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Contact Name
Robbi Rahim
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robbirahim@ieee.org
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+62818639363
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apollo@mediadigitalpublikasi.com
Editorial Address
JL. Kenari 18 No. 421 Desa/Kelurahan. Kenangan, Kec. Percut Sei Tuan, Kab. Deli Serdang, Kab. Deli Serdang, Provinsi Sumatera Utara, 20226, Indonesia
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Sumatera utara
INDONESIA
Apollo: Journal of Tourism and Business
Published by CV. Media Digital Publikasi Indonesia
ISSN : -     EISSN : 29855810     DOI : https://doi.org/10.58905/apollo
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Apollo: Journal of Tourism and Business, a premier peer-reviewed academic journal dedicated to the advancement of knowledge and research in the field of tourism and business. Our journal is committed to publishing high-quality, original research that explores the complex and dynamic relationship between these two fields. We publish three issues per year and welcome submissions from researchers at all career levels and from any geographic location. Our journal is assigned the International Standard Serial Number (ISSN) 2985-5810, which ensures the permanent availability and visibility of our journal in the scholarly community, We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups. Our rigorous peer review process ensures that only the most impactful and rigorous research is published in our journal. we hope that you will consider submitting your research to Apollo and join the conversation about the important issues facing the tourism and business sectors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024): January 2024" : 5 Documents clear
Examining the Determinant of Purchase Intention and Purchase Decision for Green Product: SEM Analysis Mutmainah, Isbandriyati; Eha Hasni Wahidhani
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.212

Abstract

A climate change and global warming have an impact on increasing public awareness of environmental problems. Consumers are becoming more aware that their consumption habits have a direct impact on the environment and are taking on greater responsibility for environmental sustainability. Based on this phenomenon, this study’s purpose is to explore the influence of green marketing strategy, green product knowledge, green purchasing behavior toward purchasing intention and decision for green products, among non-member Tupperware consumers. The Structural Equation Modeling analysis method was used for 225 selected respondents were collected through quota sampling and accidental sampling, and submitted online using the google form which were submitted via social media and Whatsapp groups. The finding showed that green purchasing intention directly affects purchasing decision. Green marketing strategies, product knowledge and green purchasing behavior indirectly affects green purchasing decision through mediation of green purchasing intention, with green marketing strategies providing the greatest influence. These results provide information to management with insights into the contribution of green marketing strategy, consumer knowledge of green products, and consumer purchasing behavior in increasing the intention and the decision to buy green products, and encourages stakeholders to improve the green marketing strategy through pro-environment product innovation and promotion to increase the consumers’ intent for buy green product
The Role of Transformational Leadership in Improving Employee Psychological Wellbeing: A Review Ausat, Abu Muna Almaududi; Muhammad Aqib Shafiq; Doaa Wafik; Norma Angélica Santiesteban López
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.239

Abstract

Employee psychological well-being is crucial in today's complex and ever-changing corporate environment. This is because technological advances, international competition, and changing consumer expectations have changed the labour market. This study aims to examine the role of transformational leadership in improving employees' psychological well-being. This research is a descriptive qualitative study that explores previous studies related to transformational leadership and employee psychological well-being. First, relevant studies were collected related to transformational leadership and employee psychological well-being and the possible impact of both constructs. After that, the author summarises the relevant studies and discusses the concepts of transformational leadership and employee psychological well-being and how they can be used in organisations. The next step is to express the author's views on the potential of transformational leadership and employee psychological well-being in organisations. Study results show that transformational leadership improves employee psychological well-being. Transformational leaders inspire and motivate their people, making them feel valued and invested in the company's objective. This boosts workplace motivation, self-esteem, and growth
The Effect of Green Marketing and Corporate Social Responsibility on Brand Image of Emina Products Faiza Dwi Rahmadhani; H Herliani; Adi Setiawan; Tiara Muthiarsih
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.294

Abstract

People are becoming more aware of environmental difficulties in this time of globalization. Waste is one such problem, as waste is a major source of pollution in the air, soil and water. It is hoped that all individuals and businesses in Indonesia, including consumers, will increase awareness and concern for the environment as an effort to preserve and restore the earth's ecosystem. Emina products are one example of a company that prioritizes sustainability in its systems and products at PT Technology and Innovation. Emina is considered a product that contributes to a positive reputation and values social responsibility. Green marketing includes all efforts and endeavors directed at promoting, packaging, distributing, consuming, and recalling products through environmental awareness or response. Corporate social responsibility is a condition in which businesses must continue to pay attention to the environment in an effort to reduce environmental problems that have occurred or are occurring. To achieve sustainable growth and performance, corporate social responsibility is an initiative that is integrated into the investment strategy and is considered a corporate social obligation. Brand image, alongside environmental concerns and corporate social responsibility will emerge as an important consideration for companies in the coming years. Consequently, brand image is consumers' and customers' perception of a brand, which in turn inspires trust in the brand. This research highlights the importance of green marketing and environmental accountability in general by building a good perception of the organization's brand within the local community. The purpose of this study is to determine the correlation between brand image (Z) and the impact of corporate social responsibility (Y) and green marketing (X). Uncertainty surrounds most Emina product users who make up the population of this study. In the absence of population information, the sample size for a given study will be calculated based on criteria for an unknown population, resulting in a total of 100 respondents. This research will use a purposive sampling method, which involves selecting a sample from the population under study based on certain criteria. Regression analysis and path analysis will be used to analyze the data. Hypothesis testing, validity and reliability tests, normality and multicollinearity tests, path analysis model fit tests, and SPSS and AMOS Softwer analysis tools will be used for data analysis. According to the findings of this study, green marketing influences consumer perceptions of Emina products favorably, thereby contributing to improved environmental stewardship. Emina is perceived as an ethical and socially responsible entity, which positively impacts its reputation
Mapping Digital Marketing Strategy Study with Using Bibliometric Analysis Kiki Dianti; N Nurkomalasari; Fazri Wima Maulana; Kartika Puspitasari Arrochimmi; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.295

Abstract

Technology has a big and significant impact on everyone's life. This is due to the increasing development of technology from time to time and is supported by the internet. Until now, the internet has become a necessity for society, because the internet supports all community activities in terms of communication and information, and makes it easier for everyone, whether working, studying or carrying out other activities. In this case, ever-increasing progress means that everyone can take advantage of a situation that can be called digital technology. This allows advertising targeting to the general public which is very focused on communicating with each other, tracking potential buyers and engaging them in related content. Advances in communication and network technology, especially the internet, provide the infrastructure needed for businesses that are run using the internet. The very rapid development of computer and telecommunications technology (information technology) today has resulted in a revolution in the world of trade and industry. In this research, the author used a qualitative research method with a bibliometric approach. In this bibliometric approach there are four analyses, namely, co-authoring analysis, bibliometric network visualization analysis, overlay visualization analysis, and density visualization analysis. This provides an overview and a mapping to the reader regarding a preparation related to Digital Marketing Strategy
Creative Space Foundation Metaverse Tasya Monica; Widhea Ayu Santika; Eilen Monika; Iges Triasnita Miranda; Adi Setiawan
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.296

Abstract

Creative spaces have become important places that encourage innovation, collaboration, and imagination in various fields. This study investigates the complex dynamics of creative spaces by studying physical, social, and psychological aspects. We do this from the perspective of different disciplines and designs and see how special characteristics and creative processes interact with each other. We investigate the influence of spatial confirmation, atmosphere, and accessibility on individual creativity and productivity in this setting using mixed methods, including qualitative case studies and quantitative analysis. Our results show that design components such as layout flexibility, natural lighting, and aesthetic appeal influence how people think and interact with others. All this forms a broad creative experience. In addition, this research investigates how organizational culture, leaders and community dynamics play a role in building and maintaining creative ecosystems in these places. By explaining the complex relationship between the physical environment and human behaviour our research offers insights for practitioners, policy makers, and educators who want to create better creative spaces for collaboration and innovation. Using the Visualization of Similarities (Vos Viewers) tool, this research uses qualitative and bibliometric techniques. Using Vos Viewers you can search 992 articles by entering keywords such as; creative space; digital space; customer experience; and metaverse reduction. The results of the analysis show scientific mapping and potential for future research regarding creative spaces as a new marketing world. These results can be used as recommendation variables for researchers conducting further research.

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