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Jurnal Ekonomi, Teknologi dan Bisnis
Published by Al-Makki Publisher
ISSN : 2964903X     EISSN : 29629330     DOI : https://doi.org/10.57185/jetbis
Core Subject : Economy, Science, Engineering,
Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering
urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME and Technology that belong to the Economic, Technology and Business context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis" : 5 Documents clear
The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand Christalia, Windy; Ariyanti, Maya; Iskamto, Dedi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.187

Abstract

The beauty industry in Indonesia is increasingly competitive with local brands such as Somethinc using celebrity endorsements as a marketing strategy. This study analyzes the influence of celebrity endorsement (attractiveness, trustworthiness, and expertise) on repurchase intention with brand image, brand credibility, and brand trust as mediation variables. The research method used a quantitative approach with 397 respondents analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that celebrity endorsements have a significant effect on brand image, brand credibility, and brand trust. Brand image and brand credibility have been shown to have a positive effect on repurchase intention, while brand trust does not show a significant influence. In mediation analysis, brand image mediates the relationship between trustworthiness and expertise and repurchase intention, while brand credibility mediates the relationship between attractiveness and expertise and repurchase intention. However, brand trust does not significantly mediate the relationship between celebrity endorsement and repurchase intention. This research provides practical implications that companies need to select endorsers based on trust and expertise, as well as build a strong brand image and credibility to increase consumer loyalty.
Pengaruh Advertising Value, Emotional Appeal dan Credibility Dalam Mendorong Click Ad Dan Purchase Intention Pada Iklan Digital Produk Properti Rexvin Adiyati, Ria Risti; Sugiat, Maria
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.188

Abstract

Social media has become a popular channel in property marketing strategies. Rexvin, a housing developer in Batam, uses Facebook to reach potential customers. Although digital campaigns have successfully increased leads, results have not been consistent in generating ad clicks or purchase decisions. This study examines the Advertising Value Model by adding Emotional Appeal, Advertising Credibility, Ad Click, Product Evaluation, and Incentive to their impact on Purchase Intention. The research uses a quantitative approach with PLS-SEM method through SmartPLS 3.0. Data was collected through online questionnaires from 217 respondents using purposive sampling. Results show that informativeness, entertainment, emotional appeal, and credibility have positive significant effects on advertising attitude, while irritation has no significant effect. Advertising attitude significantly influences ad click and purchase intention. Informativeness also directly affects ad click, while entertainment shows no significant effect. Ad click has positive effect on product evaluation, and product evaluation significantly influences purchase intention. Incentives also have significant effect on purchase intention. The study recommends strengthening advertising credibility, presenting clear information, applying emotional appeals, and maintaining incentive programs to enhance digital property advertising effectiveness.
Tax Compliance Dynamics: The Role of Trust, Perception of Power, and Tax Knowledge in Taxpayers Haryadi, Deni; Hidayah, Nurul
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.189

Abstract

This study aims to analyze the influence of trust and power perception on taxpayer compliance in the Jabodetabek area and to examine the moderating role of tax knowledge as a moderating variable. A quantitative approach was employed using a survey method. A total of 350 questionnaires were analyzed using the sampling approach by Hair et al., and the data were processed using Structural Equation Modeling (SEM) with SmartPLS 3.0 software. The results show that trust in tax authorities significantly affects tax compliance, indicating that greater trust leads to higher compliance. Conversely, power perception does not significantly influence compliance, suggesting that perceived authority alone does not directly impact taxpayer behavior. Tax knowledge strengthens the relationship between both trust and power perception with compliance. The study’s practical implication is that tax authorities should emphasize education and trust-based strategies rather than relying solely on authoritative approaches to enhance tax compliance.
The Relationship Of Knowledge Management, Transformational Leadership And Innovative Work Behavior, Study Case Of A Baby Product Fmcg Company Ferdiana, Anggi Stefani; Hendarman, Achmad Fajar
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.191

Abstract

Analysis of Waterfall and Agile Scrum Approaches in Information Technology Project Management Sahputra, Eko Siswo Adi; Syibaihi, Ahmad; Alamsyah, Bayu; Azhari, Ahmad Fakhry; Shobiha, Siti
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.192

Abstract

Project management in the field of information technology (IT) requires an appropriate methodological strategy to ensure successful implementation. Two commonly applied approaches are the Waterfall method and Agile Scrum. This article presents a comprehensive analysis of the fundamental differences, advantages, and limitations of these two methodologies within the context of IT project management. Based on a review of recent literature, this study emphasizes that the choice of methodology should be aligned with the project's characteristics, available resources, and the potential variability of user requirements. Agile Scrum is considered more responsive to changing conditions, while Waterfall is better suited for projects with stable and well-defined requirements. The findings of this study aim to provide strategic insights for project managers in selecting the most appropriate implementation approach.

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