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Robbi Rahim
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JL. Kenari 18 No. 421 Desa/Kelurahan. Kenangan, Kec. Percut Sei Tuan, Kab. Deli Serdang, Kab. Deli Serdang, Provinsi Sumatera Utara, 20226, Indonesia
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INDONESIA
Apollo: Journal of Tourism and Business
Published by CV. Media Digital Publikasi Indonesia
ISSN : -     EISSN : 29855810     DOI : https://doi.org/10.58905/apollo
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Apollo: Journal of Tourism and Business, a premier peer-reviewed academic journal dedicated to the advancement of knowledge and research in the field of tourism and business. Our journal is committed to publishing high-quality, original research that explores the complex and dynamic relationship between these two fields. We publish three issues per year and welcome submissions from researchers at all career levels and from any geographic location. Our journal is assigned the International Standard Serial Number (ISSN) 2985-5810, which ensures the permanent availability and visibility of our journal in the scholarly community, We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups. Our rigorous peer review process ensures that only the most impactful and rigorous research is published in our journal. we hope that you will consider submitting your research to Apollo and join the conversation about the important issues facing the tourism and business sectors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 55 Documents
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Innovation Strategy of Village-Owned Enterprises in Improving Local Potential and Economic Welfare of Kalidawir Village Community, Tanggulangin District Dainy, Zilba Vara; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 3 (2025): September 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i3.483

Abstract

BUMDes has an important role as a representation of the Village Government, so that it can make a maximum contribution in an effort to overcome various economic problems. In the BUMDes innovation strategy with the Triple Helix approach to increase local potential and welfare of Kalidawir Village, Tanggulangin Subdistrict using descriptive qualitative research methods.  Key informants in this study were the Kalidawir village head and other supporting informants, Data collection techniques through observation, interviews, and documentation. Data analysis techniques through the stages of data collection, data analysis, and conclusion drawing. The results of this study indicate that triple helix collaboration in the innovation strategy of Village-Owned Enterprises requires strong collaboration between universities, the private sector, and the government. Lack of coordination, differences in goals and interests, as well as difficulties in balancing the roles of each party, are challenges that must be faced by all elements of the triple helix.
Building productive and innovative businesses with BMC strategies to increase MSME income (Case study of MIP animal feed shop MSMEs in Buduran village – Sidoarjo) Farochah; Rahmawati, Imelda Dian
Apollo: Journal of Tourism and Business Vol. 3 No. 3 (2025): September 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i3.484

Abstract

The objectives in this study, namely 1) to build a productive and innovative business with the BMC strategy in the MIP Animal Feed Shop MSMEs with a nine-element business model canvas approach, namely customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. 2) to design the business model of the Animal Feed Shop based on the Business Model Canvas at this time and after experiencing improvements.   This research method is a qualitative analysis consisting of descriptive analysis and SWOT analysis.  The result of this study is that the UMKM MIP Animal Feed Shop has fulfilled all nine elements of the business model canvas.   However, the current business model at the MIP Animal Feed Shop MSME still has weaknesses, thus creating strategies resulting from improvements to the business model canvas such as product diversification, namely by buying livestock products from farmers such as eggs and chickens, sales using e-commerce or social media, increasing capital and the number of employees so as to increase the internal revenue of the Buduran Animal Feed Shop and can also increase the income of MSMEs in the Sidoarjo area.
Digital and Local Potential-Based Tourism Village Development Strategy with Pentahelix Approach in Realizing Sustainable Tourism Helita, Widia; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.486

Abstract

The implementation of Law No. 12/2008 on Local Government has provided opportunities for local governments to manage and optimize the potential of their regions independently, including managing the tourism sector. Tourism village development is a planned change that requires the participation of local communities in a holistic manner. Sustaniable development has become a global agenda in every development process. Therefore, all stakeholders including the government in various development sectors must apply the principles of sustainable development in every policy and development plan that will be implemented. In the Digital-Based Tourism Village Development Strategy and Local Potential in Realizing Sustainable Tourism in Sidoarjo Regency, the author will use descriptive qualitative research methods with a pentahelix approach.
Optimizing Marketing Strategies Through Digital Marketing on MSME Products in the Culinary Sector in Tanggulangin District, Sidoarjo Regency Suryono, Gatot; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.487

Abstract

The purpose of this study is to identify best practices for digital marketing of food products of micro, small, and medium enterprises (MSMEs) in Tanggulangin District, Sidoarjo Regency. The methodology used in this research is qualitative. In this study, five MSMEs in the culinary sector of Tanggulangin sub-district were surveyed-the owners of Warung Pring Bali and Warung Candi Ubud as well as Omah Kidul culinary, lesehan sawah in Kedungbanteng (LTS), and rujak cingur Tanggulangin. The research took place in these sectors. Results from interviews and focus groups were triangulated in the data analysis. Based on the findings, MSME owners in the food industry really need to master digital marketing if they want to maximize or improve their competitiveness while facing business problems. A number of micro, small and medium enterprises (MSMEs) have improved their digital marketing strategies by making good use of social media, while others still have not done so. In order for micro, small and medium enterprises (MSMEs), especially those engaged in catering services, to grow rapidly, cooperation and coordination between various parties are needed. In addition, MSME activists in Tanggulangin Subdistrict have their own obstacles due to the fierce competition in the food service sector
The Phenomenon of using the “Bumble” App in Friends with Benefits Relationships Dimas Zuanfaizin Pamungkas; Siti Khumayah; Aghnia Dian Lestari
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.494

Abstract

Friends With Benefits is a relationship that is becoming more and more common with the advances of technology and online dating these days, such as the Bumble dating app. These applications have led to a new phenomenon called Friends With Benefits (FWB) situations. The commitment free and unbureaucratic nature of these types of apps form casual liaisons without emotional ties, thus ultimately possibly leading to problems with varied expectations. In this paper we focus on the problems, dynamics, and conflicts that are prone to emerge in FWBs started via the Bumble app. Method This study adopts a qualitative, case study research method with data from semi-structured interviews with five informants who have had FWB relationships using the Bumble app. The findings may offer insights into how FWB relationships are initiated, maintained and terminated in the era of social media and contemporary social relations. As information is given, the participants reveal themselves before moving into Orientation, Effective Exchange and finally Stable Exchange. The restriction in FWB arrangements is that freedom, since not all couples have the freedom.
Does Brand Image Moderate the Influence of Service Quality, Trust, and Price on Customer Loyality on Traveloka? Dwiningsih, Indah Rahayu; Mutmainah, Isbandriyati; Dewi Fitrianti
Apollo: Journal of Tourism and Business Vol. 3 No. 3 (2025): September 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i3.456

Abstract

This study aims to analyze the influence of service quality, customer trust, and perceived price on customer loyalty of user Traveloka, with brand image serving as a moderating variable. The research adopts a quantitative approach through a survey method involving 119 respondents who are active users of the Traveloka application in the Jabodetabek area. Respondents were selected using convenience sampling, and data were analyzed using multiple linear regression and moderated regression analysis (MRA) with the help of SPSS software. The findings reveal that service quality, customer trust, and perceived price each have a positive and statistically significant effect on loyalty. Among these factors, perceived price demonstrates the strongest influence. Additionally, brand image significantly moderates the relationship between the independent variables and loyalty, indicating that a stronger brand image enhances the positive effects of service quality, trust, and perceived price on customer loyalty. These results highlight the strategic importance of brand image in the online travel industry and suggest that improving customer experience, building trust, and offering fair pricing are essential in retaining users. This study contributes to the existing literature on consumer behavior in digital services and offers practical insights for marketing managers, particularly in the context of digital travel platforms. Strengthening brand image can be a key competitive advantage in increasing customer retention and long-term engagement.
Implementation of Digital Marketing Strategy with SOSTAC Model Approach in Increasing the Attractiveness of Prospective New Students Muflihah, Imroah; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 3 (2025): September 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i3.485

Abstract

This study aims to implement a digital marketing strategy using the SOSTAC model approach in increasing the attractiveness of prospective new students. An excellent framework for digital marketing strategy planning is the SOSTAC Model, which stands for Situational Analysis, Objectives, Strategies, Tactics, Actions, and Control. The SOSTAC model can pinpoint the most important aspects of marketing analysis and planning that must be considered to achieve goals. Educational institutions are required to provide accurate and transparent information to prospective students and parents. This research uses a qualitative approach. The type of data in this study is a type of qualitative data in the form of interview results, and the type of data is primary data collected through interviews and observations. The analysis technique used triangulation technique. The results of this study show that the school has identified strengths, opportunities, weaknesses and threats faced in the school environment that continue to grow. This provides strong basis in the implementation of a good digital marketing strategy by adopting the analysis of the strategy set. The application of the 4P marketing mix (Place, Promotion, Price and People) helps to design an effective digital marketing strategy. Schools can also design, control and evaluate the implementation of digital marketing strategies through websites and social media (ig, and FB) effectively.
Commercialization of Cultural Tourism and its Impact on the Authenticity and Preservation of Local Wisdom Muda, Florianus Pruda
Apollo: Journal of Tourism and Business Vol. 4 No. 1 (2026): January 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i1.459

Abstract

This study conducts a systematic literature review to analyze the complex relationship between the commercialization of cultural tourism and its influence on authenticity and the preservation of local wisdom from both theoretical and managerial perspectives. By synthesizing findings from ten selected articles published between 2000 and 2025, the study investigates how commercialization, through the process of commodification, poses challenges to cultural integrity while simultaneously providing opportunities for preservation. The analysis reveals that the success of commercialization in maintaining authenticity and sustainability is mediated by multiple factors, including community participation, legal protection, effective destination management, and the integration of digital innovation. The study further emphasizes the managerial importance of stakeholder collaboration and community-based governance as key mechanisms to harmonize market objectives with cultural values. Synthesizing these insights, a Community-Based Cultural Commercialization (CBCC) framework is proposed, integrating three managerial pillars: community empowerment, digital co-creation, and institutional governance. This framework strengthens the practical and theoretical understanding of sustainable cultural tourism, offering strategic guidance for policymakers, destination managers, and cultural institutions in balancing economic goals with the preservation of local wisdom.
The Effects of Price, Product Quality, and Lifestyle on Students’ Purchase Decisions: Evidence from Mie Gacoan in Bandar Lampung Indriyani, Susi; Nyoman Tyo Awidianto; Anugerah Sanjaya
Apollo: Journal of Tourism and Business Vol. 4 No. 1 (2026): January 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i1.542

Abstract

The rapid growth of low-cost food and beverage (F&B) businesses in Indonesia has intensified competition, particularly in student-dominated markets. University students represent a unique consumer segment characterized by high price sensitivity, experiential consumption, and lifestyle-oriented preferences. This study examines the effects of price, product quality, and lifestyle on students’ purchase decisions at Mie Gacoan in Bandar Lampung. A quantitative explanatory approach was employed using a cross-sectional survey of 98 university students who had purchased Mie Gacoan products at least twice within the previous month. Data were analyzed using multiple linear regression with SPSS. The results indicate that price, product quality, and lifestyle all have positive and significant effects on purchase decisions, both partially and simultaneously. Among the examined variables, lifestyle emerged as the most dominant determinant, followed by price and product quality. The model demonstrates strong explanatory power, with an adjusted R² value of 0.932. These findings suggest that students’ purchase decisions in low-cost F&B settings are shaped not only by economic considerations but also by experiential and psychographic factors. This study contributes to consumer behavior literature by integrating price perception, product quality, and lifestyle into a single explanatory framework and provides managerial insights for F&B businesses targeting student markets.
The Effects of Product Quality, Service Quality, and Café Atmosphere on Purchase Decisions: Evidence from a Local Coffee Shop in Indonesia Rami Irna Putri; Tri Citra Aulia Sukma; Indriyani, Susi
Apollo: Journal of Tourism and Business Vol. 4 No. 1 (2026): January 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v4i1.543

Abstract

The rapid growth of coffee shop businesses in urban Indonesia has intensified competition and shifted consumer expectations toward both functional and experiential value. This study examines the effects of product quality, service quality, and café atmosphere on consumer purchase decisions at a local coffee shop in Bandar Lampung. A quantitative explanatory approach was employed using survey data collected from 98 customers who had purchased at least twice. Data were analyzed using multiple linear regression with SPSS. The results reveal that product quality and service quality have positive and statistically significant effects on purchase decisions, while café atmosphere does not show a significant partial effect. However, all three variables jointly exert a significant influence on purchase decisions, explaining 65.1% of the variance. These findings indicate that functional and relational attributes dominate consumer decision-making in local coffee shop contexts, whereas experiential factors play a complementary role. The study contributes to consumer behavior literature by refining the role of café atmosphere as a boundary condition and provides managerial insights for local café operators in emerging urban markets.

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