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Ahmad Ashifuddin Aqham
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Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Published by Universitas 45 Surabaya
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 442 Documents
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Systematic Literature Review: Pengaruh Promosi dan Kualitas Produk terhadap Kepuasan Pelanggan Indosat Oredo Rendi Afrinaldi; Deka Veronica; Deby Aisyah Rj Nur
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7691

Abstract

This research aims to synthesize prior empirical findings on the effect of promotion and product quality on customer satisfaction within Indonesia's mobile telecommunications industry, contextualized within the declining subscriber trend experienced by PT Indosat Ooredoo Hutchison Tbk, whose customer base fell from 102.2 million in 2022 to 94.7 million in 2024. A Systematic Literature Review guided by the PRISMA framework was employed, drawing on secondary data from Google Scholar, Garuda Kemdikbud, and SINTA published between 2015 and 2025. Following a structured four stage selection process, ten eligible articles were synthesized descriptively and qualitatively. The findings indicate that product quality consistently exerts a positive and significant effect on customer satisfaction across nearly all reviewed studies, whereas promotion shows a generally positive but less consistent effect, with one study reporting a negative and insignificant relationship. These findings suggest that the decline in Indosat Ooredoo Hutchison's subscriber base is more plausibly linked to network and service quality issues than to insufficient promotional intensity, implying that infrastructure improvement should take precedence over promotional campaigns in customer retention strategy.
Integrasi Work-Life Balance dan Employee Engagement dalam Strategi Retensi Karyawan Generasi Z: Tinjauan Literatur dan Implikasinya bagi MSDM Strategis Aun Ramlah Maharani; Muh Fachreza Nugraha; Idayanti Nursyamsi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.8254

Abstract

Retaining Generation Z employees is a strategic human resource management challenge amid changing work expectations, the demand for work–life balance, and the need for meaningful employee engagement. This article aims to synthesize the roles of work–life balance and employee engagement in Generation Z employee retention and identify implications for strategic human resource management. It adopts a focused narrative literature review, examining relevant academic publications, primarily Indonesian empirical studies published in 2023–2026 alongside foundational theoretical literature. Across various contexts, the reviewed evidence generally associates work–life balance and employee engagement with stronger retention or lower turnover intentions. Nevertheless, the relationships vary across industries: work–life balance may operate as a direct predictor or through mediating mechanisms, but does not necessarily strengthen other relationships when modeled as a moderator. Based on this synthesis, the article proposes an integrated human resource strategy involving flexible work arrangements, workload management, supervisor support, meaningful work, career development, and retention monitoring. The paper concludes that Generation Z retention policies should be contextual, evidence-informed, and regularly evaluated. As a conceptual review, this study does not empirically establish causality.

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