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PONGGAWA : Journal of Fisheries Socio-Economic
Published by Universitas Hasanuddin
ISSN : -     EISSN : 27757196     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
PONGGAWA : Journal of Fisheries Socio-Economic merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Sosial Ekonomi Perikanan, Departemen Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin. Jurnal ini memuat hasil penelitian yang berkaitan dengan bidang sosial ekonomi perikanan dan bertujuan untuk menyebarluaskan karya ilmiah khususnya pada bidang sosial ekonomi perikanan. Setiap artikel yang dimuat diharapkan mampu memberikan kontribusi dalam pengembangan ilmu dan teknologi pada bidang sosial ekonomi perikanan. PONGGAWA : Journal of Fisheries Socio-Economic diterbitkan sebanyak dua kali dala setahun, yaitu pada bulan Mei dan November. Jurnal ini memuat artikel ilmiah dalam bidang : Sosiologi dan Kelembagaan Masyarakat Pesisir dan Pulau-Pulau Kecil Ekonomi Sumber Daya Perikanan Ekonomi dan Manajemen Wisata Bahari Penyuluhan dan Komunikasi Perikanan Kebijakan Perikanan dan Kelautan Manajemen Bisnis dan Industri Perikanan dan Kelautan Tataniaga dan Manajemen Pemasaran Hasil Perikanan dan Kelautan
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Perairan
Articles 5 Documents
 1 
Search results for , issue "VOLUME 5, NOMOR 1, MAY 2025" : 5 Documents clear
The Influence of Facebook Social Media on the Sale of Flying Fish (Decapterus spp.) in Sapolohe Village, Bontobahari District, Bulukumba Regency Waris, Nur Fariza; Wahid, Abd.; Amri, Andi; Cangara, Arie Syahruni
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 5, NOMOR 1, MAY 2025
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v5i1.43814

Abstract

This study explores the use of social media, especially Facebook, as a marketing tool for mackerel products (Decapterus spp.) in Sapolohe Village. Facebook is one of the first social media known and used by the previous generation. Facebook, with features such as paid advertising, business pages, and community groups, allows sellers to interact directly with potential customers, increase market reach, and strengthen brands. This study aims to determine the marketing strategies implemented by business actors and the influence of the use of Facebook social media in the sale of mackerel. The research used is quantitative descriptive with a census approach, involving 30 fish sellers on Facebook. The results showed that the majority of sellers actively post every day, and 100% of respondents chose to deliver products to the buyer's address. Regression tests showed that the use of Facebook had a significant positive effect on increasing mackerel sales, with a regression coefficient of 0.981 and a p-value of 0.000. These findings indicate that marketing strategies through Facebook are effective and influential in increasing sales and facilitating interaction with customers, as well as providing convenience in the transaction process and product delivery.
Evaluation of The National Program of Independent Fish Feed Movement for Fish Farmers in Panakkukang District, Makassar City BJ, Masyita; Gosari, Benny Audy Jaya; Made, Sutinah; Baso, Aris; Cangara, Arie Syahruni
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 5, NOMOR 1, MAY 2025
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v5i1.45487

Abstract

The Ministry of Marine Affairs and Fisheries (MMAF) launched the Gerakan Mandiri Pakan Ikan (GERPARI) program to help fish farmers reduce production costs due to high production costs or commercial feed in order to increase farmers ' income. This Program is a national program that aims to increase the profits obtained by aquaculture businesses because of the lower operational costs incurred. The purpose of this program is to help farmers overcome the problem of high feed prices, and with the overcoming of these problems, farmers ' income can also increase, it's just that there are still some aspects that still need to be addressed so that this program can be sustainable. Evaluation of the National feed Self-Movement Program for fishery farmers in Panakkukang District of Makassar City has been carried out. The results obtained in the field show that the feed Self-Movement program is quite in line with expectations, the delivery time is on time and the utilization is productive.
The Role of Fisheries Extension Officers in Empowering Fishermen Groups in Sumpang Binangae Village, Barru Regency Panjaitan, Febri Yanti; Gosari, Benny Audy Jaya; Firman, Firman; Fakhriyyah, Sitti; Ningrum, Endah Murpi
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 5, NOMOR 1, MAY 2025
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v5i1.46108

Abstract

Fisheries extension officers play a strategic role in empowering and developing fishermen's groups toward sustainable and productive agribusiness. This study aims to evaluate the roles of fishery extension officers as facilitators, communicators, and motivators, as well as to identify key challenges in the development of fishermen groups in Sumpang Binangae Village and Barru Regency. A descriptive quantitative approach was applied, with data collected through observations, interviews, documentation, and questionnaires involving 18 respondents from three groups of fishermen. The results indicated that the extension officer’s role as a facilitator was perceived as “active” by 66.7% of respondents, as a communicator “very active” by 72.2%, and as a motivator “active” by 55.6%. The main challenges included a limited number of extension personnel, time constraints of fishermen, and lack of extension facilities and tools. These findings highlight the need to strengthen extension institutions through participatory, integrated, and community-based approaches to improve the effectiveness of fishery agribusiness development at the grassroots level.
Floating Crossing Raft (RAP) as a Means of Transportation for Coastal Communities in East Luwu Regency Firmansyah, Muhammad Fajar; Fachry, Mardiana E.; Arief, Andi Adri; Firman, Firman
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 5, NOMOR 1, MAY 2025
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v5i1.46109

Abstract

This study analyzes the role of crossing boats (RAP) on the mobilization of coastal communities between Nuha Village and Sorowako Village in East Luwu Regency. Floating rafting boats (RAP) are one of the crossing transportation used since ancient times in Lake Matano which is used by the community on average 500 people per day to cross from Sorowako Port to Nuha Port and vice versa. The cruise from Sorowako to Nuha is taken with a cruise time of two to three hours depending on the amount of cargo carried. The location is determined purposively with the consideration that at the location there is a crossing pier that has a boat called a Floating Crossing Raft (RAP) which mobilizes the community between Nuha Village and Sorowako Village.Crossing boats (RAP) play an important role in supporting community mobility between Nuha Village and Sorowako Village, East Luwu Regency. As the main means of transportation connecting the two villages, boats (RAPs) allow for faster distribution of goods and services, including fish catches, agricultural products, and other basic necessities. Boats (RAPs) play an important role in improving travel time and cost efficiency, particularly through the management of infrastructure and transportation around Lake Matano. With the existence of boats (RAP), access to the lake and the surrounding area can be improved, thereby supporting tourism activities and increasing the attractiveness of this destination for local and foreign tourists. In addition, boats (RAPs) also contribute to the management of fishery resources through better arrangements for fishing activities and the preservation of endemic species, such as butini and opudi.
Income of Bubu Fishermen in Rajuni Village, Selayar Regency H., Firga; Tahang, Hamzah
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 5, NOMOR 1, MAY 2025
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v5i1.47641

Abstract

This study aims to analyze the income of bubu fishermen on Rajuni Island, Taka Bonerate District, Selayar Islands Regency. This study was conducted from October to December 2024 on Rajuni Island, Taka Bonerate District, Selayar Islands Regency, South Sulawesi Province. This study used a qualitative and quantitative (mixed methods) approach. The qualitative approach was used to obtain descriptive data through in-depth interviews and observations. The sampling method used in this study was purposive sampling, where the samples were selected according to the researcher's preferences from among the population so that the samples taken could match the desired population characteristics. The total number of samples taken was 12 fishing operations using bubu. Data collection was carried out through interviews, literature studies, and documentation. Data analysis was performed using quantitative descriptive analysis. The results of the study show that the fishermen's income level is The average total cost of bubu fishing is IDR 6,573,051 per month, with monthly income varying according to season: IDR 8,266,949 during the peak season, IDR 5,051,949 during the transition season, and IDR 2,701,949 during the lean season.

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