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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "eJrm Vol. 08 No. 12 Agustus 2019" : 7 Documents clear
PENGARUH COUNTRY OF ORIGIN, PERCEIVED QUALITY DAN PRICE TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi kasus pada pengguna Oli Castrol di Bengkel Castrol Active Sawojajar Kota Malang) M Faris efendi; N. Rachma; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study aims to find out and analyze the Effects of Country of Origin, Perceived Quality and Price on Purchase Intention with Brand Image as Intervening Variables (case studies on Castrol oil users in Castrol Active Sawojajar Workshop, Malang City). Castrol oil sales in workshops have decreased so author as interested in doing this research. With existin theory hopefully it can answer the existing problems. The sample in this study were 72 customers. Based on the results of hypothesis testing it is known that the Country of Origin Perception, Perceived Quality, and Price have a direct influence on Brand Image. Country of Origin Perception, Perceived Quality, and Price have direct influence on Purchase Intention. Brand Image has a direct influence on Purchase Intention. The Country of Origin Perception, Perceived Quality, and Price have an indirect influence on Purchase Intention through Brand image as an Intervening Variable. Keywords: Country Of Origin, Perceived Quality ,  Price, Purchase Intention Dan Brand Image
PENGARUH PERSEPSI NILAI, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BERKUNJUNG (Studi kasus pada Jawa Timur Park 3 Kota Wisata Batu) Virza Aliffudy; N. Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 ABSTRACTThis research was conducted with the aim of analyzing the influence of Perception of Value, Brand Image and Price Perception on Interest in Visiting East Java Park 3, the sample of this study was 86 visitors who were made as respondents. Based on the results of hypothesis testing, the simultaneous perception of value, brand image and price perception has an influence on interest in visiting East Java Park 3. Perceived value, brand image and price perception partially has an influence on interest in visiting East Java Park 3.Keyword: Perception of Value, Brand Image and Price Perception, Visiting Interest.
ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI, KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN Mahadyka Agung Prasetyo; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This study aims to determine the effect of Quality Product, Promotion, Quality Service and Location on loyality customer SCH Clothing Malang, the sample of this study is students boarding in Sudimoro. For collecthing the data used questionnaires to students boarding in Sudimoro, to analyze the data used validity test, reliability test, normality test, multiple linear analyze, statistical test F and statisical test t, coefficient determination test in IBM Statistical Package for Social Science (SPSS) 16.0 version. The result of this study have a significant positive effect on loyality customer, quality product on loyality customer, promotion on loyality customer, quality servic on loyality customer and location on loyality customer. In conclussion Simultaneously test product quality, promotion, service quality and location have an effect on customer loyalty, then in a partial test of product quality, promotion, service quality and location has an effect on customer loyalty.Keywords: Quality Product; Promotion; Quality Service; Location
PENGARUH PRODUK, PERSEPSI HARGA, CITRA MERK, DAN WORD OF MOUTH TERHADAP MINAT BELI PRODUK PRIVATE LABEL GIANT ( STUDI KASUS PADA KONSUMEN GIANT SAWOJAJAR MALANG ) Qurrotu A'yun; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 ABSTRACT This research was conducted with the aim of analyzing the Effect of Products, Price Perception, Brand Image, and Word of Mouth on the Interest in Purchasing Giant Private Label Products (Case Study on Giant Sawojajar Malang Consumers. Samples in this research are buyers or consumers of Giant Sawojajar Malang. Analysis Method used is multiple linear regression, based on the results of testing the hypothesis that the results show that there are simultaneous and partial effects of Product variables, Price Perception, Brand Image, and Word of Mouth on the interest in buying Giant Sawojajar Malang Private Label Products. the extent to which the theories obtained during lectures and applied by companies from a practical point of view. 
Pengaruh Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pembelian Konsumen Pada Situs Belanja Online Lazada (Studi kasus pada konsumen Mahasiswa Universitas Islam Malang) Tegar Amirul Huda; M. Khoirul ABS; Agus Widarko
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In this study, due to the rapid development of technology, especially in the field of social media, this created a golden opportunity for e-commerce companies to expand their reach to consumers. To provide satisfaction in purchasing consumers, there is an increase in the quality of products and services in the company. The purpose of this study is to find out the magnitude of the influence of purchase satisfaction which is influenced by the quality of services and products and data collection is done using the questionnaire method with 100 respondents. The criteria of the respondents are students of Malang Islamic University. By using the validity, reliability, normality test, linear and simple regression test, t-test and F test can give results in the form of an influence between product quality and service on consumer purchasing satisfaction with results of 0.00 and 0.03 and all of them have an influence positive and significant Keywords: Products, Service Quality, Consumer Purchasing SatisfactionKeyword: Product, Quality Of Service,  Consumer Purchasing Satisfaction
PENGARUH GAYA KEPEMIMPINAN SITUASIAONAL DOSEN TERHADAP MOTIVASI BELAJAR MAHASISWA PADA JURUSAN MANAJEMEN ANGKATAN 2017 FAKLUTAS EKONOMI DAN BISNIS UNIVERSITAS ISLAM MALANG Ashar Ashar; Abd Qodir Djaelani; A. Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractIn the purpose of this study was to determine the effect of the lecturer leadership style on the motivation of the 2017 Department of Management Faculty of Economics and Busines University of Islam Malang students.While the sample used in this study was 84 out of a total population of 520 students. The technique in collecting this research data through questionnaires and data analysis methods used are multiple linear regression analysis.The results of this study indicate that the leadership leadership style (G1) of lecturers at maturity level is incapable and unwilling (M1) has a strong influence in increasing student learning motivation, consulting leadership style (G2) lecturers at maturity levels are incapable but willing ( M2) has a strong influence in increasing student learning motivation, participation leadership style (G3) lecturers at maturity level capable but not willing / hesitant (M3) in increasing student learning motivation and delegate leadership style (G4) lecturers at maturity level are able and willing has a strong influence in increasing student learning motivation. So the leadership style (G1M1, G2M2, G3M3 and G4M4) lecturers had a strong influence in increasing student motivation in the 2017 Department of Management, Faculty of Economics and Business, University of Isalam Malang. Keywords: lecturer leadership style, student learning motivation
PENGARUH BRAND IMAGE, KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Handphone Xiaomi di Alibaba Kota Batu) Ubadillah Mohsyin; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of brand image, service quality, product quality, and price influence simultaneously or partially on purchasing decisions. The data used in this study are primary data, the study population of 192 customers at the Alibaba counter, while the study sample was taken from the population using a sampling technique in the form of a purposive sampling method. The results obtained using multiple linear regression test Y = 10,848 + 0,359 X1 + 0,221 X2 + 1,054X3 + 0,994X4 + e. The results of this study indicate that partially brand image variables, service quality, product quality, and price have a positive influence on purchasing decisions.Keywords: Brand Image, Service Quality, Product Quality, Price and Purchasing Decision

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