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Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27225550     DOI : https://doi.org/10.36085/jsikom.v3i2
Core Subject : Humanities, Social,
Humanities Social Sciences
J-Sikom adalah jurnal ilmiah yang diterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ilmu sosial dan ilmu politik dengan ruang lingkup kajian ilmu komunikasi yang fokus mewadahi karya ilmiah hasil penelitian mahasiwa/i ilmu komunikasi di dalam, maupun di luar lingkup Universitas Muhammadiyah Bengkulu. Artikel ilmiah yang dipublikasikan dalam Jurnal J-Sikom ini merupakan pengembangan dari penelitian yang telah dilakukan mahasiswa/i ilmu komunikasi, karenanya J-sikom hadir sebagai wadah yang memfasilitasi mahasiswa/i ilmu komunikasi, di seluruh Indonesia untuk mempublikasikan hasil penelitiannya dalam bidang komunikasi. Harapannya jurnal ini tidak hanya sekedar menjadi wadah publikasi mahasiswa, namun dapat mengangkat hasil karya mahasiswa yang bermanfaat, dan dapat memberikan sumbangsih bagi perkembangan ilmu komunikasi dan riset-riset mahasiswa maupun praktisi komunikasi kedepannya. Jurnal ini akan terbit 2 kali dalam 1 tahun yakni pada bulan Mei dan November.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 107 Documents
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PERAN KONTEN TIKTOK @VMULIANA SEBAGAI KEBUTUHAN INFORMASI MAHASISWA AKHIR Saputra, Rendi; Yuliani, Fitria
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 5 No 2 (2024): Vol.5 No.2 Oktober 2024
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v5i2.7233

Abstract

This research aims to analyze the role of @vmuliana TikTok content as a source of information for students. TikTok is a social media application that is popular among the younger generation, including students. Vina Muliana, a content creator on TikTok, shares educational content regarding job vacancy information, tips for making CVs, interview processes, BUMN and CPNS recruitment, as well as developing academic and non-academic skills. Through this content, Vina Muliana plays an important role in meeting the information needs of students, especially final year students who are looking for work or preparing to enter the world of work. The research results show that @vmuliana's TikTok content is a source of information, inspiration and motivation for students in developing their careers and skills. This research provides insight into the potential of social media, especially TikTok, in supporting students' information needs Keywords: TikTok Content, Information Needs, Final Students
PRESENTASI BUDAYA PATRIARKI DALAM DRAMA KOREA “WHEN LIFE GIVES YOU TANGERINES” Kurnia Fadhillah, Sarrah; KN , Jamiati; Kardiati, Depita; Fajarini, Sri Dwi
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8141

Abstract

Abstract. Korean dramas, as a form of popular cultural product, play a significant role in representing social and cultural values, including gender constructions rooted in patriarchal systems. This study aims to examine how patriarchal culture is represented in the Korean drama When Life Gives You Tangerines using a descriptive qualitative approach and Roland Barthes’ semiotic analysis method. The drama is analyzed as a cultural text rich in meaning, where symbols, narratives, and characters reflect patriarchal ideologies. The findings reveal that the drama reinforces patriarchal myths, such as gender role division, educational discrimination, and social legitimacy of gender inequality, as well as the reinforcement of traditional values that position women in subordinate roles. This representation demonstrates that popular media like Korean dramas play a major role in reproducing patriarchal ideology through seemingly natural cultural portrayals. Keywords: Korean drama, patriarchy, semiotics, When Life Gives You Tangerines, representation
Konstruksi Identitas Penggemar Musik Metal: Studi Kasus pada Kelompok Pasukan Babi Neraka Allanm Nugroho, Mochammad; Junaedi, Fajar
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8169

Abstract

This study explores the construction of communication identity within the “Pasukan Babi Neraka” metal music fan community in Surakarta through a qualitative case study using ethnographic methods. Data were collected via participant observation and in-depth interviews with five active members. The analysis applies Michael Hecht’s Communication Theory of Identity (CTI), which comprises four layers: personal, enactment, relational, and communal. The findings reveal that personal identity is shaped by emotional connections to metal music and individual meaning-making. The enactment layer is reflected in expressions of identity through physical attributes, social media activity, and participation in community events. The relational layer emerges from solidarity, emotional support, and interpersonal interactions that foster a sense of family. The communal layer is seen in collective actions such as charity concerts and local cultural promotions that strengthen group identity. These layers interact dynamically through interpenetration, demonstrating that metalhead identity is not monolithic but fluid and responsive to social contexts. This study affirms that metal fan communities are not deviant subcultures, but rather spaces of meaningful cultural expression, social solidarity, and resistance to stigma. Metal music and popular culture function as central mediums in constructing complex identities across both digital and physical spaces.
NILAI BUDAYA DALAM BAIT PERTAMA LIRIK LAGU “BULAN TABOT” KARYA FIRDAUS BURHAN Soeseno, Bima; Fajarini, Sri Dwi
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8186

Abstract

“Nilai budaya dalam bait pertama pada lirik lagu “Bulan tabot” karya firdaus burhan” ini adalah hasil dari penelitian yang bertujuan adalah untuk mengeksplorasi nilai budaya yang terkandung dalam lirik lagu "Bulan Tabot" karya Firdaus Burhan. Penelitian ini menggunakan Teori Semiotika Ferdinand de Saussure untuk memahami tanda dan makna yang terdapat di lirik lagu tersebut melalui pendekatan sintagmatik dan paradigmatik. Metode penelitian yang digunakan adalah penelitian kualitatif dengan metode deskriptif, di mana data dikumpulkan menggunakan teknik observasi non-partisipan dan Dokumentasi. Hasil penelitian dari penelitian ini, pada lagu Bulan tabut. Hasil dari penelitian ini ialah ditemukan nilai budaya yang terkandung pada lirik lagu “Bulan Tabot” dari karya budayawan asal Bengkulu yaitu Firdaus Burhan. Dari lirik ini beberapa bait diteliliti dan sesuai dengan nilai budaya yang terdiri dari 3 hubungan manusia dengan tuhan, alam, orang lain, dan masyarakat yang dilihat dari nilai budaya yang menonjol dari masing – masing hubungan. Dengan penelahaan semiotika ditemukan bait pertama di lirik lagu Bulan tabot ada nya nilai budaya dalam semiotika Ferdinand de Saussure seperti, sintagmatik pada lirik lagu ini penanda & petanda yang menunjukan bentuk budaya yang terlihat dalam lirik ini. Paradigmatik pada lirik ini hubungan lirik tersebut dari nilai budaya. Dan tujuan penelitian menemukan nilai - nilai budaya dari lirik lagu tersebut. KeywordsSemiotika, Lirik lagu, Nilai budaya, Bulan Tabot
OPTIMALISASI KOMUNIKASI DIGITAL UNTUK MENINGKATKAN ENGAGEMENT AKUN INSTGRAM @ifca_pfn Adilah, Naufa; Darmawan, Leonard
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8192

Abstract

Penelitian ini tujuannya guna menganalisis strategi komunikasi digital yang diterapkan oleh akun Instagram @ifca_pfn dalam upaya meningkatkan engagement audiens. IFCA (Indonesian Film Creative Agency) merupakan lembaga di bawah PT Produksi Film Negara (PFN)  di bidang perfilman dan komunikasi visual. Dalam era digital, media sosial seperti Instagram menjadi kanal penting untuk membangun citra dan menjangkau target audiens. Penelitian ini menerapkan metode kualitatif deskriptif melalui teknik pengumpulan data berbentuk observasi, wawancara mendalam, serta studi pustaka. Teori komunikasi media baru dari Terry Flew digunakan sebagai kerangka analisis. Hasil penelitian menunjukkan bahwa IFCA memanfaatkan fitur Instagram secara aktif, seperti feed informatif, reels kreatif, dan IG story interaktif untuk menarik perhatian pengguna. Strategi yang digunakan meliputi konsistensi konten, visual branding yang kuat, serta penggunaan gaya komunikasi kasual namun edukatif. Engagement meningkat saat konten bersifat partisipatif dan relevan dengan minat target audiens. Penelitian ini menyimpulkan bahwa komunikasi digital yang terarah dan adaptif terhadap tren audiens dapat secara signifikan meningkatkan keterlibatan pengguna di media sosial. Kata Kuncikomunikasi digital, media sosial, engagement, strategi konten, Instagram
PROSES KREATIF DALAM PEMBUATAN KONTEN PROMOSI DIGITAL PRODUK HERBAL JYB GROUP Mevia, Nadia Arta; Suwanda, Bayu Suriaatmaja
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8222

Abstract

This research explores the creative process involved in developing digital promotional content for JYB Group's herbal products. Employing a descriptive qualitative approach, data were collected through interviews and observation. The findings reveal that the creative process is executed in a systematic and collaborative manner, shaped by both internal and external influencing factors. The construction of promotional messages places emphasis on relevance, credibility, and visual consistency. These results are in accordance with Wallas's theory of the creative process, which comprises the stages of preparation, incubation, illumination, and verification.
STRATEGI KOMUNIKASI HUMAS DALAM PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY DI PT RICKY PUTRA GLOBALINDO TBK Azzahra, Salsabila Fitri; Saleh, Amiruddin
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8223

Abstract

In the contemporary business landscape, CSR programs are essential for fostering a favorable public image. This research highlights the significance of public relations communication in aligning corporate and community interests through CSR messaging. The study aims to evaluate the public relations strategies used by PT Ricky Putra Globalindo Tbk in its CSR initiatives. A mixed-methods approach is employed, including in-depth stakeholder interviews, employee questionnaires, and relevant documentation. The analysis is framed by Berlo's SMCR model to evaluate CSR message efficacy. Findings indicate that message source credibility, clarity, relevance to social values, and appropriate communication channels are critical to successful CSR communication. A well-structured communication strategy has been shown to improve community comprehension of CSR efforts. In summary, effective public relations communication enhances CSR program implementation and fortifies the company-public relationship, serving as a crucial element for future corporate communication policy.
STRATEGI KOMUNIKASI DIGITAL MELALUI INSTAGRAM @robotickidz DALAM PROMOSI LES PRIVAT DI ROBOTICKIDZ BOGOR Rahmi, Eziza; Sartika, Ika
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8225

Abstract

ABSTRACT This study explores digital communication strategies via Instagram to promote private tutoring at RoboticKidz Bogor. It emphasizes the importance of digital promotion for non formal education institutions like RoboticKidz. The problem addressed is the lack of exposure to institution’s strengths. The objective is to evaluate the digital promotion strategy using the AIDA framework (Attention, Interest, Desire, Action). The study adopts a descriptive qualitative method through interviews and observations.Results show Instagram is effective in capturing attention and prompting action from potential customers. Conclusion: The AIDA strategy builds audience engagement and increases interest in educational services. Keywords: Digital Strategy, Instagram, Private Tutoring, Promotional Media, Social Media
ANALISIS PRINSIP DESAIN VISUAL PADA INSTAGRAM @KOMINFOBOGOR UNTUK MENYAMPAIKAN INFORMASI KEPADA PUBLIK Bainuri, Zaidan Halifz; Bachtiar, Willy
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8230

Abstract

The development of social media has encouraged the Bogor City Communication and Information Office to utilize Instagram as a means to convey information through visual content. This study aims to describe how visual design principles such as unity, balance, rhythm, and emphasis are applied in the content of @kominfobogor uploads. This study uses a qualitative approach with content analysis techniques and purposive sampling of uploads from January to April 2025. The results of the analysis show that uploads on the @kominfobogor account have optimally applied visual design principles, such as the feed designs "Kantong Parkir Balkot Ramadhan Fest 2025", "Good Friday 2025", and so on. However, some content was still found to have not been optimal in applying visual design principles. Key Word: Visual design principles, Public Communication, Social Media
EFEKTIVITAS PEMANFAATAN INSTAGRAM @KOMINFOBOGOR SEBAGAI MEDIA INFORMASI UNTUK PUBLIK Syarifudin, Rajwa Shaliha Permata; Dharmawan, Leonard
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8234

Abstract

This study aims to observe the effectiveness of Instagram as a social media platform used by the Diskominfo Bogor for delivering information to the public. The study employs a qualitative descriptive design with a case study approach on the official Instagram account @kominfobogor. The results indicate that Instagram is fairly effective in reaching the community, especially the productive age group, by delivering information quickly, visually, and understandably. Features such as feed, reels, and stories facilitate the presentation of information. Instagram also allows two-way interaction through comments and direct messages, although public participation remains limited. Overall, the use of Instagram by Diskominfo Bogor is quite effective as a medium of public communication but still requires development to make communication more interactive and adaptive to the needs of the community.

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