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JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 2527273X     DOI : https://doi.org/10.37149/jia
Core Subject : Economy, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian (JIA, e-ISSN: 2527-273X) is an open-access publication issued by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo, Indonesia. JIA provides online media to publish scientific articles from the results of research and development in the field of Agribusiness. This journal has been published by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo and the Indonesian Society of Agricultural Economics (ISAE/PERHEPI). JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian is accredited by the Ministry of Education, Culture, Research, and Technology with the ranking of Sinta (S4) SK NO.105/E/KPT/2022, 7th April 2022 which is valid for 5 (five) years since enacted 2022 in Vol. 6 No. 5, 2021 to Vol. 11 No. 4, 2026
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2 Documents
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Search results for , issue "Vol. 9 No. 4 (2024)" : 2 Documents clear
Strategi Peningkatan Mutu Produk Olahan Ikan Tangkap di Kecamatan Sungai Kakap Ayuni, Ayuni; Maswadi, Maswadi; Suharyani, Anita; Aritonang, Marisi; Fitrianti, Wanti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1291

Abstract

Kubu Raya Regency is the fourth largest producer of processed fish in West Kalimantan. Business actors generally pay less attention to things that will affect product quality. Processed fish products have quality problems such as decreased quality during storage, microbial contamination during the salting process, use of chemicals, unpleasant odors, and deviations from industry standards. Business actors who can produce highly competitive products have three criteria: products that are available regularly and continuously, products of excellent and uniform quality, and widely available products. Improving product quality products is an excellent way to maintain customer loyalty, have the resilience to compete, and build sustainable growth and profits. This study aims to formulate a quality strategy for processed fishery products in Sungai Kakap District. The study was conducted in April 2024, with ten respondents of processed fish product business actors. The variables used are quality control indicators consisting of performance, completeness, reliability, durability, and service capabilities, which are then analyzed using a SWOT matrix. The study results show that processed fish product business actors in Sungai Kakap District are in quadrant two. Quadrant two shows that business actors can take advantage of existing external opportunities to overcome their internal weaknesses. The strategies developed in this quadrant focus on ways to improve internal weaknesses by taking advantage of opportunities in the external environment to ensure that business actors can improve their overall position and be better prepared to face future challenges.
The Influence of Word of Mouth and Social Media Content on Livestock Purchasing Decisions Among Millennials and Gen Z in Palembang Zuhdi, Egi; Maulana, Ahmad; Rosa, Aslamia
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 4 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i4.1346

Abstract

Livestock purchasing is primarily utilized to meet the demand for animal products such as meat, dairy, and wool. Livestock purchasing highly depends on the context and goals of the consumer in a generation. Some methods can be used for word of mouth. As time goes by, the existing technology is developing, so the current method of livestock purchasing has become more accessible by utilizing existing media social content. However, as a past method, word of mouth still affected consumer purchase decisions, even among millennials. This study will comprehensively examine, explore, and validate this phenomenon by examining how word of mouth and social media content influence millennial and Gen Z consumers' livestock purchasing decisions. This research was carried out from May to June 2024, and data was collected on Google from consumers who had purchased livestock (cows or goats). This research used several data processing method tests, including inferential descriptive statistics and multiple linear regression. This research uses a questionnaire distribution technique by 100 respondents directly and distributed to livestock buyers in Palembang. The scope of this research is to determine the influence between the words of mouth (x1) and variables social media content variables (x2) on the purchasing decision variable (y) for livestock in Palembang. In this research, the words of mouth variable (x1) have five dimensions: talkers, topics, tools, talking part, and tracking. The social media content variable (x2) has seven dimensions: clear, concise, concrete, correct, coherent, complete, and courteous. Furthermore, the purchasing decision variable has six dimensions: product choice, brand choice, channel choice, purchase time, purchase amount, and purchase method. The implications of these findings were discussed, and limitations and future research directions were suggested.

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