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I Wayan Sutama
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INDONESIA
Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : 29623553     EISSN : 29623553     DOI : 10.53977
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
This journal contains articles with a focus on communication in general, including media communication and journalism, marketing communication, organizational communication, communication research, intercultural communication, communication technology, and others.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 64 Documents
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STRATEGI KOMUNIKASI MEDIA MASSA MENGEKSPLORASI PERAN GENERASI Z DAN MILENIAL DALAM MENDORONG PERTUMBUHAN EKONOMI HIJAU Satyadinatha, I Nyoman Dhani; Purnama Yasa, Komang Widya; Dharma Yanti, I Wayan Alinda
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2499

Abstract

The green economy is a form of paradigm shift in society about the importance of a more environmentally friendly future, especially for generation Z and Millennials. Mass media has an influence in presenting information and shaping people's views, especially regarding the green economy. This research will examine how mass media communication strategies explore the role of generation z and millennials in encouraging green economic growth. This research uses a descriptive qualitative method with data collection techniques in the form of non-participant observation, semi-structured interviews, and documentation analysis. The research location is Mataram City Mass Media with a focus on Suara NTB, Lombok Post and Radar Lombok. Informant selection technique with purposive sampling. This research also uses the News Factory Model and Audience Reception Theory approaches. The results showed that newspapers are not the phase for Generation Z and Millennials so that the mass media in encouraging green economic growth news that follows the current generation's social media trends (Instagram, Tiktok, Youtube, Reel, and Podcast) so that it demands conventional mass media to be digital. The results of mass media coverage must be measured for effectiveness to determine the interest of news by this group. So that the challenges regarding the green economy for mass media to news viewers, especially young people, can be minimized through infrastructure.
MASA DEPAN KOMUNIKASI: MENJELAJAH PERAN ARTIFICIAL INTELLIGENCE DALAM INTERAKSI MANUSIA Pramana, Pramana; Utari, Prahastiwi; Alkhajar, Eka Nada Shofa; Widianti, Mira Adita
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2500

Abstract

The advancement of artificial intelligence (AI) has fundamentally transformed the way humans communicate. This study aims to explore the role of AI in interpersonal communication through a Systematic Literature Review (SLR) approach. By analyzing 44 relevant scholarly articles, this study identifies eight key themes: AI-mediated interpersonal communication, emotional impact, communication effectiveness and efficiency, access gaps and digital ethics, information validity, social trust, social representation and algorithmic bias, and projections of future communication. The findings indicate that AI can enhance communication efficiency and accessibility, yet poses risks of fostering pseudo-intimacy, reinforcing social bias, and diminishing the quality of interpersonal relationships if not ethically governed. The study underscores the importance of ethical-by-design principles, digital literacy, and regulatory frameworks that protect users from the misuse of AI-based communication systems. It advocates for an interdisciplinary and human-centered approach in the development of communication technologies to ensure that AI serves as a meaningful, inclusive, and responsible partner in human interaction. Accordingly, this research contributes conceptually to a deeper understanding of the future of communication situated at the intersection of technological advancement and human values
PECANANGAN PEMAYUN SEBAGAI KOMUNIKASI SIMBOLIK DALAM UPACARA PAWIWAHAN UMAT HINDU DI DESA SURANADI Kariana, I Nengah Putra
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2501

Abstract

The Hindu wedding ceremony or pawiwahan is inseparable from the role of the spokesperson, known as pemayun and pecanangan. This research aims to explain the communication process and the symbolic meaning of the pemayun tools in the pawiwahan ritual. The research was conducted in Suranadi village, with the subject of the study being the pemayun figures, and the object of the study being the pecangan or canang bebaos, which function as a symbol of communication between the groom's and bride's parties. The research method is a qualitative descriptive method, where the research findings will be narrated in words. The research results show that the communication process is carried out through face-to-face interpersonal communication, involving both primary and secondary communication processes, with the use of symbols of pecanangan pemayun in the wedding ceremony as a medium of communication. The symbols and meanings of the tools used are as follows: betel leaves or base symbolize friendship, areca nuts reflect harmony in married life, lime symbolizes "transition" to a new stage in life, gambir signifies the union of two individuals into one in marriage, and tobacco represents friendship and harmony between the extended families of both brides and grooms. These five symbols are communication symbols used by the payun in the Hindu wedding ceremony.
KAMPUNG MUSLIM SAREN JAWA DI BALI TIMUR: DINAMIKA KOMUNIKASI SOSIAL DALAM MEMBENTUK HARMONI SOSIAL Yoga, I Dewa Gede; Sutama, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2502

Abstract

Kampung Saren Jawa is a unique example of how different cultural and religious identities can coexist in a multicultural society. This study aims to understand how social interaction, communication between individuals, and the influence of cultural and religious values ​​​​in creating social harmony amidst the diversity of Bali which is better known for its Hindu majority. Qualitative research methods were used with a qualitative descriptive approach involving in-depth interviews with village residents, religious leaders, and local government representatives. The results of the study show that social communication in Kampung Saren Jawa is strongly influenced by the values ​​​​of friendship, tolerance, and mutual respect between individuals. Despite religious and cultural differences, openness in communication and strengthening social ties based on mutual cooperation and local traditions play an important role in maintaining harmony. The role of community leaders, both from religious and customary circles, is also crucial in mediating differences and building mutual respect. These findings provide important insights for the study of social communication and interfaith interaction in a multicultural context, as well as its relevance in strengthening social cohesion in Indonesia, especially in areas with high ethnic and religious diversity.
KOMUNIKASI RITUAL DALAM PUJAWALI NUWUR TIRTA DI PURA LINGKUK BUNI KOTA MATARAM Putri, Gusti Ayu Dheananda Sagitha; Wirawan, I Wayan Ardhi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2503

Abstract

This article focuses on ritual communication in the nuur tirta tradition of a series of pujawali at Pura Lingkuk Buni in Mataram City. This article was written based on research conducted using qualitative descriptive methods to explain aspects related to ritual communication in the nuur tirta tradition. Based on the results of the study, it was found that the existence of Pura Lingkuk Buni is related to the initiative to purify a spring called engeran. The nuur tirta process is carried out during the pujawali on purnama sasi kasa which comes from temples with the same name as the pelinggih in the temple. The nuur tirta process of several temples to be placed in each pelinggih at Pura Lingkuk Buni is a symbolic communication process that involves aspects of upakara, sacred utterances, and religious behavior. The upakara aspect is indicated by the use of ceremonial facilities that are full of symbols. Ritual communication in sacred utterances through mantras, puja, prayers, and the like in the implementation of pujawali. Ritual communication in the aspect of religious behavior is implemented through the act of dancing, ngayah nuur tirta, and organizing ceremonies
EFEKTIFITAS PENGGUNAAN HUMOR DALAM KOMUNIKASI DOKTER TERHADAP PASIEN RAWAT INAP DI RUMAH SAKIT UMUM DAERAH I LAGALIGO KABUPATEN LUWU TIMUR Yanti, Icha Budha; Sugiana, Tantrika; Astraguna, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 4 No 1 (2025): Samvada Mei 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i1.2504

Abstract

Effective communication between medical personnel and patients is an important component in the success of health services, but is still faced with various challenges, such as limited consultation time and rigid hierarchical relationships. This study aims to explore the role of humor in building therapeutic communication between doctors and inpatients at RSUD I Lagaligo, Luwu Timur Regency. The study used a qualitative-descriptive approach with data collection techniques through participatory observation, in-depth interviews with medical personnel and patients, and supporting documentation. Analysis was conducted using thematic method to identify communication patterns involving humor in clinical interaction. The results showed that humor, when used appropriately and contextually, is able to melt emotional tension, strengthen empathy, and increase patient openness in conveying honest and complete health information. In addition, the use of humor helped to create a more humane atmosphere in the medical relationship, which resulted in increased patient satisfaction and adherence to treatment. These findings confirm that humor is not just entertainment, but a potential communication strategy in strengthening the quality of healthcare. This study recommends empathic communication training that integrates the ethical use of humor for health workers
The Contribution of Environmental CSR Communication in Overcoming Ecological Crises in the Coastal Region Widiada, I Gede; Budiartini, Ni Nengah; Sutama, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3301

Abstract

Coastal regions are increasingly susceptible to an intensifying ecological crisis driven by climate change and anthropogenic activities, necessitating an integrated and participatory approach to environmental governance. This study seeks to elucidate the role of transparent, dialogical, and culturally resonant corporate social responsibility (CSR) practices, such as local recruitment, procurement, and support for community initiatives, in fostering participatory engagement and facilitating collective ecological action. The findings indicate that dialogical communication strategies, including collaborative forums, inclusive storytelling, and regular feedback mechanisms, effectively mobilize diverse stakeholders and integrate ecological interventions within local values and practices. Employing a case study methodology, this research highlights the capacity of CSR practices to enhance the legitimacy, impact, and sustainability of environmental initiatives, thereby increasing their resilience to challenges and likelihood of long-term sustainability. Data collection involved interviews and observations of a purposively selected cohort of individuals and hotel employees. The study identifies critical contextual factors, such as cultural appropriateness, governance dynamics, and pre-existing public relations, that may limit the positive effects of CSR communication. It is imperative to address barriers such as language gaps and institutional mistrust to prevent exclusion and skepticism. These findings contribute to theoretical understanding by positioning CSR communications as integral to environmental governance, while also providing practical guidance for businesses and policymakers: prioritizing participatory and context-sensitive communication and ensuring alignment between CSR messages and substantive actions. This research underscores the strategic value of environmental CSR communication in addressing the ecological crisis through adaptive stakeholder collaboration
Konstruksi Realitas Multiportal: Agenda Setting dan Framing Humas Pemerintah Dalam Distribusi Informasi di Era Media Digital Sudiartawan, I Wayan; Arjana, Ida Bagus Made
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3302

Abstract

Digital transformation is forcing government public relations to evolve from one-way information dissemination to sophisticated multi-platform engagement. However, a critical gap exists between strategic potential and practical implementation, particularly in resource-constrained contexts. This research aims to deconstruct multi-platform framing strategies and identify drivers and barriers to their execution. A case study approach was employed, utilizing triangulation through semi-structured interviews with PR officers, non-participant observation of social media activity, and documentary analysis of content from official platforms. The findings reveal a critical paradox that demonstrates a sophisticated understanding of multi-platform framing, strategically tailoring government messaging to emphasize distinct attributes of multi-portal reality construction practices. However, these strategies are hampered by resource gaps, leading to agenda rationing and reliance on other departments for content. Furthermore, these strategies remain largely one-way broadcasts, resulting in a striking engagement paradox where high follower numbers do not translate into meaningful public interactions, as citizen data indicates a preference for more entertaining content. This research contributes a Multiportal Agenda-Setting Model that illustrates the dynamic, limited process of government communication within a fragmented media ecology.
Dampak Penggunaan Chatgpt Terhadap Kemampuan Komunikasi Tulisan Mahasiswa Dalam Mata Kuliah Bahasa Indonesia Sasmika Dewi, Ni Putu
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3303

Abstract

The use of ChatGPT has become a new habit among university students, especially when they work on assignments for Indonesian language courses. This study looks closely at how the technology influences first-semester students who are still in the early stage of developing their writing skills. Using a qualitative approach, the research involved classroom observation, short interviews, and a review of several student writing samples. The findings show that many students rely on ChatGPT to generate initial ideas or simply to help them begin their first paragraph. For some of them, the tool makes their writing appear more organized. However, when they are asked to write without any assistance, they tend to work slowly, hesitate, and produce various basic errors, particularly in sentence structure, word choice, and paragraph coherence. These patterns suggest that technological assistance does not automatically support the growth of writing ability. Beneath the convenience offered by AI tools, students still need adequate digital literacy skills to evaluate, adjust, and refine AI-generated text according to their own understanding. Without this ability, the use of ChatGPT may actually hinder the development of written communication skills, which should ideally be strengthened from the beginning of their academic journey.
Peranan Cerita Rakyat Dalam Mempromosikan Daya Tarik Wisata Melalui Storytelling Suyasa, I Made; Anggratyas, Putu Arya Reksa
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3305

Abstract

This study aims to analyze the strategic role of folklore as an instrument in promoting tourism destinations through storytelling approaches within the framework of Cultural Tourism Communication. Tourism destinations are increasingly selling not merely natural beauty or infrastructure, but also profound "experiences" and "meanings," where folklore serves as the soul of a place. This research employs a qualitative method with a literature review approach, collecting data from secondary sources including books, journal articles, and scholarly publications related to cultural tourism, folklore, and communication. The analysis applies Cultural Tourism Communication theory, which emphasizes the exchange of meanings and cultural values between tourists and local communities. This theoretical framework is reinforced by the concept of storytelling as an effective communication medium for transmitting values. Folklore is not viewed as a passive narrative, but as a "living culture" revitalized through performances by tour guides or digital media, thereby creating emotional connections and profound experiential tourism for visitors. Findings indicate that integrating folklore through storytelling plays a crucial role in: (1) destination differentiation, distinguishing destinations through unique cultural narratives; (2) cultural preservation, reviving nearly extinct oral traditions; (3) enhancing tourism experiences by adding layers of meaning and context to tourist attractions; and (4) destination branding, shaping authentic and distinctive perceptions. This study concludes that folklore-based storytelling constitutes a powerful cultural tourism communication strategy. It functions not only as a promotional tool, but also as a bridge connecting the past with the present, tourists with local communities, while preserving intangible cultural heritage for sustainable tourism development.

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