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Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27225550     DOI : https://doi.org/10.36085/jsikom.v3i2
Core Subject : Humanities, Social,
Humanities Social Sciences
J-Sikom adalah jurnal ilmiah yang diterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ilmu sosial dan ilmu politik dengan ruang lingkup kajian ilmu komunikasi yang fokus mewadahi karya ilmiah hasil penelitian mahasiwa/i ilmu komunikasi di dalam, maupun di luar lingkup Universitas Muhammadiyah Bengkulu. Artikel ilmiah yang dipublikasikan dalam Jurnal J-Sikom ini merupakan pengembangan dari penelitian yang telah dilakukan mahasiswa/i ilmu komunikasi, karenanya J-sikom hadir sebagai wadah yang memfasilitasi mahasiswa/i ilmu komunikasi, di seluruh Indonesia untuk mempublikasikan hasil penelitiannya dalam bidang komunikasi. Harapannya jurnal ini tidak hanya sekedar menjadi wadah publikasi mahasiswa, namun dapat mengangkat hasil karya mahasiswa yang bermanfaat, dan dapat memberikan sumbangsih bagi perkembangan ilmu komunikasi dan riset-riset mahasiswa maupun praktisi komunikasi kedepannya. Jurnal ini akan terbit 2 kali dalam 1 tahun yakni pada bulan Mei dan November.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 107 Documents
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ANALISIS FILM ANIMASI THE WIND RISES: (semiotika roland barthes) Utari Las Monika; Juliana Kurniawati
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 1 (2024): Vol.5 No.1 Mei 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i1.6403

Abstract

Film animasi "The Wind Rises" (judul asli: Kaze Tachinu) karya Studio Ghibli dan disutradarai oleh Hayao Miyazaki, telah menjadi sorotan internasional sejak dirilis pada tahun 2013. Film ini mengisahkan perjalanan hidup Jiro Horikoshi, seorang insinyur pesawat terkenal di Jepang era Perang Dunia II. Dalam kisahnya, film ini menyajikan kombinasi indah imajinasi, teknologi, dan sejarah, yang mengajak penonton untuk merenung tentang perjalanan hidup seorang individu dan pertanyaan moral tentang penggunaan karya seni dalam konteks perang. Penelitian ini bertujuan untuk menganalisis film "The Wind Rises" menggunakan teori Roland Barthes. Roland Barthes, seorang kritikus sastra dan teoretikus budaya terkemuka dari Prancis, memiliki sumbangan yang signifikan dalam pemahaman struktur naratif dan analisis tanda-tanda dalam karya seni. Teorinya tentang analisis semiotika dan analisis mitologi diharapkan dapat membantu memahami bagaimana film ini mempengaruhi penonton melalui pesan-pesan tersembunyi dan struktur naratifnya.Hasil analisis mengungkapkan bahwa teori Roland Barthes berhasil membuka wawasan baru tentang makna dan pesan yang terkandung dalam film ini. Narasi kompleks dan ikonografi yang dihadirkan dalam film ini mengungkapkan lapisan-lapisan simbolik yang mempengaruhi penonton dalam berbagai tingkatan. Analisis semiotika menyoroti penggunaan tanda-tanda dan kode yang berperan dalam membangun makna di dalam film. Sementara itu, analisis mitologi membuka perspektif tentang bagaimana film ini merepresentasikan mitos-mitos budaya yang mempengaruhi pandangan penonton tentang perang dan seni.Penelitian ini memberikan kontribusi pada pemahaman teori Roland Barthes dalam konteks media visual dan aplikasinya pada analisis film. Kesimpulannya, film "The Wind Rises" bukan hanya merupakan karya animasi yang indah secara visual, tetapi juga menjadi medium berdaya ungkit untuk merenungkan permasalahan yang mendalam tentang kehidupan dan tanggung jawab seniman dalam konteks sejarah dan politik Keywords:The Wind Rises, film animasi, analisis film, teori Roland Barthes, semiotika, mitologi
KOMUNIKASI INTERPERSONAL AYAH DAN ANAK DALAM FILM NGAYIKAH KARYA EILEENA JULINDA LYANA Yogi Afriansyah; Sri Dwi Fajarini
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 1 (2024): Vol.5 No.1 Mei 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i1.6404

Abstract

Penelitian ini bertujuan untuk memahami Komunikasi Interpersonal Ayah Dan Anak Dalam Film Ngayikah Karya Eileena Julinda Lyana. Penelitian ini menggunakan teori proses komunikasi interpersonal yang terdiri dari sumber-penerima, encodingdecoding, pesan, saluran, hambatan, konteks, etika, dan kompetensi interpersonal. Kemudian dari proses ini difokuskan pada hal perilaku menjaga hubungan baik yaitu, Openess and routine talk, Positivity, Assurances, Supportiveness, Mediated communication, Conflict management, dan Humor. Penelitian ini menggunakan 2 informan yakni ayah dan satu orang anak kandungnya sendiri. Metode penelitian yang digunakan adalah studi kasus, dengan jenis penelitian deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Komunikasi Interpersonal Ayah Dan Anak Dalam Film Ngayikah Karya Eileena Julinda Lyana antara ayah dan satu anaknya. Sehingga sang ayah harus menyetrum sedang itu bertentangan dengan hati nurani sang anak, karena sang anak mencintai alam dan kegiatan mentrum ikan dilarang dikaur. Karena harus menjaga tradisi anaknya ngayikah Keywords:Proses komunikasi interpersonal, Ayah anak, Menjaga Hubungan
IMPLEMENTASI BAURAN PEMASARAN SEBAGAI STRATEGI PEMASARAN TOKO EMAS SUMBER MULIA ARGAMAKMUR DALAM MENINGKATKAN JUMLAH PELANGGAN Endang Lestari, Dwi; Fajarini, Sri Dwi
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 2 (2024): Vol.5 No.2 Oktober 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i2.7225

Abstract

In marketing products or services, business actors must develop products or services that are unique compared to their competitors. Therefore, a good marketing strategy is needed to increase the number of consumers who are interested in marketing products, including precious metals or gold. This research was conducted to better understand the application of the marketing mix as part of the marketing communication strategy implemented by Sumber Mulia Gold Shop, Argamakmur, North Bengkulu to market its products and services in order to increase the number of customers. This research uses Kotler and Armstrong's theory with a qualitative descriptive research method with data collection using interviews, observations and documents. With the informant selection technique using purposive sampling. The results of this research show that the marketing communication activities carried out by the Sumber Mulia Argamakmur Gold Shop have the characteristics of a jewelry business in the form of necklaces, rings, bracelets and earrings that are beautiful and attractive to wear. Apart from that, Sumber Mulia Gold Shop offers its products at prices that are cheaper than other shops in Arga Makmur, North Bengkulu. In terms of promotions, Sumber Mulia Gold Shop follows modern developments, namely carrying out promotions through the WhatsApp story feature and the Facebook story feature with images and Attractive advertising captions and strategic product sales locations. Keywords :Marketing Mix, Sumber Mulia Gold Shop, marketing communications, consumers
PERAN KONTEN FOREX DALAM MEMBENTUK CITRA POSITIF TRADING FOREX STUDI KASUS PADA CNBC INDONESIA Novriansyah P, Alfredo; Yuliani, Hafri
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 2 (2024): Vol.5 No.2 Oktober 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i2.7226

Abstract

This research aims to analyze the content of content about foreign exchange (forex) trading published on CNBC Indonesia media regarding the role of this content in forming a positive image regarding forex trading activities. The method used is descriptive qualitative using Content Analysis theory from Roland Barthes. Data was collected through collecting videos from forex news programs on the CNBC Indonesia YouTube channel and then transcribed into text form to be used as an object of analysis. This research shows that the forex content presented by CNBC Indonesia plays an important role in forming a positive image of forex trading among the public. Through the forex trading news program and coverage of the Trader Family forex education event, CNBC Indonesia provides comprehensive information about the process of becoming a customer and how to carry out forex trading transactions, as well as providing simple forex trading tips that emphasize the importance of risk management to achieve success in forex trading. Apart from that, the research results show that the content on Prevent Forex Fraud and Trader Family Education for Thousands of People which was covered by Shania Alatas, a CNBC Indonesia journalist, also made a positive contribution in forming a positive image regarding forex trading. In the context of Roland Barthes' content analysis, the messages conveyed in the news can be seen as mythological messages that form a positive image about forex trading. Therefore, it can be concluded that the forex content presented by CNBC Indonesia has an important role in forming a positive image regarding forex trading, providing accurate and complete information, and increasing public confidence in forex trading as a safe and reliable investment product. Keywords: Content analysis, Forex trading, Positive image of forex trading
KAJIAN SEMIOTIKA ROLAND BARTHERS DALAM MEMAKNAI TRADISI BALIAK SEDEKAH SUKU SERAWAI DI KECAMATAN SEMIDANG ALAS MARAS KABUPATEN SELUMA PROVINSI BENGKULU Suardi, Himin; Ayuh, Eceh Trisna
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 2 (2024): Vol.5 No.2 Oktober 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i2.7227

Abstract

The Serawai tribe is an ethnic group with the second largest population living in the Bengkulu area. Like other ethnic groups, the Serawai Tribe in Seluma Regency has unique traditions that can still be seen today, including the tradition of baliak alms. The aim of this research is to analyze the meaning of the Serawai tribe's baliak alms tradition in Semidang Alas Maras District, Seluma Regency, Bengkulu Province. This type of research is field research. There were 4 informants, data collection through interviews, documentation and observation. Data analysis was carried out interactively and continued continuously until completion using Roland Barthes analysis. The findings of this research are that the implementation of the Serawai Tribe almsgiving tradition in Semidang Alas Maras District begins with the intention conveyed to the lebu/merajo/merajo lebu puun family that the party who will return to the lebu's house as a pilgrimage and at the same time hold a banquet. There are 3 symbols found in the baliak alms tradition, namely chicken, rice and juada bajik. The context of chicken has a denotative meaning of a type of poultry animal which is usually kept for use as meat, eggs and so on. White rice is rice that has its skin and white seeds removed and is a staple food source. Meanwhile, juada bajik is a traditional sticky food made from sticky rice, coconut milk and brown sugar, and tastes sweet and delicious. The connotation meaning of chicken symbolizes independence, responsibility and compassion. Then white rice symbolizes personality, prosperity and a sign of responsibility. Meanwhile, the diamond juada represents a symbol of love, compassion, and relationships that will always be sticky and close. The myth of the chicken in the baliak alms tradition is believed to be that from a young age the chicken looks for food and walks alone to guide its children. The hope is that children can be independent and their parents can be responsible and loving. Then the myth is that rice is believed to be able to meet needs. However, there is still hope that the child will have the character of humility and not be arrogant in the future. Meanwhile, in the juada virtuous myth, it is believed that children already have a life with their family, but they should strengthen the ties of friendship with their parents based on a relationship full of love and affection. Apart from symbols, the stages of event implementation also have denotational, connotative and mythical meanings. All these meanings reflect the Serawai people's concept of life Keywords : Baliak Alms Tradition, Serawai Tribe, Roland Barthes
STARTEGI KOMUNIKASI ORANG TUA DALAM UPAYA MENINGKATKAN ETIKA KOMUNIKASI PADA ANAK DI DESA PADANG PELASAN Hurin Nabillah, Anisa; Riswanto, Riswanto
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 2 (2024): Vol.5 No.2 Oktober 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i2.7228

Abstract

Communication is a process where two or more people form or exchange information with each other and then it will be their turn to speak. Communication ethics is an attitude of politeness and respect towards other people and having good manners in speaking to someone. This research aims to determine parental communication in improving communication ethics among children in Padang Pelasan village. Researchers used qualitative methods and Joseph A Devito's theory as an analytical tool, divided into five, namely openness, empathy, support, positive feelings and equality. The results of the research show that openness, empathy, support, positive feelings and equality have been implemented and already exist, but the ethical changes that occur in children are factors in the friendship environment and also current technology, such as when children play games on smartphones and have online friends so there are negative impact on children's ethics. Keywords : Communication, Communication Ethics, Parents, Strategy
ANALISIS STRATEGI PEMASARAN (STUDI KASUS PADA AKUN INSTAGRAM @SR12BEAUTYCENTRE.ID KLINIK ELSKO DISTRIBUTOR BENGKULU) Sari, Deka Mayang; Riswanto, Riswanto
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 2 (2024): Vol.5 No.2 Oktober 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i2.7229

Abstract

An online marketing communication strategy is very necessary to achieve a sales goal, especially through Instagram social media on the Instagram account @sr12beautycentre.id. This research aims to determine the online marketing communication strategy on the Instagram account @sr12beautycentre.id at the Elsko clinic, Sr12 herbal distributor, Bengkulu. In this research, a qualitative method was used with a descriptive approach using an analysis knife on the concept of marketing communication strategy theory, namely IMC (Integreatad Marketing Communication). The informant subjects in this research were the owner of the Elsko SR12 herbal clinic in Bengkulu, 4 employees, and 3 active consumers at the Elsko clinic. Data collection techniques are carried out directly in the form of observation and in-depth interviews with sources in order to obtain results that are relevant and in accordance with the research objectives, and documentation is a complement to the data collection techniques in this research. The research results show that the online marketing communication strategy carried out by the Elsko clinic is general marketing by carrying out activities such as creating advertisements or content that utilizes the features of the Instagram application, direct response strategies by providing good responses to consumers, going live on the Instagram social media platform, sales promotion, namely by providing the best offers in the form of cash back of 100 thousand for every purchase of data of 500 thousand, discounts, free treatment, and public relations which have been carried out, namely by establishing relationships between the company and consumers such as saving WA contacts or followers from media accounts Instagram social to provide information to internal or external parties by communicating online Keywords : Strategy, Online Marketing communication, informants, and Sr12 Bengkulu
REPRESENTASI MAKNA KEPERCAYAAN DIRI FILM WORDS BUBBLE UP LIKE SODA POP Lestari, Suci; Fadhillah, Sarrah Kurnia
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 2 (2024): Vol.5 No.2 Oktober 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i2.7230

Abstract

This research discusses the representation of belief in the film Words Bubble Up Like Soda Pop produced by Sublimation and Signal.MD. The aim of this research is to describe the attitude of self-confidence depicted in the animated film Words Bubble Up Like Soda Pop. To describe this problem, the researcher used a descriptive method with a qualitative approach and with Roland Barthes' Semiotic Analysis knife to look at the connotative, denotative and myths conveyed in it. After carrying out these processes, the researcher will draw conclusions so that they find the representation in the words bubble up like soda pop. The results of this research show that there are several representations of self-confidence depicted in this film. Among them are the representation of (1) believing in one's own abilities, (2) acting independently in making decisions, (3) having a positive feeling towards oneself, (4) daring to express one's opinion. Through this research, it is hoped that messages of self-confidence contained in the animated film Words Bubble Up Like Soda Pop can be implemented in everyday life, not only that, it is also hoped that workers and film business owners will contribute to the production of domestic animated films that are suitable for broadcast and have many moral messages for young people or for the audience as well as under parental supervision for watching films for children Keywords :Roland Barthes Semiotic Analysis, Representation, Self-Confidence, Words Bubble Up Like Soda Pop
STRATEGI BALAI KONSERVASI SUMBER DAYA ALAM (BKSDA) REJANG LEBONG DALAM MEMPROMOSIKAN TAMAN WISATA ALAM (TWA) BUKIT KABA Sari, Winda
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 2 (2024): Vol.5 No.2 Oktober 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i2.7231

Abstract

Bukit Kaba Nature Tourism Park in Rejang Lebong Regency is a promising tourist destination and has great potential. Bengkulu BKSDA is responsible for monitoring, researching, protecting and managing ecosystems and rare or endangered species in the area. Through this research, it is also hoped that it can Concrete recommendations emerge that can be implemented by BKSDA and related parties to increase the effectiveness of communication strategies in promoting this extraordinary tourist destination. The research uses qualitative methods which focus on in-depth understanding of meaning, perception and human interaction, and generalizing utilization data. Qualitative methods in research can produce a more comprehensive examination of a phenomenon, by conducting interviews, observations, or document analysis. This research uses Kotrel & Armstrong's 4P Marketing Mix theory implemented by BKSDA and BumDes Sumber Urip that: 1. The product in this research is not only Kaba Hill but there is also the blue crater, the steps of Gajah Hill and the Kaba Hill Courtyard Lake. 2 The price for entering the Kaba Hill Nature Tourism Park (TWA) area is still quite cheap and affordable, so that climbers who climb Kaba Hill do not feel at a loss. 3 Places, the Nature Tourism Park itself is in Sumber Urip Village. Riejang Lebong Regency, Biengkulu. From the city of Bengkulu, it only takes 2 hours to get to Sumber Urip Village. 4 Promotion, the promotion that has been carried out by BKSDA has been very optimal by collaborating with BumDes Sumber Urip, however due to inadequate facilities this strategy has not been maximized Keywords: Communication Strategy, BKSDA, Promotion
STRATEGI PERSONAL BRANDING NESSIE JUDGE PADA YOUTUBE CHANNEL EPISODE NERROR Ardi, Devina Monica; Karina, Mely Eka
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 2 (2024): Vol.5 No.2 Oktober 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i2.7232

Abstract

Social media is a website used to communicate and share content with other people. Platforms on Facebook, Instagram, Twitter, YouTube, and so on that offer features such as posting status, uploading photos and videos, and following other accounts. YouTube is a platform where it is possible to upload and distribute videos. YouTube has also become a well-known reality throughout the world. Many Indonesians use YouTube as a forum for building personal branding. One of the famous content creators on YouTube is Nessie Judge. The name Nessie Judge always seems to be the main attraction for fans of horror content. The YouTube channel account called Nessie Judge is an example of interesting personal branding. Through this channel, Nessie Judge provides quality and interesting content for its viewers. He presents video stories about conspiracies and horror which are very interesting to watch for fans of mystical content. This research uses Theory 8 concepts for the formation of personal branding, which uses qualitative descriptive analysis research methods. The results of this research show that the 8 concepts for forming Nessie Judge's personal branding are included, so that Nessie Judge is said to have succeeded in forming her branding on the YouTube channel, especially on the Nerror (Nessie Judge Horror) channel. KeywordsPersonal Branding, Youtube Channel, Strategy

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