well as management carried out efficiently and effectively in order to meet various needs. As an effort to avoid conflicts of interest, an engineering management of dam operations is needed. This raises the idea of ​​the need for water management engineering existing reservoirs. Based on reservoir water inflow and outflow data from 2019 to 2022, optimization was carried out on the Minimum Demand Analysis (Firm Yield Analysis) and Maximum Analysis of Reservoir Water Release using the Non-Linear Generalized Reduced Gradient (GRG) Method. Inflow and outflow data iterations as a function of objectives and constraints Minimize Reservoir Capacity and Amount of water storage in the reservoir = Inflow, and demand at the Way Sekampung Dam = Outflow obtained by Firm Yield Analysis of 335.62 Million M3 or 335 MCM. Thus, it can be concluded that the effective storage volume that can be allocated for irrigation is located between the minimum reservoir elevation at +250 m and the maximum elevation at +255 m. The results of the volume interpolation of the optimization results obtained with an elevation elevation of + 253.74 m, as well as the optimization results for the total release of reservoir water at 281 MCM, so that the management of water resources can then become a benchmark in the distribution of irrigation water, raw water, hydropower and water conservation. continuously

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