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Robbi Rahim
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apollo@mediadigitalpublikasi.com
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JL. Kenari 18 No. 421 Desa/Kelurahan. Kenangan, Kec. Percut Sei Tuan, Kab. Deli Serdang, Kab. Deli Serdang, Provinsi Sumatera Utara, 20226, Indonesia
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INDONESIA
Apollo: Journal of Tourism and Business
Published by CV. Media Digital Publikasi Indonesia
ISSN : -     EISSN : 29855810     DOI : https://doi.org/10.58905/apollo
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Apollo: Journal of Tourism and Business, a premier peer-reviewed academic journal dedicated to the advancement of knowledge and research in the field of tourism and business. Our journal is committed to publishing high-quality, original research that explores the complex and dynamic relationship between these two fields. We publish three issues per year and welcome submissions from researchers at all career levels and from any geographic location. Our journal is assigned the International Standard Serial Number (ISSN) 2985-5810, which ensures the permanent availability and visibility of our journal in the scholarly community, We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups. Our rigorous peer review process ensures that only the most impactful and rigorous research is published in our journal. we hope that you will consider submitting your research to Apollo and join the conversation about the important issues facing the tourism and business sectors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 47 Documents
 1   2   3   4   5 
How Does Service Affect the Usage of Transportation in Indonesia: A Study Between Gojek, Grab, and Blue Bird Taxi Nawangwulan, Irma M; Anantadjaya, Samuel PD; Samuel, DC Ethan; Samuel, Daniella Christy Eryn; Lahuddin, Abdul Haris
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.367

Abstract

This paper examines the service marketing between three-most-popular private transportation in Indonesia which are Gojek, Grab and Blue Bird taxi. Not only will this paper discuss on the matter of service that performed by each company but also analyzed the positive outcomes and opinions about steps that needed to be taken immediately by each company. A comparison data will be performed to compare the service outcome from the customers which gotten from the primary data. The primary data contains of questionnaires that were distributed to the customers for each company. Needed to be taken into the account for each company that service marketing is one of the leading factors on how the brand image and performance of the company will be judged.
Magnets Branding Become a Solution for Halal Tourism in Alamendah Tourism Village Maulida, Nazira; Imam Indratno
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.374

Abstract

Brand Identity is important for halal tourism. Because with Brand Identity, the branding that is created will be more attached to the minds of tourists. Because with brand identity, the branding that is created will have distinctive characteristics and the branding that is created will be more detailed, not only limited to a logo. In this study, an analysis will be carried out using the magnet branding method consisting of 15 steps with the Stratified Random Sampling data collection method. This study is different from other studies that discuss branding for tourism in general, this study discusses branding for halal tourism in tourist villages. The result is that this magnet branding is indeed needed for halal tourism in Alamendah Tourism Village so that tourism in Alamendah Tourism Village has advantages compared to the surrounding tourist villages through its halal tourism. For the planning of halal tourism development, namely halal educational park and path for disabled.
The Influence of Word of Mouth (WOM) on Customer Buying Interest with Brand Image as a Moderating Variable Ekowati, Dhiana; Nawarcono, Winanto; Sukmarani, Wendri
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.370

Abstract

Consumer purchase intention is related to word of mouth along with the increasing brand image of the company. Brand image is a brand that is based on the good and bad of the brand that consumers remember. This study aims to: (1) Analyze the influence of word of mouth on Purchase Intention and (2) Analyze how word of mouth (wom) influences Purchase Intention with brand image as a moderating variable. This study is a quantitative descriptive study. With a research sample of 100 respondents. The data collection method uses a questionnaire. The data analysis method uses MRA analysis. The results of the study show that (1) word of mouth has a positive effect on consumer Purchase Intention with a calculated t value = 10.927> t table = 1.987 with a significance value of 0.000 <0.05. This means that if the word of mouth variable increases, the purchasing decision will increase. (2) Brand image moderates the influence of word of mouth on consumer purchase interest with a regression coefficient value of the moderation variable (Word of Mouth*Brand image) of 0.588 with a positive value with a significance value of 0.032 < α (0.05).
The influence of Artificial intelligence, Digital leadership on Organizational performance mediated by Innovative work behaviour in the Hotel Industry in Jakarta Yudhaputri, Egabetha; Willy Arafah; Sarfilianty Anggiani
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.405

Abstract

This study aims to analyse the impact of the role of innovative work behaviour between artificial intelligence and digital leadership on improving organizational performance at hotel industry in Jakarta. This research uses quantitative methods withcross-sectional data collection. This study consists of 8 hotels with a total sample size of 124 respondents. Data were collected using a questionnaire distributed to 124 managerial level leaders at 4-star and 5-star hotels in Jakarta. This research data analysis uses SPPS for descriptive statistics and Structural Equation Modeling (SEM) PLS for hypothesis analysis. The results showed that artificial intelligence and digital leadership does not have a direct effect on organizational performance but with mediation can strengthen the influence so that artificial intelligence and digital leadership has a significant effect on organizational performance. The mediating role of using innovative work behaviour variables in this study has produced research findings that can strengthen the influence of artificial intelligence, digital leadership variables on improving organizational performance in the hotel industry in Jakarta. The managerial implication of this research is that artificial intelligence can be developed into the main management strategy in improving business and increasing literacy and innovative behaviour related to technology both artificial intelligence and other digital skills such as emphasizing digital and innovative culture.
Analyzing the Key Drivers of E-Commerce Adoption in MSMEs: an Empirical Research in Indonesia Harsasi, Meirani; Andi Mulyana; Mutmainah, Isbandriyati; Aprihatiningrum Hidayati; Erni Ernawati; Ahsla Nauli Dinanti Sianipar
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.430

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, significantly contributing to the Gross Domestic Product (GDP). However, the shift in consumer behavior from traditional shopping to online shopping necessitates MSMEs to adapt to information technology, particularly e-commerce. This study aims to identify the factors supporting e-commerce adoption by MSMEs, including competitive pressure, entrepreneurial mindset, perceived benefits, and owner/HR knowledge. This research employs a quantitative approach using Partial Least Square (PLS) methods to analyze data from 358 MSMEs respondents in Bandung, Yogyakarta, Denpasar, and Mataram. The results indicate that all independent variables (competitive pressure, entrepreneurial mindset, perceived benefits, and knowledge) significantly influence e-commerce adoption. These findings provide practical contributions for SMEs in developing effective e-commerce adoption strategies.
The Influence of Self-Efficacy, Social Media, and Financial Literacy on The MSMEs Performance in Cirebon City Mubarokah, Ummi; Refanza Ginting, Marchielo; Mulyatno, Roni
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.437

Abstract

MSMEs sector become the most dominant sector in Indonesian economic structure due to its contribution to Gross Domestic Product (GDP). Currently, MSMEs often experience difficulties in adapting to technology, inability to manage finances, and low self-confidence in managing a business. This research aims to determine the extent of self-efficacy, social media, and financial literacy can influence the MSMEs performance. The population in this study is micro, small, and medium enterprises (MSMEs) are located in Cirebon City. Purposive sampling is a technique used to calculate the minimum sample that can be processed using the Slovin‘s formula. This is a quantitative research study using primary data of 100 samples. The data is analyzed through multiple linear regression, along with f-test, t-test, and the coefficient of determination (R2). The result of the research show that social media and financial literacy have a significant effect on the MSMEs performance, while self-efficacy does not affect the MSMEs performance. The findings is expected to contribute to MSME actors to focus more on enhancing their digital and financial capacities to encourage business growth.
Cultural and Tourism Ambassador: Jaka Rara of Cirebon City in Building Personal Branding Putri Amalia; Siti Khumayah; Aghnia Dian Lestari
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.441

Abstract

Building a positive reputation in the community is an important part of personal branding, especially for those who serve as cultural representatives, such as Jaka Rara, the cultural and tourism ambassador of Cirebon City. In an effort to preserve the culture and local wisdom of Cirebon, social media serves as a strategic platform to introduce cultural values more widely to the community. This study aims to identify the strategies employed by Jaka Rara of Cirebon in building their personal brand as cultural and tourism ambassadors for the city of Cirebon. This qualitative research involves data collection through in-depth interviews, document analysis, and observation. The results of the research, using Peter Montoya's (2002) personal branding theory, show that Jaka Rara participants have successfully built specialization by strengthening their identity as a reflection of local culture, including the use of Cirebon's distinctive ornaments and mastery of cultural material. Additionally, the aspect of unity is evident in the consistency of cultural messages conveyed through various Instagram features, such as Q&A sessions, Instagram Live, responding to followers' comments, and creating contemporary content that reinforces the dissemination of tourism and cultural education about Cirebon City. This approach reflects the success of Jaka Rara Cirebon City in conveying cultural messages authentically and integrally.
Soft Selling Communications Strategies in Building Brand Awareness for “Sasa” on Raditya Dika’s YouTube Account Content Ilham Baihaqi; Salsabila Cahyarani; Farida Nurfalah
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.444

Abstract

Marketing in the modern era, namely soft selling, is characterized by the use of digital technology and a more personal approach. This research aims to find out the soft selling communication strategy applied by Sasa in building brand awareness, especially in the promotion of vetsin (MSG) through collaboration with Raditya Dika on YouTube in the content "Who Likes Micin, Watch This!". The research focus includes the target audience, message, method, communicator, media, and communication effects in this promotion. The writing method used is qualitative through a post-positivism approach, with the subject studied being the "Sasa" brand as an entity that implements soft selling communication strategies. The results prove that education-based soft selling communication strategy can be an effective method in building brand awareness and changing public perception of a product. Brand Sasa successfully utilizes digital communication and the right media selection to create an emotional connection by providing educational value for its audience.
Analysis The Effect of Village Funds on Accelerating Economic Development in Rural Areas Lamba, Arung; Lamba, Marsal Arung
Apollo: Journal of Tourism and Business Vol. 3 No. 2 (2025): May 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i2.455

Abstract

This research intends to examine the impact of Village Fund utilization on accelerating economic development in rural areas. The Village Fund is a strategic government policy to improve the welfare of rural communities through infrastructure development, economic empowerment, and job creation. This research applies a quantitative method supported by a Likert scale questionnaire distributed to 100 respondents in three villages in Jayapura Regency. The method of analysis is simple linear regression using SPSS software program. The results of the study indicate that the utilization of Village Funds has a positive and significant effect on accelerating rural economic development, showing a regression coefficient of 0.512 and p-value of 0.000. The R² value of 0.399 demonstrates that 39.9% of economic growth variability is accounted for by the utilization of Village Funds, while the remainder is influenced by other factors. This finding emphasizes the importance of transparent management of Village Funds oriented toward productive sectors to create self-reliant and competitive villages
Strategy for Developing the Quality of Village-Owned Enterprises in Improving Community Business in The Management of Village Economic Potential Hermansyah, Mamad; Fitriyah, Hadiah
Apollo: Journal of Tourism and Business Vol. 3 No. 3 (2025): September 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i3.482

Abstract

The purpose of this study is to determine the strategy and development of village businesses to improve the welfare of the community in Kedungbanteng Village, Tanggulangin District, Sidoarjo Regency. The method that has been used in this research is descriptive research methodology with a qualitative approach. The results showed that Kedungbanteng Village in Tanggulangin District, Sidoarjo Regency realized the benefits of developing a Village-Owned Enterprise (BUMDes). That is, by strengthening existing knowledge, the community can improve its products and increase its welfare. In addition, it encourages community development and has a direct impact on the economy and culture. This research was conducted using the tetrapreneur model.

Page 4 of 5 | Total Record : 47

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