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I Wayan Sutama
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Jln.Pancaka No. 7B Mataram, Nusa Tenggara Barat, Indonesia Telp. (0370) 628382 Fax. (0370) 631725
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INDONESIA
Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : 29623553     EISSN : 29623553     DOI : 10.53977
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
This journal contains articles with a focus on communication in general, including media communication and journalism, marketing communication, organizational communication, communication research, intercultural communication, communication technology, and others.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 64 Documents
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Komunikasi Sosial Dalam Menjaga Kerukunan Umat Beragama di Kelurahan Cakranegara Selatan Baru Wanesari, Sayu Ketut; Prayitno, Joko; Widaswara, Rieka Yulita
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 2 (2023): Samvada November 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i2.1315

Abstract

Community and religious leaders have a role in maintaining religious harmony in the midst of irregularities that occurred in several neighborhoods in Cakranegara Selatan Baru Village. The aim of the study was to find out the Forms of Communication, Communication Processes and the Impact of Communication of Community Leaders and Religious Leaders in maintaining religious harmony in Cakranegara Selatan Baru Village. The theory used in this research is Laswell's communication theory. The research methodology uses descriptive qualitative methods, with data collection techniques of observation, interviews, and documentation. The results of this study consist of three important points, namely as follows: Forms of communication of community and religious leaders in the North and South Abian Tubuh Sub-District of Cakranegara Selatan Baru, namely interpersonal and group communication. Interpersonal communication is carried out to solve problems faced by the community in the form of disputes, drug arrest cases, fights, so that troubled people get solutions to the problems they face. Both group communication is carried out in coaching and directing activities to the community to be able to tolerate and respect each other to create harmony. The communication process of community and religious leaders consists of five important elements based on the assumptions of Lasswell's communication theory, namely the existence of a communicator consisting of the Head of the neighborhood, Head of RT, Stakeholder and Ustaz. Messages that contain guidance and solutions to the community. Media used orally and in writing. The communicant is the community as the recipient of the guided message. Then the feedback or effect is expected to change people's attitudes and behavior. The impact of the communication of community and religious leaders is the creation of harmonious relationships and an attitude of tolerance that is applied in social life so that harmony can be achieved.
Komunikasi Penyiaran Pada Program Berita “Nusa Tenggara Barat Hari Ini” Yanti, Komang Yogi; Juniawan, Ida Bagus Heri; Jelantik, Sayu Kadek
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 2 (2023): Samvada November 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i2.1316

Abstract

Broadcast communication in the digital era, especially television media, has experienced very strict selection in the last few decades. Media corporations compete fiercely to captivate viewers with news coverage that provides insight and conveys information to the public. The West Nusa Tenggara TVRI News Program still exists to this day, although so far it has received little attention from the public. This research aims to identify the form, process and impact of broadcast communication on the news program "West Nusa Tenggara Today" broadcast by TVRI West Nusa Tenggara. Using a qualitative approach and data collection techniques using non-participant observation and using agenda setting theory to dissect each problem formulation. The research results show that the form of broadcast communication on the news program "West Nusa Tenggara Today" is carried out by verbal communication using language symbols. The communication process occurs when humans interact. The mass communication process is the delivery of messages from communicators to communicants using media as a tool to support the widespread dissemination of information. The impact of the news broadcast is to provide change, namely the knowledge gained. Viewers can obtain the latest information through well-communicated news broadcasts. The negative impact is that the broadcast that is broadcast can cause differences in perception regarding the meaning of the message, which will cause divisions.
PENERAPAN MODEL SADHARANIKARAN DALAM RETORIKA POLITIK MODERN DI ERA GLOBALISASI Suarjaya, I Nyoman Alit; Sutama, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1714

Abstract

In this era of globalization, the development of Asian communications has begun to show an increasingly open dynamic. This article seeks to explore the application of the Asian communication model in modern political rhetoric and its implications for relations development. Asian-based communication requires continuous study. The diverse social and cultural dynamics that are based on the culture of selfishness are not yet fully understood only on the basis of Western communication theory. This article seeks to explain the advantages of a "culture-based" communication model that can develop meaningful relationships in the context of modern political rhetoric by building strong and empathic relationships, enhancing the effectiveness of messages, reducing polarization, and enhancing constructive dialogue.
KOMUNIKASI EFEKTIF PUBLIC RELATIONS DALAM MENINGKATKAN KINERJA DAN PELAYANAN PRIMA Utama Putra, I Putu Gede Untung; Jelantik, Sayu Kadek; Adnyana, Ida Bagus Dirga Wira
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1715

Abstract

Public relations communication is a communication tool between an institution and the community. Public relations communication activities are carried out by public relations officers who are in charge of distributing information and services to the public. The purpose of the article is to analyze the effectiveness of public relations communication at the Office of the Ministry of Religion of West Lombok Regency. Using mathematical theory to answer supporting and inhibiting factors. This research uses a descriptive qualitative approach with the research subject on public relations communication activities at the West Lombok Regency Ministry of Religion office. Primary data is in the form of information data from public relations members and the fostered community in the West Lombok Regency area. Data collection techniques using observation, interviews, and documentation techniques. The results show that the effectiveness of public relations communication in excellent service to the community in West Lombok Regency consists of human resources that are still lacking in the public relations team, a digital information system that has not been maximized, and a programmed information system and community services in the public relations team. Supporting factors include information services and community development in collaboration with the Hindu and Islamic Bimas sub-units, support for access to information on the kemenagntb.com website, the availability of sufficient budget to fund the public relations work system in community services.
PELATIHAN PUBLIC SPEAKING MELALUI MESATUA PADA ANAK USIA DINI Bradah, Bombang Sewu Ramon; Wiguna, Ida Bagus Alit; Sukendri, Nengah
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1716

Abstract

Public Speaking skills must be learned by children at an early age. This skill needs to be taught to children to help them be brave enough to communicate with people. This research activity aims to train children to have Public Speaking skills through mesatua, where this ability will certainly be useful for life at home and at school and work in the future. The purpose of this research was conducted to add Public Speaking skills through mesatua to early childhood. The method used in this research is descriptive qualitative using observation techniques, and documentation. The results of this study are that children are able and brave to come forward to tell stories well and confidently and become brave to speak in front of their friends. In addition, this activity brings benefits to them, namely increasing confidence in meeting and communicating with many people, adding insight into the history of Hinduism and increasing and preserving mesatua culture.
STRATEGI DAN TANTANGAN KONVERGENSI MEDIA DALAM KOMUNIKASI PENYIARAN DIGITAL Swani, Ni Made; Widaswara, Rieka Yulita; Sutama, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1717

Abstract

The leap of digital technology has brought significant changes in broadcast communication. The dynamics of these changes have significant consequences for media convergence, especially in the management of the Hindu pulpit program at TVRI NTB. Using a case study approach, this article seeks to describe the strategies and challenges of media convergence in the Hindu pulpit program through the YouTube channel. The results showed that the current challenges of media convergence include the amount of content that must be uploaded, the lack of human resources who handle content management, the less interesting pulpit program, and the absence of sufficient time to watch the pulpit program. Strategies used to deal with media convergence by conducting various promotions through other media, broadcasting special events and creating interesting and relevant topics.
JALINAN KOMUNIKASI UNTUK MEWUJUDKAN KETAHANAN PANGAN SORGUM DI KAMPUNG SORGUM LIKOTUDEN Yanto, Marianus Diaz; Pawito, Pawito; Rahmanto, Andre Noevi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1798

Abstract

Intensive and equitable communication is an important method of persuasion for food diversification. Cooperation between institutions is important to realize the idea of food security in the regions, because the regions are the embodiment of the concept of national food security. One of these agendas was carried out in Likotuden village by farmer groups together with NGOs. In it, cooperation and relations with the government are established. The purpose of this study is to explain the communication that occurs in Likotuden sorghum village related to sorghum food security. This research is a qualitative research with a case study method. The results of the study show that there has been communication in Likotuden Village to realize food security. The communication established between NGOs and community groups that are members of the Herin Lela sorghum farmer group plays an important role in helping farmers to be independent in food security and household economic security.
KOMUNIKASI PARIWISATA DI KAWASAN PURA SURANADI DALAM MENDUKUNG SURANADI SEBAGAI DESA WISATA BUDAYA Prayitno, Joko; Mahyuni, Mahyuni
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1800

Abstract

West Lombok Regency has designated Suranadi as a cultural tourism village. One of the tourist attractions in Suranadi village is Suranadi temple. The arrival of tourists to this place causes social interaction between tourism components so that tourism communication occurs. From the researcher's observations, tourist visits not only carry out rituals but tourists also enjoy traditional culinary delights with objectives, reasons and basic argumentative factors. Relics of tradition and culture are still preserved today, including: Pujawali ceremony, ngelungsur tirtha tradition, and sacred bathing tradition. Tourism communication occurs in the form of communication: intrapersonal, interpersonal, group and mass. The impacts of tourism communication include: introducing Suranadi cultural; growing tourist interest in coming to Suranadi Village; guarantee the development of sustainable tourism, as well as the preservation of traditions and culture of Suranadi village. Based on observations, literature studies, and interviews with a number of residents, traders, and temple managers, the findings confirm that tourism communication can support the development of Suranadi as a cultural tourism village.
OPTIMALISASI KEMAHIRAN PEMBAWA ACARA YANG TERAMPIL MELALUI PRAKTIK PUBLIC SPEAKING Purnama Yasa, I Komang Widya
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1889

Abstract

This research aims to optimize the ability of students to be ready to face the demands of communication in the contemporary era. The research location is on the campus of the Institut Agama Hindu Negeri Gde Pudja Mataram. This research is designed in qualitative descriptive, using Constructivism theory and Public Communication theory. The results showed that the learning dynamics describe a dynamic, learner-centered process, and focus on deep understanding so that students become active, critical, and independent, while understanding that learning is not only about accumulating facts, but also about meaningful knowledge construction. Communication ethics plays an important role in building individuals as presenters based on moral norms and principles that govern how to speak, listen, and interact with others. Through the practice of public speaking as an optimization of proficiency in communication helps students become presenters by developing speaking skills, overcoming stage anxiety, understanding the audience, and stimulating creativity in communication. Good self-expression makes the host more skillful and effective so as to create a connection with the audience, make communication more interesting, and express commitment to the message conveyed.
UPAYA HICOLLEAGUES DALAM MEMPERTAHANKAN BRAND ENGAGEMENT MELALUI MEDIA SOSIAL TIKTOK Azizy, Azizy; Gifa, Alkausara Putri; Larasati, Mayra Azzahra; Kurniasari, Ni Gusti Ayu Ketut
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1890

Abstract

The purpose of this research is to analyze the marketing communication approach strategy via social media TikTok Hicolleagues, which aims to increase Brand Engagement. The method used is descriptif qualitatif with model The Circular Model of Some, a method that integrates user interaction, content analysis, and the influence of communication strategies on Brand Engagement. Data was collected through observation and FGD with five participants.The research results show that interactive and creative content strategies, such as challenges, collaborative videos, use of the latest trends, and quick responses to comments and active participation in interactions are successful in attracting audience attention and increasing Brand Engagement. Implementation of The Circular Model of Some' enables in-depth and comprehensive analysis of the effectiveness of HiColleagues' digital marketing communications strategy.

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