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<![CDATA[Service Quality And Product Innovation On Interest In Buying Suzuki Brand Motorcycles In Kolaka ]]>
<![CDATA[Desriyanti Banne]]>;
<![CDATA[Niar Astaginy]]>;
<![CDATA[Muhamad Stiadi]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1113
<![CDATA[This research aims to determine: The influence of service quality on interest in purchasing Suzuki brand motorbikes in Kolaka; The influence of product innovation on interest in purchasing Suzuki brand motorbikes in Kolaka. This research uses quantitative methods. Data collection in this research used observation, literature study, and distribution of questionnaires. The population of this research is the Kolaka community. Meanwhile, the research sample consisted of 130 respondents using techniques accidental sampling. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based Partial Least Square (PLS) with testing measurement model (outer model), testingmodel structural (inner model) with smart PLS 4.0. Based on the research results, it is known that there is an influence between Service Quality and Purchase Interest And there is an influence between Product Innovation and Purchase Interest.]]>
<![CDATA[Product Quality and Brand Experience on Repeat Purchase Interest in Implora Lipsticks ]]>
<![CDATA[Nurlela Nurlela]]>;
<![CDATA[Muhamad Stiadi]]>;
<![CDATA[Andry Stepahnie Titing]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1114
<![CDATA[The research was centred on a demographic comprising individuals who were consumers of Implora lipstick within the local community. This research employed quantitative research methods to examine two primary objectives: (1) to evaluate the impact of product quality on the intention to repurchase implora lipsticks in Kolaka Regency, and (2) to analyse the influence of brand experience on the intention to repurchase implora lipsticks in Kolaka Regency. To evaluate the dependability and accuracy of the research instrument, a battery of tests was administered by the researchers utilising the statistical software SPSS 25.0. The evaluation of the measurement model, also known as the outer model, and the structural model, referred to as the inner model, is performed through the utilisation of Structural Equation Modelling (SEM) with the application of Partial Least Squares (PLS) methodology. The findings of the research demonstrate a significant and favourable association between the attributes of product quality and the degree of inclination towards engaging in subsequent purchases. The assertion is substantiated by empirical evidence, as indicated by a t-statistic of 5.648 and a corresponding P-value of 0.000. Moreover, recent studies have unveiled that characteristics linked to the brand encounter demonstrate a positive and statistically significant impact on the level of propensity to engage in repeat purchasing behaviour. The assertion provided is supported by a t-statistic value of 3.543, which is accompanied by a P-Value of 0.000.]]>
<![CDATA[Pengaruh Celebrity Endorsement Dan Promosi Terhadap Keputusan Pembelian Produk Melalui Social Media Tiktok Shop ]]>
<![CDATA[Aulia Nurjannah]]>;
<![CDATA[Fitri Kumalasari]]>;
<![CDATA[Ismanto Ismanto]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1115
<![CDATA[. This research aims to determine: (1) The influence of celebrity endorsements on purchasing decisions (Study on TikTok Shop users in Kolaka Regency), (2) The influence of promotions on purchasing decisions (Study on TikTok Shop users in Kolaka Regency). This research uses a quantitative method approach. Data collection in this research used observation, documentation and questionnaires. The population of this research is TikTok Shop users in Kolaka Regency. Meanwhile, the sample for this research consisted of 130 respondents with sample determination using purposive sampling technique. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with SmartPLS 4.0. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values of 0.000.]]>
<![CDATA[Perceived Supervisor Support Dan Job Demand Terhadap Burnout Pada Karyawan PT. XYZ ]]>
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Andry Stepahnie Titing]]>;
<![CDATA[Febby Annisa Djamaris]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1116
<![CDATA[This study aims to determine: (1) The effect of perceived supervisor support on employee burnout at PT XYZ in Kolaka Regency. (2) The effect of job demand on employee burnout at PT XYZ in Kolaka Regency. This research uses a quantitative method approach. Data collection in this study used observation, literature study, questionnaires. The population of this study were employees of PT XYZ in Kolaka Regency. Meanwhile, the sample in this study amounted to 55 people. Testing research instruments using validity tests and reliability tests with SPSS 25.0. The data analysis technique used in this study is the model instrument test (outher model) and structural model testing (Inner model) with Smart PLS 3.0. Based on the results of the study, it is known that there is a negative and significant influence between the variable perceived supervisor support on burnout as indicated by the T-statistic value of (1.977) with a P-value of (0.024). while the job demand variable has a positive and significant effect on burnout as indicated by the T-statistic value of (6.131) with a P-value of (0.000).]]>
<![CDATA[Pengaruh Perilaku Konsumen Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Cafe The Scoop Di Kabupaten Kolaka ]]>
<![CDATA[Andry Stepahnie Titing]]>;
<![CDATA[Ismanto Ismanto]]>;
<![CDATA[Tenri Wahyuni]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1117
<![CDATA[The purpose of this study is to determine: (1) the impact of consumer behavior on purchase decisions at The Scoop café in Kolaka district, and (2) the impact of store atmosphere on purchasing decisions in Kolaka district. This is a quantitative study with an explanatory research model that use a questionnaire as an instrument. In this study, the population consisted of all consumers who had purchased The Scoop café products, with a total sample of 70 respondents recruited by observation, documentation, and questionnaire procedures. There are two types of data collection techniques: primary data and secondary data. SPSS 25 was used to examine the study instrument's validity and reliability. The Structural Equation Modeling (SEM-PLS) method using SmartPLS 3.0 was utilized to analyze the research data. The results show that Consumer Behavior has a favorable and significant impact on Consumer Purchase Decisions. This is demonstrated by the t-count or t-statistic of 2.816, which is more than the t-table value of > 1.66. P-values of 0.003. Meanwhile, because the t-count or t-statistic value is 7.619, which is greater than the t-table value > 1.66 with a P-value of 0.000, Store Atmosphere has a positive and substantial effect on Consumer Purchase Decisions. Consumer Behavior and Store Atmosphere then have a 92.7% favorable and substantial effect on Consumer Purchase Decisions]]>
<![CDATA[Pengaruh Promosi dan Kualitas Pelayanan terhadap Minat Menabung Nasabah pada Bank Muamalat Kab. Kolaka : Studi Kasus pada Bank Muamalat Kab. Kolaka ]]>
<![CDATA[Fitri Kumalasari]]>;
<![CDATA[Suwarto Suwarto]]>;
<![CDATA[Yul Fitri]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1122
<![CDATA[This study aims to determine: (1) The Effect of Promotion on Customer Saving Interest at Bank Muamalat Kab. Kolaka (2) The Effect of Service Quality on Customer Saving Interest at Bank Muamalat Kab. Kolaka This research uses an approach with Quantitative methods, Data collection in this study using Observation, Literature Study and Questionnaire Distribution. The population of this research is customers and prospective customers who are in Kolaka Regency. While the sample of this study amounted to 98 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 4.0.Based on the results of the study, it is known that there is a positive and significant influence between the Promotion variable on Saving Interest, which is indicated by a t-statistic value of 6,100 with a P-Value of 0.000 and the Service Quality variable also has a positive and significant effect on Brand loyalty, which is indicated by a t-statistic value of 2,042 with a P-Value of 0.021.]]>
<![CDATA[Pengaruh Motivasi Dan Kompetensi Terhadap Kinerja Pegawai Pada Puskesmas Ge’tengan Kecamatan Mengkendek ]]>
<![CDATA[Krislegino Krislegino]]>;
<![CDATA[Adriana Madya Marapa]]>;
<![CDATA[Rahma. G. Tammu]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1126
<![CDATA[The purpose of this study was to analyze the influence of motivation and competence on employee performance at the ge’tengan health center. The type of research. With a population of all employees of the ge’tengan and the sample used in this study totaling 50 people. The data analysis techniques used were validity test, reliability test, multiple liner regression test, partial test (t), simultaneous test(f), correlation test, and determination test. Date was processed using 25. Bassed on the result pf partial tests (1) the calculated F value was 15,182>3,19 so that it could be concluded that motivasion and competence simultaneously affect employee performance. While significantly 0,000<0,05, it means that H3 is accepted or in other words motivation and competence simultaneously affect employee performance]]>
<![CDATA[Era Disrupsi Digital pada Perkembangan Teknologi di Indonesia ]]>
<![CDATA[Erick Saragih]]>;
<![CDATA[Vip Paramarta]]>;
<![CDATA[Grace Imelda Thungari]]>;
<![CDATA[Beauty Kalangi]]>;
<![CDATA[Kezia Marcelina Putri]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1152
<![CDATA[The Digital Era is a time where information can be accessed and disseminated very easily using digital technology. Globally, technology is present to help humans carry out various activities. So the era of technological disruption is something that needs to be faced. In order to continue to be able to provide the best for individuals and community groups in the business world, it is necessary to carry out various innovations and improve the quality of skills. The aim of this literature research is to find out how the era of digital disruption has affected technological development in Indonesia. The research method used is descriptive theoretical study, namely a method that discusses several possibilities for solving actual problems by collecting data, compiling or classifying them, analyzing and interpreting them with existing theories and comparing them from literature sources. The research results show that the era of digital disruption in Indonesia has developed and has entered the modern era, such as digital technology disruption in the fields of health, finance and education. It can be concluded that digital disruption is an innovation that changes people's way of life and thinking patterns, changes company work culture, or even creates new markets that have never existed before. So it has positive and negative impacts with the era of digital disruption. Therefore, if it is not faced with the right strategy, technological disruption can threaten conventional businesses and threaten industrial markets. In facing technological/digital disruption, companies need to improve the quality of more modern technology so that they are not left behind and can compete with industry and companies as well as improving the quality of human resources.]]>
<![CDATA[Pengaruh Variasi Produk Terhadap Minat Beli Konsumen Erigo Store Melalui Media Instagram ]]>
<![CDATA[Ian Ricky Prasitya]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1154
<![CDATA[This research wants to find out more about "The Effect of Product Variation on Consumer Purchase Interest" in accordance with the subject matter raised, namely the Effect of Product Variation on Consumer Purchase Interest at Erigo Store through Instagram Media. The background to this research is that in the current digital era, social media, especially Instagram, has become a popular platform for e-commerce businesses to promote and sell their products. In this context, this study tries to understand how the variety of products offered by erigo stores through the media of their Instagram accounts affect consumer buying interest. The purpose of this study was to find out how product variations in Erigo store products can influence consumer buying interest, to find out what factors most influence consumers in choosing Erigo store products through Instagram media. The method used in this research is descriptive quantitative research method based on positivistic (concrete data), research data in the form of numbers that will be measured using statistics as a means of calculating the test, related to the problem under study to produce a conclusion. The population in this study are followers of Instagram Erigo store. Conclusions based on the results of the analysis and discussion of money that the researchers have explained, it can be concluded that attractive and varied product variations can increase consumer buying interest.]]>
<![CDATA[Analisis Pengelolaan Ziswaf Untuk Meningkatkan Kesejahteran Masyarakat Dibidang Ekonomi : Studi Kasus Ybm Pln Uid Wilayah Sumatera Utara ]]>
<![CDATA[Suci Rahmida]]>;
<![CDATA[M. Ridwan]]>
<![CDATA[ Transformasi: Journal of Economics and Business Management Vol. 2 No. 4 (2023): December : Journal of Economics and Business Management ]]>
Publisher : <![CDATA[Universitas 17 Agustus 1945 Semarang ]]>
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DOI: 10.56444/transformasi.v2i4.1155
<![CDATA[Poverty is a condition that is still a problem in Indonesia. This can be seen from the still high number of poor people in Indonesia in 2021 reaching 26.5 million people. This poverty does not just happen, one of the reasons is because people's income is low and the poverty level is still low, making them unable to meet their daily needs. Eradicating poverty in Indonesia requires cooperation from various parties, both government and private. Therefore, the community service team together with YBM PLN UID North Sumatra is implementing a program based on local wisdom to improve the community's economy in the form of community empowerment in improving community welfare. This has an impact on people's income levels which are still low. This program includes providing business capital, skills training and business assistance. The results of the analysis of Ziswaf management for economic prosperity show that this program has a positive impact on community welfare. This can be seen from the aspect of increasing income, physical aspects, natural aspects, human resource aspects, and social aspects.]]>
