Conference on Innovation in Health, Accounting, and Management Sciences Proceeding
Prosiding CIHAMS (Conference on Innovation in Health, Accounting, and Management Sciences) bertujuan untuk memberikan informasi yang komprehensif tentang kondisi teknologi kesehatan, ekonomi dan bisnis kreatif saat ini di Indonesia, menfasilitasi mahasiswa, dosen, dan peneliti dalam bidang kesehatan, ekonomi dan bisnis untuk mempublikasikan penelitian ilimiahnya serta pengabdian masyarakat.
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<![CDATA[PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PERAWATAN DIMEDIASI OLEH KESUKAAN MEREK DAN NIAT ]]>
<![CDATA[Ayuk Wandirah]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.37
<![CDATA[This study aims to examine the effect of brand equity on skin care decision. Consumer’s purchace decision has come factors. The factors are brand equity, brand preference and purchase intention. The high brand equity affects the purchase decision. The data collect by using questionnaires for the Larissa Aesthetic Center customers in Surakarta with cluster. The sample collection was taken from 200 respondents. This analysis uses Structural Equation Modelling (SEM and logistic regress analysis. The result of the sudy shows that brand equity give the possitive effect of brand preference and purchase intention. Brand preference give that possitive effect of purchase intention and skin care decision. Purchase intention give the possitive effect of skin care decision]]>
<![CDATA[PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PERAWATAN ULANG ]]>
<![CDATA[Bekti Wulandari]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.38
<![CDATA[This study aims to determine the effect of brand equity on redrawing decisions. In purchasing decision making, a process begins when the buyer realizes that there is a need problem. Based on these needs, consumers are compelled to seek further information. Information search results in a number of alternative products to meet needs. Based on several available alternatives, consumers evaluate these alternatives, to get the best product or service according to their needs. The data were obtained through questionnaires distributed to the general public, either those who had undergone treatment or had not performed the treatment. The sample used was 200. The sampling technique used was purpose sampling. Hypothesis testing is performed using SEM (Structural Equation Modeling) analysis and logistic regression. The results in this study indicate that five hypotheses are supported. Brand equity variable has a positive effect on re-maintenance decisions. Brand awareness variable has a positive effect on brand equity. Brand association variable has a positive effect on brand equity. Brand loyalty variable has a positive effect on brand equity. Perceived quality variable has a positive effect on brand equity.]]>
<![CDATA[ANTESEDEN DAN KONSEKUENSI EKUITAS MEREK DALAM INDUSTRI LABORATORIUM KLINIK ]]>
<![CDATA[Bella Esty Pratiwi]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Nang Among Budiadi]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.39
<![CDATA[The aim of the research was tested the effect of brand equity on consumer response. Good consumer response can increase the brand equity of the clinical laborator y, thereby being able to strengthen the customers intention to re-conduct a health check. The Data obtained through questionnaires distributed online, consisting of five Surakarta cluster areas namely Jebres, Laweyan, Banjarsari, Pasar kliwon, Serengan. Sampling technique used was non probability sampling with a population of 200 respondents in the Budi sehat clinic laborator y in Surakarta. Hypothesis test using by SEM. The study found results: (1) brand image has a significant effect on brand equity, (2) brand equity has a significant effect on brand preference, (3) brand equity has asignificant effect on revicite intention, (4) brand awareness has no effect on brand equity, (5) perceived qualit y has no effect on brand equity, and (6) brand loyalty has no effect on brand equity.]]>
<![CDATA[PENGARUH KEPEMIMPINAN AUTENTIK TERHADAP MANAJEMEN KESALAHAN YANG DIMEDIASI OLEH MODAL ]]>
<![CDATA[Defita Sartika Asih]]>;
<![CDATA[Nang Among Budiadi]]>;
<![CDATA[Sugiyarmasto .]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.40
<![CDATA[his study aims to test psychological capital mediates the relationship between authentic leadership and error management. Authentic leadership on psychological capital, psychological capital on error management, and authentic leadership on error management. The data were obtained from the questionnaires distributed to Hospital employees Jiwa Surakarta and Hospital PKU Muhammadiyah Surakarta. The sampling technique used was cluster sampling with 159 respondents from the hospital employees population. The hypothesis test was used by using regretion test the SPSS 18 program. The results of the study indicate that the authentic leadership significantly affect on the error management, psychological capital significantly affect error management, authentic leadership significantly affect psychological capital, so that the psychological capital is strongly re inforced by the relationship between authentic leadership and error management.]]>
<![CDATA[TANGGUNG JAWAB SOSIAL PERUSAHAAN DAN DAMPAKNYA PADA KINERJA PEMASARAN ]]>
<![CDATA[Dessy Novitasari]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.42
<![CDATA[This study aims to determine corporate social responsibility and the effect of marketing performance on users of herbal and pharmaceutucal product at PT. Sido Muncul. emerging sido products. The level of marketing performance for users of PT. Sido Muncul products appears identified by the presence of corporate image, corporate social responsibility, and customer value for users of sido products. Marketing performance has an impact on corporate image, social responsibility, and customer value. Data collection was carried out through a questionnaire distributed to users of PT. Sido Muncul products. The sample in this study were 200 users of PT. Sido Muncul products. The sampling technique used was convenience sampling. This analysis uses SEM (Structural Equation Modeling) analysis and uses multiple regression analysis. The results in this study indicate that six hypothesis are supported. The variable of corporate social responbility affects on marketing performance. The variable of corporate social responbility affects on company image. The variable of customer value have a positive effect on company image. The variable of customer value have a positive effect on marketing performance. The variable of customer social responbility has a positive effect on customer value.]]>
<![CDATA[SERVICESCAPE DAN PENGARUHNYA PADA PERILAKU 1 PEMBELIAN ULANG DALAM BISNIS KULINER ]]>
<![CDATA[Eka Nasmita]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Finisha Mahaestri Noor]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.43
<![CDATA[This research purpose to test servicescape and effect on repeat purchase behaviour in the culinary business.Good perceived quality can increase satisfaction and repeat purchase intention so that it supports consumers to make repeat purchases behaviour. Dat a obtained through a questionnaire distributed to visitors to the Grandis Barn Surakarta. The sampling technique used was purposive sampling with a population of people in a Solo city of 200 respondents. Hypothesis testing is done by using SEM an regression analysis. The results showed that all hypotheses were supported except H1b. These results give the meaning of repeat purchase behaviour influenced by perceived satisfaction and repeat purchase intention, while perceived quality is not an important factor in influencing the repeat purchase behaviour but, perceived quality can be support consumens to repeat purchase intention.]]>
<![CDATA[PENGARUH PERSEPSI POLITIK ORGANISASIONAL TERHADAP KEPUASAN KERJA YANG DIMODERASI KETRAMPILAN POLITIK ]]>
<![CDATA[Fauziah Jahra Cintana]]>;
<![CDATA[Nang Among Budiadi]]>;
<![CDATA[Sugiyarmasto .]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.44
<![CDATA[The purpose of this study is to examine the effect of organizational political perceptions on job satisfaction moderated by political skills. This research is important because it is able to examine the significance of the relationship between organizational political perceptions and political skills on job satisfaction. This research uses survey research methods through questionnaires. The objectof research is all hospital employees in the city of Surakarta with a sample of 159 respondents. Sampling in this study using the probability sampling method. The analytical tool used in this study is simple linear regression while the moderating analysis tool uses regression analysis tools. The results showed H1 had a significant relationship while H2 did not have a significant relationship. These results give the sense that organizational political perceptions affect job satisfaction. While political skills as a moderator between organizational political perceptions do not affect job satisfaction.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN, REPUTASI, DAN KEPERCAYAAN PADA KESETIAAN NASABAH BANK DI SURAKARTA ]]>
<![CDATA[Fitri Nur Handayani]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Finisha Mahaestri Noor]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.45
<![CDATA[This study aims to examine the Customer Loyalty that is influenced by Service Quality, Reputation and Trust. Customer loyalty is very important for the long-term sustainability of bank operations. However, the marketing efforts made by the bank's competitors make customers have the opportunity to move to another bank. Data obtained through online questionnaire which is distributed to banking customers. The sampling technique used was purposive sampling with a population of 200 respondents. Hypothesis testing is done by using SEM. The results of this study indicate that trust has no significant effect on customer satisfaction, reputation has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, customer satisfaction has a significant effect on commitment, and commitment has a significant effect on customer loyalty.]]>
<![CDATA[ANTESEDEN DAN KONSEKUENSI SINISME PADA LAYANAN APLIKASI DARING ALODOKTER ]]>
<![CDATA[Frederikus Bramantyo]]>;
<![CDATA[Didik Setyawan]]>;
<![CDATA[Finisha Mahaestri Noor]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.46
<![CDATA[This study aims to examine the effect of antecedents and consequences of cynicisim when use Alodokter application. The level of individual cynicism towards the Alodokter application was identified due to anxiety, negative emotions, and security in us e Alodokter application. Cynicism has an impact on attitudes toward failure and attitudes toward learning in use of online application. Data were collected through questionnaires that distributed to users of the Alodokter application. This study sample was 200 user Alodokter application. The sampling technique used was convenience sampling. These were analysed using SEM (Structural Equation Modeling) analysis with path analysis method. The results in this study indicated that all of hypotheses are supported. Cynicism has a positive effect on attitudes toward failure and negative effect on attitudes towards learning. The anxiety variable has a positive effect on cynicism, the variable of negative emotions has a positive effect on cynicism, and security has a negative effect on cynicism. Pat analysis method gives the result that cynicism has a mediating role in this study. It`s means that the antecedent variables of cynicism consist of anxiety, negative emotions, and security requi re cynicism as an evaluation of individuals to form attitudes toward failure and attitudes toward learning to take the further action.]]>
<![CDATA[ANTESEDEN DAN KONSEKUENSI PEMASARAN HUBUNGAN DALAM INDUSTRI RITEL ]]>
<![CDATA[Govi Arya Katita]]>;
<![CDATA[Waluyo Budi Atmoko]]>;
<![CDATA[Ariefah Yulandari]]>
<![CDATA[ Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem ]]>
Publisher : <![CDATA[Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) ]]>
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DOI: 10.31001/cihams.v1i.47
<![CDATA[This study aims to examine the influence of antecedents and the consequences of relationship marketing in the retail industr y. Relationship marketing is depicted by the variable commitment, trust and satisfaction of the relationship felt by industr y customers. Antecedents in relationship marketing are mentioned because there is communication between customers and employees in the retail industr y. While the antecedent of relationship marketing is contagious communication which, if positive things are spread, will benefit the r etail industr y. Data obtained through questionnaires distributed to people who have already or are shopping at Lotte Grosir Surakarta. The research sample used amounted to 200. The sampling technique used was pur posive sampling by clustering two stages with consideration of districts in Surakarta. Hypothesis testing is done by using SEM (Structural Equation Modeling)analysis. The results in this study indicate that five hypotheses are supported and there is one hypothesis that is not supported. Relationship marketing in the form of commitment, trust, and relationship satisfaction that is felt by customers has a positive effect on communication. The better the relationship marketing is felt by the customer, the more often and the higher the likelihood that the customer is communicating is getting infected. Communication in this study has a positive influence on commitment and trust felt by customers. However, communication does not influence the satisfaction of the relationship by the customer.]]>
