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AGRI-SOSIOEKONOMI

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Published by Universitas Sam Ratulangi

ISSN : 19074298 EISSN : 2685063X DOI : https://doi.org/10.35791

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Focus and Scope The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including: Agriculture (Plant Cultivation, Plantation, Forestry, Animal Husbandry, Fisheries), Social Economy

Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)

Articles 1,054 Documents

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PERSEPSI MASYARAKAT TERHADAP HIDROPONIK DI KELURAHAN TELING BAWAH, KOTA MANADO Mercy Y. Sengkey; Welson M. Wangke; Elsje P. Manginsela
AGRI-SOSIOEKONOMI Vol. 13 No. 2 (2017)
Publisher : Sam Ratulangi University

This study aimed to analyze and determine the public perception of hydroponic in the distict Teling Bawah Manado City. This aims was conducted over five months from November 2016 to the month of Maret 2017 from preparation to the arrangement of research reports. The location of research is in districts Teling Bawah Manado City. This research uses primary data and secondary data. Primary data was obtained from 30 respondents using questionnaires, while secondary data obtained from the office district Teling Bawah Manado City. The sampling method in this study was used purposive sampling method. Result of this research show that the public percepstion of Hydroponic are very good with the index of perceptions 84,16% and are classified to category of strongly agree. The society are strongly agree with the existance of agriculture technique using Hydroponic. People think that Hydroponic is very useful for the society, because with Hydroponic, people could consume healthy fruits and vegetables without using chemis chemical products; no need to try very hard to find a land to cultivate; could take advantages of used goods at home; no need a long time to use hydroponic; and use soil as conventional agriculture, so that the actors of Hydroponic do not have to be in contact with worms.

PERAN KOMUNIKASI PENYULUHAN DALAM PENERAPAN TEKNOLOGI USAHATANI DI KECAMATAN LANGOWAN BARAT Clara F. Mongisidi; Lyndon R. J. Pangemanan; Rine ., Kaunang
AGRI-SOSIOEKONOMI Vol. 13 No. 2 (2017)
Publisher : Sam Ratulangi University

This study aims to determine the role of communication extension counselor and how far farmers can understand the purpose and purpose of counseling. This research was conducted by using primary data obtained from direct interview with Field Extension Officer and Farmer Group using the prepared kusioner. Secondary data obtained from BPS Manado City and BP3K Office. The result of the research shows that the communication done by PPL has used good communication technique so that the farmer group following the counseling can receive and understand the intent and purpose of the material which have been submitted by each PPL.

KONTRIBUSI USAHA JAJANAN KUE TERHADAP PENDAPATAN RUMAH TANGGA DI DESA NAIN KECAMATAN WORI KABUPATEN MINAHASA UTARA Daniel ., Koibur; Gene H. M. Kapantow; Leonardus R. Rengkung
AGRI-SOSIOEKONOMI Vol. 13 No. 2 (2017)
Publisher : Sam Ratulangi University

This study aims to see how big the level of business benefits of snack cake and its contribution to household income. This research was conducted in October until December 2016. The data used are primary data and secondary data. This research was conducted by direct interview technique with 15 (fifteen) respondents in this case cake snack businessman and also using written data in document form obtained from village head. The data obtained will be analyzed using descriptive analysis and will be presented in tabular form. The results of this study indicate that the average cake snack profit is Rp.4.503.835 in 1 (one) month, while the contribution of cake snack business to household income has a percentage of 83.65% in 1 (one) month.

PENGARUH KOMPONEN CITRA MEREK (BRAND IMAGE) TERHADAP LOYALITAS KONSUMEN PRODUK MINUMAN SHARE TEA DI KOTA MANADO Gabriella Susana Tineke Ransulangi; Nordy F. L. Waney; Joachim N. K. Dumais
AGRI-SOSIOEKONOMI Vol. 13 No. 2 (2017)
Publisher : Sam Ratulangi University

This study aims to determine the influence of brand image on consumer loyalty Share Tea drink in the city of Manado. In its development, bubble tea drinks into today's drinks with a variety of flavor variants that can attract consumers in all ages. Reach back the market that has declined, and to maintain the market it has gained is a challenge that Share Tea companies must face in creating consumer loyalty. This study uses data obtained from questionnaires, observations and direct interviews with the manager of Tea Share in Manado City. The analysis technique used is multiple regressions. From this research can be concluded that Components of brand image consisting of coorporate image, user image, and product image has a influence on Consumer Loyalty. The components of the brand image together have a positive influence on consumer loyalty. The coorporate image and user image individually does not significantly affect consumer loyalty, while product image individually has a significant effect on consumer loyalty.

ANALISIS USAHATANI LABU KUNING DI DESA SINGSINGON RAYA, KECAMATAN PASSI TIMUR, KABUPATEN BOLAANG-MONGONDOW Lina Tini Pendong; Oktavianus ., Porajouw; Lyndon R. J. Pangemanan
AGRI-SOSIOEKONOMI Vol. 13 No. 2 (2017)
Publisher : Sam Ratulangi University

This study aims to analyze the cost and income of pumpkin farming in Singsingon Raya Village, East Passi District. The study was conducted from January to February 2017. The data used were primary and secondary data. Primary data through interviews using questionnaires to 15 respondents and secondary data obtained from Singsingon Raya Village Office. This analysis uses descriptive analysis. The results showed that the cost used for the largest pumpkin laboratory is labor cost and transportation cost of 87.28 %. In the marketing of pumpkin, farmers get large enough revenue so that farmers earn substantial income. The results can be seen from the total average production cost of Rp 4,012,238.00 / Ha with average revenue of Rp 21,159,420.00 / Ha of farmers earning income of Rp 17,147,182.00 / Ha. Analysis of return cost ratio get value > 1 so that pumpkin profitable for farmers and break even point analysis results showed that pumpkin farming is at break even point.

PERANAN KELOMPOK TANI â€œTENGGANG RASAâ€ TERHADAP PENGEMBANGAN TANAMAN KAKAO DI DESA INOMUNGA, KECAMATAN KAIDIPANG, KABUPATEN BOLAANG MONGONDOW UTARA Margaretha ., Impal; Benu Olfie L. S.; Vicky R. B. Moniaga
AGRI-SOSIOEKONOMI Vol. 13 No. 2 (2017)
Publisher : Sam Ratulangi University

This study aims to describe the role of Farmers Group "Tenggang Rasa" to the development of cocoa plants in the village of Inomunga, Kaidipang Sub-district, Utara Bolaang Mongondow District, North Sulawesi Province. The study lasted for 3 (three) months from January to March 2017 in Inomunga Village, Kaidipang Sub-district, Bolaang Mongondow Utara District. The data used were primary data collected through interviews with all members of farmer group "Tenggang Rasa" which amounted to 15 people as respondents. Secondary data were obtained from the Agricultural Office, the Inomunga Village Office and the District Office in Bolaang Mongondow Utara. The analytical method used is descriptive through Likert Scale and presented in tabular form. The results showed that â€œTenggang Rasaâ€ Farmer Group in Inomunga Village has a very important role as learning class, cooperation vehicle and production unit to develop cocoa plant by getting index of role which belong to high category that is 82,85 percent. With the existence of farmer groups, farmers are very helpful in overcoming their problems to get solution for the development of cocoa plants.

ALIH FUNGSI LAHAN PERTANIAN DI KABUPATEN MINAHASA UTARA Yuniarti Amelhia Lapatandau; Grace A. J. Rumagit; Caroline B.D. Pakasi
AGRI-SOSIOEKONOMI Vol. 13 No. 2A (2017)
Publisher : Sam Ratulangi University

This study aims to find out how the conversion of agricultural land in 2013 to 2016 in North Minahasa District. The study was conducted from February to June 2017. The data used were secondary data obtained from North Minahasa National Land Agency (BPN) and Central Bureau of Statistics (BPS) of North Sulawesi. Data analysis used is descriptive data analysis method by using tables and graphs to describe conversion of agricultural land in Kabupaten Minahasa Utara. Analysis of the data taken is expert report of agricultural land function in North Minahasa District from 2013 to 2016. The results show that land conversion in North Minahasa District from 2013 to 2016 tends to increase. With increasing of farming land conversion means increasingly narrow agricultural land, while land conversion increases.

STRATEGI PEMASARAN EKSPOR PALA PADA PT. GUNUNG INTAN PERMATA MANADO Goei Gracella Valencia; Ribka M. Kumaat; Grace A. J. Rumagit
AGRI-SOSIOEKONOMI Vol. 13 No. 2A (2017)
Publisher : Sam Ratulangi University

This study aims to analyze how marketing strategies implemented by PT. Gunung Intan Permata Manado in exporting the nutmeg products in order to compete with other companies. This study uses data obtanined from direct observation and interviews using questionnaires. Data analysis methods used were Matrix of Internal Factor Evaluation (IFE), Matrix of External Factor Evaluation (EFE), dan SWOT Analysis (Strengths, Weakness, Opportunities, Threats). The results showed that the marketing strategy of nutmeg export applied by PT. Gunung Intan Permata is an aggressive growth strategy (growth oriented strategy). This strategy is a profitable strategy, because the company has the power that can be used to achieve the opportunities that exist. This strategy can be implemented through several alternative strategies, namely maintaining product quality and further tightening quality control to keep nutmeg demand high and maintain product quality and corporate image to maintain good business relationships and customer loyalty.

STRATEGI PENGEMBANGAN KAWASAN AGROWISATA RURUKAN Ireine Gratia Palit; Celcius ., Talumingan; Grace A. J. Rumagit
AGRI-SOSIOEKONOMI Vol. 13 No. 2A (2017)
Publisher : Sam Ratulangi University

The purpose of this research is to identify the right strategy in developing Rurukan agro tourism area. The research location was conducted in two urban villages: Rurukan and Rurukan 1, East Tomohon Subdistrict, Tomohon City. This research was conducted for 3 (three) months from November 2016 to January 2017. The data used in this study are primary data and secondary data. Primary data are data taken through direct observation on site, interview with respondents who selected 10 people to fill out the research questionnaire as follows: Government (3 people), namely Lurah Rurukan, Lurah Rurukan One, and Officials of Tomohon City Tourism Office, Community Shop (2 persons) and Tour Manager (5 persons). Secondary data is data obtained from the offices of two urban villages and Tourism Office. The analytical method used SWOT Analysis. Based on the results of research and discussion, it can be concluded that the development strategy of Rurukan agro tourism area is Rapid growth strategy. This development strategy is in accordance with the position of Rurukan area that needs a progeny strategy to support growth, through several strategies that can be implemented, namely: (1) Utilizing some existing tourism object to attract investors so that it can become a growing tourism sector and interest in Tomohon ; (2) utilizing the famous agro tourism with its trademark to become a cultural development area, especially in Tomohon City; (3) utilizing a good soil fertility level in the Rurukan area to be planted with fruits such as strawberries, which are highland fruit trees to be enjoyed by tourists.

HUBUNGAN KARAKTERISTIK PETANI DAN TINGKAT ADOPSI TEKNOLOGI PADA USAHATANI BAWANG MERAH DI DESA TONSEWER, KECAMATAN TOMPASO Alfons ., Manongko; Lyndon ., Pangemanan
AGRI-SOSIOEKONOMI Vol. 13 No. 2A (2017)
Publisher : Sam Ratulangi University

This study aims to analyze the relationship between the characteristics of farmers with the level of adoption and application of technological innovation in onion farming in Tonsewer Village, Tompaso Subdistrict, Minahasa Regency, North Sulawesi Province. This research was conducted from February to March 2017. This research used primary and secondary data. Primary data were collected by interviewing onion farmers using questionnaires. Sampling of 48 people. Analysis method using Descriptive Analysis. The study found that the technological adoption rate in Tonsewer village is very high and has adopted the technology. Factors influencing the adoption rate are land area, farming, income, formal education, non-formal education, age, and cosmopolitan level. Spearman's correlation value of land area, income, formal education, non-formal education and cosmopolitan level shows the direction of positive correlation, while age shows the direction of negative correlation to the adoption rate of onion technology.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Elsje Pauline Manginsela

Contact Email
elsjeprm@unsrat.ac.id

Phone
+6281341445138

Journal Mail Official
agrisosioekonomi@unsrat.ac.id

Editorial Address
Jurusan Sosial Ekonomi, Fakultas Pertanian Universitas Sam Ratulangi Jl. Kampus Unsrat Kleak, Manado 95115 Sulawesi Utara, Indonesia

Location
Kota manado,

Sulawesi utara

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Elsje Pauline Manginsela

Contact Email elsjeprm@unsrat.ac.id

Phone +6281341445138

Journal Mail Official agrisosioekonomi@unsrat.ac.id

Editorial Address Jurusan Sosial Ekonomi, Fakultas Pertanian Universitas Sam Ratulangi Jl. Kampus Unsrat Kleak, Manado 95115 Sulawesi Utara, Indonesia

Location Kota manado, Sulawesi utara INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Elsje Pauline Manginsela

Contact Email
elsjeprm@unsrat.ac.id

Phone
+6281341445138

Journal Mail Official
agrisosioekonomi@unsrat.ac.id

Editorial Address
Jurusan Sosial Ekonomi, Fakultas Pertanian Universitas Sam Ratulangi Jl. Kampus Unsrat Kleak, Manado 95115 Sulawesi Utara, Indonesia

Location
Kota manado,

Sulawesi utara

INDONESIA