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Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Published by Universitas 45 Surabaya
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 442 Documents
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Strategi Perencanaan Manajemen Sumber Daya Manusia dalam Meningkatkan Kualitas Pelayanan Kesehatan di Rumah Sakit: Sebuah Studi Literatur Eka Wisarini; Sukmawati Eka; Agustinus Sugiarto; Kharisma Wisudawati
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7894

Abstract

Healthcare services in hospitals strongly depend on the readiness of human resources (HR) managed strategically rather than merely administratively, in order to address workload pressures and demands for service quality. This study aims to analyze the concept and stages of HR planning strategy in improving healthcare service quality, identify the internal and external factors influencing its effectiveness, and examine its contribution to hospital performance and competitiveness. This research employs a qualitative approach through library research, examining reputable national and international journal articles, books, and relevant scientific documents published between 2021 and 2026, analyzed using a descriptive qualitative method. The findings show that hospital HR planning encompasses stages of job analysis, forecasting, gap analysis, recruitment, competency development, and evaluation based on key performance indicators. Its effectiveness is influenced by internal factors such as workload, organizational culture, and incentive systems, as well as external factors including health policy regulations and digitalization through hospital management information systems. Integrated HR planning has been shown to improve operational efficiency, healthcare workforce retention, and institutional competitiveness. This study concludes that the HR planning strategy remains conceptual since it is based solely on literature review, thus hospitals are recommended to establish standardized workforce planning programs and strengthen quality-based incentive systems, while future research should adopt empirical approaches to validate these findings in real healthcare service contexts.
Hubungan Kompensasi dengan Motivasi Kerja Karyawan pada Tanimbar Swalayan Saumlaki Yonas Bwarlely; Aleten Batilmurik; Alfonsina Tevara; Margareta Wuritimur
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7895

Abstract

This study aims to determine the relationship between compensation and employee work motivation at Tanimbar Swalayan Saumlaki. The research method used is a qualitative approach with data collection techniques through interviews, observations, and documentation. The informants in this study consisted of employees, including the head cashier, selected using purposive sampling technique. The results showed that there is a relationship between compensation and employee work motivation. Compensation is influenced by several factors, namely employee attendance within one month (30 days), punctuality, and responsibility in maintaining the cleanliness of the sales area. Employees with high attendance, punctual behavior, and responsibility for cleanliness tend to have higher work motivation. In conclusion, compensation plays an important role in improving employee work motivation. Therefore, management is expected to maintain and improve a fair and transparent compensation system in order to enhance employee performance.
Pengaruh Insentif dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Rafi Transindo Utama Semarang Ferdy Harish Maulana; Riyono Riyono; Hesti Ristanto; Aji Seputro
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7896

Abstract

This study aims to analyze the effect of incentives and work environment on employee performance at PT Rafi Transindo Utama Semarang, both partially and simultaneously. This research employed a quantitative method with a saturated sampling technique involving 80 respondents. Data were collected through questionnaires and analyzed using IBM SPSS with multiple linear regression, t-test, F-test, and coefficient of determination. The results show that incentives do not significantly affect employee performance partially, with a significance value of 0.449 > 0.05. Similarly, the work environment does not significantly affect employee performance, with a significance value of 0.291 > 0.05. However, simultaneously, incentives and work environment significantly affect employee performance, with a significance value of 0.002 < 0.05. The Adjusted R Square value of 0.307 indicates that incentives and work environment explain 30.7% of the variation in employee performance. Meanwhile, the remaining 69.3% is influenced by other factors outside the variables examined in this study. These findings indicate that although incentives and work environment do not individually affect employee performance significantly, their combined contribution remains significant.
Transformasi Pengalaman Pasien Anak pada Pemeriksaan MRI: Analisis Human-Centered Design dan Strategi Inovasi dari Kasus Adventure Series Eka Safitri; Enrico Jonathan Hartono; Yani Restiani Widjaja
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7902

Abstract

Pediatric magnetic resonance imaging (MRI) can be challenging because children may experience fear of unfamiliar environments, loud sounds, and the need to remain still. This article analyzes the transformation of the pediatric MRI experience through the case of Doug Dietz and the Adventure Series using a human-centered design perspective. The paper explains how empathy, design thinking, strategic management, execution, and a growth mindset can transform a technology-based service into a patient-centered experience. A qualitative descriptive case-analysis approach was used, drawing on the presentation material and relevant scholarly concepts. The analysis indicates that the central problem was not solely the MRI technology but the emotional experience surrounding its use. By reframing the examination as an interactive adventure through environmental storytelling, visual redesign, and staff involvement, the case demonstrates how non-technological innovation can reduce fear and improve service flow. The source material reports a substantial reduction in the proportion of children requiring sedation and increased parental satisfaction. The case suggests that health-service innovation should begin with deep understanding of users and be followed by coherent strategy and disciplined implementation.
Pengaruh Struktur Aset, Leverage, dan Ukuran Perusahaan terhadap Financial Distress pada Perusahaan Infrastruktur yang Terdaftar di BEI Periode 2021–2025 Firda Aulia; Fathihani Fathihani
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 1 (2026): Maret : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i1.7959

Abstract

This study aims to analyze the effect of Asset Structure, Leverage, and Firm Size on Financial Distress among infrastructure companies listed on the Indonesia Stock Exchange during 2021–2025. This study employs a quantitative approach with a causal research design. The data used are secondary data obtained from companies’ annual financial reports through the Indonesia Stock Exchange, official company websites, and Stockbit Sekuritas. The population consists of 71 infrastructure companies listed on the Indonesia Stock Exchange during the study period. The sampling technique used is purposive sampling, resulting in 18 companies as the research sample. Financial Distress is measured using the Modified Altman Z-Score model, Asset Structure is measured by the ratio of fixed assets to total assets, Leverage is proxied by the Debt to Asset Ratio (DAR), while Firm Size is measured using the natural logarithm of total assets. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics version 27 through descriptive statistical analysis, classical assumption tests, t-test, F-test, and coefficient of determination. The results show that Asset Structure, Leverage, and Firm Size significantly affect Financial Distress. The findings imply that companies should optimize fixed asset utilization to generate adequate revenue and cash flow. Management should also regularly evaluate asset productivity and improve investment efficiency in financial decision-making.
Implementasi Standar Operasional Prosedur (SOP) dalam Koordinasi Layanan Tamu: Studi Komparatif pada Dua Hotel Mewah Natanael Leonardo Putra Mahardika; Emmelia Nadira Satiti; Alip Suroto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 1 (2026): Maret : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i1.7985

Abstract

Luxury hotels must preserve brand consistency while responding to heterogeneous guest needs. This study examines how standard operating procedures (SOPs) are enacted through guest-service coordination at The Apurva Kempinski Bali and The Ritz-Carlton Bacara, Santa Barbara, using an exploratory comparative case-study design. The Bali case emphasizes continuity and documentation through detailed call logs, transfer verification, and guest notes, while the California case emphasizes direct routing and distributed authority with the MOD as complaint owner. Cross-case analysis yields three analytical propositions: (1) the complementarity between process formalization and digital traceability, (2) the alignment between authority and task ownership, and (3) bounded employee discretion. These findings highlight that effective coordination in luxury hotels depends not merely on formal SOPs but on the configuration of structure, information flow, authority, and adaptive employee behavior. The study contributes by advancing the Service Coordination Configuration Framework (SCCF) as a conceptual model for analytical generalization and future multi-case testing.
Pengaruh Komunikasi Internal dan Kepuasan Kerja terhadap Kinerja Karyawan Dimediasi Keterlibatan Kerja Beby Finka Septiani; Siti Safaria
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.8048

Abstract

Employee performance among Credit Funding Officers at PT Bank Mega, Tbk in Pontianak, Banjarmasin, Balikpapan, and Samarinda showed a declining trend from 2022 to 2024. This decline was allegedly linked to weak internal communication and falling job satisfaction among employees in the field. This study examines how internal communication and job satisfaction affect employee performance through the mediation of work engagement, using a quantitative verificative approach with 64 employees treated as a saturated sample. Data were gathered through a five point Likert questionnaire and processed with Partial Least Square Structural Equation Modeling using SmartPLS version 4. The results indicate that internal communication and job satisfaction positively and significantly affect both work engagement and employee performance, whether directly or through the partial mediating role of work engagement. Job satisfaction was found to contribute more strongly to shaping engagement than internal communication did. These findings point to the importance of strengthening open communication channels and improving job satisfaction as strategies for lifting engagement and performance in demanding customer facing roles such as Credit Funding Officer.
Pengaruh Profitabilitas, Likuiditas dan Ukuran Perusahaan terhadap Leverage pada Perusahaan Manufaktur Subsektor Tekstil dan Garmen yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024 David Isnandi; Agustina Widodo
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.8191

Abstract

Focusing on IDX-listed textile and garment manufacturers between 2020 and 2024, this paper evaluates how corporate leverage responds to variations in earnings capacity, liquid assets, and enterprise scale. A quantitative framework utilizing audited annual financial statements produced 34 final observations after applying targeted sampling constraints and outlier adjustments. Empirical estimations were conducted via multiple linear regression using SPSS. Findings reveal that stronger profitability leads to increased borrowing, indicating that lucrative firms frequently employ debt to finance expansion projects. In contrast, solid liquidity positions significantly reduce debt usage, reinforcing a reliance on internal cash reserves. Finally, enterprise scale displays a positive and meaningful linkage with leverage, underscoring how larger corporations leverage superior credit access.
Strategi Transformasi Digital dalam Mencapai Keberlanjutan Bisnis Pasca Pandemi: Studi Kasus pada UMKM di Kota Serang Siti Alfianti; Afrian Ardinata; Ahmad Mujahid; Didin Rohiyudin S.M; Muhamad Karim
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 1 (2026): Maret : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i1.6308

Abstract

Digital transformation is an important strategy for culinary MSMEs in Serang City to survive and develop after the Covid-19 pandemic. The implementation of food delivery platforms, marketing through social media, and digital payment systems has proven to be able to expand market reach and increase operational efficiency. However, this study also found obstacles in the form of low digital literacy of business actors and limited internet infrastructure that reduce the effectiveness of technology implementation. This study aims to analyze the role of digital transformation in supporting the sustainability of culinary MSMEs, as well as identify the inhibiting factors that need to be addressed. The research method uses a qualitative descriptive approach with an analysis of digitalization practices carried out by culinary MSMEs in Serang City. The results show that digitalization is able to increase competitiveness and strengthen business resilience, but the success of implementation is highly dependent on external support, especially from local governments and internet service providers. Therefore, policies are needed that encourage the improvement of digital literacy, the provision of adequate infrastructure, and cross-sector collaboration so that the digital transformation of culinary MSMEs can run optimally and sustainably. These findings make a practical contribution to the development of technology-based MSME empowerment strategies in the digital economy era.
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian di Aplikasi Shopee pada Mahasiswa Nusa Tenggara Timur di Yogyakarta Yohana Fransiska Bahagia; Rinaldi Tanjung
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 2 (2026): Juni : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i2.6884

Abstract

This study aims to analyze the influence of price and product quality on purchasing decisions through the Shopee application among students from East Nusa Tenggara  living in Yogyakarta. The increasing use of Shopee as an e-commerce platform has made price and product quality important considerations in purchasing decisions among students.This research employed a quantitative approach with an associative research design. The population consisted of NTT students residing in Yogyakarta who had experience purchasing products through Shopee. A sample of 100 respondents was selected using purposive sampling. Data were collected through questionnaires measured using a Likert scale and analyzed using SPSS software. The analytical techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results indicate that price has a positive and significant effect on purchasing decisions, with a significance value of 0.005 (< 0.05). Product quality also has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (< 0.05), and is the most dominant factor influencing purchasing decisions. Simultaneously, price and product quality significantly affect purchasing decisions, as evidenced by an F-value of 444.590 and a significance level of 0.000 (< 0.05). The coefficient of determination (R²) of 0.902 shows that 90.2% of the variation in purchasing decisions can be explained by price and product quality, while the remaining 9.8% is influenced by other factors. Therefore, competitive pricing and high product quality are essential in encouraging consumer purchasing decisions on the Shopee platform.

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