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Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Published by Universitas 45 Surabaya
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 442 Documents
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Pengaruh Kemudahan dan Kepercayaan terhadap Keputusan Pembelian Melalui Shopee PayLater pada Masyarakat Kecamatan Danau Sipin Kota Jambi Vioni Cahaya Restu; Deby Aisyah Rj Nur; Lizabeth Sari Dewi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7846

Abstract

This study aims to analyze the effect of ease of use and trust on purchasing decisions through Shopee PayLater among the people of Danau Sipin District, Jambi City. This research employs a quantitative approach with an associative method. A sample of 100 respondents was selected using a purposive sampling technique based on specific criteria. Data collection was carried out by distributing questionnaires to respondents, while data analysis used multiple linear regression analysis with the aid of SPSS (Statistical Package for the Social Sciences) software. The result showed that partially, ease of use and trust have a positive and significant effect on purchasing decisions. Simultaneous testing proves that both variables have a significant effect on purchasing decisions. The coefficient of determination R2 value of 0.511 indicate that ease of use and trust are able to explain 51.1% of the variation in purchasing decisions, while the remaining 48.9% is explained by other variable outside the research model. The study finding indicates that ease of use and trust in the service are important factors in the public’s decision to use Shopee PayLater as a payment method in e-commerce transactions.
Pengaruh Persepsi Profitabilitas dan Literasi Keuangan terhadap Keputusan Investasi Saham dengan Persepsi Kebijakan Dividen sebagai Variabel Mediasi M. Sofi Raga Sukmana; Aam Bastaman
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7852

Abstract

The rapid development of the Indonesian capital market has been accompanied by a substantial increase in the number of investors, particularly retail investors with increasingly active trading behavior. However, this growth has not always been followed by rational investment decision-making, as some stock traders tend to focus on short-term price movements rather than corporate fundamental information. This study aims to examine the effects of perceived profitability and financial literacy on stock investment decisions, with perceived dividend policy as a moderating variable. The research focuses on stock traders in South Jakarta who have been actively trading stocks for more than six months. A quantitative approach is employed using primary data collected through questionnaires. Respondents are selected using purposive sampling based on predetermined trading experience criteria. The data are analyzed using moderated regression analysis with statistical software. The study is expected to identify the role of perceived profitability and financial literacy in shaping investment decisions and to determine whether perceived dividend policy strengthens or weakens these relationships. The findings are expected to contribute to financial management literature and support investors in making more rational and informed investment decisions.
Pengaruh Fundamental Value terhadap Price to Book Value Perusahaan Sektor Pertambangan dengan Pemberitaan Sebagai Faktor Moderasi Giyarso Giyarso
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7859

Abstract

Market valuation of mining companies is influenced not only by financial fundamentals but also by external information disseminated through the media. This study aims to examine the effects of Return on Assets (ROA), Debt to Equity Ratio (DER), and News on Price to Book Value (PBV), as well as to investigate the moderating role of News in mining companies listed on the Indonesia Stock Exchange during the 2024–2025 period. This study employs a quantitative approach using secondary data obtained from financial statements, stock price information, and company-related news. The sample was selected using purposive sampling, resulting in 88 firm-year observations. Panel data regression was performed using the Fixed Effect Model with robust standard errors to address heteroskedasticity. The results show that ROA has a positive and significant effect on PBV, whereas DER has a negative and significant effect on PBV. News does not have a significant direct effect on PBV. However, the interaction between ROA and News has a positive and significant effect, indicating that News strengthens the effect of profitability on market valuation. In contrast, News does not significantly moderate the relationship between DER and PBV. These findings imply that investors place greater emphasis on fundamental financial information, while media coverage serves as an information amplifier for corporate profitability.
Pengaruh Gaya Kepemimpinan Transformasional dan Budaya Organisasi terhadap Kinerja Organisasi melalui Adaptasi Karyawan pada PT X Aulia Agung Wicaksono Aninditha; Zaharuddin; Jamal Hanaffy
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7861

Abstract

This study aims to analyze the influence of transformational leadership style and organizational culture on organizational performance through employee adaptation at PT X, a company undergoing a management transition following a takeover via homologation. Management changes amidst an organizational crisis present challenges such as shifts in work culture, declining employee trust, and disruptions to organizational effectiveness. The study employs a quantitative approach using a survey method. The research population consists of PT X employees undergoing organizational restructuring, with data collected via questionnaires. Analysis was conducted using Partial Least Squares-based Structural Equation Modeling (PLS-SEM) to examine the direct and indirect effects between variables. The results indicate that transformational leadership style and organizational culture have a positive and significant impact on employee adaptation. Both variables also positively and significantly influence organizational performance. Furthermore, employee adaptation positively affects organizational performance and mediates the influence of transformational leadership style and organizational culture on organizational performance. These findings demonstrate that organizational success during a transition period depends not only on business restructuring but also on transformational leadership, an adaptive organizational culture, and the employees' ability to adapt to change. Therefore, the organization needs to strengthen leadership, organizational culture, and human resource management to maintain stability and sustainably enhance organizational performance.
Pengaruh Brand Image, Customer Review dan Harga terhadap Keputusan Pembelian Skincare The Face di Platform Shopee Kota Semarang Apprilia Iriyanto; Sukirman Sukirman
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7864

Abstract

  The growth of e-commerce has changed consumer purchasing behavior, particularly in the skincare market, where consumers rely on brand reputation, customer reviews, and price information before making a purchase. This study aims to analyze the partial and simultaneous effects of brand image, customer review, and price on the purchase decision of The Face skincare products on Shopee in Semarang City. A quantitative causal-associative design was employed. The study involved 96 respondents selected using purposive sampling, with data collected through a five-point Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results show that brand image has a positive and significant effect on purchase decisions (t = 3.277; p = 0.001), customer review has a positive and significant effect (t = 3.208; p = 0.002), and price also has a positive and significant effect (t = 2.950; p = 0.004). Simultaneously, the three variables significantly affect purchase decisions (F = 27.013; p < 0.001). The coefficient of determination (R² = 0.468) indicates that 46.8% of the variation in purchase decisions is explained by the model. These findings imply that strengthening brand image, encouraging credible customer reviews, and maintaining price-quality suitability can support consumer purchase decisions.
Analisis Kinerja Keuangan Daerah pada Badan Keuangan dan Aset Daerah Kabupaten Buleleng I Made Anugrah Gunung Merta; Ni Made Suci
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7873

Abstract

The implementation of regional autonomy requires local governments to manage finances effectively, efficiently, transparently, and accountably in order to improve the quality of public services and regional fiscal independence. This study aims to analyze the regional financial performance of the Regional Financial and Asset Agency (BKAD) of Buleleng Regency during the 2020–2024 period through regional financial ratio analysis. The research employs a descriptive quantitative approach using secondary data obtained from the Budget Realization Reports (LRA), Local Government Financial Reports (LKPD), and other supporting documents published by BKAD Buleleng Regency. The analysis utilizes effectiveness ratios, efficiency ratios, growth ratios, and regional financial independence ratios to describe the local government's capacity to optimally manage revenues and expenditures. Through this research, it is expected to obtain an overview of the financial performance condition of BKAD Buleleng Regency, thereby identifying aspects that still need improvement in regional financial management. The results of this study are expected to serve as evaluation material and recommendations for the local government in enhancing the effectiveness of APBD management, optimizing Regional Original Revenue (PAD), strengthening fiscal independence, and supporting the realization of transparent, accountable, and sustainable regional financial governance.
Pengaruh Labelisasi Halal, Kualitas Produk, dan Minat Beli terhadap Keputusan Pembelian Produk Wardah : Studi Kasus Mahasiswa/I Fakultas Ekonomi dan Bisnis Program Studi Manajemen Universitas Labuhanbatu Annisa Annisa; Pitriyani Pitriyani; Nova Jayanti Harahap
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7875

Abstract

This study aims to examine the influence of halal labeling, product quality, and purchase intention on purchasing decisions of Wardah cosmetic products among students of the Faculty of Economics and Business, Management Study Program, Universitas Labuhanbatu. The research employed a quantitative approach with data collected through questionnaires distributed to 83 respondents selected using purposive sampling. Data were analyzed using SPSS through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results indicate that all questionnaire items are valid and reliable. Partially, halal labeling, product quality, and purchase intention have a positive and significant effect on purchasing decisions. Simultaneously, the three independent variables also have a positive and significant effect on purchasing decisions. The coefficient of determination shows that 89.7% of purchasing decisions can be explained by halal labeling, product quality, and purchase intention, while the remaining 10.3% is influenced by other variables outside this study. Therefore, improving halal labeling, product quality, and consumers' purchase intention can enhance purchasing decisions for Wardah cosmetic products among university students.
Pengaruh Promosi, Harga, dan Kemudahan Aplikasi terhadap Keputusan Pembelian pada Pengguna Shopeefood di Tembalang Kota Semarang Nafa Latifatuzzahro; Andreas Tigor Oktaga
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7886

Abstract

The app-based food delivery industry has sparked intense competition among digital platforms to attract consumers through promotional strategies, competitive rates, and system convenience. Therefore, this quantitative research was designed to analyze the influence of promotions, pricing, and app convenience on the purchasing decisions of ShopeeFood users in Tembalang, Semarang City. Using a survey method with a purposive sampling approach, primary data was collected from 96 respondents with at least one transaction history. These data were then tested using instrument analysis (validity and reliability) and inferential analysis (multiple linear regression, coefficient of determination, t-test, and F test). Empirical findings confirm that, partially, promotion and app convenience contribute positively and significantly to purchase decisions, while price does not show a significant contribution independently. However, simultaneous testing demonstrated that these three variables collectively have a significant influence on purchasing decisions, with a determinant power of 64.1%. Therefore, ShopeeFood is advised to revitalize its creative promotional programs and optimize the usability of its app system on an ongoing basis, without neglecting the affordability aspect as a supporting instrument for consumer decision making.
Pengaruh Sustainability Reporting (SR) dan Good Corporate Governance (GCG) terhadap Nilai Perusahaan pada PT. Indo Tambangraya Megah Tbk Periode 2015 – 2024 Diana Widia Putri; Kartono Kartono
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7891

Abstract

This study aims to determine and obtain empirical evidence regarding the effect of Sustainability Reporting and Good Corporate Governance, proxied by Independent Commissioners, on Firm Value. Sustainability Reporting is measured using the Sustainability Report Disclosure Index (SRDI) based on the Global Reporting Initiative (GRI) G4 indicators. Good Corporate Governance is proxied by the proportion of Independent Commissioners, which is measured by comparing the number of Independent Commissioners to the total number of members of the Board of Commissioners. Firm Value is measured using the Price to Book Value (PBV) ratio. The population of this study is PT Indo Tambangraya Megah Tbk, which is listed on the Indonesia Stock Exchange (IDX) during the 2015–2024 period. The sampling technique used is saturated sampling, in which all data during the observation period are used as the research sample, resulting in 10 observations. This study employs secondary data using a quantitative research method. Data analysis was conducted using multiple linear regression analysis with the assistance of IBM SPSS Statistics version 25. The results of this study indicate that Sustainability Reporting and Independent Commissioners simultaneously have no significant effect on Firm Value. Partially, Sustainability Reporting has no significant effect on Firm Value, and Independent Commissioners also have no significant effect on Firm Value.
Pengaruh Live Streaming Marketing, Brand Trust, dan Online Customer Review terhadap Keputusan Pembelian Pengguna TikTok Shop Generasi Z di Semarang Habibah Habibah; Sukirman Sukirman
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7892

Abstract

TikTok Shop has become one of the fastest-growing social commerce platforms in Indonesia, with Generation Z recorded as its most active user segment. This condition encourages sellers to rely on interactive marketing approaches such as live streaming, brand credibility building, and customer review management to influence purchase behavior. This study examines the effect of live streaming marketing, brand trust, and online customer review on purchase decisions among Generation Z users of TikTok Shop in Semarang City, both partially and simultaneously. A quantitative associative approach was applied using a survey method, involving 96 respondents selected through purposive sampling, namely Generation Z consumers domiciled in Semarang who had made at least two purchases through TikTok Shop within the past six months. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression with the assistance of SPSS, preceded by validity, reliability, and classical assumption tests. The results show that live streaming marketing, brand trust, and online customer review each have a positive and significant partial effect on purchase decisions, with live streaming marketing emerging as the most dominant predictor. Simultaneously, the three variables significantly influence purchase decisions and are able to explain a substantial proportion of its variance, while the remainder is explained by factors outside the model. These findings confirm that interactive live content, brand credibility, and peer-generated reviews jointly shape the purchasing behavior of Generation Z consumers in social commerce settings, offering practical implications for sellers on TikTok Shop.

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