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I Wayan Sutama
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INDONESIA
Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : 29623553     EISSN : 29623553     DOI : 10.53977
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
This journal contains articles with a focus on communication in general, including media communication and journalism, marketing communication, organizational communication, communication research, intercultural communication, communication technology, and others.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 64 Documents
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KOMUNIKASI DAN KONFLIK: KERAGAMAN ANTAR ETNIS DI DESA DEHES Memoriance, Memo
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2155

Abstract

Dehes Village has a lot of diversity in both customs and religion. This diversity can be a double-edged knife that can occur collaboration and conflict between ethnicities. This research aims to describe the conflicts that occur in Dehes village and how the importance of communication in maintaining diversity in Dehes village. This research is designed as a descriptive qualitative research. Data were collected through observation, interviews, documentation. Data analysis uses data reduction, data verification. The results revealed that the function of communication in maintaining inter-ethnic diversity is Communication, especially for village heads and religious leaders, is also an intermediary in conveying expectations about conflicts that arise when providing counselling to residents/ethnic groups living in a religious environment. The role of communication in resolving conflicts is to hold deliberations for consensus to gather tribal leaders and religious leaders for deliberation. In addition, to prevent the conflict from reoccurring is to hold a lecture or dharma discourse with material on ethnic and religious diversity using their respective holy books.
TRI HITA KARANA SEBAGAI LANDASAN FILSAFAT KOMUNIKASI DALAM PENGEMBANGAN DESA WISATA: PERSPEKTIF TEORI INTERAKSI SIMBOLIK Juliani, Komang; Suciani, Ni Nyoman; Andini, Desak Putu Adistya; Widaswara, Rieka Yulita
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2156

Abstract

Tri Hita Karana is a Hindu communication philosophy which consists of human relationships with God (Parahyangan), relationships between humans (Pawongan), and human relationships with nature (Palemahan). Tri Hita Karana is implemented by Buwun Sejati Hindus in developing their village as a tourist village. This research is located in the tourist village of Buwun Sejati. The research focus is on the implementation of Tri Hita Karana as a communication philosophy, and its relationship with symbolic interaction theory. The research method is a qualitative descriptive method, where the research findings will be narrated in words. The results of the research show that the implementation of Tri Hita Karana carried out by Buwun Sejati Hindus includes the implementation of the Parahyangan concept in the communal prayer ritual to commemorate the holy Nyepi holiday. The implementation of a life full of tolerance carried out by Hindus as the implementation of pawongan is by maintaining security carried out by pecalang during the Friday prayers of Muslims. The concept of weakening was implemented by the Buwun Sejati Hindu community who were also members of the Hindu religious instructors in tree planting movement activities in the West Lombok area, one of which was in Buwun Sejati Village. The relationship between the Tri Hita Karana concept and the theory of symbolic interaction in the development of the Buwun Sejati natural tourism village includes symbols in culture, meaning in social relations, the process of negotiating meaning, respect for nature, and finally cultural identity.
HAMBATAN KOMUNIKASI ANTAR BUDAYA MAHASISWA RAGAM ETNIS DI ASRAMA MAHASISWA IAHN GDE PUDJA MATARAM Kartika, Komang Reza; Astraguna, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2157

Abstract

This study aims to uncover and understand the various barriers to intercultural communication faced by students at the IAHN Gde Pudja Mataram Student Dormitory. As a higher education institution with a significant diversity of ethnicities and cultures among its students, the dormitory presents a unique social dynamic. However, this diversity can lead to conflict if not managed properly. The research uses a qualitative approach, employing data collection techniques such as participatory observation, semi-structured interviews, and document analysis. The findings reveal that factors such as language differences, social norms, ethnocentrism, and a lack of cultural awareness are the primary causes of intercultural communication barriers at the dormitory. Students tend to interact mostly within their own ethnic groups, avoiding communication with those from other ethnic backgrounds, which often leads to misunderstandings and prejudice. Moreover, a closed attitude and a lack of respect for cultural differences further worsen the social atmosphere within the dorm. The study concludes that initiatives from both students and dormitory management are needed to foster cultural understanding, enhance empathy, and create opportunities for cross-ethnic interactions in order to promote a better social harmony. The findings are expected to provide guidance for developing more effective intercultural communication policies in multicultural higher education environments.
MEDIA VISUAL PROMOSI PARIWISATA RELIGI DI KABUPATEN LOMBOK BARAT Wiguna, I Wayan Indra; Artha, I Putu Yogi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2158

Abstract

West Lombok Regency is one of the tourism destination areas, because there are historical heritage buildings of temples and tombs. Both are used as religious tourism destinations. However, in reality, religious tourism destinations are not a priority tourism destination by tourists. Tour guides play an active role in promoting religious tourism in West Lombok Regency. The purpose of this research is to analyse the role of tour guide communication in promoting religious tourism in West Lombok Regency. This research is designed as descriptive qualitative research. Data were collected through observation, interviews, documentation. Data analysis uses data reduction, data verification. The results of the study revealed that the role of tour guide communication in promoting religious tourism in West Lombok Regency is to play an active role in introducing religious tourism, as a disseminator of information, as a communicator in explaining story telling and story nomic, and innovative disseminators to the community and government.
MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA KOMUNIKASI PERSUASIF DALAM VIDEO ENDORSEMENT PRODUK KULINER PADA AKUN SELEBGRAM HINDU @jejakimade Pratyaksa, I Gede Titah; Eka Putri, Ni Luh Wiwik
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2159

Abstract

The phenomenon of product endorsements by Hindu celebrities is increasingly common on Instagram social media. One of them is the @jejakimade account, which is one of the popular public figures on the platform who often shares endorsements on Instagram social media. Persuasive communication carried out by @jejakimade is very important in influencing the audience. The theory used includes cognitive dissonance theory. The results of the study show that marketing communication carried out on the @jejakimade account in product endorsement videos on Instagram social media using @jejakimade tries to overcome the doubts of potential consumers by presenting more comprehensive information. The information conveyed by @jejakimade has the potential to change or strengthen the beliefs of potential consumers towards the products they want to buy. In conveying the message, @jejakimade provides information in the form of insight into culinary products to its followers.
KAJIAN PEMBINAAN UMAT DALAM KEHIDUPAN BERAGAMA ANTARA PHDI KOTA TANGERANG DENGAN SDHD BANJAR TANGERANG Artha, I Gusti Made; Suhardi, Untung; Budha, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2160

Abstract

Collaboration between Parisada Hindu Dharma Indonesia (PHDI) and Suka Duka Hindu Dharma (SDHD) in Tangerang, coaching is an essential component of human advancement. Nevertheless, the coaching program's lack of integration continues to hinder its execution, resulting in suboptimal community coaching outcomes. The primary issue with this research is that efforts to build communities in religious life between PHDI and SDHD Banjar Tangerang are not being carried out as effectively as they should. Use communication ethnography, which use qualitative analysis and data collecting methods like observation, interviews, and documentation, and neoclassical management theory to analyze the issue. The study's findings indicate that PHDI and SDHD Banjar Tangerang's implementation of community development in religious life is subpar, specifically: 1) There is a lack of coordination between PHDI and Banjar Tangerang's community development efforts. 2) Insufficient resources 3) In Banjar and PHDI Tangerang, the community and community leaders are not actively involved in community development. 4) The program's incompatibility with community development efforts in Banjar and PHDI Tangerang. 5) Banjar and PHDI Tangerang lack community development education and training. Initiatives to help people grow in their religious lives 1) PHDI and SDHD Banjar Tangerang cooperate. 2) Creation of a Community Development Program at PHDI Tangerang and Banjar. 3) Community development education and training at PHDI Tangerang and Banjar. 4) In Banjar and PHDI Tangerang, enhancing community involvement in community development. 5) Using social media and technology to promote community development at PHDI Tangerang and Banjar.
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA PETANI STROBERI DI DESA PANCASARI Widiawati, Ni Luh; Yuniati, Ketut; Yasa, I Kadek Abdhi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2161

Abstract

Communication is a person's interaction with other people to provide a public, personal or business message in order to achieve the desired goals. Likewise, strawberry farmers in Pancasari Village want to increase sales by implementing marketing communication strategies. Many farmers sell their crops only to collectors, making a small profit compared to the cost of maintaining strawberry trees. Thus, this research aims to find out how the marketing communication strategies used by strawberry farmers are in increasing sales factors and obstacles in increasing sales as well as implementing marketing communication strategies in increasing strawberry sales results in Pancasari village. This research uses qualitative research methods, with data collection methods of observation, interviews and document study. The data analysis used is data collection, data reduction and drawing conclusions. The theories used in this research are Marketing Mix theory, Plan theory, S-O-R theory. The research results show that the marketing communication strategy carried out by strawberry farmers to increase sales uses a marketing mix strategy which consists of four elements, namely Place, Product, Price and Promotion. The obstacles encountered in achieving the strategy are internal barriers from farmers due to knowledge and motivation. Meanwhile, external obstacles start from fruit supplies and space supplies (parking lots, rest areas, photo spots). The perceived implications of the marketing communication strategy carried out by farmers can increase sales and gain more profits than before and from Pancasari Village which has experienced increased tourism development since the opening of strawberry picking tourism by strawberry farmers in Pancasari Village.
PENGELOLAAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRAND IMAGE PONDOK PESANTREN TAHFIDZUL QUR'AN AZIZIYYAH Aziz, Naufal Abdul; Ardianto, Irwan; Nugraha, Aditya; Kurniasari, Ni Gusti Ayu Ketut
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2162

Abstract

PPTQ Aziziyyah is one of the Islamic boarding schools in Tangerang. Arabic and English are the languages used by PPTQ Aziziyyah students. This aims to improve the quality of students in the fields of knowledge and communication skills where the students and female students here not only excel in memorizing Allah's verses, but are also fluent in international Arabic and English. The research method used in this research is a case study with a qualitative approach through focus group discussions. The research uses a critical paradigm. The data collection technique uses a focus group discussion involving resource persons from the Tahfidzul Qur'an Aziziyyah Islamic Boarding School, namely teaching staff. The results of this research aim to find out how the Instagram social media management team at Tahfizdzul Qur'an Aziziyyah Islamic Boarding School manages the brand image on Tahfidz Instagram to become an advantage as a selling point, content characteristics as determinants in content formation, maximizing the features and potential of the Instagram application and engagement such as the number of likes, views and followers as indicators of success in building the brand image of the Pondok Pesantren Tahfidzul Qur’an Aziziyyah.
ANTARA PELUANG DAN ANCAMAN: PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) DALAM PROSES PRODUKSI BERITA MEDIA LOKAL DI KOTA SURAKARTA Hastjarjo, Sri; Dewi, Sabila Soraya
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2497

Abstract

The development of artificial intelligence (AI) technology has significantly impacted journalistic practices, including at the local level. This study explores the perceptions of journalists in Surakarta City regarding the benefits, challenges, and ethical implications of AI use in news production. Using a qualitative case study approach, data were collected through in-depth interviews with five journalists from various media platforms. The findings reveal that journalists view AI as a supporting tool that accelerates work processes and enhances production efficiency. However, concerns about the degradation of information quality and potential violations of journalistic ethics remain critical issues. AI acceptance is influenced by perceived usefulness, ease of use, and the professionalism values upheld by journalists. This study recommends strengthening digital literacy and updating journalistic ethical regulations to address the challenges of media transformation in the era of artificial intelligence.
ACARYA'S EDUCATIONAL COMMUNICATION SERVES AS A LEARNING STRATEGY TO PROMOTE RELIGIOUS MODERATION AT PASRAMAN SAD DHARMA DWIJENDRA IN MATARAM Andari, Ida Ayu Made Yuni; Wiguna, Ida Bagus Alit Arta
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2498

Abstract

Hindu religious education through pasraman plays an important role in the formation of the religious character and nationality of the younger generation in Indonesia. In the context of a multicultural society, educational communication carried out by an Acarya is a crucial strategy in instilling religious moderation values such as tolerance, love for the homeland, anti-violence, and respect for cultural diversity. This study aims to analyze the form and role of Acarya educational communication in learning the value of religious moderation in Pasraman Sad Dharma Dwijendra Mataram. We collected data using a descriptive qualitative approach, which involved in-depth interviews, participatory observations, and documentation of learning activities and interactions between Acarya and Sisya. The results of the study show that Acarya educational communication includes an exemplary approach, interactive dialogue (Dharma Tula), and the delivery of Hindu narratives that are contextualized with social realities. These findings indicate that communication is not only a means of delivering material but also a medium for value transformation. This article contributes to the development of a religious learning model that is adaptive and relevant to the context of Indonesia's diversity. The results of this study are important to strengthen inclusive and transformative Hindu educational practices during complex socio-religious dynamics.

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