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The Eastasouth Management and Business
Published by Eastasouth Institute
ISSN : 29857120     EISSN : 29633591     DOI : https://doi.org/10.58812/esmb
Core Subject : Science,
Decision Sciences, Operations Research & Management
ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (March, July and November) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and logistics, Human resource management, Leadership, and organization management, International business, Sustainable business, Information technology management, Risk and security management, Business ethics and corporate social responsibility. ESMB accepts manuscripts of both quantitative and qualitative research. ESMB publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 169 Documents
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Analysis of Leadership Characteristics Expected by Congregation-al Members of Protestant Christian Churches in Bali I Gede Victor Hernada Hampatra; I Wayan Ruspendi Junaedi; I Gusti Bagus Rai Utama; Gusti Ngurah Joko Adinegara
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.900

Abstract

This study aims to analyze the leadership characteristics expected by members of the Protestant Christian Church in Bali (GKPB) in responding to church service dynamics and the challenges of Bali's multicultural and religious context. This research employs a qualitative approach using observation and in-depth interviews with members of the Daily Synod Council, the Full Synod Council, pastors, and leaders of regional and categorical church organizations (PBKW, PWDK, SKMR, and PP). The findings indicate that congregations expect church leaders to demonstrate spiritual leadership, servant leadership, inclusivity, cultural contextualization, effective communication, and participatory strategic decision-making. Transformational leadership and high integrity are identified as key factors in fostering trust and sustaining church ministry.
Analysis of Tourist Satisfaction as a Basis for Tourist Destination Development at the Sekumpul Waterfall Tourist Object, Buleleng, Bali Komang Yuda Widiarta; I Wayan Ruspendi Junaedi; Christimulia Purnama Trimurti; Gusti Ngurah Joko Adinegara
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.901

Abstract

Managing natural tourism destinations requires a balance between tourist expectations and management performance. Tourist satisfaction is a crucial indicator of management success, particularly for destinations that rely on natural beauty and firsthand experiences as their primary attractions. Sekumpul Waterfall, as a leading natural tourism destination in Bali, faces challenges in maintaining the quality of services and tourism experiences to meet diverse tourist expectations. This study aims to analyze the level of tourist satisfaction and compliance with the management of Sekumpul Waterfall. A quantitative approach was used, collecting data through tourist questionnaires. Data analysis was conducted using Importance Performance Analysis (IPA) to measure the alignment between importance and performance of satisfaction attributes, and the Customer Satisfaction Index (CSI) to measure overall tourist satisfaction. The results showed that the level of compliance with tourist satisfaction attributes reached 85.2%, falling into the “very appropriate” category, indicating that the destination management's performance has generally met tourist expectations. The tourist experience and attractions are key strengths, while responsiveness of service, cleanliness of facilities, and infrastructure maintenance still require attention. A CSI score of 67.4% indicates that tourists are satisfied, although improvements are still needed in several attributes. These findings support Expectancy Disconfirmation Theory (EDT), which states that satisfaction is formed through a comparison between expectations and actual performance. Practically, this research provides implications for destination managers to prioritize improvements to attributes with performance gaps, while maintaining the excellence of the natural tourism experience to achieve sustainable tourist satisfaction.
Regional Budget Management Strategy to Improve Local Government Performance Karlina Napu; Feri Hulukati
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.902

Abstract

Regional budget management serves as a strategic instrument in realizing effective and accountable local government performance. This study aims to analyze various regional budget management strategies and their impact on improving local government performance through a qualitative literature review approach. The method used is a systematic literature review by analyzing 25 reputable journal articles published between 2023 and 2025. The analysis was conducted through theme identification, synthesis of findings, and critical evaluation of budget management strategies, including performance-based budgeting, transparency and accountability, efficiency and effectiveness, as well as the digitalization of regional financial systems. The results show that the performance-based budgeting strategy contributes significantly to improving local government performance, with an average effectiveness rate of 82.5%. Transparency and accountability in financial management positively influence public trust and the financial performance of local governments. The implementation of integrated regional financial information systems increases budget management efficiency by up to 35%. However, challenges in implementation include resistance to change, limited human resource capacity, and lack of coordination among regional work units (Regional Apparatus Organizations or OPD). This study recommends the adoption of a holistic approach that integrates technical, managerial, and information technology aspects in regional budget management, as well as the strengthening of personnel capacity through continuous training to optimize local government performance.
The Effect of Online Consumer Reviews and Brand Image on Willingness to Buy at UC.N.CO Fashion Store with Brand Trust as a Mediation Variable (Case Study of UC.N.CO Store Customers in Berawa, Bali) Beny Prasetyo; Gusti Ngurah Joko Adinegara; I Gusti Bagus Rai Utama; Tri Priyono Budi
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.903

Abstract

Willingness to Buy is a person's desire or intention to make a purchase after obtaining various information, either directly or indirectly. In the local fashion industry, such as UC.N.CO Berawa, purchasing decisions are not only influenced by product offerings, but also by other people's reviews and consumer perceptions of brand names/images. It is no longer new that online reviews are the main reference before purchasing, while a strong brand image can foster confidence that the product is worth choosing. These two aspects are related and form Brand Trust, which can encourage consumers to buy. This study was conducted with the aim of analyzing the influence of Online Consumer Reviews and Brand Image on Willingness to Buy, with Brand Trust as a mediating variable. The study was conducted using a quantitative approach with data collection using a Google Form questionnaire distributed to consumers who had visited or shopped at UC.N.CO Berawa. Seventy-seven respondents were collected using accidental sampling techniques. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to detect the relationship between variables. The results of the study indicate that Online Consumer Reviews and Brand Image have a positive and significant effect on Brand Trust. However, neither has a significant direct effect on Willingness to Buy. Furthermore, Brand Trust plays an important role as a variable that connects these two factors with Willingness to Buy. These findings provide additional evidence that brand trust is a determining factor in consumer purchasing decisions, especially in the fashion industry.
Tracing the Evolution of the Self-Brand Connection Concept in Global Marketing Research: A Bibliometric Perspective Loso Judijanto; Gilang Pranajasakti
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.904

Abstract

This paper examines the evolution of the self-brand connection concept in global marketing research by adopting a bibliometric approach. The current study maps the important relationships of SBC with related concepts like brand loyalty, brand love, social media, and customer engagement in order to show how SBC has taken a central position in understanding the consumer-brand relationship. Bibliometric methods like co-citation, co-authorship, and keyword analysis will be used to disclose the intellectual structures and thematic trends over time. The findings show that the SBC concept has emerged and further developed with advances in digital engagement and social media, reflecting the greater importance of online platforms in shaping consumer emotions and behaviors. This research contributes to a better theoretical and practical understanding since the study gives a comprehensive overview of SBC literature and indicates emerging areas for future research.
Unveiling the Intellectual Structure of Investment Opportunity Set (IOS) Research: A Bibliometric Assessment of Corporate Finance Literature Loso Judijanto
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.905

Abstract

This paper endeavors to shed light on the intellectual framework and trajectory of Investment Opportunity Set (IOS) studies in the literature of corporate finance using a bibliometric analysis. Through using publication statistics obtained from Scopus, a citation analysis, co-author analysis, and co-citation analysis, and analysis of co-occurrences of keywords have been performed. The results show that IOS studies have strong roots in mainstream corporate finance streams of profitability analysis, capital structure analysis, dividend policy analysis, and growth theory and have evolved into strategic management studies, sustainability, and technology support for decision-making, as well as policy-based investment analysis. Through interlinking loosely connected IOS literature into a unified intellectual framework and landscape, this paper can help in theory-building exercises and can be of great help to researchers aiming to position their forthcoming studies within a dynamic framework of corporate finance literature.
The Principle of Freedom of Contract in Property Business Agreements in Indonesia Zaenal Mustofa; Hiro Phakin
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.906

Abstract

The principle of freedom of contract is one of the fundamental principles in contract law that gives the parties the authority to determine the content and form of the contract according to their wishes. In the practice of property business in Indonesia, this principle plays an important role because property transactions involve high economic value and complex legal relationships. However, in reality, the application of the principle of freedom of contract is often faced with the issue of bargaining imbalance, especially between property businesses and consumers. This condition creates the potential for abuse of freedom of contract that can harm one of the parties. This study aims to examine the application of the principle of freedom of contract in property business agreements in Indonesia and to analyse the normative limitations that govern it. This study uses a normative legal research method with a legislative and conceptual approach. The results of the study indicate that the principle of freedom of contract in property business agreements in Indonesia is not absolute and must be limited by the principles of good faith, propriety, and fairness. The application of this principle in practice still tends to be formal, especially in standard agreements that limit the scope for negotiation for the weaker party. Therefore, the state and judicial institutions must play a role in ensuring that freedom of contract is applied in a balanced and fair manner and provides legal certainty for all parties involved in property business.
The Impact of Digital Marketing on Prospective Students’ University Choice: Evidence from UDB Surakarta Alfin Yoga Kharisma; Gita Agzumi
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.910

Abstract

Digital transformation has reshaped the way higher education institutions market their educational services. This study aims to analyze the influence of digital marketing on prospective students’ decisions in choosing Universitas Duta Bangsa (UDB) Surakarta. A quantitative approach was employed using a survey method involving 300 prospective students and newly enrolled students. The digital marketing variable was measured through the dimensions of social media, university website, digital content, and online advertising, while the university choice decision was measured through enrollment intention, institutional preference, and confidence in the selected choice. Regression analysis indicates that digital marketing has a positive and significant effect on prospective students’ decisions. These findings reinforce contemporary digital marketing research, which highlights that digital interaction, trust in online content, and online experiences are key determinants in young people’s decision-making processes. This study provides theoretical contributions to digital-based higher education marketing and offers practical implications for student recruitment strategies in private universities.
Why Consumers Stay Loyal: The Interplay of Brand Experience, Brand Personality, Perceived Value, and e-WOM in Local Skin Care Markets Chiquita Maharani
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.913

Abstract

This study examines the influence of brand experience, brand personality, perceived value, and electronic word of mouth on consumer loyalty toward local skin care products in West Java. A quantitative research design was employed using a survey method with 150 respondents who had experience using local skin care brands. Data were collected through a structured questionnaire measured using a five-point Likert scale and analyzed using SPSS version 25. Multiple linear regression analysis was applied to test the proposed hypotheses. The results indicate that brand experience, brand personality, perceived value, and electronic word of mouth all have positive and significant effects on consumer loyalty. Among these variables, perceived value emerges as the strongest predictor of loyalty, followed by brand experience, brand personality, and electronic word of mouth. These findings suggest that consumers’ loyalty to local skin care brands is shaped not only by functional benefits but also by emotional experiences, symbolic brand characteristics, and digital communication dynamics. The study provides empirical insights for local skin care brands in designing effective marketing strategies to strengthen long-term consumer loyalty and enhance competitiveness in an increasingly dynamic market.

Page 17 of 17 | Total Record : 169

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