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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "eJrm Vol. 09 No. 10 Agustus 2020" : 7 Documents clear
Pengaruh Quality Of Work Life Terhadap Kinerja Melalui Kepuasan Kerja Sebagai Variabel Intervening Pada Guru Dan Karyawan Smk Terpadu Al-Ishlahiyah Singosari Nofan Adi Saputra; Abdul Kodir Djaelani; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of Quality of Work Life on Performance through Job Satisfaction as an Intervening Variable in Teachers and Employees of Integrated Al-Ishlahiyah Singosari. The data used in this study uses primary data by distributing questionnaires to respondents. The study population was teachers and employees of Al-Ishlahiyah Singosari Integrated Vocational School, while the sample in this study were 46 respondents. The analytical method used in this study is path analysis, single test with hypothesis testing using the t test. From this study, the results show that there is an influence between Quality of Work Life on Performance through Job Satisfaction as an Intervening Variable Keywords: Quality of Work Life, Job Satisfaction, and Performance
PENGARUH HEDONIC SHOPPING MOTIVES, LIFESTYLE,BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN SEPATU VANS (Studi Kasus Pada FEB Unisma Jurusan Manajemen Angkatan 2018) Etik Ekawati; N Rachma; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract             The research aims to analyse the direct influence and indirect influence of the four variables, namely hedonic shopping motives, lifestyle, brand image and brand awareness of the purchase decision of Vans branded shoes. The population of this research is the management student of 2018 generation. Since it is not known for sure the number of users of Vans shoes in FEB UNISMA Management Force 2018, then samples were taken using Malhotra formula so that obtained 130 respondents qualified as samples. Using multiple linear regression analyses with the analysis tool of SPSS 20The Research was conducted by providing questionnaires and using purposive sampling methods. The results of this study showed that (1) hedonic shopping motives, (2) lifestyle, (3) Brand image and (4) brand awareness are simultaneously influential to the purchase decision, and partially hedonic shopping motives, lifestyle, brand image and brand awareness directly to the purchase decision of Vans shoes. keyword: Hedonic shopping motives, lifestyle, brand image, brand awareness and purchase decision
PENGARUH MOTIVASI DAN PENGALAMAN KERJA TERHADAP KEDISIPLINAN KERJA (Studi Pada Karyawan Toko Belanja Sardo Swalayan Kota Malang) Moh Basyiruddin; Abdul Kodir Djaelani; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study was conducted to determine the effect of motivation and work experience on employee work discipline at Sardo Swalayan, located at Jalan Gajayana no.500, Dinoyo, Lowokwaru District, Malang City, East Java 65145. The method used is a quantitative method used to examine a population or specific sample that aims to explain the position of each variable and its effect between one variable with another variable, and the source of the data used is primary data by spreading Likert scale kusieoner to Sardo Shopping Shop Employees City of Malang supermarket. The sample calculation in this study uses the Slovin formula which produces 49 respondents. The results of this study are the variables of motivation and work experience simultaneously and partially affect work discipline. Keywords: Motivation, Work experience, Work Discipline
Pengaruh Kualitas Pelayanan, Brand Image, Dan Atmosfer Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Cafe Kosulas Lawang) Beny Pradana; Nur Hajati; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The purpose of this study is to determine the effect of Service Quality, Brand Image, and Atmosphere on Customer Loyalty with Consumer Satisfaction as an intervening variable. This type of research is quantitative research. The population in this study are consumers who have come to Café Kosulas Lawang for one month. This study uses a path analysis model method. The results of this study indicate that service quality and brand image have a direct effect on customer satisfaction, the atmosphere has no direct effect on customer satisfaction. Consumer satisfaction has a direct effect on consumer loyalty. Service quality and brand image have an indirect effect on consumer loyalty through customer satisfaction, while the atmosphere has a direct effect on consumer loyalty without going through customer satisfaction.
Pengaruh Fashion Involvement dan Shopping Lifestyle Terhadap Impulse Buying Produk Fashion Shopee ( studi kasus Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Malang Anggalatan 2016-2028 Wulan Alimudin; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACKThis study examines and analyzes the effect of fashion involvement and lifestyle shopping partially or simultaneously. The purpose of this study was to determine the effect of Fashion Involvement on impulse buying, the influence of shopping lifestyle on impulse buying and the effect of fashion involvement and Shopping Lifestyle on Impulse Buying of fashion shopee products, a case study of students from the Faculty of Teacher Training and Education at Malang Islamic University. The sampling technique used in this study was convenience sampling with the criteria of students aged 19 to 24 years old and making unplanned purchases on shopee fashion products. with the number of respondents set was 60 people. The data analysis method used is multiple linear regression analysis. Based on the research results, partial fashion involvement has a significant effect on impulse buying, and the shopping lifestyle variable has a significant effect on impulse buying. From the simultaneous test results, the variables fashion involvement and shopping lifestyle have a significant effect on impulse buying..Keywords : Fashion Involvement, Shopping Lifestyle, Impulse Buying.
Pengaruh Faktor Lokasi, Kelengkapan Produk, Harga Dan Promosi Terhadap Pembelian Ulang Konsumen (Studi Kasus Pada Konsumen Tiara Toserba Desa Banjarwati Kecamatan Paciran Kabupaten Lamongan) Nasruddin Nasruddin; Achmad Agus Prioyono; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The purpose of this research is to know whether the location factor, product completeness, price and promotion to the repurchase of consumers (case study on the consumer Tiara Toserba Banjarwati Village, Paciran subdistrict, Lamongan Regency), which is located on Jl. Sunan Drajat No. 393. Independent variables: Location factors, product completeness, pricing and promotions. Dependent variables: consumer repurchase. The samples used in this study were 90 respondents who had re-purchased in Tiara Toserba with the Maholtra formula (the number of items of the declaration at five or X 5). Data source and method of collecting data by collecting primary or scale data of Likert by rounding out questionnaires. Analysis of the data used includes validity and reliability tests, test normality, classical assumption tests, multiple linear regression tests, hypothesized testing, and coefficient of determination testing with the help of SPSS 26 Software.The results showed that the variable location factor, product completeness, price and promotion simultaneously had significant effect on the repurchase of consumers in Tiara Toserba. As for the partial location factor variables, completeness of the product, prices have significant effect on the repurchase of consumers in Tiara Toserba. However, partial promotions have no significant effect on rebuying consumers in Tiara Toserba. Keywords: location factors, product completeness, price, promotion, consumer repurchase 
Pengaruh Ekuitas Merek, Kelompok Rujukan Dan Preferensi Merek Terhadap Keputusan Memilih Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Yuni Asmayunita; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of brand equity, reference groups and brand preferences simultaneously and partially on the decision to choose a management study program at FEB Unisma. The population using management students of FEB Unisma TA class 18/19 & TA 19/20 known numbers are recorded at the Education Ministry as many as 6,412 students. Determination of the research sample using purposive sampling techniques that have been calculated using the Slovin formula totaling 99 respondents. Analysis using multiple linear regression models. The results of this study indicate that brand awareness is partially significant influence on decision making, brand association partially influences decision making, impression of brand quality partially on decision making, brand loyalty partially on decision making, reference group partially on decision making, and Brand preference partially influences significantly on the decision of choosing. Simultaneously the results of this study are brand awareness, brand association, brand quality impression, brand loyalty, reference groups and brand preferences significantly influence the decision to choose a management study program at FEB Unisma. Keywords: brand awareness, brand association, brand quality impression, brand loyalty, reference groups, brand preferences and decision to choose

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