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I Wayan Sutama
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INDONESIA
Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : 29623553     EISSN : 29623553     DOI : 10.53977
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
This journal contains articles with a focus on communication in general, including media communication and journalism, marketing communication, organizational communication, communication research, intercultural communication, communication technology, and others.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 71 Documents
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From Client to Partner: Negotiating the Meaning of Power Asymmetry in Communication Between Worker Parents and Daycare Organizers Kantun, I Komang; Widiada, I Gede; Sutama, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3306

Abstract

The relationship between the parents of the workers and the daycare manager is frequently characterized as evolving from a client-service provider dynamic to a partnership. This qualitative case study conducted at Koala Daycare in Jimbaran challenges the linear narrative by uncovering the complexity of meaning and power negotiation. Through comprehensive observations and interviews with both parents and managers, analyzed using Giddens' Structuration Theory and the Coordinated Management of Meaning (CMM), this study reveals that power relations are dynamic and subject to continuous negotiation. The findings indicate that communication forms a cyclical process, beginning with the negotiation of written rules, followed by the power struggle among experts during the initiation stage, the selective openness of parents, and the paradox of CCTV technological transparency, which simultaneously fosters trust and serves as a supervisory mechanism. The critical conclusion is that what emerges is not a genuine partnership but rather a "pseudo-partnership"—a fragile social order perpetually maintained through the coordination of meaning in everyday communication, amid the tension between transactional and collaborative logic.
Agenda Setting Program Siaran Mimbar Agama Hindu TVRI NTB Dalam Mewujudkan Visi Indonesia Emas 2045 Wijaya, I Putu Gandi Juni; Winata, I Dewa Komang Intaran Aditya; Widaswara, Rieka Yulita
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3307

Abstract

Towards the golden age of Indonesia in 2045, Indonesia's vision is to become a developed country and be on par with other superpower countries. This vision is also realized through television programs, namely Hindu religious pulpit broadcast programs located on TVRI NTB. The focus of the research is Hindu religion mimbar broadcast program materials, and their relationship to agenda setting theory. The research method is a qualitative descriptive method, where the research findings will be narrated in words. The results of the research show that Hindu religion mimbar broadcast program material that is relevant to efforts to realize the Vision of a Golden Indonesia 2045 includes, Religious Moderation from a Hindu Religious Perspective, the Relevance of Prayer Ethics in the Era of Globalization, Informal Education in Hindu Literature, Meditation to Build Humanistic Awareness, Hindu Religious Learning Media For Children with Special Needs, Sloka and Upakara Literacy from a Vedic Perspective. This is in line with the first pillar of development, namely human development and mastery of science and technology and in line with the development of science and technology, innovation, and people with religion and advanced culture. The Hindu religion mimbar broadcast program materials were obtained based on suggestions from resource persons, Hindu institutions in collaboration with TVRI NTB, and also adjusted to the overall Hindu Hindu religion mimbar broadcast program agenda map which was then selected based on the agenda setting meeting of Hindu religion mimbar broadcast program division. The Hindu religious platform as an electronic mass media program provides information to the public, especially Hindus, by prioritizing national unity and progress through the teachings of the Hindu religion.
Komunikasi Spiritual Dalam Pemertahanan Kesucian Pura Batu Bolong Sebagai Destinasi Wisata Hindu di Lombok Prayitno, Joko; Harianti, Dwi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3308

Abstract

Batu Bolong Temple in Lombok is a Hindu tourist destination that combines historical heritage with stunning beaches, serving as a primary place of worship and spiritual contemplation for the Hindu community. The increasing flow of tourists has created the potential for the profanation of sacred spaces through commercialization, behavioral shifts, and environmental pressures, thus demanding new communication practices to maintain the sanctity of the temple. This interpretive qualitative study aims to reveal the role of spiritual communication in preserving the holiness of Batu Bolong Temple as a Hindu tourist destination, involving stakeholders, managers, devotees, and business actors as key participants. Data were collected through participant observation, in-depth interviews, and document studies, and then analyzed using the Miles and Huberman interactive model. The research results show three main forms of spiritual communication: ritual symbolic communication, interpersonal communication based on the values of dharma and tat twam asi, and educational communication to tourists regarding the sacred–profane boundaries. These three forms create an effective non-formal social regulation mechanism in maintaining the sanctity of the temple amidst tourism pressures, while also producing a conceptual model of destination spiritual communication as a theoretical contribution to the development of Hindu spirituality-based tourism
Komunikasi Pemasaran Pakaian Adat Bali Melalui Facebook Bagi Pelaku UMKM di Kota Mataram Febriyani, Ida Ayu Indah
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3309

Abstract

The existence of online marketing can help in promoting and marketing products offered to the entire community. Similar to marketing carried out by Balinese traditional clothing traders, Facebook is used to market their products. This study aims to produce a form of marketing communication for Balinese traditional clothing through Facebook for effective MSMEs in Mataram City, identify and analyze the inhibiting factors for the use of Facebook in marketing communication for Balinese traditional clothing for MSMEs in Mataram City and find and analyze solutions to the obstacles to the use of Facebook in marketing communication for Balinese traditional clothing for MSMEs in Mataram City. The results of the study indicate that the effective forms of marketing communication for Balinese traditional clothing through Facebook in Mataram City are advertising, sales promotion, public relations & publicity and personal selling. The inhibiting factors faced are physical barriers, semantic barriers, obstacles can also come from internal barriers, process barriers originating from the message sender. The solution to overcome the obstacles of using Facebook in marketing communication of Balinese traditional clothing for MSMEs in Mataram city is to provide all the facilities needed for online marketing, for example the availability of wifi or the use of a starter card that has a strong internet network, using the right language, creating another account, consumers coming directly to the location of the Balinese traditional clothing shop, using the right language, coming directly to the shop location, conducting training, namely photography training.
Komunikasi Ritual Dalam Proses Pelaksanaan Tradisi Meameng-Ameng pada Umat Hindu Krama Pura Gumang di Dusun Peninjoan Narmada Kadek Mira Widya Sari; I Wayan Ardhi Wirawan; Dewi Kusumasanthi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 5 No 1 (2026): Vol 5 No 1 (2026): Samvada, Mei 2026
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v5i1.4056

Abstract

Ritual communication serves as a medium through which religious values, meanings, and beliefs are transmitted and maintained across generations, forming an integral part of a community’s cultural heritage. This study examines the implementation of ritual communication in the Meameng-ameng tradition practiced by the Hindu community of Pura Gumang in Peninjoan Hamlet, Narmada District, West Lombok. A qualitative descriptive method was employed to explore and describe the stages of the tradition and their communicative significance.The findings indicate that ritual communication in the Meameng-ameng tradition is expressed through two main stages: Ngadegang and Ngelukar. The Ngadegang stage involves preparatory activities, including ngeringgit performed by male participants and metanding (the preparation of ritual offerings) carried out by female participants, followed by the Melasti purification ceremony. The Ngelukar stage is characterized by the gathering of four jempana, symbolizing kinship, unity, and harmony within the community. The ritual continues with the Purwa Daksina ceremony at Pura Gumang and Segara Pengayat, utilizing offerings prepared by the sarati banten. The study shows that the Meameng-ameng tradition functions as an effective medium for conveying religious, social, and cultural values while reinforcing the collective identity of the Hindu community in Peninjoan Hamlet. These findings contribute to the development of ritual communication studies in religious and cultural contexts and support the preservation of local wisdom amid contemporary social change.
Persepsi Komunikasi Stakeholder dalam Pengembangan Pariwisata Budaya Berbasis Multikultural di Pulau Lombok Ni Nyoman Harnika; I Wayan Sutama
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 5 No 1 (2026): Vol 5 No 1 (2026): Samvada, Mei 2026
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v5i1.4221

Abstract

Pengembangan pariwisata budaya berbasis multikultural di Pulau Lombok menghadirkan ancaman komodifikasi budaya dan marginalisasi masyarakat lokal. Penelitian ini bertujuan untuk menganalisis persepsi pemangku kepentingan terhadap pengembangan pariwisata budaya multikultural di Lombok, mencakup empat dimensi utama: pelestarian warisan budaya, dampak ekonomi, dampak sosial budaya, dan permintaan pasar. Dengan pendekatan studi kasus kualitatif, penelitian ini melibatkan 48 informan yang terdiri dari masyarakat, pemerintah, akademisi, media, budayawan, dan wisatawan di tiga destinasi, yaitu Pura Lingsar, Makam Medana, dan Makam Batu Dendeng. Pengumpulan data dilakukan melalui observasi partisipan, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan seluruh pemangku kepentingan memiliki persepsi positif, mengakui multikulturalisme sebagai aset fundamental yang memperkuat kohesi sosial dan identitas budaya. Dampak ekonomi dirasakan signifikan namun masih bersifat musiman melalui sektor perdagangan, jasa parkir, dan pemanduan wisata. Dari sisi sosial budaya, tradisi persembahyangan dan ziarah bersama berfungsi sebagai medium komunikasi antarbudaya yang memperkuat toleransi dan kerukunan. komodifikasi budaya yang dikomunikasikan secara partisipatif dapat menjembatani revitalisasi tradisi dan penguatan agensi masyarakat lokal dalam menegosiasikan otentisitas. Penelitian ini merekomendasikan penguatan partisipasi masyarakat, pengembangan model komunikasi pemasaran adaptif, serta kebijakan destinasi yang menghormati keragaman budaya demi pariwisata yang berkelanjutan dan inklusif di Indonesia. Kata kunci: pariwisata budaya, persepsi stakeholder, multikulturalisme, komunikasi pariwisata, komodifikasi budaya, Lombok
Representasi Komunikasi Budaya Multikultural Dalam Pemberitaan Tradisi Perang Topat di Tribunlombok.com Rieka Yulita Widaswara; I Nengah Putra Kariana; Ida Ayu Made Ratih Prabadewi; I Nyoman Kiriana
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 5 No 1 (2026): Vol 5 No 1 (2026): Samvada, Mei 2026
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v5i1.4227

Abstract

Penelitian ini mengkaji representasi komunikasi budaya multikultural dalam pemberitaan Tradisi Perang Topat di TribunLombok.com periode 2022–2024. Tradisi Perang Topat merupakan warisan budaya masyarakat Lombok yang melibatkan umat Islam Sasak dan Hindu Bali sebagai simbol toleransi, kebersamaan, dan harmoni sosial. Penelitian ini bertujuan menganalisis bagaimana media mengonstruksi makna tradisi tersebut melalui proses framing. Metode yang digunakan adalah pendekatan kualitatif dengan analisis framing Robert Entman yang meliputi pendefinisian masalah, penafsiran penyebab, penilaian moral, dan rekomendasi penyelesaian. Data penelitian berupa pemberitaan TribunLombok.com mengenai Tradisi Perang Topat selama periode 2022–2024 yang dipilih secara purposif sesuai fokus penelitian. Hasil penelitian menunjukkan bahwa TribunLombok.com secara konsisten membingkai Tradisi Perang Topat sebagai praktik budaya yang memperkuat kohesi sosial, mempromosikan toleransi antarumat beragama, serta menolak narasi konflik dan polarisasi. Pemberitaan lebih menonjolkan nilai kesetaraan budaya, kerja sama lintas komunitas, pelestarian tradisi, dan identitas multikultural masyarakat Lombok dibandingkan perbedaan identitas keagamaan. Framing tersebut menunjukkan bahwa media lokal berperan strategis dalam membangun persepsi positif terhadap keberagaman dan memperkuat nilai persatuan. Penelitian ini menegaskan bahwa media lokal tidak hanya berfungsi sebagai penyampai informasi, tetapi juga sebagai agen komunikasi multikultural yang mendukung pelestarian tradisi, penguatan moderasi beragama, serta integrasi sosial di Indonesia
Pengaruh Komunikasi Internal, Kepemimpinan Transformasional, Kerja Sama Tim, dan Disiplin Kerja Terhadap Kinerja Generasi Z Pada PT Drg Rama Boga Gusti Ayu Puji Susanti; I Wayan Ardhi Wirawan; Ni Luh Sinar ayu Ratna Dewi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 5 No 1 (2026): Vol 5 No 1 (2026): Samvada, Mei 2026
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v5i1.4229

Abstract

This study aims to analyze the influence of internal communication, transformational leadership , teamwork, and work discipline on the performance of generation Z at PT Drg Rama Boga. This study uses an associative quantitative approach. The study population was 59 people with a sample of 50 people determined using a purposive sampling technique. The data collection technique was carried out by distributing research questionnaires with data analysis techniques using multiple linear regression analysis with the help of the IBM SPSS version 27 program. The results of the study showed that from the results of the t-test, internal communication and teamwork had a positive and insignificant effect, transformational leadership had no significant effect, while work discipline had a positive and significant effect. Based on F test results, in general together internal communication, leadership transformational, work The same team and discipline Work influential to performance generation Z. Adjusted R Square Value of 0.756 or 75.6%. This result show that internal communication, leadership transformational, work the same team and discipline work capable influence performance generation Z at PT Drg Rama Boga is 75.6% while the rest 24.4 % is explained by other variables outside variables study This.
Jalinan Komunikasi Bhayangkara Pembina Keamanan dan Ketertiban Masyarakat Dalam Penyelesaian Konflik Sosial di Monjok dan Karang Taliwang Kota Mataram Wayan Budiarsa; I Wayan Ardhi Wirawan; I Wayan Sutama
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 5 No 1 (2026): Vol 5 No 1 (2026): Samvada, Mei 2026
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v5i1.4241

Abstract

This research aims to find the communication bond of Bhayangkara Coach of Public Security and Order (Bhabinkamtibmas) in resolving social conflicts by focusing on a case study of the Monjok and Karang Taliwang conflicts in Mataram City. The method used in this study is a qualitative interpretative case study model. Data were analyzed with the help of Situational Communication Crisis Theory (SCCT), Conflict Theory, and Conflict Resolution Theory. The results of the study formulated three findings. First, the crisis communication network carried out by Bhabinkamtibmas in the Monjok and Karang Taliwang areas took place in an interpersonal, dialogical, humanistic, and continuous manner through a persuasive approach, dialogue, mediation, direct visits, and coordination with community leaders, youth and religious leaders, village governments, and Babinsa, thus creating security stability. Second, the implementation of crisis communication carried out by Bhabinkamtibmas showed a quick, planned, and collaborative response in handling social conflicts, which was realized through identifying the root of the problem, cross-sector coordination, persuasive communication, mediation, deliberation, post-conflict evaluation, and social reconciliation as a strategy for controlling social crises in the community. Third, the crisis communication implemented by the Bhabinkamtibmas (community police officers) has had positive implications for resolving the social conflict between the Monjok and Karang Taliwang communities. This is evidenced by increased trust in the Bhabinkamtibmas, reduced dissemination of provocative information, the creation of a space for constructive dialogue, the growth of values ​​of brotherhood and mutual cooperation, and the establishment of sustainable social reconciliation.
Relasi Media Komunikasi Hibrid, Otoritas Adat, dan Solidaritas Religius Dalam Banjar Hindu di Kota Mataram I Wayan Wijanaraga; Joko Prayitno
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 5 No 1 (2026): Vol 5 No 1 (2026): Samvada, Mei 2026
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v5i1.4070

Abstract

This study aims to analyze the transformation of communication media within Banjar Gria Hita Pagutan Barat, Mataram City, and its implications for customary authority and religious solidarity in the Hindu community. Employing a qualitative approach with a case study design, data were collected through participatory observation, in-depth interviews, and documentation. Data analysis was conducted through the stages of reduction, presentation, and conclusion verification. The findings reveal that banjar communication has evolved into a hybrid system that integrates digital media—particularly WhatsApp Groups—with traditional media such as paruman and bulletin boards. WhatsApp Groups serve to accelerate information dissemination, enhance coordination, and broaden community participation, while traditional media continue to function as sources of customary legitimacy and spaces for building social consensus. The integration of these media strengthens social cohesion, sustains the values of menyama braya and gotong royong, and supports the socio-religious life of the Hindu community. The study underscores that digitalization does not displace the role of customary institutions; rather, it reinforces them through adaptive communication practices. This research offers the concept of hybrid communication as a model for integrating technology, tradition, and spirituality within contemporary Hindu communities. Keywords: hybrid communication; Hindu banjar; customary authority; digital media; religious solidarity.

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