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Alif : Sharia Economics Journal
Published by Neolectura
ISSN : -     EISSN : 29627176     DOI : https://doi.org/10.37010/alif
Core Subject : Economy,
Economics, Econometrics & Finance
Alif merupakan sebuah jurnal milik Neolectura untuk STEI Napala yang mempublikasikan hasil kajian dan penelitian dalam bidang Ilmu Ekonomi Syariah. Jurnal ini diharapkan dapat bermanfaat bagi umat dalam mengembangkan dan meningkatkan kapasitas sumber daya manusia yang akademis dan kritis namun tetap memegang nilai teguh keislaman yang sesuai dengan syariat. Semoga jurnal ini dapat berkontribusi positif bagi perkembangan kajian dan penelitian ekonomi Islam.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 30 Documents
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Potensi Pembinaan Ekonomi Masyarakat melalui Berbagai Kegiatan di Masjid Tahtasyajaroh Kampung Pasir Angin Kiambon Desa Warga Jaya Kecamatan Cigudeg – Bogor Hilman, Agus; Qurni, Uwaesul
ALIF: Sharia Economics Journal Vol 3 No 1 (2024): ALIF
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i1.1577

Abstract

Strategically nom, mosque can function as educational institutions to Foster the economic potential of people from various backgrounds. Education and community development that can be Carried out include coaching from religious, scientific, social, economic, health, artistic and cultural aspects.  Seeing the function of mosques which is very important in fostering people to become intelligent and prosperous human beings, of course we as academics do not want to be left behind to take and active role in realizing this.  This time, through real work lectures (KKN) in the village of Pasir Angin kiambon village Wargajaya Cigudeg District Bogor Regency, it is the right momentum to increase the prosperity of the mosque students together with the community, in this case the congregation of the Tahtassyajaroh mosque, Carried out many activities. The activities include recitation of the Qur'an, five daily prayers in congregation, evening recitation on Monday and Priday, the Maghrib Qur’an movement, clean operations, gardening around the mosque, business discussion in the style of islamic economic and so on. The most important task now is how to maintain this moment of togetherness so that it continues to be sustainable and the impact is felt in the community, so that in the end it Will create a society that has intellectual, spiritual, religious, qualification which are the moral basis of the Indonesian people. This spirit Will continue to be Carried out, even when the actual work lecture (KKN) activities have been completed.
Usaha Produk Besek dalam Meningkatkan Ekonomi Keluarga berdasarkan Ekonomi Islam : Studi Kasus di Desa Ciderum Kampung Batukembar Jubaedi, Ahmad; Asri, Kholifatul Husna
ALIF: Sharia Economics Journal Vol 3 No 1 (2024): ALIF
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i1.1578

Abstract

Family economy is an important foundation in community life, including in Ciderum Village, Batukembar Village. This village relies mainly on agriculture and local crafts, with the majority of the population involved in these businesses. Unfortunately, the level of economic welfare of families in Ciderum Village is still below expectations, with many residents struggling to meet basic needs such as food, education, and health. In addition, the majority of the population of Ciderum Village are Muslims who practice the principles of Islamic economics, which emphasize justice, togetherness, and blessings in economic transactions. However, the application of these values ??has not been seen in daily economic activities in this village. In this context, besek products are a great opportunity to improve the family economy in Ciderum Village. Besek is a traditional craft that has existed for a long time in this village. By utilizing the potential of besek and implementing Islamic economics, we can improve the family economy in Ciderum Village. This study aims to investigate efforts to develop a besek product business based on Islamic economic principles in this village. The aim is to identify opportunities and challenges in implementing Islamic economics in the besek product business and to analyze its impact on the family economy in the village. This study uses a qualitative research method whose object of research is bamboo or besek craft business, including descriptive qualitative research. It is hoped that this study will provide practical guidance for the people of Ciderum Village in developing sustainable besek product businesses that are in accordance with Islamic economic values. In addition, the results of this study can also contribute to the development of a sustainable economy in rural areas, especially in Ciderum Village, and provide insight into the potential of Islamic economics in improving family welfare.
Analisis Strategi Pemasaran untuk Meningkatkan Daya Saing UMKM Keripik Pisang di Desa Ciherang Pondok Amin, Ahmad Muladi; Rahmat, Faridudin Malikur
ALIF: Sharia Economics Journal Vol 3 No 1 (2024): ALIF
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i1.1714

Abstract

The aim of this research is to determine marketing strategies to increase the competitiveness of Micro, Small and Medium Enterprises (MSMEs), especially in the banana chips business in Ciherang Pondok sub-district. The analysis method uses descriptive research methods with a qualitative approach carried out through observation, interviews and documentation. The research results show that banana chips MSMEs use E-marketingcommerce, so that product sales and skills can increase.  From the analysis carried out on banana chips industry products, a marketing strategy can be implemented as an effort to increase internal competitiveness. Apart from that, banana chips businesses also use a marketing mix. In this case, it shows that the product being sold is very attractive because the main ingredient is quality bananas and the place is comfortable, clean and hygienic, the price is relatively cheap and affordable as well as promotion by utilizing social media such as Facebook, Instagram and WhatsApp.
Upaya Peningkatan Potensi Ekonomi Sanggar Sapu Jagat Desa Teluk Pinang melalui Pelestarian Budaya Pencak Silat dalam Perspektif Islam Nurmayanti, Nurmayanti; Ramdhani, Nina Krisna
ALIF: Sharia Economics Journal Vol 3 No 1 (2024): ALIF
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i1.1717

Abstract

Sanggar Sapu Jagat is a studio located in Teluk Pinang Village, Ciawi District, Bogor Regency, which has a Pencak Silat cultural heritage. Pencak Silat is a cultural heritage that has historical values, martial arts and spiritual values in the Islamic tradition. From an Islamic perspective, Pencak Silat can be understood as a form of physical and mental training that is in line with the concepts of balance and discipline. By utilizing this cultural heritage wisely, we can achieve economic gain while still upholding spiritual values and local wisdom that are in line with Islamic teachings. In its development, currently Sanggar Sapu Jagat is experiencing a very significant economic decline from year to year. There are many problems that occur, one of which is the interest of the people of Teluk Pinang Village in preserving Pencak Silat culture. This causes the economic income generated from this studio to decrease. Therefore, efforts are needed to improve the economy of Sanggar Sapu Jagat. According to the Big Indonesian Dictionary, Edition III 2003, effort is an attempt to achieve a goal, solve a problem and find a way out. In this journal, researchers have a program to increase the economic income of Sanggar Sapu Jagat by making a Pencak Silat Documentary Short Film which will then be uploaded on social media. However, to fulfill these efforts, support is needed from the government, related institutions and the community in maintaining and developing to achieve sustainable results.
Strategi Pemasaran Wisata untuk Meningkatkan Daya Tarik Wisatawan dalam Perspektif Islam Bahri, Syamsul; Asri, Kholifatul Husna
ALIF: Sharia Economics Journal Vol 3 No 1 (2024): ALIF
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i1.1718

Abstract

The focus of this research is the marketing strategy concept carried out by the Papalidan Village tourism manager in Telukpinang village from an Islamic economic perspective. As well as what factors become obstacles in carrying out marketing strategies by Papalidan village tourism managers. The Papalidan tourist attraction is a tourist attraction in Bogor which is located in Teluk Pinang Village, Ciawi District, Bogor Regency. The Papalidan tourist attraction is present in the form of a river (white water rafting). The number of tourists visiting the Papalidan tourist attraction has increased over time after dropping drastically in 2019 due to the pandemic. This research aims to ensure that strategic marketing can rapidly increase tourists visiting the Papalidan tourist attraction. The method used in this research is through questionnaires, observation, library research, documentation and interviews with managers. The data obtained was analyzed using descriptive analysis techniques which were used to analyze the marketing mix and strategy using SWOT analysis and used a Likert Scale to analyze the distributed questionnaires. The results of this research are marketing strategies that can be implemented to increase the number of tourists visiting the Papalidan tourist attraction through branding  Papalidan tourist attraction as a quality natural tourist attraction, maintaining cleanliness and natural beauty, promotion via the internet and brochures to introduce the Papalidan tourist attraction so that it is better known to tourists and image building Papalidan tourist attraction to fix the problems that caused the number of visits in 2019 to drop drastically. Then the following year it started to increase.
Peranan Content Marketing Influence terhadap Prefensi Generasi Z Menggunakan Layanan Produk Simpanan Bank Syariah Indonesia Lestari, Citra; Fatimah , Ega Siti; Wirakusuma, Nico Dimitri; Nurhalizah, Siti Tasya
ALIF: Sharia Economics Journal Vol 3 No 2 (2024): ALIF: Sharia Economics Journal
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i2.1803

Abstract

Penelitian ini bertujuan untuk menganalisis peran content marketing dan influence terhadap preferensi Generasi Z dalam menggunakan layanan produk simpanan Bank Syariah Indonesia. Dengan perkembangan teknologi digital, Generasi Z, yang berusia antara 12 hingga 27 tahun, menjadi target utama dalam strategi pemasaran digital. Mereka dikenal sebagai digital natives yang sangat aktif menggunakan media sosial. Dalam konteks ini, content marketing dianggap sebagai strategi penting untuk menarik perhatian dan memengaruhi keputusan mereka. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada Generasi Z yang sudah menggunakan produk simpanan Bank Syariah Indonesia. Analisis data dilakukan melalui statistik deskriptif dan analisis regresi untuk melihat hubungan antara content marketing dan preferensi penggunaan produk. Hasil penelitian menunjukkan bahwa konten yang menarik dan informatif mampu meningkatkan minat Generasi Z dalam menggunakan produk perbankan syariah. Selain itu, pemasaran melalui influencer juga membantu membangun citra merek, meskipun tidak selalu menjadi faktor utama dalam pengambilan keputusan. Hasil penelitian  menunjukkan bahwa variabel bebas yang terdiri dari pendapatan, platform digital serta variabel terikat yang diolah dengan uji validitas, dan reabilitas memberi hasil bahwa semua variabel independen tersebut dinyatakan valid dengan nilai r hitung lebih besar dari r table dan tingkat signifikan < 0,05 serta semua variabel dinyatakan reliabel dengan nilai Cronbach alpha > 0,60 Kesimpulan dari penelitian ini menyatakan bahwa variabel yang berpengaruh signifikan terhadap Content marketing, influence terhadap prefensi generasi Z menggunakan layanan produk simpanan Bank Syariah Indonesia (X1), Variabel (X2) tidak memiliki pengaruh yang signifikan secara individu.
Inovasi Desain Kemasan Alifa Bakery berdasarkan Kaidah Fikih Muamalah di Desa Teluk Pinang Yahya, Muhammad; Yanto, Riado
ALIF: Sharia Economics Journal Vol 3 No 2 (2024): ALIF: Sharia Economics Journal
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i2.1973

Abstract

This research discusses the innovation of Alifa Bakery’s packaging design based on the rules of Fiqh Muamalah in Teluk Pinang  Village. The problems that arise in this study by providing a logo image in muamalah packaging this is done to give identity to the bread product. The purpose of this research is to create new packaging that is not only visually appealing but also reflects muamalah values that are in accordance with the social and cultural context of the local comunity. The research method used is descriptive qualitative with data collection techniques through observation, interviews, documentation and literature studies. The results of this study indicate that Alifa Bakery's packaging design innovation based on Fiqh Muamalah rules is able to create significant added value. The designed packaging reflects transparency, honesty, and ethics in business, which is an effort to strengthen consumer confidence in products and brands and become a means of creating a positive impact in business and society in the contemporary era. In addition, this research shows that packaging design innovation can also improve product competitiveness in the market by highlighting muamalah values that are relevant to consumers and local culture. Thus, this research provides added value for producers in developing such micro-enterprises that focus on muamalah values and economic, social, and cultural aspects.
Identification of Moci Ibu Ade's MSME Business Opportunities Challenges based on an Islamic Perspective in Ciderum Village Fitriyani, Metty; Husna Asri, Kholifatul; Arby, Abbas
ALIF: Sharia Economics Journal Vol 3 No 2 (2024): ALIF: Sharia Economics Journal
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i2.1974

Abstract

This research was conducted on the basis of a survey conducted in Ciderum Village Rt 04 Rw 03. Identifying business opportunity challenges plays a very important role in a business. Identifying business challenges is done to identify potential risks and prevent them before they become serious problems, and identifying business opportunities helps businesses to take actions that can generate growth and profits for businesses, especially MSMEs. MSMEs are a form of business that has been implemented by some people in Ciderum village. According to the survey, there are several types of MSMEs such as toddler fish, woven bamboo baskets, and moci in Ciderum Village, specifically in Batu twin Village. The aim of this research is to identify the challenges of business opportunities that exist in Mrs. Ade's Moci MSME location. The method used is a qualitative method by interviewing Mrs. Ade herself as the moci maker. The results of this interview show that Mrs. Ade has been marketing her moci for 20 years, but due to her age, Mrs. Ade does not understand the developments and opportunities that exist today. By conducting interviews, Mrs. Ade began to understand the importance of identifying business opportunity challenges such as challenges to increase knowledge and skills, business plans, behavior of MSME entrepreneurs, increasing creativity and innovation, knowing obstacles to business opportunities, and individual success. By identifying the challenges of the MSME Moci business opportunity, Mrs. Ade began to think about implementing it with the aim of developing Moci products such as providing training to employees, utilizing online sales techniques, and collaborating with other business networks to expand sales reach.
Pembuatan Logo sebagai Branding Produk pada UMKM Keripik Ibu Titi berdasarkan Perspektif Islam di Desa Wates Jaya Damayanti, Agustina; Husna Asri, Kholifatul; Malikur Rahmat, Faridudin
ALIF: Sharia Economics Journal Vol 3 No 2 (2024): ALIF: Sharia Economics Journal
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i2.1975

Abstract

Tight business competition requires every business to implement strategies in product marketing to gain a competitive advantage. One strategy to increase consumer buying interest is the application of Branding to products. Branding is an activity to create an image for a product. Brands have an important role in supporting the success of MSMEs in developing their business. As for Branding in Islam, it is based on sharia principles, one of which is the presence of halal labels and packaging and in accordance with sharia principles, which brings out many values such as honesty, respect for accountability and a core understanding of sharia principles. Main elements in building a brand is a logo. A creative logo can make consumers interested in buying products from these MSME players. In an effort to attract product selling value, MSME players must continue to innovate and be creative to improve the quality of their products. Mother’s Chips UMKM Titi is one of the MSMEs in Wates Jaya Village. Even though it has been around for a long time, this MSME does not have a logo for its business at all. Seeing this problem, this activity aims to create a visual identity for Ibu Titi Chips UMKM through a logo Branding process. Making the logo was considered appropriate because it was in accordance with the business conditions required by Mrs. Titi’s Chips UMKM. The method used in this service begins with conducting a survey on Mrs. Titi Chips MSMEs by conducting interviews, analyzing business needs, and submitting logo results. The result of this service activity is the presence of a visual identity through a logo for the packaging of Ibu Titi Chips products.
Meningkatkan Semangat Kelompok Wanita Tani melalui Pelatihan Moderen dan Bersyariah Demi Keberlangsungan Ekonomi Keluarga di Desa Wates Jaya Aguriat Ramadhan , Muhamad; Husnaasri, Kholifatul; Malikurrahamat, Faridudin
ALIF: Sharia Economics Journal Vol 3 No 2 (2024): ALIF: Sharia Economics Journal
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/alif.v3i2.1976

Abstract

This paper discusses an initiative to boost the morale of a group of women farmers in Wates Jaya Village through training that combines modern and sharia approaches. The main objective of this research is to improve the economic sustainability of families through empowering farm women at the local level. The training held was modern in nature by integrating the latest technology in agricultural practices and household economic management. In addition, a Shariah approach was applied to ensure sustainability in accordance with local values. The training covered new skills, natural resource management, and the application of sharia principles in daily life. The research method involved the active participation of farm women's groups in the development of the training program, as well as continuous monitoring and evaluation. The results showed significant improvements in group spirit, increased agricultural productivity, and improved family finances. In addition, the application of sharia values has provided a strong moral foundation for their economic activities. This research provides insights into how a holistic approach combining modern and sharia aspects can positively impact the morale of women farmer groups and the economic sustainability of families at the village level. The findings can serve as a foundation for the development of similar programs in other areas with similar social and cultural contexts in agriculture.

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