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I Wayan Sutama
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INDONESIA
Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : 29623553     EISSN : 29623553     DOI : 10.53977
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
This journal contains articles with a focus on communication in general, including media communication and journalism, marketing communication, organizational communication, communication research, intercultural communication, communication technology, and others.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 64 Documents
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From Client to Partner: Negotiating the Meaning of Power Asymmetry in Communication Between Worker Parents and Daycare Organizers Kantun, I Komang; Widiada, I Gede; Sutama, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3306

Abstract

The relationship between the parents of the workers and the daycare manager is frequently characterized as evolving from a client-service provider dynamic to a partnership. This qualitative case study conducted at Koala Daycare in Jimbaran challenges the linear narrative by uncovering the complexity of meaning and power negotiation. Through comprehensive observations and interviews with both parents and managers, analyzed using Giddens' Structuration Theory and the Coordinated Management of Meaning (CMM), this study reveals that power relations are dynamic and subject to continuous negotiation. The findings indicate that communication forms a cyclical process, beginning with the negotiation of written rules, followed by the power struggle among experts during the initiation stage, the selective openness of parents, and the paradox of CCTV technological transparency, which simultaneously fosters trust and serves as a supervisory mechanism. The critical conclusion is that what emerges is not a genuine partnership but rather a "pseudo-partnership"—a fragile social order perpetually maintained through the coordination of meaning in everyday communication, amid the tension between transactional and collaborative logic.
Agenda Setting Program Siaran Mimbar Agama Hindu TVRI NTB Dalam Mewujudkan Visi Indonesia Emas 2045 Wijaya, I Putu Gandi Juni; Winata, I Dewa Komang Intaran Aditya; Widaswara, Rieka Yulita
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3307

Abstract

Towards the golden age of Indonesia in 2045, Indonesia's vision is to become a developed country and be on par with other superpower countries. This vision is also realized through television programs, namely Hindu religious pulpit broadcast programs located on TVRI NTB. The focus of the research is Hindu religion mimbar broadcast program materials, and their relationship to agenda setting theory. The research method is a qualitative descriptive method, where the research findings will be narrated in words. The results of the research show that Hindu religion mimbar broadcast program material that is relevant to efforts to realize the Vision of a Golden Indonesia 2045 includes, Religious Moderation from a Hindu Religious Perspective, the Relevance of Prayer Ethics in the Era of Globalization, Informal Education in Hindu Literature, Meditation to Build Humanistic Awareness, Hindu Religious Learning Media For Children with Special Needs, Sloka and Upakara Literacy from a Vedic Perspective. This is in line with the first pillar of development, namely human development and mastery of science and technology and in line with the development of science and technology, innovation, and people with religion and advanced culture. The Hindu religion mimbar broadcast program materials were obtained based on suggestions from resource persons, Hindu institutions in collaboration with TVRI NTB, and also adjusted to the overall Hindu Hindu religion mimbar broadcast program agenda map which was then selected based on the agenda setting meeting of Hindu religion mimbar broadcast program division. The Hindu religious platform as an electronic mass media program provides information to the public, especially Hindus, by prioritizing national unity and progress through the teachings of the Hindu religion.
Komunikasi Spiritual Dalam Pemertahanan Kesucian Pura Batu Bolong Sebagai Destinasi Wisata Hindu di Lombok Prayitno, Joko; Harianti, Dwi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3308

Abstract

Batu Bolong Temple in Lombok is a Hindu tourist destination that combines historical heritage with stunning beaches, serving as a primary place of worship and spiritual contemplation for the Hindu community. The increasing flow of tourists has created the potential for the profanation of sacred spaces through commercialization, behavioral shifts, and environmental pressures, thus demanding new communication practices to maintain the sanctity of the temple. This interpretive qualitative study aims to reveal the role of spiritual communication in preserving the holiness of Batu Bolong Temple as a Hindu tourist destination, involving stakeholders, managers, devotees, and business actors as key participants. Data were collected through participant observation, in-depth interviews, and document studies, and then analyzed using the Miles and Huberman interactive model. The research results show three main forms of spiritual communication: ritual symbolic communication, interpersonal communication based on the values of dharma and tat twam asi, and educational communication to tourists regarding the sacred–profane boundaries. These three forms create an effective non-formal social regulation mechanism in maintaining the sanctity of the temple amidst tourism pressures, while also producing a conceptual model of destination spiritual communication as a theoretical contribution to the development of Hindu spirituality-based tourism
Komunikasi Pemasaran Pakaian Adat Bali Melalui Facebook Bagi Pelaku UMKM di Kota Mataram Febriyani, Ida Ayu Indah
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3309

Abstract

The existence of online marketing can help in promoting and marketing products offered to the entire community. Similar to marketing carried out by Balinese traditional clothing traders, Facebook is used to market their products. This study aims to produce a form of marketing communication for Balinese traditional clothing through Facebook for effective MSMEs in Mataram City, identify and analyze the inhibiting factors for the use of Facebook in marketing communication for Balinese traditional clothing for MSMEs in Mataram City and find and analyze solutions to the obstacles to the use of Facebook in marketing communication for Balinese traditional clothing for MSMEs in Mataram City. The results of the study indicate that the effective forms of marketing communication for Balinese traditional clothing through Facebook in Mataram City are advertising, sales promotion, public relations & publicity and personal selling. The inhibiting factors faced are physical barriers, semantic barriers, obstacles can also come from internal barriers, process barriers originating from the message sender. The solution to overcome the obstacles of using Facebook in marketing communication of Balinese traditional clothing for MSMEs in Mataram city is to provide all the facilities needed for online marketing, for example the availability of wifi or the use of a starter card that has a strong internet network, using the right language, creating another account, consumers coming directly to the location of the Balinese traditional clothing shop, using the right language, coming directly to the shop location, conducting training, namely photography training.

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